Máximo Potencial
- Company typePrivate
- Founded2013
- HeadquartersElche, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
Máximo Potencial firmographics
Firmographics- Name
- Máximo Potencial
- Legal name
- CMG MAXIMO POTENCIAL S.L.
- Website
- https://maximopotencial.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Máximo Potencial is headquartered
LocationHeadquarters
- HQ city
- Elche
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Máximo Potencial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Physical Book Sales: Sale of printed personal development and self-improvement books in Spanish. Products are shipped to customers in Spain and internationally. One-time purchase model.
- Digital Products (eBooks): Digital downloads including eBooks, videos, and audio content. The privacy policy mentions digital content susceptible to immediate download for permanent use. E-books are licensed for personal, non-commercial use only.
- Planning Products: Sale of physical planning products including Focus Planner Annual (Day/Night versions) and Focus Hoy daily planner. These are proprietary branded products for personal productivity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard physical books |
| Unit Pricing | Pay-as-you-go | Focus Planner products |
| Unit Pricing | Pay-as-you-go | eBook digital products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Máximo Potencial product offering
Product offeringCore offering
Máximo Potencial is a Spanish e-commerce publisher and retailer of personal development content. It sells its own branded productivity planners (Focus Planner Annual Day and Night editions, Focus Hoy, Diario en 3 Minutos) and publishes Spanish translations of personal development books by authors such as Napoleon Hill, Tony Robbins, Jim Rohn, and Brian Tracy, available in both physical and digital eBook formats.
Product overview
Máximo Potencial is a Spanish e-commerce platform specializing in personal development and self-improvement resources. The product portfolio includes physical planners (FOCUS PLANNER ANUAL in DAY and NIGHT editions, FOCUS HOY, and DIARIO EN 3 MINUTOS) designed for daily and annual planning with personal development focus, alongside an extensive catalog of books covering success principles, leadership, marketing, and motivation. Book authors include internationally recognized figures such as Napoleon Hill, Tony Robbins, Russell Brunson, Jim Rohn, Ken Blanchard, Brian Tracy, and Drew Eric Whitman. Products are available in physical format, pocket editions, and digital e-book format. The company operates as an online store under TOTUS TUUS MEDIA S.L. (CERO A CIEN / MÁXIMO POTENCIAL) headquartered in Elche, Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- Focus Planner Anual – Day
- Focus Planner Anual – Night Annual physical planner in the Night edition (cool color scheme) for personal development and daily planning, priced at €19.95.
- Focus Hoy Daily physical planner focused on personal development, priced at €9.95, for individuals wanting day-by-day productivity support.
- Diario en 3 Minutos A 3-minute daily journal designed for quick daily reflection and personal growth tracking. Targeted at consumers seeking a low-time-commitment journaling practice.
- Piense y hágase rico (Bolsillo) – Napoleon Hill Pocket edition of Napoleon Hill's classic on success and wealth (349 pages, ISBN 978-84-949034-2-7). Marketed as the first complete Spanish translation of the original work.
- Desata tu poder ilimitado (Bolsillo) – Tony Robbins Pocket edition of Tony Robbins's book on unleashing unlimited power (480 pages, ISBN 978-84-949034-0-3), priced at €17.95.
- Las claves del éxito – Jim Rohn Book by Jim Rohn on fundamental success principles (119 pages, ISBN 978-84-949034-7-2), priced at €9.95.
- Cashvertising – Drew Eric Whitman Book by Drew Eric Whitman on consumer psychology and advertising techniques (259 pages, ISBN 978-84-120498-2-4), priced at €14.95.
- Secretos Punto Com – Russell Brunson Book by Russell Brunson on online marketing and sales funnels (296 pages, ISBN 978-84-120498-3-1).
- Mentores de éxito Book on success mentors (352 pages, ISBN 978-84-947977-5-0).
- El plan de los 50 días (Bolsillo) – José María Vicedo Pocket edition book by José María Vicedo on a 50-day personal transformation plan (263 pages, ISBN 978-84-949034-6-5).
- Eres aquello que crees – Hyrum W. Smith Book by Hyrum W. Smith, co-founder of Franklin Covey, on belief transformation (106 pages, ISBN 978-84-946866-9-6).
- Tu mejor versión (Bolsillo) – Brian Tracy Pocket edition book by Brian Tracy on self-improvement (176 pages, ISBN 978-8494903441).
- El éxito del rinoceronte (Bolsillo) – Scott Alexander Pocket edition book by Scott Alexander on success principles (104 pages, ISBN 978-84-949034-3-4).
- Las 3 brechas Book on the three gaps in personal development (107 pages, ISBN 978-84-947977-2-9).
- Las 5 piezas clave del puzzle de la vida – Jim Rohn Book by Jim Rohn on the five key pieces of the puzzle of life, priced at €9.95.
- Lucas y la amistad Children's book in the 'Lucas y...' series about friendship (112 pages, ISBN 978-84-946866-5-8).
- Lucas y el tiempo – Promoción Amistad Free promotional children's book in the 'Lucas y...' collection about time management (38 pages, ISBN 978-84-946866-0-3).
Quantifiable outcome
- Napoleon Hill's 'Piense y hágase rico' is the best-selling personal development book of all time with over 100 million copies sold worldwide
Companies that use Máximo Potencial
Customer profileSegments1 record
Ideal customer profiles1 record
Máximo Potencial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Máximo Potencial partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Máximo Potencial competitors and assessment
Company assessmentDirect peers
- Editorial Sirio: Spanish publisher focused on personal growth, alternative therapies, and self-improvement titles. Directly comparable in mission (Spanish self-development publishing) and serves overlapping Spanish-speaking customer segments with a similar curated catalog.
- Zenith (Urano Publishing): Imprint of Grupo Urano focused on personal development, business, and self-help books in Spanish. Comparable as a Spanish-language personal development publisher with broad distribution across Spain and Latin America.
- Editorial Obelisco: Spanish-language publisher specializing in personal development, esotericism, and self-help books. Closely comparable to Máximo Potencial because it localizes many of the same international authors (Napoleon Hill, Brian Tracy, etc.) into Spanish and sells primarily through its own e-commerce store in Spain and Latin America.
Broad incumbents
- Moleskine: Global premium notebook and planner brand. Comparable for the Focus Planner Annual / Focus Hoy product line in terms of premium physical planner format, but Moleskine is a broad international brand whereas Máximo Potencial's planners are a niche personal-development-focused product.
- Casa del Libro: Spain's largest bookstore chain with a strong e-commerce platform. Comparable as a primary alternative channel where Spanish consumers purchase many of the same translated personal development titles, but operates as a broad multi-category retailer rather than a curated personal development specialist.
- Leuchtturm1917: Premium German planner and notebook brand with strong global distribution. Comparable to Máximo Potencial's Focus Planner line on premium physical planning products, but Leuchtturm1917 operates at much larger scale and across many product categories.
- Amazon Spain: Dominant Spanish-language e-commerce platform carrying virtually every translated personal development title. Comparable as the largest competitor for online book sales in Spain, but operates as a horizontal marketplace rather than a niche specialist.
Emerging players
- Bubok: Spanish self-publishing platform headquartered in Spain. Comparable as a Spanish-language independent publishing channel with overlapping author/publisher relationships, though it operates as an enablement platform rather than a curated storefront.
Regional players
- Buscalibre: Latin American and Spanish book price-comparison and retailer aggregator. Comparable as a Spanish-language book commerce channel reaching the same consumer segments Máximo Potencial targets, but operates primarily across Latin America rather than Spain.
- IberLibro (AbeBooks): Spanish-language marketplace for new and used books operated by AbeBooks. Comparable as an alternative channel for Spanish-speaking book buyers, though focused on secondary-market and rare-book listings rather than curated personal development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Máximo Potencial social profiles
Digital presenceMáximo Potencial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Máximo Potencial leadership team
Management profileNumber of profiles
Máximo Potencial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Máximo Potencial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Máximo Potencial
What does Máximo Potencial do?
Máximo Potencial is a Spanish e-commerce publisher and retailer of personal development content. It sells its own branded productivity planners (Focus Planner Annual Day and Night editions, Focus Hoy, Diario en 3 Minutos) and publishes Spanish translations of personal development books by authors such as Napoleon Hill, Tony Robbins, Jim Rohn, and Brian Tracy, available in both physical and digital eBook formats.
Is Máximo Potencial a public or private company?
Máximo Potencial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Máximo Potencial founded?
Máximo Potencial was founded in 2013. It employs 1 to 10 people.
Where is Máximo Potencial based?
Máximo Potencial is headquartered in Elche, Spain, in the Europe region.
How does Máximo Potencial make money?
Three revenue lines are on record. Physical Book Sales are the primary driver. The others are digital Products (eBooks) and planning Products.
Who are Máximo Potencial's main competitors?
Direct peers on record are Editorial Sirio, Zenith (Urano Publishing) and Editorial Obelisco. Broad incumbents are Moleskine, Casa del Libro, Leuchtturm1917 and Amazon Spain. Bubok is listed as an emerging player. Regional players are Buscalibre and IberLibro (AbeBooks).
Does Máximo Potencial have an API?
No public API is recorded for Máximo Potencial.