Maximum Performance

What Maximum Performance does

Maximum Performance, trading legally as Management Training Solutions Ltd, is a UK-based learning and development firm headquartered in Harpenden, England. It delivers practical, results-driven training and development programmes aimed at improving the performance of individuals, teams, and organisations, with a core portfolio spanning leadership development, management training, HR courses, personal effectiveness, team training, customer service, presentation skills, coaching and mentoring, and cross-cultural communication. Its flagship Management Development Programme comprises seventeen modules delivered over ten days plus two one-to-one coaching sessions, holds ILM (Institute of Leadership and Management) recognition, and is offered both as an open programme and tailored in-house. A distinctive methodology layer includes the use of professional actors in training sessions, mobile-friendly spaced-repetition learning reinforcement claiming up to 35% better retention, psychometric profiling (MBTI, Insights, HAY/ESCI, DiSC, with Facet5 as the preferred tool), and 360-degree assessments translated into more than 30 languages.

The company operates a hybrid delivery model combining bespoke in-house enterprise engagements, open programmes held at a central London venue, and a growing portfolio of more than 70 bite-sized virtual webinar sessions delivered via Zoom. Revenue is generated through professional services fees, with bespoke enterprise work priced on a quote basis (often under multi-year contracts) and individual webinar seats priced between £199 and £349 + VAT. Customer segments include large and mid-sized corporate organisations (with named clients including Adecco and CRCA), public sector and VCSE bodies, HR professionals and line managers, and customer-facing teams. Delivery is supported by a UK office team of approximately 26 employees and an international network of more than 100 facilitators and coaches, with programmes having been delivered in 50+ countries across a dozen languages over the past decade. The firm has no disclosed external funding and operates as an independent private limited company.

Name

Maximum Performance

Legal name

Management Training Solutions Ltd

Website

https://maximumperformance.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maximum Performance is a UK-based learning and development firm that delivers leadership, management, HR, and personal effectiveness training to corporate, public sector, and VCSE clients globally, using a 100+ facilitator network and a distinctive actor-led methodology across 50+ countries.

Ownership category

akta.pro rank

Product category

Corporate Training and Leadership Development Services

NAICS

Professional and Management Development Training (61143), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Performance Management & Coaching Training (EDABAIAB)

akta.pro secondary industries

Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI), Sales, Customer Service & Soft Skills Training (BPACANAD), Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE), Customer Success (Adoption, Retention & Expansion) (EDABABAG)

Keywords

• Management training programmes
• Leadership development courses
• Corporate training services
• HR training workshops
• Personal effectiveness training

Headquarters

HQ city

Harpenden

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Program Delivery: Bespoke management and leadership training programs delivered to corporate clients, public sector organizations, and VCSEs. Programs range from one-day workshops to multi-module development journeys.
2. Open Enrollment Programs: Publicly available training events including webinars and multi-day Management Development Programmes held in central London or delivered virtually.
3. ILM-Recognised Certification Programs: Management Development Programme offering ILM-recognized certification with personalized one-to-one coaching sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Maximum Performance delivers practical, results-driven management, leadership, HR, personal effectiveness, and customer service training programmes for organisations. Offerings include bespoke in-house training, open programmes, bite-sized virtual webinars, and recognised certifications, delivered by a network of 100+ facilitators and coaches across 50+ countries and 12+ languages, often using professional actors and psychometric tools to create experiential learning.

Product overview

Maximum Performance is a training and development company offering a comprehensive portfolio of management, leadership, and personal effectiveness programmes. The core offering includes Leadership Courses, Management Training Courses, HR Courses, Personal Effectiveness Training, Team Training, Customer Service Training, and Presentation Skills. Key programmes include the award-winning ILM-recognised Management Development Programme (17 modules over 10 days plus coaching), and the upcoming Pivotal Leader Programme (launching September 2026). The company delivers 70+ Bite-sized Virtual Sessions via Zoom, Skills Workshops, and specialist services including Psychometrics, 360° Reviews, Learning Reinforcement (claiming 35% better retention), and unique actor-facilitated training experiences. Training is available in multiple formats (face-to-face, virtual, bite-sized, webinar) across 50+ countries in 12+ languages, supported by 100+ facilitators and coaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Courses Leadership development courses including coaching to help leaders grow, inspire their teams, and achieve results, delivered as part of the core management and leadership portfolio.
• Management Training Courses Management development programmes delivered worldwide by expert trainers, covering essential management skills and development needs.
• HR Courses HR courses and development support designed around client needs, covering disciplinary issues, diversity, recruitment, performance management, and workplace investigations.
• Personal Effectiveness Training Extensive range of personal effectiveness training workshops and courses available in multiple formats (full-day, half-day, bite-sized, webinar) covering 21 programme topics including assertiveness, communication, and time management.
• Team Training Training and development solutions designed to help teams reach their full potential, direction, and purpose.
• Customer Service Training Customer service training programmes including the GREAT Customer Service approach focusing on emotional intelligence, active listening, and memorable customer experiences.
• Presentation Skills Training Workshops structured around TED Talks format, the gold standard for public speaking, plus one-to-one support, available in virtual and face-to-face formats.
• Coaching and Mentoring Services Experienced team providing coaching and mentoring services to help harness the power of coaching for leadership development.
• Bite-sized Virtual Sessions 70+ open webinar sessions delivered via Zoom covering diverse topics including leadership, management, AI, communication, and professional skills, with interactive chat and whiteboard activities.
• Management Development Programme (MDP) Award-winning ILM-recognised programme consisting of seventeen modules delivered over 10 days (one day per month) plus two one-to-one coaching sessions, available as an open programme or tailored in-house.
• The Pivotal Leader Programme Open programme for leaders managing leaders and high-impact professionals, featuring 180 evaluation, one-to-one coaching, Compass Framework with four quadrants, six weeks of self-directed exploration per quadrant, practical activities, peer collaboration, and facilitated group reflections.
• Cross-cultural Communication Training Training programmes addressing cross-cultural communication challenges for globally distributed teams and diverse workplaces.
• Global Training Delivery Training delivery across more than 50 countries over ten years, in a dozen different languages, supported by a team of 100+ facilitators and coaches.
• Public Service / VCSEs Training Specialised training programmes for public sector and voluntary, community, and social enterprise organisations, led by Practice Lead Amanda Dudman.
• Skills Workshops Practical skills development workshops available in both bespoke and off-the-shelf formats covering conflict resolution, design thinking, negotiation, strategic thinking, and crisis leadership.
• Communicating with Impact Workshop Full-day virtual workshop on presentation and communication skills, priced at £349 + VAT per person and delivered by Kat Engall.
• Coaching Skills to Develop Others Workshop Half-day virtual coaching skills workshop priced at £199 + VAT per person, delivered by Scott Rumsey.

Quantifiable outcome

• Up to 35% better learning retention through learning reinforcement tools using spaced repetition
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Institute of Leadership and Management (ILM)coreStrategic or Co-development PartnerILM recognition provides external accreditation for Maximum Performance's Management Development Programme. Participants receive credentials that carry genuine industry credibility and serve as a powerful addition to any CV and trusted mark of professional development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BTS: Global professional services firm combining strategy execution, leadership development, and simulation-based learning. Overlaps with Maximum Performance on bespoke leadership and management programmes for enterprises.
• Center for Creative Leadership (CCL): Global leadership development provider offering open-enrolment and custom programmes, 360° feedback, and executive coaching. Direct overlap with Maximum Performance on management development programmes, leadership assessments, and coaching.
• DDI (Development Dimensions International): Global leadership and talent development firm specialising in leadership pipelines, behavioural assessments, and 360° feedback. Comparable on assessment-led leadership development and enterprise programme design.
• FranklinCovey: Global leadership and effectiveness training company built around proprietary content such as 'The 7 Habits'. Competes with Maximum Performance on enterprise leadership programmes and coaching, with a much larger international footprint and content IP.
• Korn Ferry: Global organisational consulting firm offering leadership development, executive coaching, and talent advisory. Overlaps with Maximum Performance in leadership training and coaching but at significantly larger scale and broader service portfolio.
• Cegos: Global learning and development group offering leadership, management, and soft-skills training in 50+ countries. Highly comparable in international delivery footprint, broad catalogue, and corporate client base.
• Dale Carnegie Training: Global leadership and management training franchise covering presentation skills, communication, and people management. Overlaps with Maximum Performance on core topics (presentation skills, leadership, communication) but operates a much larger worldwide franchise network.
• The Ken Blanchard Companies: Global leadership training and coaching company built on Situational Leadership and related content. Comparable to Maximum Performance on enterprise leadership programmes and management development curricula.

Direct peers

• Lane4: UK-based leadership and performance development firm combining management training, coaching, and applied behavioural science. Comparable in its focus on performance management and bespoke corporate programmes for UK enterprises.
• Hemsley Fraser: UK-headquartered corporate training provider offering management, leadership, and personal development programmes to enterprise clients. Closely comparable in geography, delivery model (blended face-to-face and virtual), and target buyer (UK L&D and HR).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maximum-performance
• Facebookfacebook.com/EternalSunshineSocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maximum Performance