ICA Maxi Stormarknad Råå

What ICA Maxi Stormarknad Råå does

ICA Maxi Stormarknad Råå is a single, large-format hypermarket located at Landskronavägen 33 in the Råå district of Helsingborg, Sweden, operating under the ICA Sverige AB retail cooperative. The store runs 7-22 daily and is staffed by roughly 245 employees, combining a full grocery assortment with an embedded Apotek Hjärtat pharmacy, the Lilla Vråå in-store restaurant, a daily-fresh sushi kiosk, delikatess and bakery counters, a charcuterie, and a catering service; convenience adjacencies include a PostNord postombud, ATG betting agent, ATM, and self-scanning via handheld devices and the ICA mobile app. Distribution is omnichannel: physical retail, online ordering through handlaprivatkund.ica.se for home delivery (including a distinct "Handla online som företag" B2B route), and a separate catering booking portal.

The business model is transaction-based retail across five operating streams: (1) core grocery sales with a stated low-price ("LÅGPRISER") positioning and weekly promotional flyers, (2) e-commerce/online shopping integrated with ICA's central digital infrastructure, (3) catering for events and corporate functions, (4) restaurant/foodservice revenue from Lilla Vråå, and (5) fresh-prepared food (sushi, delikatess, bakery). Pricing is unit-based with weekly promotional bundles (e.g., alcohol-free beer 10 for 70 kr, juice 2 for 39 kr, salami 2 for 38 kr, chicken 32.90 kr/st). Customer acquisition is driven by the ICA Reklamblad weekly flyer, Stammis loyalty email program, ICA mobile app, and the store's Instagram (@icamaxiraa) and Facebook (MaxiRaa) channels.

The core "technology" is operationally traditional retail—self-scanning, POS, and online ordering infrastructure—but none of it is proprietary at the store level; the store captures the benefits of ICA Group's centralized systems while outsourcing distinctive service areas (pharmacy, postal, betting) to specialist partners. As a single-store unit inside a cooperative, there is no independent funding history, M&A activity, or disclosed standalone financials.

Name

ICA Maxi Stormarknad Råå

Legal name

ICA Maxi Stormarknad Råå

Website

https://maxiraa.se

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

ICA Maxi Stormarknad Råå is a 245-employee ICA hypermarket in Helsingborg, Sweden, offering grocery, pharmacy, restaurant, sushi, deli, bakery, catering, and online shopping to local residents and corporate clients.

Ownership category

akta.pro rank

Product category

Grocery Retail (Hypermarket)

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

Keywords

• Grocery retail
• Hypermarket services
• Fresh food counters
• In-store pharmacy
• Catering services

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Grocery Sales: Traditional brick-and-mortar grocery retail selling food and household products with competitive pricing. Revenue generated through point-of-sale transactions with product markups.
2. E-commerce / Online Shopping: Online ordering platform for grocery delivery to customers. Integrated with ICA's central digital infrastructure for order fulfillment and home delivery services.
3. Catering Services: Professional catering for events and gatherings, providing prepared food for functions. Targets both individual customers and corporate clients.
4. Restaurant Operations: Lilla Vråå restaurant within store offering prepared meals, daily lunch service, and dine-in options. Operates 7-21 daily.
5. Fresh Food Services: Sushi kiosk offering daily fresh sushi, sashimi, and bowls prepared in-store. Delikatessdisk and bageri providing specialty food items.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ICA Maxi Stormarknad Råå is a full-service hypermarket in Helsingborg, Sweden, selling groceries and household products alongside an integrated service ecosystem. The store combines traditional supermarket retail with an in-store Apotek Hjärtat pharmacy, an on-site restaurant (Lilla Vråå), a daily sushi kiosk, delikatess and bakery counters, catering services, ATG betting, postal services, and an ATM. Customers can also shop online via ICA's e-commerce platform for home delivery.

Product overview

ICA Maxi Stormarknad Råå is a large-format hypermarket operating as part of the ICA retail chain in Helsingborg, Sweden. The store functions as a unified retail platform combining core grocery operations with integrated service modules including an Apotek Hjärtat pharmacy, fresh food counters (sushi kiosk, deli, bakery), an on-site restaurant (Lilla Vråå), catering services, and e-commerce capabilities (online shopping and ICA Matkasse meal kits). Additional services include self-scanning technology, ATG betting, postal services, and a cash withdrawal ATM. The portfolio also encompasses the Stammis loyalty program. The offering architecture is a traditional retail-store model with embedded service departments rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Grocery retail store (Maxi ICA Stormarknad Råå) A full-service hypermarket at Landskronavägen 33, Helsingborg, selling groceries and household products with competitive low pricing. Targets individual consumers, families, and households requiring regular grocery supply.
• Handla online (Online Grocery Shopping) ICA's online grocery ordering platform enabling customers to shop remotely for pickup or home delivery from the Maxi ICA Stormarknad Råå location.
• ICA Matkasse (Meal Kits)
• Catering service
• Sushi kiosk
• Lilla Vråå Restaurant
• Apotek Hjärtat in-store pharmacy
• Bageri & Konditori (Bakery)
• Delikatessdisk (Premium Deli Counter)
• Stammis Loyalty Program

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Apotek HjärtatcoreChannel Partner/ Reseller/ DistributorApotek Hjärtat operates an in-store pharmacy within the Maxi ICA Stormarknad location. The pharmacy offers prescription medications, over-the-counter products, health consultations, and online pharmacy services. Operates during store hours (7-22 daily). Part of Apotek Hjärtat's network of over 300 pharmacies across Sweden.
• ATGminorOthersATG (AB Trav och Galopp) betting service ombud operates within the store, providing access to horse racing betting and lottery products.
• PostNordminorOthersPostombud (postal service counter) operates in-store, enabling customers to send parcels, mail items, and access postal services without visiting a separate post office.
• ICA BankenminorGTM or Marketing PartnerICA Banken branded services available through ICA's ecosystem. The bank offers financial products including credit cards, loans, and insurance, cross-promoted through ICA's loyalty program and retail network.
• ICA FörsäkringminorGTM or Marketing PartnerICA Insurance branded offerings available within ICA's service ecosystem. Provides home, pet, and other insurance products promoted through ICA's customer base and loyalty channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Willys (Axfood): Sweden's largest discount grocery chain, with multiple locations in the broader Helsingborg/Skåne region. Competes head-to-head with ICA Maxi on price (lågpriser positioning) and is the primary threat to the value-oriented supermarket model.
• City Gross (Bergendahls): Swedish hypermarket chain positioned similarly to ICA Maxi Stormarknad, with comparable large-format, multi-service offering. Operates in Skåne and competes directly for the same weekly shop customer in the region.
• Netto Sweden: Discount grocer with stores in the Helsingborg area. Competes on price-sensitive grocery baskets, putting additional pressure on the value tier of ICA Maxi's assortment.
• Hemköp: Mid-market Swedish supermarket chain (Axfood) with neighborhood stores in Helsingborg. Competes for the same household grocery spend, though typically with smaller footprint and less service diversity than the Maxi hypermarket.
• Lidl Sweden: German hard-discount grocer with a growing Swedish store network, including locations in Helsingborg. Competes directly on price-led grocery and increasingly on fresh, applying structural pressure on traditional supermarket pricing.
• Coop Sweden: One of Sweden's two largest grocery retail chains, with hypermarket and supermarket formats present in Helsingborg. Directly competes with ICA Maxi on price, assortment, and loyalty, and represents the most direct national full-service grocery competitor.
• Other ICA Maxi Stormarknad locations (e.g., ICA Maxi Malmö, ICA Maxi Lund): Sister hypermarket stores within the same ICA Maxi Stormarknad format, operating under identical brand, assortment, and service-ecology model. Direct comparables for performance benchmarking and competitive overlap in southern Sweden.

Emerging players

• Mathem: Sweden's largest pure-play online grocery retailer, headquartered in the greater Helsingborg/Malmö region. Competes with ICA Maxi's online channel and meal kit offering, and is reshaping digital grocery expectations in the same catchment.

Others

• ICA Banken / ICA Försäkring: ICA Group's financial services arm, cross-promoted through Stammis loyalty and the store. Comparable as part of the same converged retail-plus-services ecosystem that supports customer retention and average revenue per user.
• Apotek Hjärtat (ICA partner pharmacy): Swedish pharmacy chain that operates the in-store pharmacy at ICA Maxi Råå as a channel partner. Comparable as the embedded pharmacy service within the store's service ecosystem and a key traffic driver.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ica
• Facebookfacebook.com/MaxiRaa
• Instagraminstagram.com/icamaxiraa
• TikToktiktok.com/@icasverige
• LinkedInlinkedin.com/company/icamaxiraa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICA Maxi Stormarknad Råå