MAX'S Mobility

What MAX'S Mobility does

MAX'S Mobility is a single-location used-vehicle dealership and workshop in Apeldoorn, Netherlands, operating as a label within the family-owned Nieuwenhuijse Groep, which also represents Volvo, Lynk & Co, Polestar, and Geely. The company was founded in 2024 and targets two segments: individual consumers seeking used cars from multiple brands and fuel types (petrol, plug-in hybrid, and fully electric), and business customers served through a dedicated 'MAX'S for Business' division. Its core offerings span used-car sales, dealer-quality workshop services (maintenance, repairs, APK inspections, tire changes, air conditioning), and a set of add-on services including pick-up and delivery, loaner vehicles, 24/7 roadside assistance (Volvo Assistance), EV charging solutions, the GEMAXSpolis insurance product, and private lease via partner Prime Lease.

The business model combines three revenue streams: one-time used-car sales (quote-based pricing at 'eerlijke prijs' / fair price), workshop services (unit pricing with small maintenance from €175), and recurring revenue through the Onderhoudsabonnement maintenance subscription and Prime Lease private lease referrals. The go-to-market is direct-to-consumer, anchored by a physical showroom in Apeldoorn with an integrated lounge, supported by digital channels including Instagram, email newsletter, promotional campaigns, and online inventory browsing. MAX'S holds BOVAG, Schadegarant, Erkend duurzaam, and Erkend leerbedrijf certifications, and operates with a headcount of approximately 10 employees.

No proprietary technology platform is identified; technology usage is limited to standard dealer tooling (online inventory search, online workshop scheduling, website-based appointment booking). The competitive positioning emphasizes a modern showroom experience, multi-brand inventory, dealer-quality service standards, and a single-location one-stop proposition, with brand and operational backing from Nieuwenhuijse Groep.

Name

MAX'S Mobility

Legal name

MAX'S Mobility

Website

https://maxsmobility.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

MAX'S Mobility is a single-location used-car dealership and workshop in Apeldoorn, Netherlands, operating under Nieuwenhuijse Groep. It sells multi-brand used vehicles, offers dealer-quality maintenance and repair services, and serves both individual consumers and small business fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Used Car Sales: Sale of pre-owned vehicles (occasions) including petrol, plug-in hybrid, and fully electric models across multiple brands. One-time transaction revenue from vehicle sales.
2. Workshop Services: Maintenance, repairs, APK (vehicle inspection), tire changes, air conditioning service, and pick-up/delivery. Revenue from service labor and parts.
3. Private Lease: Long-term vehicle leasing arrangements offered to individuals and businesses, providing recurring monthly revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MAX'S Mobility sells pre-owned vehicles from multiple brands through a single showroom in Apeldoorn and provides in-house workshop services including maintenance, repairs, APK inspections, and (via Schadegarant) body repair. The offering is rounded out with private lease, an in-house branded insurance product (GEMAXSpolis), EV charging solutions, and a dedicated MAX'S for Business division for fleet and corporate customers.

Product overview

MAX'S Mobility is a single-location automotive dealership and service center in Apeldoorn, Netherlands, operating as part of Nieuwenhuijse Groep. The company offers a portfolio of interconnected automotive services: the core offering is the sale of used vehicles (Occasions) from various brands, including petrol, plug-in hybrid, and fully electric options (Elektrische Auto's). Supporting this, MAX'S provides comprehensive workshop services (Werkplaatsdiensten) covering maintenance, repairs, APK inspections, and tire changes, which can be booked online (Werkplaatsafspraak) and include add-on conveniences like Pick-up and Delivery, Vervangend Vervoer (loaner vehicles), and maintenance subscriptions (Onderhoudsabonnement). Additional services include EV charging solutions (Laadoplossingen), vehicle insurance (GEMAXSpolis™), Volvo Assistance 24/7 roadside help, and business fleet services (MAX'S for Business). The company also offers Private Lease through partner Prime Lease.

Differentiator

Problem solved

Functional benefit

Products and services

• Occasions (Used Vehicles) Multi-brand pre-owned vehicle sales targeted at individual retail buyers and (via MAX'S for Business) commercial customers.
• Workshop Services (Onderhoud & Reparatie) BOVAG- and Schadegarant-certified maintenance, repair, APK inspection, and body repair services for all car brands, targeting both consumers and fleet customers.
• Onderhoudsabonnement (Maintenance Subscription) Subscription-based maintenance contract covering routine servicing for private and business customers, providing predictable recurring costs.
• GEMAXSpolis Insurance Proprietary in-house branded vehicle insurance product bundled with vehicle purchase and aftersales offerings.
• Private Lease Personal vehicle leasing contracts offered to individual consumers and business customers seeking predictable monthly payments.
• MAX'S for Business (Fleet & Corporate Services) Dedicated business division targeting fleet and corporate customers with consolidated vehicle supply, leasing, maintenance, replacement transport, and charging solutions.
• Laadoplossingen (EV Charging Solutions) Charging infrastructure solutions for electric vehicle customers, supporting both retail and fleet buyers.

Quantifiable outcome

• 5-star customer service rating

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nieuwenhuijse GroepcoreStrategic or Co-development PartnerParent company providing brand backing, shared resources, and strategic direction. MAX'S Mobility operates as a label within the Nieuwenhuijse family business, leveraging their automotive expertise and multi-brand portfolio (Volvo, Lynk & Co, Polestar, Geely).
• VolvominorStrategic or Co-development PartnerPremium automotive brand represented within the Nieuwenhuijse group network. MAX'S operates as an alternative brand focus within the same corporate family.
• Lynk & CominorStrategic or Co-development PartnerConnected car brand within the Nieuwenhuijse portfolio, sharing customer base and market positioning with MAX'S Mobility operations.
• PolestarminorStrategic or Co-development PartnerElectric performance brand under the Geely umbrella, aligned with MAX'S focus on electric vehicle sales and services.
• GeelyminorStrategic or Co-development PartnerChinese automotive group representing parent brand of Volvo and Polestar, part of the broader brand ecosystem supporting MAX'S operations.
• GEMAXSpolisminorGTM or Marketing PartnerInsurance product offered through MAX'S, providing vehicle insurance solutions to customers purchasing or servicing vehicles at the dealership.
• Prime LeaseminorChannel Partner/ Reseller/ DistributorLeasing partner integrated into the Nieuwenhuijse network, offering private lease and fleet leasing solutions that complement MAX'S vehicle sales.
• NH TradingminorOthersTrading entity within the Nieuwenhuijse network, potentially supporting inventory sourcing and vehicle trading operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CarNext.com: Pan-European used car marketplace backed by LeasePlan offering certified pre-owned vehicles online. Comparable as a multi-brand used car retailer with workshop-quality positioning, though operating digitally across multiple countries.
• Auto1 Group SE: Europe's leading digital used car platform operating Autohero retail brand and B2B sourcing. Directly comparable as a used vehicle retailer targeting consumers, though via a digital-first model rather than a single physical showroom.

Others

• AutoScout24: Leading European online marketplace for new and used vehicles. Not a direct dealer but a critical channel that MAX'S depends on for inventory discovery and lead generation in the Dutch used car market.
• Marktplaats: Netherlands' dominant classifieds platform with a large automotive vertical. Comparable as a key demand aggregation channel for used vehicles that shapes dealer pricing dynamics in the Dutch market.

Broad incumbents

• Broekhuis Groep: Dutch multi-brand dealer group with locations across the Netherlands offering new and used vehicles plus workshop services. Comparable in offering the integrated used car plus aftersales experience that MAX'S provides, but with national footprint.
• Louwman Dealer Group: Major Dutch family-owned dealer group representing multiple brands across sales, service, and leasing. Comparable business model of multi-brand retail and aftersales, with the scale and portfolio breadth that MAX'S lacks.
• Van Mossel Automotive Group: Largest Dutch automotive dealer group operating multi-brand sales, leasing, and workshop services nationwide. Comparable as a multi-brand dealer and service provider in the Netherlands, though at vastly greater scale and geographic reach than MAX'S.
• Hedin Mobility Group: European automotive retail and mobility group with extensive dealer operations across multiple markets. Comparable as a broad multi-brand dealer and mobility services provider, operating at scale MAX'S cannot match.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/maxsmobility
• LinkedInlinkedin.com/company/maxsmobility

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAX'S Mobility