Max's Restaurant of Winnipeg
Max's Restaurant of Winnipeg is a franchise location of Max's Restaurant North America serving authentic Filipino cuisine — including the signature fried chicken — to the Winnipeg community through dine-in, pickup, delivery, catering, and private events, targeting the Filipino diaspora and broader family dining market.
- Company typePrivate
- Founded1945
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Max's Restaurant of Winnipeg does
Max's Restaurant of Winnipeg is a single franchise location of the Max's Restaurant North America brand, operating at 1255 St. James St, Unit 1, Winnipeg, Manitoba, Canada. The restaurant serves authentic Filipino cuisine, including the brand's signature fried chicken, alongside traditional Philippine dishes such as Sinigang, Kare-kare, Crispy Pata, Bulalo, Pancit Palabok, and Chicken Sisig. The Winnipeg location offers dine-in service, online ordering for pickup and delivery, catering services, and private event hosting for occasions including birthdays, anniversaries, graduations, baby showers, kiddie parties, and corporate events. Operating hours are 11:00 am to 8:00 pm Monday-Thursday and 11:00 am to 9:00 pm Friday-Sunday.
The underlying technology platform is Popmenu, which powers the Max's Restaurant North America website, online ordering system, menu management, customer reviews, waitlist functionality, and marketing communications across all 21+ North American locations. Menu items follow unit-based pricing ranging from approximately $8 for a regular portion of Garlic Fried Rice to $29.99 for Max's Bulalo. The Winnipeg unit is part of a franchise network managed by Max's Kitchen Inc., a privately held corporation incorporated in Nevada, USA, which is part of the broader Max's Group ecosystem spanning the Philippines (180+ locations), Middle East (4 locations), and North America (21 locations).
The business model combines unit-level revenue from dine-in sales, online ordering (pickup and delivery), catering, and private events with franchise-level revenue from franchise fees, royalties, and training. Franchisee qualification requirements include a minimum net worth of $1 million, $300,000 in liquid assets, and 5 years of business experience in restaurant or retail operations. The primary customer segments are the Filipino diaspora in North America seeking authentic taste of home, families and groups seeking sit-down dining for celebrations, corporate and event customers purchasing catering, and convenience diners using pickup and delivery channels. Pricing follows pay-as-you-go unit pricing at the consumer level.
Max's Restaurant of Winnipeg firmographics
Firmographics- Name
- Max's Restaurant of Winnipeg
- Legal name
- Max's Kitchen Inc.
- Website
- https://maxsrestaurantna.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Max's Restaurant of Winnipeg is a franchise location of Max's Restaurant North America serving authentic Filipino cuisine — including the signature fried chicken — to the Winnipeg community through dine-in, pickup, delivery, catering, and private events, targeting the Filipino diaspora and broader family dining market.
- Ownership category
- akta.pro rank
Max's Restaurant of Winnipeg industry classification
Industry- Product category
- Filipino Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)
- akta.pro secondary industry
- Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI)
Keywords
Where Max's Restaurant of Winnipeg is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
Max's Restaurant of Winnipeg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue generated from customers dining at Max's Restaurant locations across North America, including Winnipeg. The company operates full-service restaurants with sit-down dining as the primary experience.
- Online Ordering (Pickup and Delivery): Revenue from online food orders placed through the company website, including pickup orders and delivery services at various locations.
- Catering Services: Revenue from catering orders for events and gatherings, available at most North American locations with delivery and pickup options.
- Private Events and Party Bookings: Revenue from hosting private events including birthdays, anniversaries, graduations, baby showers, and corporate events. The company promotes venues for private gatherings.
- Franchise Fees and Royalties: The company generates revenue through franchise fees from new franchisees who pay to open Max's Restaurant locations, with ongoing royalty arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Garlic Fried Rice - Large |
| Unit Pricing | Pay-as-you-go | Garlic Fried Rice - Regular |
| Unit Pricing | Pay-as-you-go | Daing na Bangus (Milkfish) |
| Unit Pricing | Pay-as-you-go | Chicken Sisig (Sizzling Diced Chicken) |
| Unit Pricing | Pay-as-you-go | Pancit Palabok |
| Unit Pricing | Pay-as-you-go | Crispy Pata (Crispy Pork Hock) |
| Unit Pricing | Pay-as-you-go | Max's Bulalo (Beef Shank Broth) |
| Other | Multi-year contract | Franchise Initial Investment |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Max's Restaurant of Winnipeg product offering
Product offeringCore offering
Max's Restaurant of Winnipeg is a sit-down Filipino restaurant franchise location serving authentic Philippine cuisine, including the signature Max's Fried Chicken, traditional dishes such as Sinigang, Kare-kare, Crispy Pata, Bulalo, and Pancit. The location offers dine-in service, online ordering for pickup and delivery, catering for events, and venue hosting for private parties.
Differentiator
Problem solved
Functional benefit
Products and services
- Max's Restaurant Winnipeg Location (Dine-in Restaurant)
Companies that use Max's Restaurant of Winnipeg
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Max's Restaurant of Winnipeg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Max's Restaurant of Winnipeg partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PopmenucorePopmenu provides the technology platform powering Max's Restaurant's website, online ordering system, customer reviews, marketing communications, and digital engagement tools. Popmenu is an integral part of Max's North America digital operations.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Max's Restaurant of Winnipeg competitors and assessment
Company assessmentDirect peers
- Jollibee: Jollibee is the largest Filipino restaurant chain globally and a direct competitor in North America. It serves a similar customer base (Filipino diaspora and broader Asian-American demographic) with comparable Filipino menu staples (fried chicken, noodles, rice meals), making it the closest direct peer for brand, cuisine, and guest profile comparison.
- Mama Fina's House of Filipino Food: Mama Fina's is a US-based Filipino restaurant chain offering traditional Filipino cuisine including signature fried chicken, sizzling plates, and family-style dishes. It directly competes with Max's for casual Filipino dining occasions in American suburbs and targets a similar diaspora customer base.
- Bahay Kubo Restaurant: Bahay Kubo is a regional Filipino restaurant chain serving authentic Filipino cuisine in casual dine-in settings. It competes for the same cultural dining occasions and customer segments as Max's, particularly in regions where both have a presence, making it a relevant comparable for menu, pricing, and unit economics benchmarking.
Broad incumbents
- Pei Wei Asian Kitchen: Pei Wei is a Pan-Asian fast-casual chain with broad North American distribution offering Asian noodle and rice dishes. Although its menu is broader and less Filipino-specific, it competes for quick-casual Asian dining occasions and serves a similar mall and urban trade area demographic.
- Red Ribbon: Red Ribbon is a Filipino food chain with US locations serving Filipino cuisine through a bakery and casual dining format. It offers product overlap (Filipino dishes, celebration cakes for cultural events) and competes for similar occasions, particularly family gatherings and milestones, within Filipino-American markets.
- P.F. Chang's: P.F. Chang's is a broadly distributed Asian casual-dining chain operating full-service restaurants across North America. While it focuses on Chinese cuisine, it competes for similar occasions — celebratory family dining, casual ethnic meals, and corporate events — within the broader Asian casual dining category.
- Chowking: Chowking is a Filipino-Chinese quick-service chain from the same Jollibee Foods group that operates competing casual Filipino menu items. While its cuisine and service model skew closer to fast food, it competes for similar Filipino-food occasions and represents a meaningful broad incumbent in the Filipino dining category.
Emerging players
- Yellow Cab Pizza: Yellow Cab Pizza is a Filipino-origin casual restaurant chain with limited but growing North American presence. It offers an alternative casual dining Filipino option (pizza-focused) and targets a similar diaspora audience in markets where both brands operate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Max's Restaurant of Winnipeg social profiles
Digital presenceMax's Restaurant of Winnipeg compliance and trust
Trust signalCompliance1 record
Max's Restaurant of Winnipeg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max's Restaurant of Winnipeg leadership team
Management profileNumber of profiles
Max's Restaurant of Winnipeg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max's Restaurant of Winnipeg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max's Restaurant of Winnipeg
What does Max's Restaurant of Winnipeg do?
Max's Restaurant of Winnipeg is a sit-down Filipino restaurant franchise location serving authentic Philippine cuisine, including the signature Max's Fried Chicken, traditional dishes such as Sinigang, Kare-kare, Crispy Pata, Bulalo, and Pancit. The location offers dine-in service, online ordering for pickup and delivery, catering for events, and venue hosting for private parties.
Is Max's Restaurant of Winnipeg a public or private company?
Max's Restaurant of Winnipeg is a private company. It is classified as corporate owned and is currently operating.
When was Max's Restaurant of Winnipeg founded?
Max's Restaurant of Winnipeg was founded in 1945. It employs 1 to 10 people.
Where is Max's Restaurant of Winnipeg based?
Max's Restaurant of Winnipeg is headquartered in Las Vegas, United States, in the North America region.
How does Max's Restaurant of Winnipeg make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering (Pickup and Delivery), catering Services, private Events and Party Bookings and franchise Fees and Royalties.
Who are Max's Restaurant of Winnipeg's main competitors?
Direct peers on record are Jollibee, Mama Fina's House of Filipino Food and Bahay Kubo Restaurant. Broad incumbents are Pei Wei Asian Kitchen, Red Ribbon, P.F. Chang's and Chowking. Yellow Cab Pizza is listed as an emerging player.
Does Max's Restaurant of Winnipeg have an API?
No public API is recorded for Max's Restaurant of Winnipeg.
What industry is Max's Restaurant of Winnipeg in?
Max's Restaurant of Winnipeg's product category is Filipino Restaurant. Its primary akta.pro industry code is THAFABAM, Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European), with a secondary code of THAFABAI, Chicken Concepts (Fried/Grilled/Hot Chicken). Its NAICS code is 722511 and its SIC code is 5812.