Popmenu
Popmenu is an Atlanta-based SaaS platform founded in 2016 that provides integrated digital marketing, online ordering, AI-powered phone answering, and reputation management tools to over 10,000 independent and multi-location restaurants across the US, UK, and Canada.
- Company typePrivate
- Founded2016
- HeadquartersAtlanta, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Popmenu does
Popmenu is a cloud-based SaaS platform founded in 2016 and headquartered in Atlanta, Georgia, that provides an integrated restaurant technology stack combining dynamic menu publishing, direct online ordering, AI-powered marketing, AI phone answering, reputation management, third-party order aggregation, and professional services for independent restaurants and small-to-mid-market hospitality groups. The platform's underlying technology centers on per-dish dynamic menu pages that create unique SEO-indexed landing pages, POS-agnostic integrations with Square, Toast, Clover, Oracle Micros Simphony, and NCR VOYIX, and AI capabilities delivered through usage-based add-ons such as AI Answering ($0.47/hour) and AI Marketing (automated content calendar generation).
The company monetizes primarily through tiered SaaS subscriptions segmented by restaurant size (1 location, 2-10 locations, 11+ locations), supplemented by transaction fees on direct online orders, usage-based fees for the AI Answering add-on, and consultative professional services through its Boost offering. Distribution combines a product-led growth self-serve motion with enterprise field sales, augmented by channel partnerships with OpenTable (preferred menu partner in the US, UK, and Canada), SpotOn (April 2026), Yext (April 2026 expansion), and DoorDash. Popmenu serves more than 10,000 restaurants across the US, UK, and Canada, and has expanded through acquisitions of OrderNerd (October 2021) and Ordereze (March 2022), supported by approximately $87M in total venture funding including a $65M Series C led by Tiger Global Management in June 2021.
Popmenu firmographics
Firmographics- Name
- Popmenu
- Legal name
- Popmenu, Inc.
- Website
- https://get.popmenu.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Popmenu is an Atlanta-based SaaS platform founded in 2016 that provides integrated digital marketing, online ordering, AI-powered phone answering, and reputation management tools to over 10,000 independent and multi-location restaurants across the US, UK, and Canada.
- Ownership category
- akta.pro rank
Popmenu industry classification
Industry- Product category
- Restaurant Marketing and Ordering Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ)
- akta.pro secondary industries
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Popmenu is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Popmenu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Recurring subscription fees from restaurants for access to the all-in-one platform including website design, online ordering, digital marketing, AI tools, and reputation management. Pricing varies by restaurant size tier (1 location, 2-10 locations, 11+ locations).
- Transaction Fees: Transaction-based fees on online orders processed through the platform. Orders placed directly through restaurant websites using Popmenu's ordering system generate revenue per transaction.
- AI Answering (Add-on): AI-powered phone answering service priced at $0.47/hour as an add-on subscription to the core platform.
- Professional Services: Consultative marketing services (Popmenu Boost) providing strategic marketing execution and content creation for restaurant clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | AI Answering add-on subscription |
| Subscription | Annual | Enterprise/Multi-location restaurants (11+ locations) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Popmenu product offering
Product offeringCore offering
Popmenu is a cloud-based SaaS platform that helps restaurants turn their menus into a customer conversion engine by combining digital marketing, online ordering, dynamic interactive menus, AI-powered phone answering and marketing automation, reputation management, and native POS integrations. The platform serves independent restaurants, multi-location groups, and hospitality enterprises across the US, UK, and Canada with tiered subscription pricing and optional professional services.
Product overview
Popmenu is an all-in-one restaurant technology platform designed to help restaurants attract guests, drive online ordering, and manage operations. The platform consolidates multiple tools including digital marketing (via Restaurant Marketing and Boost services), online ordering, dynamic menu technology, AI-powered tools (AI Answering for phone calls and AI Marketing for automated content), reputation management, POS integrations, photography, and third-party order aggregation via the acquired brand OrderNerd. The platform serves over 10,000 independent restaurants and hospitality groups across the US, UK, and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- OrderNerd: Third-party order aggregation technology that consolidates delivery orders into one tablet for restaurants.
- Popmenu Max
- Boost
Products and services
- Popmenu Platform All-in-one restaurant SaaS platform consolidating digital marketing, online ordering, AI-powered marketing and phone answering, reputation management, and POS integrations for independent restaurants and hospitality groups.
- Dynamic Menu Technology Interactive online menus that create unique SEO-optimized web pages for every dish, embedding photos, reviews, and likes to drive search visibility and ordering conversions for restaurants.
- Online Ordering Direct online ordering system that lets restaurants accept orders through their own website, with native POS connections that deliver orders straight to the kitchen and eliminate third-party commission fees.
- Restaurant Website Design Website design and hosting service for restaurants that builds search-optimized, conversion-focused sites integrated with menus, ordering, and reservation flows.
- Restaurant Marketing Restaurant marketing platform with automated email, text, and social media campaigns plus performance analytics to drive guest engagement and repeat visits.
- AI Answering AI-powered phone answering service that fields guest calls 24/7, answers menu and hours questions using the restaurant's website data, and texts links for online orders and reservations, priced at $0.47/hour.
- AI Marketing AI-driven marketing tool that automatically creates monthly calendars of brand-specific social posts, emails, and texts based on guest behavior, reviews, events, and menu items.
- Popmenu for Owners App Mobile application for restaurant owners and staff to manage online ordering, marketing performance, reviews, menus, and AI Answering on iOS and Android devices.
- OrderNerd Third-party order aggregation service that consolidates orders from DoorDash, Uber Eats, and other delivery apps onto a single tablet that prints directly into the restaurant POS, simplifying order management and reporting.
- Popmenu Boost Done-for-you consultative marketing service providing expert strategy and execution across email, text, and social channels for restaurant clients that want hands-on marketing support.
- Performance Insights (ROI Tracking) Analytics dashboard that tracks marketing-driven awareness and revenue in real time, with recommendations to optimize restaurant marketing performance.
- Restaurant Photography Professional food and venue photography service delivering up to 100 photos of 25 favorite dishes and 5-10 interior/exterior shots, with expert retouching and full ownership rights to the restaurant.
- Front of House On-premise restaurant operations solutions including waitlist management, table management, and AI-powered phone answering for front-of-house operations.
Quantifiable outcome
- Restaurants using Popmenu have generated over $8.9M in online orders (Max's Restaurant)
- +9 more outcomes
Companies that use Popmenu
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles3 records
Popmenu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability9 records
Feature9 records
Popmenu partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- YextcoreExpanded partnership with Yext enables restaurants to manage online reputation across 70+ platforms including Yelp, OpenTable, and Facebook. The integration enables restaurants to sync menus in real time and respond to customer reviews using AI-powered messaging directly from the Popmenu dashboard.
- SpotOncoreStrategic partnership integrating Popmenu's digital marketing and ordering tools with SpotOn's point-of-sale and unified commerce platform. The direct integration aims to reduce operational friction and provide restaurants with a more connected experience from online engagement to in-store transactions.
- OpenTablecorePartnership makes Popmenu a preferred menu management and publishing partner for OpenTable. Restaurants can quickly import and build menus via Popmenu, with automatic updates syncing to OpenTable. Partnership saves operators time managing digital menus across platforms.
- OrderNerdcorePopmenu acquired OrderNerd, a technology firm specializing in online food ordering and delivery. OrderNerd routes third-party online orders directly into restaurant POS systems, simplifying order management and consolidating sales reporting.
- SquarecoreNative POS integration with Square enabling real-time menu synchronization and order accuracy. Website orders are delivered directly to Square POS.
- ToastcoreNative POS integration with Toast enabling restaurants to add new dishes, 86 items, and adjust prices from a single dashboard that syncs with Popmenu.
- ClovercoreNative POS integration with Clover helping restaurants avoid manual input of orders and potential human error, streamlining operations.
- Oracle Micros SimphonycoreNative POS integration with Oracle Micros Simphony for enterprise restaurant operators requiring advanced POS capabilities.
- DoorDashcoreDoorDash partnership enables restaurants to offer delivery through the DoorDash driver network for a flat fee, protecting restaurant profitability versus high commission fees from direct DoorDash integration.
- StripecorePayment processing integration with Stripe enabling secure payment processing for online orders.
- Google Business ProfilecoreIntegration with Google Business Profile automatically updates restaurant hours and other information when changes are made in the Popmenu dashboard.
Scale indicators21 records
Recent moves6 records
Expansion highlights2 records
Popmenu competitors and assessment
Company assessmentDirect peers
- Olo: Olo is a direct competitor in restaurant digital ordering and delivery, providing SaaS-based online ordering, dispatch, and guest engagement tools to enterprise restaurant chains. Like Popmenu, Olo powers direct online ordering to help restaurants reduce dependence on third-party delivery aggregators.
- ChowNow: ChowNow is a direct competitor offering commission-free online ordering systems, websites, and marketing tools to independent restaurants — closely overlapping Popmenu's core SMB value proposition of direct ordering and digital marketing.
- SevenRooms: SevenRooms is a restaurant CRM, marketing, and guest experience platform that overlaps with Popmenu's marketing automation and guest engagement modules, particularly for hospitality groups and multi-location operators.
- TouchBistro: TouchBistro is a restaurant POS and management platform with online ordering, marketing, and reservation tools, targeting independent and SMB restaurants — a comparable product breadth and customer profile to Popmenu's core segments.
Broad incumbents
- Toast: Toast is the dominant restaurant POS platform that has expanded into online ordering, marketing, and guest engagement. While broader in scope, Toast is Popmenu's primary systems competitor for multi-location restaurant groups and a key integration partner.
- OpenTable: OpenTable is a leading restaurant reservation and guest management platform that has expanded into menu management and is a Popmenu channel partner. Overlap exists in guest engagement, menu publishing, and front-of-house tools, with OpenTable serving larger, more established restaurants.
- SpotOn: SpotOn is a restaurant POS and unified commerce platform offering marketing, ordering, and reputation tools — a direct competitor to Popmenu's ordering and marketing modules and a recently announced Popmenu integration partner.
- Square for Restaurants (Block): Square for Restaurants is a major POS and payments platform that has added online ordering, marketing, and AI features. As a Popmenu POS integration partner, it is also a competitor for SMB restaurant technology stacks.
Emerging players
- Deliverect: Deliverect is a delivery management platform that aggregates third-party orders into restaurant POS systems — directly overlapping with Popmenu's OrderNerd product and serving similar SMB-to-mid-market restaurant segments.
- Yumpingo: Yumpingo is a restaurant intelligence and guest feedback platform that competes with Popmenu's reputation management and guest engagement capabilities, particularly for multi-unit operators seeking real-time feedback loops.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Popmenu social profiles
Digital presencePopmenu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Popmenu leadership team
Management profileNumber of profiles
Profiles9 records
Popmenu subsidiaries and ownership
Company hierarchySubsidiaries1 record
Popmenu funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Popmenu M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Popmenu
What does Popmenu do?
Popmenu is a cloud-based SaaS platform that helps restaurants turn their menus into a customer conversion engine by combining digital marketing, online ordering, dynamic interactive menus, AI-powered phone answering and marketing automation, reputation management, and native POS integrations. The platform serves independent restaurants, multi-location groups, and hospitality enterprises across the US, UK, and Canada with tiered subscription pricing and optional professional services.
Is Popmenu a public or private company?
Popmenu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Popmenu founded?
Popmenu was founded in 2016. It employs 251 to 500 people.
Where is Popmenu based?
Popmenu is headquartered in Atlanta, United States, in the North America region.
How does Popmenu make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are transaction Fees, AI Answering (Add-on) and professional Services.
Who are Popmenu's main competitors?
Direct peers on record are Olo, ChowNow, SevenRooms and TouchBistro. Broad incumbents are Toast, OpenTable, SpotOn and Square for Restaurants (Block). Emerging players are Deliverect and Yumpingo.
Does Popmenu have an API?
Yes. Integrating with Popmenu provides access to data on menus, guests, orders, and more. Developers can connect with Popmenu to take their restaurant solution to the next level.
What industry is Popmenu in?
Popmenu's product category is Restaurant Marketing and Ordering Software. Its primary akta.pro industry code is CRAFAFAJ, Corporate/Office Catering & Group Ordering Platforms, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5182 and its SIC code is 7372.