Mayfield Dinner Theatre

What Mayfield Dinner Theatre does

The company is owned by SilverBirch Hotels & Resorts LP and co-located with the DoubleTree by Hilton West Edmonton, enabling bundled show-plus-stay packages and shared culinary leadership. Its core technology stack is a standard online ticketing system at visit.mayfieldtheatre.ca, a phone-and-in-person box office, and presence across Facebook, Instagram, YouTube, and TripAdvisor; no proprietary AI/ML, app, or developer platform is disclosed. It operates under Canadian Actors' Equity Association rules, ensuring a professional unionized cast.

The business model is primarily direct-to-consumer with multiple revenue streams: dynamic-priced ticket sales, season subscriptions (five-show packages) and 3-Play Mini Subscriptions, group bookings of 10+ with dedicated coordination (corporate, family, school), hotel packages with the on-site DoubleTree, gift cards redeemable across tickets and partner venues, and ancillary services such as celebration cakes, dietary accommodations, and bar tabs. Pricing is all-inclusive (buffet + show + coffee/tea), with dynamic uplift as dates fill, processing and environmental fees, exchange fees, and 10-25% discounts on additional tickets for season subscribers. Customer segments are diversified across individuals/couples, groups, school groups, and repeat season subscribers, with no disclosed enterprise anchors and no disclosed revenue figures.

Name

Mayfield Dinner Theatre

Legal name

Mayfield Dinner Theatre

Website

https://mayfieldtheatre.ca

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Mayfield Dinner Theatre is a 51-year-old, 452-seat professional dinner theatre in Edmonton, Alberta, combining live musical productions and Spotlight Series tributes with an all-inclusive gourmet buffet, and distributing via box office, online ticketing, group sales, and a co-located DoubleTree by Hilton hotel package.

Ownership category

akta.pro rank

Product category

Dinner Theatre Entertainment

NAICS

Theater Companies and Dinner Theaters (711110), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Supper Clubs & Dinner-Theater Restaurants (THAFACAL)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Live dinner theatre
• Theatrical season subscriptions
• Buffet dining entertainment
• Group event bookings
• Hotel show packages

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales which include buffet dining, coffee/tea service, and live theatre performance. Dynamic pricing model adjusts prices based on demand and sales timing.
2. Season Subscriptions: Season ticket packages covering 5 shows per season (September to August) and 3-Play Mini Subscription packages offering discounted rates for multiple show purchases.
3. Group Bookings: Group bookings of 10+ guests with special group pricing, bar tab discounts, and optional private receptions. Additional revenue from mandatory food service gratuity ($5.00 + GST) and administration fees.
4. Gift Cards: Gift cards sold at any denomination, redeemable for tickets, hotel packages, and at partner hotel restaurant Stages.
5. Hotel Packages: Partnership with DoubleTree by Hilton West Edmonton offering combined show tickets with hotel accommodation packages.
6. Ancillary Services: Additional revenue from celebration cakes, dietary restricted meals, bar tabs, and wheelchair accessibility services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Mayfield Dinner Theatre operates a 452-seat professional dinner theatre in Edmonton, Alberta, delivering live theatrical productions combined with all-inclusive gourmet buffet dining, coffee and tea service. Each season (September to August) features five main productions such as musical comedies, tributes, and dramatic works, performed Tuesday through Sunday alongside the Spotlight Series of intimate music tribute concerts. The all-in-one ticket price covers the buffet, beverages, and live show, with dynamic pricing that rises as shows sell out.

Product overview

Mayfield Dinner Theatre operates as a single unified entertainment venue combining live theatrical productions with gourmet buffet dining experiences. The core offering is the main season of professional musical theatre productions (five shows per season running September to August), complemented by the Spotlight Series of intimate music tribute concerts. Additional offerings include group booking services for private events, hotel packages in partnership with DoubleTree by Hilton, and flexible subscription options including full season tickets and 3-play mini packages.

Differentiator

Problem solved

Functional benefit

Brands

• Spotlight Series: An intimate evening series featuring musical tributes to iconic artists including Don Williams, George Jones, Merle Haggard, Alan Jackson, Garth Brooks, Buddy Holly, and other country music legends

Products and services

• Main Season Productions Professional live theatrical productions combining musical comedies, tributes, and dramatic performances with gourmet buffet dining, performed five times per season at the 452-seat Edmonton venue. Tickets include buffet, coffee/tea, and the show under an all-inclusive price.
• Spotlight Series Intimate evening performances paying tribute to iconic music artists, featuring solo artists and small bands in a concert-style format covering artists such as Don Williams, George Jones, Merle Haggard, Alan Jackson, Garth Brooks, and Buddy Holly.
• Season Ticket Subscription Multi-show subscription covering all five main season productions at member-only pricing, with complimentary coat check, 10-25% off additional regular tickets, wine discounts, parking privileges, preferred hotel rates at DoubleTree by Hilton West Edmonton, and a 15% discount at Stages Kitchen & Bar.
• 3-Play Mini Subscription Flexible package allowing subscribers to choose any three of five shows in a season at a reduced rate, available for Tuesday, Wednesday, Thursday, Friday, and Sunday evenings and Wednesday brunches.
• Group Bookings Private group event services for 10+ guests including special group pricing, bar tab discounts, private receptions, and a Dinner Theatre School Package with buffet, unlimited pop/juice, and live performance for school groups.
• Hotel Packages Accommodation packages combining show tickets with hotel rooms at the co-located DoubleTree by Hilton West Edmonton, including two complimentary buffet breakfasts per room, Wi-Fi, parking, and 24/7 fitness access.
• Gift Cards Gift cards sold at any denomination and redeemable for tickets, hotel packages, and at the partner hotel restaurant Stages.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• DoubleTree by Hilton West EdmontoncoreStrategic or Co-development PartnerStrategic hotel partnership providing accommodation packages combining show tickets with hotel rooms. The DoubleTree by Hilton West Edmonton is co-located at the Mayfield Dinner Theatre location. Package bookings include two complimentary buffet breakfasts per room, Wi-Fi, parking, and 24/7 fitness access. Preferred rates offered to Season Ticket subscribers. Minimum 10 rooms required for group hotel packages.
• SilverBirch Hotels & Resorts LPcoreOthersParent company operating the Mayfield Dinner Theatre. Manages privacy policy and data collection practices for the theatre. Operates SilverBirch Conference Centre at the West Edmonton location. Adam Brack serves as Executive Chef for both Doubletree by Hilton West Edmonton and Mayfield Dinner Theatre.
• Canadian Actors' Equity AssociationcoreOthersProfessional theatre union governing the Mayfield Dinner Theatre operations. Ensures professional standards and performer contracts. Union rules prohibit photography/videography during performances.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Citadel Theatre: Edmonton-based Citadel Theatre is a professional regional theatre presenting a multi-show subscription season in the same city as Mayfield — competes for the same Edmonton live-theatre demand pool but without the dinner-theatre integration.
• Royal Manitoba Theatre Centre: Royal MTC is one of Canada's largest regional theatres with a multi-show season and subscription packages — a comparable professional-theatre subscription model operating in a different Canadian city without overlap with Mayfield's Edmonton market.
• Shaw Festival: The Shaw Festival is a Canadian professional theatre operating a multi-play season with season subscriptions in Niagara-on-the-Lake — analogous subscription-driven professional-theatre business model and seasonality, but geographically distinct from Mayfield.
• Stratford Festival: The Stratford Festival is one of North America's largest repertory theatre companies, operating a multi-stage season with subscription packages — comparable subscription-led Canadian professional theatre model, though based in Stratford, ON rather than competing directly in Edmonton.

Direct peers

• Drayton Entertainment: Drayton Entertainment operates multiple professional theatre venues across Ontario presenting musicals and plays with subscription ticket packages — a comparable Canadian professional-theatre subscription model with multi-venue scale that Mayfield lacks.
• Medieval Times: Medieval Times is the largest dinner-theatre chain globally, combining a scripted live show with a multi-course meal — directly analogous business model (theatre + included dining + ticketing) and the benchmark for scalable dinner-theatre operations.
• Stage West: Stage West operates dinner theatres in Calgary and Mississauga featuring a buffet-plus-show format with professional casts — the closest direct competitor to Mayfield in the Canadian dinner-theatre category, with comparable subscription, group, and theatre-plus-dining value proposition.

Broad incumbents

• Cirque du Soleil: Cirque du Soleil is a global live-entertainment company producing large-scale theatrical shows with premium ticketing — overlaps with Mayfield on the live-theatre consumer segment and the premium experience positioning, though at materially larger scale.
• Broadway Across Canada: Broadway Across Canada presents touring Broadway productions in major Canadian cities — overlapping live-theatre demand pool with Mayfield but at a larger scale, multiple venues, and different price point; competes for the same discretionary entertainment dollar.

Others

• Cineplex Entertainment: Cineplex operates movie theatres across Canada including premium VIP cinemas with food-and-drink service — competes for the Edmonton out-of-home entertainment dollar and offers a comparable dine-while-watching bundle, though with film rather than live performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mayfieldDT
• Facebookfacebook.com/mayfieldtheatreyeg
• Instagraminstagram.com/mayfieldtheatreyeg
• LinkedInlinkedin.com/company/mayfield-dinner-theatre-yeg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayfield Dinner Theatre