Mayfly Ventures
- Company typePrivate
- Founded2023
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Mayfly Ventures firmographics
Firmographics- Name
- Mayfly Ventures
- Legal name
- Mayfly Ventures
- Website
- https://mayflyventures.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mayfly Ventures industry classification
Industry- Product category
- Venture Studio Services
- NAICS
- Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Accelerators & Incubators (Investor-Operated) (FSANAAAM)
Keywords
Where Mayfly Ventures is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Mayfly Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Venture Building Engagement Fees: Fixed-fee commercial validation and product strategy engagements. Stage 1 produces validated concept, clear product strategy, and costed build proposal. Priced at $15,000 fixed fee for 2-4 weeks of work.
- Design and Development Services: Full product design and development following validation. Typical engagement ranges from $50,000 to $450,000 depending on scope, structured in defined phases approved by client at each stage.
- Equity Stakes in Select Ventures: For select ventures with exceptional commercial opportunity, Mayfly takes an equity stake in exchange for build discounts, aligning incentives with clients. Mayfly has invested $50K in ventures like Mucudu and Voli.
- R&D Tax Incentive Facilitation: Mayfly helps clients access Australian R&D tax incentives that refund 43.5% of eligible development costs, structuring work to align with eligibility criteria from day one.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Venture Building Engagement - Validation Stage |
| One time/ perpetual license | Multi-year contract | Design and Development - Build Stage |
| One time/ perpetual license | Pay-as-you-go | Validate Stage |
| One time/ perpetual license | Multi-year contract | Build Stage |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Mayfly Ventures product offering
Product offeringCore offering
Mayfly Ventures is an Australian AI venture studio that validates, builds, and scales AI-powered ventures alongside industry leaders through a staged engagement model (Validate, Build, Scale). Its commercial offering includes a fixed-fee four-week validation sprint ($15,000+), full product design and development ($50,000 to $450,000), and post-launch iteration and growth support, often in exchange for equity stakes in select ventures. It also operates a portfolio of 17 launched ventures across logistics, healthcare, hospitality, mining, and social impact sectors.
Product overview
Mayfly Ventures is an Australian AI venture studio that builds and scales AI-powered ventures across logistics, healthcare, hospitality, mining, and social impact sectors. The offering consists of a portfolio of 17 venture products (launched since 2023) including 5 AI ventures, plus three staged service offerings. The core portfolio includes DGC (dangerous goods compliance automation), Virtuosa AI (clinical reporting for psychologists), Aquifa (water trading compliance), Mucudu (hospitality rewards/payments), Choosey (instant-pay staffing), AtSite (mining safety geofencing), Wirl (food & mood wellness), Voli (corporate volunteering/ESG), Feels (charity gifting), Bloomwise (workplace mental health), and Tundra Analytics (mining safety compliance). These products operate across independent platforms without a shared unified architecture. The service offerings follow a staged model: Stage 1 Venture Building Engagement ($15K+) for commercial validation, Stage 2 Design & Development ($50K–$450K) for build execution, and Stage 3 Scale for post-launch iteration and growth support.
Differentiator
Problem solved
Functional benefit
Products and services
- Venture Building Engagement (Validate) Four-week validation sprint that assesses commercial viability, defines product strategy, maps the build roadmap, and produces a go/no-go recommendation for clients before any development spend. Priced from $15,000 fixed fee and delivered as a standalone engagement.
- Design and Development (Build) Full product design and development service delivered by one integrated team after validation. Typical engagements range from $50,000 to $450,000 depending on scope, structured in defined phases approved by the client at each stage with no lock-in contracts.
- Scale (Post-Launch Support)
Quantifiable outcome
- DGC: 36-hour manual compliance process reduced to 4 seconds
- +6 more outcomes
Companies that use Mayfly Ventures
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Mayfly Ventures technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature4 records
Mayfly Ventures partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ClipboardcoreChoosey was built onto Clipboard's established network of 90,000 contractors, solving the marketplace cold-start problem by launching into existing supply and demand. This pre-existing audience enabled instant liquidity for the marketplace.
- National Brand Partners (10+)coreMucudu secured partnerships with more than 10 national brands for its hospitality rewards platform, enabling brand tie-ins and expanded market reach for the rebuilt platform.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Mayfly Ventures competitors and assessment
Company assessmentDirect peers
- Work & Co: Digital product studio that designs and builds flagship digital products for leading brands using integrated multidisciplinary teams. Comparable in model and customer profile (enterprise/brand clients paying project-based fees).
- Ueno: Independent digital product studio delivering design and engineering under a single integrated team with no offshore handovers. Closely comparable to Mayfly's one-team, no-handover positioning and end-to-end product build capability.
- Atomic: Venture studio that partners with founders to build and fund startups from idea stage, taking significant equity and operating an integrated studio model. Comparable to Mayfly's studio + equity co-investment structure.
- Science Inc. US-based venture studio that builds, launches, and scales software companies with a stage-gate, integrated-team model. Highly comparable to Mayfly in venture creation methodology and equity-stake approach.
- Pioneer Square Labs (PSL): Seattle-based venture studio that co-founds and builds companies from idea to scale with a small integrated team. Closely comparable to Mayfly in operating model (integrated strategy/design/build under one roof) and portfolio-venture equity approach.
- Elephant: Venture studio that partners with founders to build technology companies from idea to product-market fit, taking equity. Comparable to Mayfly's equity-backed, founder-led venture creation model.
- Antler: Global venture studio and early-stage investor that ideates, validates, and builds new companies with founders across multiple geographies including Australia. Most directly comparable to Mayfly's venture-building model and stage-gate validation approach.
- Highline Beta: Corporate venture studio that builds new ventures with enterprise partners, often in regulated industries. Comparable to Mayfly's industry-insider-led venture building and stage-gate engagement model.
Broad incumbents
- BCG X: Global tech build-and-invest division of Boston Consulting Group that designs, builds, and scales digital and AI ventures for enterprise clients. A larger, broader incumbent offering overlapping venture-studio services to enterprise customers.
- Reaktor: Global technology consultancy that designs, builds, and operates digital products for enterprises, with AI and platform engineering practices. A broader incumbent offering similar integrated strategy-and-build services at larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mayfly Ventures social profiles
Digital presenceMayfly Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mayfly Ventures leadership team
Management profileNumber of profiles
Profiles3 records
Mayfly Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mayfly Ventures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mayfly Ventures
What does Mayfly Ventures do?
Mayfly Ventures is an Australian AI venture studio that validates, builds, and scales AI-powered ventures alongside industry leaders through a staged engagement model (Validate, Build, Scale). Its commercial offering includes a fixed-fee four-week validation sprint ($15,000+), full product design and development ($50,000 to $450,000), and post-launch iteration and growth support, often in exchange for equity stakes in select ventures. It also operates a portfolio of 17 launched ventures across logistics, healthcare, hospitality, mining, and social impact sectors.
Is Mayfly Ventures a public or private company?
Mayfly Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mayfly Ventures founded?
Mayfly Ventures was founded in 2023. It employs 11 to 50 people.
Where is Mayfly Ventures based?
Mayfly Ventures is headquartered in Melbourne, Australia, in the Oceania region.
How does Mayfly Ventures make money?
Four revenue lines are on record. Venture Building Engagement Fees are the primary driver. The others are design and Development Services, equity Stakes in Select Ventures and R&D Tax Incentive Facilitation.
Who are Mayfly Ventures's main competitors?
Direct peers on record are Work & Co, Ueno, Atomic, Science Inc., Pioneer Square Labs (PSL), Elephant, Antler and Highline Beta. Broad incumbents are BCG X and Reaktor.
Does Mayfly Ventures have an API?
No public API is recorded for Mayfly Ventures.
What industry is Mayfly Ventures in?
Mayfly Ventures's product category is Venture Studio Services. Its primary akta.pro industry code is FSANAAAM, Accelerators & Incubators (Investor-Operated). Its NAICS code is 52394 and its SIC code is 6282.