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Mayfull Group

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uuid004v1qu

Namestring
Mayfull Group
Legal namestring
美福
Websiteurl
mayfull.com.tw
Company typeenum
Private
Founded yearint
1963
Descriptiontext

Mayfull Group (美福貿易) is a privately held Taiwanese premium food import, distribution, and platform business founded in 1963, headquartered in Neihu, Taipei. The company imports and distributes premium beef, Wagyu, seafood, and specialty meats from origins including the USA, Australia, New Zealand, Canada, Japan, Norway, and Spain — holding exclusive Taiwan agency rights for Kobe Beef (since November 2017, first and only official Kobe Beef Promotion Association gold-medal authorization) and Kurokaba/Black Birch Wagyu (Sugimoto Honten, since August 2024), as well as distributorship for SRF, Westholme/AACo, Rangers Valley, Cedar River Farms, Lerøy, Blázquez, and a Cargill co-branded PSA Angus line. Customers include food wholesalers, food manufacturers, hotels, restaurants, and retail consumers across Taiwan.

The company's underlying operational backbone is the Mayfull Storage (美福倉儲) cold chain logistics center in Taoyuan — 9,000 ping (Taiwan's largest single low-temperature warehouse), 25,000 storage positions, 8°C to -40°C full temperature range, HACCP/ISO 22000/FSSC 22000 certified, operational since October 2017 — plus an own refrigerated and frozen delivery fleet providing nationwide door-to-door distribution. Mayfull also operates vertical B2C channels: the Mayfull Fine Foods (美福食集) high-end retail supermarket, Fresh & Aged Italian Steakhouse, 愛·熟成21 (Love Aged 21) dry-aged beef noodle restaurant, and the Grand Mayfull Taipei Hotel (opened 2016). These outlets function both as revenue-generating consumer businesses and as product demonstration spaces for the B2B core.

Mayfull makes money through four interlinked streams: (1) B2B import/wholesale of premium meat and food ingredients with quote-based pricing organized by customer segment (food import, bulk wholesale, food service, supermarket/restaurant, storage services); (2) cold chain storage and managed logistics services sold to external B2B customers via WMS/EDI integration; (3) transaction-based revenue from owned retail (Mayfull Fine Foods) and restaurant concepts; and (4) transaction-based sales of exclusive premium branded products. The business also offers market price advisory and hedging concepts (spot, forward, futures) to wholesalers and food manufacturers to manage commodity volatility, and provides Halal-certified product options for Southeast Asian export-oriented customers.

Short descriptiontext

Mayfull Group (美福貿易) is a Taiwan-based premium food importer, distributor, and cold chain operator (founded 1963) holding exclusive Taiwan agencies for Kobe Beef and Kurokaba Wagyu, serving wholesalers, food manufacturers, hotels, restaurants, and retail consumers across Taiwan via the country's largest single low-temperature warehouse and owned retail, restaurant, and hotel outlets.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersTaipei City (Neihu District), Taiwan
HQ citystring
Taipei City (Neihu District)
HQ countrystring
Taiwan
HQ regionstring
Asia
Markets served

Serves global market

Offices7 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
premium meat import, cold chain logistics, food wholesale distribution, specialty beef and seafood, food service supply
Industry3 codes
1Frozen Meat, Poultry & Seafood Wholesale
CodeAFAIAHAFPrimaryYes
2Meat, Poultry & Seafood Refrigerated Warehousing
CodeTLALABACPrimaryNo
3Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.)
CodeAFAIAHABPrimaryNo
NAICS code5 codes
  • Meat and Meat Product Merchant Wholesalers42447
  • Fish and Seafood Merchant Wholesalers42446
  • Poultry and Poultry Product Merchant Wholesalers424440
  • Meat Retailers445240
  • Limited-Service Restaurants722513
SIC code3 codes
  • Sausages & Other Prepared Meat Products2013
  • Prepared Fresh Or Frozen Fish & Seafoods2092
  • Wholesale-Groceries, General Line5141
Product category
Premium Meat Import & Food Distribution
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Premium Meat & Food Import & Wholesale
TypeOne Time License
Description

Mayfull imports and distributes premium beef, lamb, pork, poultry, and seafood globally (USA, Australia, New Zealand, Canada, Japan, Norway, Spain, etc.) to B2B customers including wholesalers, food processors, hotels, and restaurants. Revenue is generated through product sales at varying volumes (case-lot supply for wholesale), with international market price advisory services, hedging instruments (spot, forward, futures), and Halal-certified product offerings for Southeast Asian markets.

mayfull.com.tw
2Cold Chain Storage & Logistics Services
TypeManaged Services
Description

Professional cold chain storage and logistics services provided through Mayfull Storage (美福倉儲), offering temperature-controlled warehousing (8°C to -40°C), processing, labeling, distribution, and e化 tools (WMS, EDI, online inventory). Services support both internal operations and external B2B customers.

mayfull.com.tw
3Retail & Restaurant Operations
TypeTransaction Fee
Description

Revenue from direct-to-consumer sales through Mayfull Fine Foods (美福食集) supermarket and restaurant operations including Fresh & Aged Italian Steakhouse and 愛·熟成21牛肉麵. These outlets also serve as product demonstration and showcase spaces for imported ingredients.

mayfull.com.tw
4Premium Branded Product Sales
TypeTransaction Fee
Description

Revenue from branded premium product lines including exclusive Taiwan agency for Kobe Beef (official licensed), Black桦牛 (黑樺牛), SRF US Wagyu, Westholme Australian Wagyu, Rangers Valley Australian Angus, PSA Premium Signature Angus, Cedar River Farms Natural Beef, and Lerøy Norwegian Salmon and Cod, sold through both B2B and retail channels.

mayfull.com.tw
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Pricing details1 tier
1B2B custom quote-based pricing
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Pricing is quote-based for all B2B segments (wholesale, food service, hotels, restaurants). Retail pricing at Mayfull Fine Foods is set per product with in-store electronic price tags. No pricing tiers or subscription models publicly disclosed.

mayfull.com.tw
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 9 records shown
1美國極黑牛 SRF BEEF
Description

頂級美國和牛品牌,以20個月穀物飼養聞名,柔軟多汁程度可用奶油刀切開

mayfull.com.tw
+8 more records
Core offering1 text field

Mayfull Group imports and distributes premium global meats and food ingredients (Kobe Beef, Kurokaba Wagyu, Westholme Australian Wagyu, SRF American Wagyu, Cedar River Farms, Rangers Valley Angus, PSA Premium Signature Angus, Omi/Hida/Miyazaki/Kagoshima/Saga Wagyu, Blázquez Ibérico ham, Lerøy Norwegian salmon and cod) to Taiwan's hotels, restaurants, wholesalers, food manufacturers, and consumers. It also operates B2B cold chain logistics and storage services (Mayfull Storage), a B2C retail supermarket (Mayfull Fine Foods), and restaurant concepts (Fresh & Aged Italian Steakhouse, 愛·熟成21 dry-aged beef noodle restaurant). The company's offerings are supported by a 9,000坪 Taoyuan cold chain facility with full temperature range coverage (8°C to -40°C), proprietary dry-aging technology, and an own refrigerated delivery fleet providing nationwide Taiwan distribution.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Cold chain facility processes shipments across Taiwan from a single 9,000坪 facility with 25,000 storage positions and own refrigerated delivery fleet
+2 more records
Product overview1 text field

Mayfull Group operates as a comprehensive fine food platform with diversified product portfolio and service offerings. The core business includes importing and distributing premium beef products (US Wagyu SRF, Australian Westholme, Japanese Kurokaba/Omi/Kobe/Hida beef, Australian Rangers Valley Angus), seafood (Norwegian Lerøy salmon and cod), Spanish Ibérico ham, and dry-aged beef. Services include wholesale/distribution to food service and food processing companies, retail operations through 美福食集 (Mayfull Fine Foods), restaurant operations via Fresh & Aged Italian Steakhouse and 愛‧熟成21 beef noodle restaurant, and cold chain logistics through 美福倉儲 with 9,000 ping Taoyuan facility. The company serves as a 'food platform' connecting global premium food producers with Taiwanese restaurants, hotels, retailers, and end consumers.

Product and service16 records
1Premium Meat & Food Import & Wholesale
CategoryPremium Meat Import & Wholesale
Description

Import and wholesale distribution of premium global meats (Kobe Beef, Kurokaba, Westholme Wagyu, SRF American Wagyu, Cedar River Farms, Rangers Valley Angus, PSA Premium Signature Angus, Omi, Hida, Miyazaki, Kagoshima, Saga Wagyu), Spanish Ibérico ham (Blázquez), and Norwegian seafood (Lerøy salmon and cod) to B2B customers including wholesalers, food processors, hotels, and restaurants in Taiwan. Includes market price advisory and hedging instruments, Halal-certified options, and bulk case-lot supply.

2Mayfull Storage (美福倉儲) — Cold Chain Logistics & Storage Services
CategoryCold Chain Logistics & Storage
Description

Professional cold chain storage and logistics services for external B2B customers through the Taoyuan facility. Services include temperature-controlled storage (8°C to -40°C covering chilled, refrigerated, frozen, and flash-freeze), processing, labeling, cross-docking, WMS/PDA integrated warehouse management, EDI, online inventory and order query systems, and door-to-door delivery across Taiwan via own refrigerated fleet.

3Mayfull Fine Foods (美福食集) Retail Supermarket
CategoryPremium Food Retail
Description

High-end retail supermarket offering premium imported ingredients from around the world for individual consumers. Features European-style design with Italian Venetian atmosphere, electronic price tags, spacious layout, and an in-store café area. Stocks premium imported meats, Wagyu, seafood, and specialty foods.

4Fresh & Aged Italian Steakhouse
CategoryRestaurant / Dining
Description

Italian steakhouse restaurant in Neihu, Taipei specializing in dry-aged beef and premium Wagyu offerings. Functions as both a direct revenue-generating dining outlet and a product demonstration/showcase space for Mayfull's imported premium ingredients.

5愛·熟成21 (Love Aged 21) Beef Noodle Restaurant
CategoryRestaurant / Dining
Description

Chinese-style beef noodle restaurant in Neihu, Taipei offering premium dry-aged beef noodles and fine dining experience. Utilizes Mayfull's proprietary dry-aged beef and serves as a product demonstration space for the company's dry-aging technique.

6Dry-Aged Beef (乾式熟成牛排)
CategoryPremium Meat Product
Description

Dry-aged beef steaks aged in proprietary temperature and humidity controlled rooms for 21+ days without packaging. Specifically developed for Taiwan's tropical climate conditions. Produces concentrated flavor, enhanced tenderness, and crispy exterior. Available through B2B wholesale channels and at Mayfull's restaurant concepts.

7SRF American Black Beef (Snake River Farms)
CategoryPremium Branded Beef (US Wagyu)
Description

US Wagyu beef produced by Snake River Farms, fed with grain for 20 months (four times longer than typical US grain-fed cattle). Known as 'Buttery Knife Beef' for its exceptionally tender texture. Distributed in Taiwan by Mayfull under exclusive agency.

8Westholme Australian Premium Wagyu
CategoryPremium Branded Beef (Australian Wagyu)
Description

Premium Wagyu beef from AACo (Australian Agricultural Company), raised on Mitchell grasslands with grass-fed early life followed by grain finishing including wheat, barley, oats, and rye. Distributed in Taiwan by Mayfull under exclusive agency.

9Cedar River Farms Natural Beef
CategoryPremium Branded Beef (US Natural)
Description

US natural beef from Cedar River Farms, 100% US-born calves raised with complete traceability, ~400-day raising period without antibiotics, growth hormones, or hormones, processed at GFSI-certified facilities. Distributed in Taiwan by Mayfull.

10Rangers Valley Australian Angus Beef
CategoryPremium Branded Beef (Australian Angus)
Description

Australian Angus beef from Rangers Valley farm (1,000m altitude, New England Plateau), grain-fed for 270-300 days with natural corn and grain, no artificial additives. Halal certified. Marbling score MB3+. Distributed in Taiwan by Mayfull.

11Lerøy Norwegian Salmon & Arctic Cod
CategoryPremium Seafood
Description

Norwegian premium seafood from Lerøy (established 1899). Salmon is low-density farmed with high Omega-3 content and 170g fixed weight. Arctic Cod (Skrei) is wild long-line caught, MSC certified, 170g fixed weight using only the premium loin section. Processing within 3 hours of catch. Distributed in Taiwan by Mayfull under exclusive agency.

12Kurokaba Beef (黑樺牛) Japanese A5 Wagyu
CategoryPremium Branded Beef (Japanese A5 Wagyu)
Description

Japanese A5 Black Hair Pure Blood Wagyu from Sugimoto Honten (founded 1947), with distinctive marbling like white birch trees. Over 80% A5 grade production rate. Mayfull is the exclusive Taiwan distributor. Certifications include Farm HACCP, J-GAP, FSSC 22000, and Halal.

13PSA Premium Signature Angus (Mayfull-Cargill Co-Brand)
CategoryPremium Branded Beef (Angus)
Description

Exclusive Angus beef brand co-branded and developed exclusively between Mayfull and US meat giant Cargill. Full supply chain quality control from cattle raising through feed to delivery. Mayfull is the exclusive Taiwan distributor.

14Omi Beef (近江牛) — Japan's Oldest Wagyu Brand
CategoryPremium Branded Beef (Japanese Wagyu)
Description

Premium Japanese Wagyu from Shiga Prefecture with 400+ year history. Cattle raised near Lake Biwa, grain-finished for 900 days. Known for fine marbling and unique sticky fat quality. One of Japan's 'Top Three Wagyu' brands. Distributed in Taiwan by Mayfull.

15Blázquez Bellota 36-Month Aged Spanish Ibérico Ham
CategoryPremium Specialty Meat (Spanish Ibérico Ham)
Description

36-month aged Spanish Ibérico ham from Blázquez (established 1932). Acorn-fed Iberian pigs raised free-range in 3,500 hectares of oak forests in Guijuelo. Won iTQi 3-star Superior Taste Award for 6 consecutive years. Distributed in Taiwan by Mayfull.

16Kobe Beef — Official Gold Medal Authorized Distribution
CategoryPremium Branded Beef (Japanese Kobe Wagyu)
Description

Official Gold Medal authorized distribution of Kobe Beef in Taiwan — the first and only such authorization in the market. Compliance with strict Kobe Beef certification standards: pure Tajima cattle genetics, age 28-32 months, quality grade 4 or 5, BMS value No.6 or above, and official producer and region (Hyogo Prefecture) certification. Disponible through B2B wholesale and B2C retail at Mayfull Fine Foods.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership20 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2024-08-01
Description

Mayfull is the exclusive Taiwan agent for Black桦牛 (Kurokabu), a premium A5-grade Japanese Black Wagyu brand established in 1947 by Sugimoto Honten, Japan's largest Wagyu supplier. Sugimoto Honten operates approximately 50 farms in and around Kumamoto Prefecture with ~20,000 head of cattle, achieving >80% A5 grade rate. The brand follows a 'one-stop' production system from breeding to fattening, processing, and sales. Certifications include Farm HACCP (since 2007), J-GAP, FSSC22000 (from 2020 factory), and Halal. Black桦牛 is known for its unique 'white birch-like' marbling pattern and distinctive sweetness.

2日本神戶肉流通推進協會 (Kobe Beef Promotion Association)
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2017-11-01
Description

Mayfull (美福貿易) became the first and only official Gold Medal Authorized distributor for Kobe Beef in Taiwan in November 2017. This is the most prestigious Wagyu brand globally. Mayfull is a designated registered store (指定登錄店) authorized to sell genuine Kobe Beef, requiring compliance with strict Kobe Beef certification standards including pure Tajima cattle genetics, age 28-32 months, quality grade 4 or 5, BMS value No.6 or above, and official producer and region (Hyogo Prefecture) certification. Kobe Beef's international fame includes being requested by US President Obama during his 2009 Japan visit.

mayfull.com.tw
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

AACo (Australian Agricultural Company), established in 1824, is Australia's largest and oldest agricultural company, owning approximately 7 million hectares of land (1% of Australia's land area). AACo is Australia's largest Wagyu supplier. Mayfull distributes Westholme Australian Premium Wagyu, a brand sourced from AACo's high-quality Wagyu cattle raised in the Great Dividing Range region, using a 20+ year breeding program from original Japanese Black Wagyu genetics.

4SRF (Snake River Farms) — US Prime Wagyu / American Black Beef
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

SRF (Snake River Farms) is a US-based premium beef producer. Mayfull distributes SRF American Black Beef (US Wagyu), which was first exported from Japan to the US in 1991 after 18 centuries of Japanese isolation. SRF breeds Wagyu cattle in pristine US environments following Japanese long-term feeding methods, with 20-month grain feeding (4x longer than typical US grain-fed cattle). Known as 'Buttery Knife Beef' for its exceptional tenderness.

mayfull.com.tw
Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Rangers Valley is a premium cattle feedlot in New South Wales, Australia (1,000m altitude, New England Plateau), invested by Japanese Benimaru Trading Company (紅丸商事). Mayfull distributes Rangers Valley 300-day grain-fed Angus beef, which has won Australia's Best Feedlot Award twice. Cattle are fed natural corn and grain (no artificial additives) for 270-300 days (2x normal). Halal certified. Guaranteed MB3+ marble score, positioned between Prime grade and Wagyu in fat marbling.

6Cedar River Farms — US Natural Beef
Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Cedar River Farms natural beef is produced in GFSI-certified factories. Mayfull distributes this brand emphasizing 100% US-born calves with 'traceable production management' from day after birth, approximately 400-day raising period, natural environment without antibiotics or growth hormones, and consistent tenderness and beef flavor. Average cattle age is 14-17 months. Ideal for thick-cut steaks.

mayfull.com.tw
Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Lerøy, established in 1899, is Norway's largest seafood supplier and the world's second largest salmon farmer. Mayfull distributes Lerøy Norwegian Salmon (farmed in low-density sea pens, 170g fixed weight, high Omega-3 content) and Arctic Cod/Skrei (wild long-line caught, MSC certified, 170g fixed weight using only the premium loin section). Lerøy's salmon processing takes place within 3 hours of catch. Lerøy is the second largest farmed salmon company globally.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Blázquez (founded 1932, 4 generations) is a Spanish Iberian ham producer in Guijuelo. Mayfull distributes Blázquez Bellota 36-month aged Iberian ham (acorn-fed, free-range in 3,500 hectares of oak forests), Cebo ham, and fresh Iberian pork cuts (Pluma, Secreto, Presa). Blázquez has won iTQi Superior Taste Award for 6 consecutive years and is the only ham producer in the Spanish Luxury Association.

9PSA (Premium Signature Angus) — US Angus Beef
Strategic tierMajorTypeStrategic or Co-development Partner
Description

PSA (Premium Signature Angus) is a co-branded Angus beef product developed exclusively between Mayfull and Cargill (US meat giant). Mayfull serves as exclusive Taiwan distributor. Angus beef is recognized globally as the 'King of Beef', with 74%+ consumers considering it the best beef quality. PSA provides full supply chain quality control from cattle raising through feed to delivery.

mayfull.com.tw
Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Omi Beef (近江牛) is Japan's oldest Wagyu brand with 400+ years of history. Located in Shiga Prefecture near Lake Biwa (Japan's largest lake) with 400+ rivers. Mayfull imports Omi Beef featuring black-haired female or castrated cattle fattened for 900 days. Known for fine marbling and unique viscosity in its fat (distinct from other Wagyu). One of Japan's 'Top Three Wagyu' alongside Matsusaka and Kobe.

11公益社團法人日本食用肉等級協會 / 飛驒牛品牌推進協議會
Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Hida Beef (飛驒牛) is from Gifu Prefecture, raised in clean mountain water, fresh air, and four-season climate. Certified by Japan Meat Grading Association with A or B yield grade and quality grade 5, 4, or 3. Hida Beef won Champion Carcass Award (最優秀胴體肉獎) at the national competition (including 松阪牛, 神戶牛, 近江牛) in 2012, 2013, and 2015.

mayfull.com.tw
12宮崎縣肉牛協會 (Miyazaki Beef Association)
Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Miyazaki Beef (宮崎牛) is Japan's second largest Wagyu producer. Mayfull imports Miyazaki beef where cattle must have Miyazaki Black Wagyu parents and quality grade 4 or above. Won 'Champion Cow' at 2007 and 2017 Beef Olympics (和牛奧運會), titled 'All-Japan's No. 1 Beef Cattle'. Also historically gifted to sumo wrestling champions.

mayfull.com.tw
13鹿兒島縣肉牛協會 (Kagoshima Beef Association)
Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Kagoshima prefecture is Japan's largest beef producer, known for Kagoshima Black Wagyu cattle raised in the warm climate with abundant natural beauty. Kagoshima's Black Wagyu underwent multiple breed improvements and is raised in comfortable traditional environments, producing high quality and high output. Mayfull distributes Kagoshima beef featuring perfect fat distribution, bright red meat color, and fine marbling.

mayfull.com.tw
14佐賀牛協會 (Saga Beef Association)
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Saga Beef (佐賀牛) is raised in the warm climate of Saga Prefecture in Kyushu, with a gentle approach to minimize cattle stress. Known for soft lean meat and uniform marbling with fine霜降 (shimofuri) fat patterns. Saga cattle benefit from gentle climate, clean water, and fresh air, with careful feed management from calf stage.

mayfull.com.tw
15有田牧場 (Arita Farm) — 宮崎有田牛 (EMO Beef)
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Arita Farm (有田牧場) is the largest Wagyu cattle farm in Miyazaki Prefecture with over 6,000 head. It operates a complete 'one-stop' service from breeding and fattening to processing. Uses 100-meter-deep mountain spring water and pesticide-free grass and grain feed. Only 5 fattening farms in all Japan meet its high standards. Its霜降 fat contains 60% oleic acid (unsaturated fatty acid), exceeding olive oil's 55%.

mayfull.com.tw
16NMA — World Meat Association
Strategic tierMinorTypeOthers
Description

Mayfull is listed as a partner/link on the NMA (World Meat Association) website. Membership in this global meat industry body provides networking, industry intelligence, and credibility.

mayfull.com.tw
Strategic tierMinorTypeOthers
Description

Listed on Canadian Beef export association website as a Taiwan contact/importer. Mayfull sources Canadian beef (A, AA, AAA, Prime grades) and Canadian veal products.

Strategic tierMinorTypeOthers
Description

Listed on US Meat Export Federation Taiwan website as an importer/distributor. Mayfull sources US beef including SRF Wagyu, Cedar River Farms, and PSA Angus products.

Strategic tierMinorTypeOthers
Description

Listed as a partner on MLA website. Mayfull distributes Australian products including Westholme Wagyu, Rangers Valley Angus, and Australian beef cuts.

20New Zealand Beef
Strategic tierMinorTypeOthers
Description

Listed on New Zealand Beef website as a Taiwan importer. Mayfull sources New Zealand lamb and chilled beef from New Zealand suppliers.

mayfull.com.tw
Recent move7 records

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Date, Type, Title, Description, Source

Expansion highlight5 records

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Type, Description

Peers8 records
TypeDirect peer
Description

Japanese seafood conglomerate with global fishing, aquaculture, processing, and cold chain distribution. Comparable in the seafood import/distribution and cold chain functions that underpin a meaningful portion of Mayfull's business (e.g., Lerøy salmon/cod distribution).

TypeRegional player
Description

Japanese meat processor and foodservice supplier with ham, sausage, and fresh meat products sold domestically and across Asia. Comparable as a meat-focused B2B foodservice supplier in the Asian market, though focused on processed meats rather than premium imported cuts.

TypeDirect peer
Description

Japan's largest seafood company with extensive cold chain logistics, fishing, and processed seafood operations across Asia. Comparable as an integrated seafood + cold chain platform serving B2B foodservice, although larger and more upstream than Mayfull.

TypeBroad incumbent
Description

Japan's largest processed meat company with global production, branded products, and foodservice distribution. Comparable in the premium meat processing and B2B foodservice categories, but at far larger scale and with its own production rather than import-led model.

TypeBroad incumbent
Description

Established Taiwanese food manufacturer and brand owner with retail and B2B foodservice reach. Comparable as a long-standing Taiwan food company with branded products and integrated distribution, but focused on packaged/CPG categories rather than premium imported proteins.

TypeRegional player
Description

Thai seafood conglomerate and global canned tuna/shrimp leader with B2B and branded seafood businesses across Asia. Comparable as an Asia-based seafood platform with cold chain and foodservice reach, but primarily operates upstream production rather than premium import distribution.

TypeBroad incumbent
Description

Taiwan's largest food conglomerate spanning packaged foods, dairy, beverages, and foodservice distribution. Comparable as a Taiwan-headquartered, vertically integrated food platform with B2B foodservice reach, but operates at a vastly larger and broader scale than Mayfull's premium-import niche.

TypeDirect peer
Description

Taiwan-based vertically integrated poultry and meat company with foodservice and retail exposure. Comparable as a Taiwan-headquartered animal protein producer/distributor serving B2B foodservice, although DaChan's portfolio is broader and more production-led than Mayfull's premium-import focus.

Market position
Strengths5 records

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Headline, Details, Source

Weaknesses5 records

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Headline, Details, Source

Competitive moat5 records

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Type, Details

Key risks1 record

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Key highlights7 records

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Customer concentration

Classification, Details

Named customers1 record

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Name, Industry, Type, Use case, Source, UUID

Segment5 records

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Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

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Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature5 records

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Title, Differentiator, Description, Source

Core technology
Revenue estimate
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Number of profiles
Subsidiaries4 records

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Name, Acquired on, Relationship type, Type, Business focus

Compliance10 records

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Funding overview

Funding stage, Last funding date, Total funding USD

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Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

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Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

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Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

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Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Mayfull Group

Premium Meat Import & Food Distributionmayfull.com.tw

Mayfull Group (美福貿易) is a Taiwan-based premium food importer, distributor, and cold chain operator (founded 1963) holding exclusive Taiwan agencies for Kobe Beef and Kurokaba Wagyu, serving wholesalers, food manufacturers, hotels, restaurants, and retail consumers across Taiwan via the country's largest single low-temperature warehouse and owned retail, restaurant, and hotel outlets.

What Mayfull Group does

Mayfull Group (美福貿易) is a privately held Taiwanese premium food import, distribution, and platform business founded in 1963, headquartered in Neihu, Taipei. The company imports and distributes premium beef, Wagyu, seafood, and specialty meats from origins including the USA, Australia, New Zealand, Canada, Japan, Norway, and Spain — holding exclusive Taiwan agency rights for Kobe Beef (since November 2017, first and only official Kobe Beef Promotion Association gold-medal authorization) and Kurokaba/Black Birch Wagyu (Sugimoto Honten, since August 2024), as well as distributorship for SRF, Westholme/AACo, Rangers Valley, Cedar River Farms, Lerøy, Blázquez, and a Cargill co-branded PSA Angus line. Customers include food wholesalers, food manufacturers, hotels, restaurants, and retail consumers across Taiwan.

The company's underlying operational backbone is the Mayfull Storage (美福倉儲) cold chain logistics center in Taoyuan — 9,000 ping (Taiwan's largest single low-temperature warehouse), 25,000 storage positions, 8°C to -40°C full temperature range, HACCP/ISO 22000/FSSC 22000 certified, operational since October 2017 — plus an own refrigerated and frozen delivery fleet providing nationwide door-to-door distribution. Mayfull also operates vertical B2C channels: the Mayfull Fine Foods (美福食集) high-end retail supermarket, Fresh & Aged Italian Steakhouse, 愛·熟成21 (Love Aged 21) dry-aged beef noodle restaurant, and the Grand Mayfull Taipei Hotel (opened 2016). These outlets function both as revenue-generating consumer businesses and as product demonstration spaces for the B2B core.

Mayfull makes money through four interlinked streams: (1) B2B import/wholesale of premium meat and food ingredients with quote-based pricing organized by customer segment (food import, bulk wholesale, food service, supermarket/restaurant, storage services); (2) cold chain storage and managed logistics services sold to external B2B customers via WMS/EDI integration; (3) transaction-based revenue from owned retail (Mayfull Fine Foods) and restaurant concepts; and (4) transaction-based sales of exclusive premium branded products. The business also offers market price advisory and hedging concepts (spot, forward, futures) to wholesalers and food manufacturers to manage commodity volatility, and provides Halal-certified product options for Southeast Asian export-oriented customers.

Mayfull Group firmographics

Firmographics
Name
Mayfull Group
Legal name
美福
Website
https://mayfull.com.tw
Company type
Private
Founded year
1963
Operating status
Operating
Headcount range
1–10 employees
Short description
Mayfull Group (美福貿易) is a Taiwan-based premium food importer, distributor, and cold chain operator (founded 1963) holding exclusive Taiwan agencies for Kobe Beef and Kurokaba Wagyu, serving wholesalers, food manufacturers, hotels, restaurants, and retail consumers across Taiwan via the country's largest single low-temperature warehouse and owned retail, restaurant, and hotel outlets.
Ownership category
akta.pro rank

Mayfull Group industry classification

Industry
Product category
Premium Meat Import & Food Distribution
NAICS
Meat and Meat Product Merchant Wholesalers (42447), Fish and Seafood Merchant Wholesalers (42446), Poultry and Poultry Product Merchant Wholesalers (424440), Meat Retailers (445240), Limited-Service Restaurants (722513)
SIC
Sausages & Other Prepared Meat Products (2013), Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries, General Line (5141)
akta.pro primary industry
Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)
akta.pro secondary industries
Meat, Poultry & Seafood Refrigerated Warehousing (TLALABAC), Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.) (AFAIAHAB)

Keywords

  • Premium meat import
  • Cold chain logistics
  • Food wholesale distribution
  • Specialty beef and seafood
  • Food service supply

Where Mayfull Group is headquartered

Location

Headquarters

HQ city
Taipei City (Neihu District)
HQ country
Taiwan
HQ region
Asia

Offices7 records

Markets served

Mayfull Group business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

  1. Premium Meat & Food Import & Wholesale: Mayfull imports and distributes premium beef, lamb, pork, poultry, and seafood globally (USA, Australia, New Zealand, Canada, Japan, Norway, Spain, etc.) to B2B customers including wholesalers, food processors, hotels, and restaurants. Revenue is generated through product sales at varying volumes (case-lot supply for wholesale), with international market price advisory services, hedging instruments (spot, forward, futures), and Halal-certified product offerings for Southeast Asian markets.
  2. Cold Chain Storage & Logistics Services: Professional cold chain storage and logistics services provided through Mayfull Storage (美福倉儲), offering temperature-controlled warehousing (8°C to -40°C), processing, labeling, distribution, and e化 tools (WMS, EDI, online inventory). Services support both internal operations and external B2B customers.
  3. Retail & Restaurant Operations: Revenue from direct-to-consumer sales through Mayfull Fine Foods (美福食集) supermarket and restaurant operations including Fresh & Aged Italian Steakhouse and 愛·熟成21牛肉麵. These outlets also serve as product demonstration and showcase spaces for imported ingredients.
  4. Premium Branded Product Sales: Revenue from branded premium product lines including exclusive Taiwan agency for Kobe Beef (official licensed), Black桦牛 (黑樺牛), SRF US Wagyu, Westholme Australian Wagyu, Rangers Valley Australian Angus, PSA Premium Signature Angus, Cedar River Farms Natural Beef, and Lerøy Norwegian Salmon and Cod, sold through both B2B and retail channels.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goB2B custom quote-based pricing

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Mayfull Group product offering

Product offering

Core offering

Mayfull Group imports and distributes premium global meats and food ingredients (Kobe Beef, Kurokaba Wagyu, Westholme Australian Wagyu, SRF American Wagyu, Cedar River Farms, Rangers Valley Angus, PSA Premium Signature Angus, Omi/Hida/Miyazaki/Kagoshima/Saga Wagyu, Blázquez Ibérico ham, Lerøy Norwegian salmon and cod) to Taiwan's hotels, restaurants, wholesalers, food manufacturers, and consumers. It also operates B2B cold chain logistics and storage services (Mayfull Storage), a B2C retail supermarket (Mayfull Fine Foods), and restaurant concepts (Fresh & Aged Italian Steakhouse, 愛·熟成21 dry-aged beef noodle restaurant). The company's offerings are supported by a 9,000坪 Taoyuan cold chain facility with full temperature range coverage (8°C to -40°C), proprietary dry-aging technology, and an own refrigerated delivery fleet providing nationwide Taiwan distribution.

Product overview

Mayfull Group operates as a comprehensive fine food platform with diversified product portfolio and service offerings. The core business includes importing and distributing premium beef products (US Wagyu SRF, Australian Westholme, Japanese Kurokaba/Omi/Kobe/Hida beef, Australian Rangers Valley Angus), seafood (Norwegian Lerøy salmon and cod), Spanish Ibérico ham, and dry-aged beef. Services include wholesale/distribution to food service and food processing companies, retail operations through 美福食集 (Mayfull Fine Foods), restaurant operations via Fresh & Aged Italian Steakhouse and 愛‧熟成21 beef noodle restaurant, and cold chain logistics through 美福倉儲 with 9,000 ping Taoyuan facility. The company serves as a 'food platform' connecting global premium food producers with Taiwanese restaurants, hotels, retailers, and end consumers.

Differentiator

Problem solved

Functional benefit

Brands

  • 美國極黑牛 SRF BEEF: 頂級美國和牛品牌,以20個月穀物飼養聞名,柔軟多汁程度可用奶油刀切開
  • Westholme澳洲精品和牛
  • 杉河農場自然牛 Cedar River Farms
  • 澳洲安格斯黑牛 Rangers Valley
  • Lerøy挪威鮭魚及北極真鱈
  • 黑樺牛
  • PSA美福金牌安格斯牛 Premium Signature Angus
  • 近江牛 Omi Gyu
  • BELLOTA西班牙伊比利火腿 Blázquez

Products and services

  • Premium Meat & Food Import & Wholesale Import and wholesale distribution of premium global meats (Kobe Beef, Kurokaba, Westholme Wagyu, SRF American Wagyu, Cedar River Farms, Rangers Valley Angus, PSA Premium Signature Angus, Omi, Hida, Miyazaki, Kagoshima, Saga Wagyu), Spanish Ibérico ham (Blázquez), and Norwegian seafood (Lerøy salmon and cod) to B2B customers including wholesalers, food processors, hotels, and restaurants in Taiwan. Includes market price advisory and hedging instruments, Halal-certified options, and bulk case-lot supply.
  • Mayfull Storage (美福倉儲) — Cold Chain Logistics & Storage Services Professional cold chain storage and logistics services for external B2B customers through the Taoyuan facility. Services include temperature-controlled storage (8°C to -40°C covering chilled, refrigerated, frozen, and flash-freeze), processing, labeling, cross-docking, WMS/PDA integrated warehouse management, EDI, online inventory and order query systems, and door-to-door delivery across Taiwan via own refrigerated fleet.
  • Mayfull Fine Foods (美福食集) Retail Supermarket High-end retail supermarket offering premium imported ingredients from around the world for individual consumers. Features European-style design with Italian Venetian atmosphere, electronic price tags, spacious layout, and an in-store café area. Stocks premium imported meats, Wagyu, seafood, and specialty foods.
  • Fresh & Aged Italian Steakhouse Italian steakhouse restaurant in Neihu, Taipei specializing in dry-aged beef and premium Wagyu offerings. Functions as both a direct revenue-generating dining outlet and a product demonstration/showcase space for Mayfull's imported premium ingredients.
  • 愛·熟成21 (Love Aged 21) Beef Noodle Restaurant Chinese-style beef noodle restaurant in Neihu, Taipei offering premium dry-aged beef noodles and fine dining experience. Utilizes Mayfull's proprietary dry-aged beef and serves as a product demonstration space for the company's dry-aging technique.
  • Dry-Aged Beef (乾式熟成牛排) Dry-aged beef steaks aged in proprietary temperature and humidity controlled rooms for 21+ days without packaging. Specifically developed for Taiwan's tropical climate conditions. Produces concentrated flavor, enhanced tenderness, and crispy exterior. Available through B2B wholesale channels and at Mayfull's restaurant concepts.
  • SRF American Black Beef (Snake River Farms) US Wagyu beef produced by Snake River Farms, fed with grain for 20 months (four times longer than typical US grain-fed cattle). Known as 'Buttery Knife Beef' for its exceptionally tender texture. Distributed in Taiwan by Mayfull under exclusive agency.
  • Westholme Australian Premium Wagyu Premium Wagyu beef from AACo (Australian Agricultural Company), raised on Mitchell grasslands with grass-fed early life followed by grain finishing including wheat, barley, oats, and rye. Distributed in Taiwan by Mayfull under exclusive agency.
  • Cedar River Farms Natural Beef US natural beef from Cedar River Farms, 100% US-born calves raised with complete traceability, ~400-day raising period without antibiotics, growth hormones, or hormones, processed at GFSI-certified facilities. Distributed in Taiwan by Mayfull.
  • Rangers Valley Australian Angus Beef Australian Angus beef from Rangers Valley farm (1,000m altitude, New England Plateau), grain-fed for 270-300 days with natural corn and grain, no artificial additives. Halal certified. Marbling score MB3+. Distributed in Taiwan by Mayfull.
  • Lerøy Norwegian Salmon & Arctic Cod Norwegian premium seafood from Lerøy (established 1899). Salmon is low-density farmed with high Omega-3 content and 170g fixed weight. Arctic Cod (Skrei) is wild long-line caught, MSC certified, 170g fixed weight using only the premium loin section. Processing within 3 hours of catch. Distributed in Taiwan by Mayfull under exclusive agency.
  • Kurokaba Beef (黑樺牛) Japanese A5 Wagyu Japanese A5 Black Hair Pure Blood Wagyu from Sugimoto Honten (founded 1947), with distinctive marbling like white birch trees. Over 80% A5 grade production rate. Mayfull is the exclusive Taiwan distributor. Certifications include Farm HACCP, J-GAP, FSSC 22000, and Halal.
  • PSA Premium Signature Angus (Mayfull-Cargill Co-Brand) Exclusive Angus beef brand co-branded and developed exclusively between Mayfull and US meat giant Cargill. Full supply chain quality control from cattle raising through feed to delivery. Mayfull is the exclusive Taiwan distributor.
  • Omi Beef (近江牛) — Japan's Oldest Wagyu Brand Premium Japanese Wagyu from Shiga Prefecture with 400+ year history. Cattle raised near Lake Biwa, grain-finished for 900 days. Known for fine marbling and unique sticky fat quality. One of Japan's 'Top Three Wagyu' brands. Distributed in Taiwan by Mayfull.
  • Blázquez Bellota 36-Month Aged Spanish Ibérico Ham 36-month aged Spanish Ibérico ham from Blázquez (established 1932). Acorn-fed Iberian pigs raised free-range in 3,500 hectares of oak forests in Guijuelo. Won iTQi 3-star Superior Taste Award for 6 consecutive years. Distributed in Taiwan by Mayfull.
  • Kobe Beef — Official Gold Medal Authorized Distribution Official Gold Medal authorized distribution of Kobe Beef in Taiwan — the first and only such authorization in the market. Compliance with strict Kobe Beef certification standards: pure Tajima cattle genetics, age 28-32 months, quality grade 4 or 5, BMS value No.6 or above, and official producer and region (Hyogo Prefecture) certification. Disponible through B2B wholesale and B2C retail at Mayfull Fine Foods.

Quantifiable outcome

  • Cold chain facility processes shipments across Taiwan from a single 9,000坪 facility with 25,000 storage positions and own refrigerated delivery fleet
  • +2 more outcomes

Companies that use Mayfull Group

Customer profile

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Mayfull Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Mayfull Group partnerships and signals

Strategic signal

Partnerships

20 partnerships are on record, tiered core, major and minor.

  • 杉本本店 (Sugimoto Honten) — Black桦牛 (黒樺牛)coreStrategic or Co-development Partner · 1 August 2024Mayfull is the exclusive Taiwan agent for Black桦牛 (Kurokabu), a premium A5-grade Japanese Black Wagyu brand established in 1947 by Sugimoto Honten, Japan's largest Wagyu supplier. Sugimoto Honten operates approximately 50 farms in and around Kumamoto Prefecture with ~20,000 head of cattle, achieving >80% A5 grade rate. The brand follows a 'one-stop' production system from breeding to fattening, processing, and sales. Certifications include Farm HACCP (since 2007), J-GAP, FSSC22000 (from 2020 factory), and Halal. Black桦牛 is known for its unique 'white birch-like' marbling pattern and distinctive sweetness.
  • 日本神戶肉流通推進協會 (Kobe Beef Promotion Association)coreStrategic or Co-development Partner · 1 November 2017Mayfull (美福貿易) became the first and only official Gold Medal Authorized distributor for Kobe Beef in Taiwan in November 2017. This is the most prestigious Wagyu brand globally. Mayfull is a designated registered store (指定登錄店) authorized to sell genuine Kobe Beef, requiring compliance with strict Kobe Beef certification standards including pure Tajima cattle genetics, age 28-32 months, quality grade 4 or 5, BMS value No.6 or above, and official producer and region (Hyogo Prefecture) certification. Kobe Beef's international fame includes being requested by US President Obama during his 2009 Japan visit.
  • AACo (Australian Agricultural Company) — Westholme Australian WagyucoreChannel Partner/ Reseller/ DistributorAACo (Australian Agricultural Company), established in 1824, is Australia's largest and oldest agricultural company, owning approximately 7 million hectares of land (1% of Australia's land area). AACo is Australia's largest Wagyu supplier. Mayfull distributes Westholme Australian Premium Wagyu, a brand sourced from AACo's high-quality Wagyu cattle raised in the Great Dividing Range region, using a 20+ year breeding program from original Japanese Black Wagyu genetics.
  • SRF (Snake River Farms) — US Prime Wagyu / American Black BeefcoreChannel Partner/ Reseller/ DistributorSRF (Snake River Farms) is a US-based premium beef producer. Mayfull distributes SRF American Black Beef (US Wagyu), which was first exported from Japan to the US in 1991 after 18 centuries of Japanese isolation. SRF breeds Wagyu cattle in pristine US environments following Japanese long-term feeding methods, with 20-month grain feeding (4x longer than typical US grain-fed cattle). Known as 'Buttery Knife Beef' for its exceptional tenderness.
  • Rangers Valley — Australian Angus BeefmajorChannel Partner/ Reseller/ DistributorRangers Valley is a premium cattle feedlot in New South Wales, Australia (1,000m altitude, New England Plateau), invested by Japanese Benimaru Trading Company (紅丸商事). Mayfull distributes Rangers Valley 300-day grain-fed Angus beef, which has won Australia's Best Feedlot Award twice. Cattle are fed natural corn and grain (no artificial additives) for 270-300 days (2x normal). Halal certified. Guaranteed MB3+ marble score, positioned between Prime grade and Wagyu in fat marbling.
  • Cedar River Farms — US Natural BeefmajorChannel Partner/ Reseller/ DistributorCedar River Farms natural beef is produced in GFSI-certified factories. Mayfull distributes this brand emphasizing 100% US-born calves with 'traceable production management' from day after birth, approximately 400-day raising period, natural environment without antibiotics or growth hormones, and consistent tenderness and beef flavor. Average cattle age is 14-17 months. Ideal for thick-cut steaks.
  • Lerøy Seafood Group — Norwegian Salmon & Arctic CodmajorChannel Partner/ Reseller/ DistributorLerøy, established in 1899, is Norway's largest seafood supplier and the world's second largest salmon farmer. Mayfull distributes Lerøy Norwegian Salmon (farmed in low-density sea pens, 170g fixed weight, high Omega-3 content) and Arctic Cod/Skrei (wild long-line caught, MSC certified, 170g fixed weight using only the premium loin section). Lerøy's salmon processing takes place within 3 hours of catch. Lerøy is the second largest farmed salmon company globally.
  • Blázquez — Spanish Iberico Ham & PorkmajorChannel Partner/ Reseller/ DistributorBlázquez (founded 1932, 4 generations) is a Spanish Iberian ham producer in Guijuelo. Mayfull distributes Blázquez Bellota 36-month aged Iberian ham (acorn-fed, free-range in 3,500 hectares of oak forests), Cebo ham, and fresh Iberian pork cuts (Pluma, Secreto, Presa). Blázquez has won iTQi Superior Taste Award for 6 consecutive years and is the only ham producer in the Spanish Luxury Association.
  • PSA (Premium Signature Angus) — US Angus BeefmajorStrategic or Co-development PartnerPSA (Premium Signature Angus) is a co-branded Angus beef product developed exclusively between Mayfull and Cargill (US meat giant). Mayfull serves as exclusive Taiwan distributor. Angus beef is recognized globally as the 'King of Beef', with 74%+ consumers considering it the best beef quality. PSA provides full supply chain quality control from cattle raising through feed to delivery.
  • 近江肉牛協會 (Omi Beef Brand Association)majorChannel Partner/ Reseller/ DistributorOmi Beef (近江牛) is Japan's oldest Wagyu brand with 400+ years of history. Located in Shiga Prefecture near Lake Biwa (Japan's largest lake) with 400+ rivers. Mayfull imports Omi Beef featuring black-haired female or castrated cattle fattened for 900 days. Known for fine marbling and unique viscosity in its fat (distinct from other Wagyu). One of Japan's 'Top Three Wagyu' alongside Matsusaka and Kobe.
  • 公益社團法人日本食用肉等級協會 / 飛驒牛品牌推進協議會majorChannel Partner/ Reseller/ DistributorHida Beef (飛驒牛) is from Gifu Prefecture, raised in clean mountain water, fresh air, and four-season climate. Certified by Japan Meat Grading Association with A or B yield grade and quality grade 5, 4, or 3. Hida Beef won Champion Carcass Award (最優秀胴體肉獎) at the national competition (including 松阪牛, 神戶牛, 近江牛) in 2012, 2013, and 2015.
  • 宮崎縣肉牛協會 (Miyazaki Beef Association)majorChannel Partner/ Reseller/ DistributorMiyazaki Beef (宮崎牛) is Japan's second largest Wagyu producer. Mayfull imports Miyazaki beef where cattle must have Miyazaki Black Wagyu parents and quality grade 4 or above. Won 'Champion Cow' at 2007 and 2017 Beef Olympics (和牛奧運會), titled 'All-Japan's No. 1 Beef Cattle'. Also historically gifted to sumo wrestling champions.
  • 鹿兒島縣肉牛協會 (Kagoshima Beef Association)majorChannel Partner/ Reseller/ DistributorKagoshima prefecture is Japan's largest beef producer, known for Kagoshima Black Wagyu cattle raised in the warm climate with abundant natural beauty. Kagoshima's Black Wagyu underwent multiple breed improvements and is raised in comfortable traditional environments, producing high quality and high output. Mayfull distributes Kagoshima beef featuring perfect fat distribution, bright red meat color, and fine marbling.
  • 佐賀牛協會 (Saga Beef Association)minorChannel Partner/ Reseller/ DistributorSaga Beef (佐賀牛) is raised in the warm climate of Saga Prefecture in Kyushu, with a gentle approach to minimize cattle stress. Known for soft lean meat and uniform marbling with fine霜降 (shimofuri) fat patterns. Saga cattle benefit from gentle climate, clean water, and fresh air, with careful feed management from calf stage.
  • 有田牧場 (Arita Farm) — 宮崎有田牛 (EMO Beef)minorChannel Partner/ Reseller/ DistributorArita Farm (有田牧場) is the largest Wagyu cattle farm in Miyazaki Prefecture with over 6,000 head. It operates a complete 'one-stop' service from breeding and fattening to processing. Uses 100-meter-deep mountain spring water and pesticide-free grass and grain feed. Only 5 fattening farms in all Japan meet its high standards. Its霜降 fat contains 60% oleic acid (unsaturated fatty acid), exceeding olive oil's 55%.
  • NMA — World Meat AssociationminorOthersMayfull is listed as a partner/link on the NMA (World Meat Association) website. Membership in this global meat industry body provides networking, industry intelligence, and credibility.
  • Canadian Beef / CBEFminorOthersListed on Canadian Beef export association website as a Taiwan contact/importer. Mayfull sources Canadian beef (A, AA, AAA, Prime grades) and Canadian veal products.
  • US Meat Export Federation (USMEF) — TaiwanminorOthersListed on US Meat Export Federation Taiwan website as an importer/distributor. Mayfull sources US beef including SRF Wagyu, Cedar River Farms, and PSA Angus products.
  • MLA — Meat & Livestock AustraliaminorOthersListed as a partner on MLA website. Mayfull distributes Australian products including Westholme Wagyu, Rangers Valley Angus, and Australian beef cuts.
  • New Zealand BeefminorOthersListed on New Zealand Beef website as a Taiwan importer. Mayfull sources New Zealand lamb and chilled beef from New Zealand suppliers.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Mayfull Group competitors and assessment

Company assessment

Direct peers

  • Nissui (Nippon Suisan Kaisha): Japanese seafood conglomerate with global fishing, aquaculture, processing, and cold chain distribution. Comparable in the seafood import/distribution and cold chain functions that underpin a meaningful portion of Mayfull's business (e.g., Lerøy salmon/cod distribution).
  • Maruha Nichiro: Japan's largest seafood company with extensive cold chain logistics, fishing, and processed seafood operations across Asia. Comparable as an integrated seafood + cold chain platform serving B2B foodservice, although larger and more upstream than Mayfull.
  • DaChan Great Wall Group: Taiwan-based vertically integrated poultry and meat company with foodservice and retail exposure. Comparable as a Taiwan-headquartered animal protein producer/distributor serving B2B foodservice, although DaChan's portfolio is broader and more production-led than Mayfull's premium-import focus.

Regional players

  • Marudai Co., Ltd. Japanese meat processor and foodservice supplier with ham, sausage, and fresh meat products sold domestically and across Asia. Comparable as a meat-focused B2B foodservice supplier in the Asian market, though focused on processed meats rather than premium imported cuts.
  • Thai Union Group: Thai seafood conglomerate and global canned tuna/shrimp leader with B2B and branded seafood businesses across Asia. Comparable as an Asia-based seafood platform with cold chain and foodservice reach, but primarily operates upstream production rather than premium import distribution.

Broad incumbents

  • NH Foods (Nippon Ham): Japan's largest processed meat company with global production, branded products, and foodservice distribution. Comparable in the premium meat processing and B2B foodservice categories, but at far larger scale and with its own production rather than import-led model.
  • I-Mei Foods Company: Established Taiwanese food manufacturer and brand owner with retail and B2B foodservice reach. Comparable as a long-standing Taiwan food company with branded products and integrated distribution, but focused on packaged/CPG categories rather than premium imported proteins.
  • Uni-President Enterprises Corporation: Taiwan's largest food conglomerate spanning packaged foods, dairy, beverages, and foodservice distribution. Comparable as a Taiwan-headquartered, vertically integrated food platform with B2B foodservice reach, but operates at a vastly larger and broader scale than Mayfull's premium-import niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

Mayfull Group social profiles

Digital presence

Mayfull Group compliance and trust

Trust signal

Compliance10 records

Mayfull Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mayfull Group leadership team

Management profile

Number of profiles

Mayfull Group subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

Mayfull Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mayfull Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayfull Group

What does Mayfull Group do?

Mayfull Group imports and distributes premium global meats and food ingredients (Kobe Beef, Kurokaba Wagyu, Westholme Australian Wagyu, SRF American Wagyu, Cedar River Farms, Rangers Valley Angus, PSA Premium Signature Angus, Omi/Hida/Miyazaki/Kagoshima/Saga Wagyu, Blázquez Ibérico ham, Lerøy Norwegian salmon and cod) to Taiwan's hotels, restaurants, wholesalers, food manufacturers, and consumers. It also operates B2B cold chain logistics and storage services (Mayfull Storage), a B2C retail supermarket (Mayfull Fine Foods), and restaurant concepts (Fresh & Aged Italian Steakhouse, 愛·熟成21 dry-aged beef noodle restaurant). The company's offerings are supported by a 9,000坪 Taoyuan cold chain facility with full temperature range coverage (8°C to -40°C), proprietary dry-aging technology, and an own refrigerated delivery fleet providing nationwide Taiwan distribution.

Is Mayfull Group a public or private company?

Mayfull Group is a private company. It is classified as unknown and is currently operating.

When was Mayfull Group founded?

Mayfull Group was founded in 1963. It employs 1 to 10 people.

Where is Mayfull Group based?

Mayfull Group is headquartered in Taipei City (Neihu District), Taiwan, in the Asia region.

How does Mayfull Group make money?

Four revenue lines are on record. Premium Meat & Food Import & Wholesale is the primary driver. The others are cold Chain Storage & Logistics Services, retail & Restaurant Operations and premium Branded Product Sales.

Who are Mayfull Group's main competitors?

Direct peers on record are Nissui (Nippon Suisan Kaisha), Maruha Nichiro and DaChan Great Wall Group. Regional players are Marudai Co., Ltd. and Thai Union Group. Broad incumbents are NH Foods (Nippon Ham), I-Mei Foods Company and Uni-President Enterprises Corporation.

Does Mayfull Group have an API?

No public API is recorded for Mayfull Group.

What industry is Mayfull Group in?

Mayfull Group's product category is Premium Meat Import & Food Distribution. Its primary akta.pro industry code is AFAIAHAF, Frozen Meat, Poultry & Seafood Wholesale, with a secondary code of TLALABAC, Meat, Poultry & Seafood Refrigerated Warehousing. Its NAICS code is 42447 and its SIC code is 2013.

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