Omi Beef Trading Co.

What Omi Beef Trading Co. does

Omi Beef Trading Co. (株式会社総合近江牛商社) is a vertically integrated Japanese wagyu meat trading and restaurant company founded in 2019 and headquartered in Moriyama, Shiga Prefecture. The company is built around Omi beef—one of Japan's three premium heritage wagyu brands, with approximately 400 years of documented history—and operates across five revenue pillars: meat wholesale, meat processing at owned facilities, restaurant operations under multiple yakiniku sub-brands, international export, and direct-to-consumer online and gift sales, with a recent push into franchise licensing. Its core proprietary technology centers on quality control and cold chain management: ATP testing, bi-monthly bacterial inspection, shock freezing, -25°C temperature-controlled storage, and a double-check verification system for shipments. The company holds calf consignment contracts with affiliated farms enabling direct procurement from the calf stage through maturity, which it describes as a top-class Omi beef handling position.

Revenue grew from ¥110 million in 2019 to ¥2 billion in 2024—an approximately 78% CAGR over five years—driven by expansion of directly-operated restaurants (17 stores within Shiga Prefecture alone, claimed as the prefecture's largest yakiniku chain), the launch and scaling of a franchise program with approximately ¥5 million initial license fees, and aggressive international expansion. A wholly-owned Singapore subsidiary (OMIGYU TRADING SINGAPORE PTE. LTD., established 2023) functions as the Asia-Pacific hub, supporting export of more than 50 heads of cattle monthly across 10+ countries with halal certification available, and franchise agreements executed across the Philippines, Indonesia, Macau, and Malaysia (Penang opening 2026). Customer segments span restaurant operators (yakiniku chains, sukiyaki/teppanyaki/sushi venues), individual gift consumers for occasions such as O-chugen, O-seibo, birthdays, weddings, and relocations, international importers and food distributors (Viking in the Philippines, Central Group in Thailand, Elite Fresh Food in Hong Kong, Uokotei in Cambodia, Village Foods in Macau), domestic franchisees, and—since 2023—premium pet food buyers using wagyu by-products.

The go-to-market blends direct B2B sales, a multi-brand franchise network with dedicated training infrastructure (Ritto training center), an e-commerce store at omigyu-store.jp, and regional distributor partnerships for export. Marketing relies on owned social channels (Instagram, Facebook, LINE, YouTube), earned media coverage (Nikkei, TBS, NTV, TVBS Taiwan, NNA Asia), and participation in trade shows (Foodex Saudi, FLAsia Singapore, Taipei International Chain & Franchise Show). The company holds the Eruboshi 3-star certification for women's workplace participation and is recognized in Shiga Prefecture's 'Finest Collection.' Founder-led and privately held, the company has grown without disclosed external funding rounds.

Name

Omi Beef Trading Co.

Legal name

株式会社総合近江牛商社

Website

https://omigyucorp.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Omi Beef Trading Co. (株式会社総合近江牛商社) is a vertically integrated Japanese wagyu company that processes, wholesales, and retails Omi beef through 50+ owned and franchised yakiniku restaurants, international exports to 10+ countries, and a direct-to-consumer online store.

Ownership category

akta.pro rank

Product category

Premium Wagyu Beef

NAICS

Animal Slaughtering and Processing (3116), Animal (except Poultry) Slaughtering (311611), Meat and Meat Product Merchant Wholesalers (42447), Livestock Merchant Wholesalers (424520)

SIC

Meat Packing Plants (2011), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Beef Cattle Trading & Order Buying (Live Cattle) (AFAEABAI)

akta.pro secondary industries

Integrated Beef Production (Cow-Calf to Finish) (AFAEABAH), Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD), Offal & Variety Meats Processing (Liver, Kidney, Heart, Tongue, Tripe) (AFANAJAA)

Keywords

• Premium wagyu beef
• Yakiniku restaurant chain
• Meat wholesale distribution
• Food export services
• Restaurant franchise operations

Headquarters

HQ city

Moriyama

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Meat Processing and Wholesale: Procures Omi Beef directly from Shiga Prefecture slaughterhouse, processes in-house facilities, and distributes to restaurant operators nationwide including own yakiniku chain stores
2. Restaurant Operations: Operates yakiniku restaurant chain 'Yakiniku Sudaku' with multiple formats including family restaurants, premium private rooms, and halal restaurants. Also operates Omi Beef Burger SUDAKU and Korean cuisine concepts.
3. Franchise Fees: Licenses Sudaku brand and operating system to franchisees with initial investment of approximately 5 million yen for franchise rights plus store construction costs
4. International Export: Exports Omi Beef to over 10 countries globally, handling whole carcass or individual cuts with halal certification available. Minimum order 1 head of cattle.
5. Retail and Online Sales: Direct-to-consumer sales through online store, physical retail locations, and gift products including digital gift certificates

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Omi Beef Trading Co. (株式会社総合近江牛商社) is a vertically integrated Omi wagyu beef business based in Moriyama, Shiga Prefecture. The company sources cattle directly from Shiga Prefecture slaughterhouses, processes beef in company-owned facilities, and distributes through B2B wholesale to restaurant operators, operates a multi-brand yakiniku restaurant chain, runs an international export business to 10+ countries, sells direct-to-consumer via online store and retail locations, and licenses franchise restaurants under the Sudaku brand.

Product overview

Omi Beef Trading Co. (株式会社総合近江牛商社) operates a diversified portfolio of businesses centered around Omi beef, one of Japan's three major wagyu brands. The company functions as a vertically integrated meat trading company with five main business segments: (1) Meat Wholesale & Processing - sourcing directly from Shiga Prefecture slaughterhouses and processing at company-owned facilities; (2) Restaurant Operations - operating multiple restaurant brands including 近江焼肉ホルモンすたく (main yakiniku chain), 焼肉すたく家族亭 (family-style), 近江牛ホルモン畜産すたく, and specialty concepts like halal yakiniku and Omi beef burgers; (3) Export Services - supplying wagyu beef to over 10 countries globally; (4) Retail & E-commerce - selling beef products online and through direct sales stores; and (5) Franchise Operations - offering restaurant franchise opportunities. The company also operates complementary businesses including pet food manufacturing using beef byproducts and a Korean cuisine restaurant concept.

Differentiator

Problem solved

Functional benefit

Brands

• 焼肉すかく: Main yakiniku restaurant brand offering Omi beef
• 焼肉すかく家族亭
• 近江牛ホルモン畜産すかく
• 近江牛バーガーSUDAKU
• 近江牛の駅

Products and services

• Yakiniku Sudaku (近江焼肉ホルモンすだく) Restaurant Chain
• Yakiniku Sudaku Kazokutei (焼肉すだく家族亭)
• Kanzenshitsu Yakiniku Sudaku Ukishitei (完全個室焼肉すだく浮世亭)

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• QOOLminorStrategic or Co-development Partner · 7 August 2024Career support partnership for women, providing employment opportunities and support for women returning to workforce after childbirth.
• ギフトモールminorChannel Partner/ Reseller/ Distributor · 6 August 2024Partnership with Gift Mall e-commerce platform to sell Sudaku wagyu products as gifts through their marketplace.
• びわこ成蹊スポーツ大学女子バスケットボール部minorStrategic or Co-development Partner · 1 August 2024Activation partner sponsorship with the women's basketball team at Biwako Seikei Sport University. Provides team with beef products and promotional support in exchange for brand visibility.
• HOP (会员プログラム)coreGTM or Marketing Partner · 25 July 2024Customer loyalty program partnership offering HOP card/app members exclusive discounts at Sudaku restaurants. Integrated marketing channel for customer retention.
• アスルクラロ沼津 (J3 Soccer Team)minorStrategic or Co-development Partner · 16 August 2022Supplier partnership providing yakiniku bento meals to players and staff of J3 league soccer team based in Numazu, Shizuoka Prefecture.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Marudai Co., Ltd. Large Japanese meat and food manufacturer with broad processed meat portfolio. Operates across multiple protein categories with nationwide distribution, providing scale benchmarks for a regional beef specialist expanding nationally.
• Kibun Foods Inc. Japanese food company with significant meat and seafood processing operations serving retail and foodservice. Comparable in B2B meat supply to restaurants and food manufacturers, plus consumer packaged meat products.
• Nipponham Holdings Inc. One of Japan's largest diversified meat and food companies, spanning beef, pork, and processed meats, plus foodservice. Provides incumbent benchmark for processing scale, cold-chain management, and B2B foodservice relationships.

Direct peers

• Starzen Co., Ltd. Japanese meat trading, processing, and distribution company with both B2B meat wholesale and retail/foodservice operations. Direct overlap in beef meat trading, processing, and downstream restaurant/catering exposure; comparable vertically integrated business model.
• S Foods Inc. Listed Japanese meat processor producing and selling fresh and processed meat products, including beef for retail and foodservice. Comparable in beef processing, wholesale distribution, and branded product offerings to restaurants and consumers.
• Colowide MD Holdings (Gyu-Kaku): Operates Japan's largest yakiniku chain (Gyu-Kaku) and other restaurant brands. Direct comparable in yakiniku restaurant operations, chain expansion, and franchise-style growth of meat-focused dining concepts.
• Yonekyu Corporation: Japanese meat and processed food manufacturer with strong beef and yakiniku-related product lines, plus restaurant operations. Highly comparable in beef processing, B2B meat supply, and yakiniku chain operations.
• Stamina-en Holdings: Major Japanese yakiniku chain operator with nationwide and international units. Direct peer in premium yakiniku restaurant operations and franchise-style expansion of meat-focused dining brands.
• RMC Co., Ltd. Japanese meat supplier focused on beef for yakiniku, shabu-shabu, and sukiyaki restaurants, plus retail and export. Highly comparable in beef-only meat trading, restaurant supply, and international wagyu distribution.

Others

• Anicom Holdings Inc. Japanese pet insurance and pet food company with premium pet food operations. Comparable in the pet food vertical that Omi Beef entered in 2023 using wagyu by-products, representing an adjacent value-extraction opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@omigyucorp
• Facebookfacebook.com/share.php?u=https://recruit.omigyucorp.co.jp
• Instagraminstagram.com/sudaku.ritto?igshid=ic5t7sgdnq0l

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omi Beef Trading Co.