Maylands Golf Course

What Maylands Golf Course does

Maylands Golf Course is a privately operated public 18-hole, par-71 golf facility located on the banks of the Swan River in Maylands, Western Australia, 7km from Perth CBD. The site traces its history to the former Maylands Airport (1924–1963) and was converted into a 9-hole course in 1994 before expanding to 18 holes; the venue has been operated by TenGolf Group under a management agreement with the City of Bayswater since 2022 and underwent a $4 million-plus refurbishment that culminated in a grand reopening on November 1, 2023. Core operations span three product pillars: (1) course access — green fees, twilight play, concessions, equipment and cart hire, plus a floodlit grass driving range; (2) instruction and retail — PGA-led coaching (private lessons, ladies', junior and mixed clinics), TrackMan-powered club fitting and indoor simulator services at 'The LaunchPad', and a multi-brand pro shop with online store; and (3) hospitality and events — 'The Hangar' cafe-restaurant-bar, venue hire for private functions, corporate golf packages, and a recurring community events calendar. Revenue is transactional and segmented across individual golfers (walk-in and online tee bookings), coaching/fitting clients, corporate groups, function/event clients, F&B patrons (including Uber Eats delivery), and a recently introduced annual membership tier with advance booking privileges.

Name

Maylands Golf Course

Legal name

Maylands Golf Course

Website

https://maylandsgolf.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Maylands Golf Course is a publicly accessible 18-hole par-71 golf facility on the Swan River near Perth CBD, operated by TenGolf Group. It offers green fees, PGA coaching, TrackMan-powered club fitting, a driving range, multi-brand pro shop, The Hangar restaurant/bar, events, and corporate golf packages.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Public golf course
• Driving range
• Golf lessons coaching
• Club fitting services
• Corporate golf events

Headquarters

HQ city

Maylands

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees: Core revenue from public golf access with tiered pricing for weekdays/weekends, 9-hole/18-hole, walk-in vs online booking, twilight rates, and concessions. Main driver of course usage revenue.
2. Equipment Rental: Motorized golf cart hire ($30 for 9 holes, $50 for 18 holes) and golf club hire (from $20 per round including pull buggy). Upsell opportunity for visitors without equipment.
3. Driving Range: Practice ball sales in three bucket sizes: small (30 balls) $13, medium (70 balls) $17, large (110 balls) $22. No booking required, walk-in revenue.
4. Golf Lessons and Coaching: PGA professional coaching including private lessons, group clinics, ladies programs, and junior programs. Lesson booking through third-party platform bookitlive.net.
5. Golf Package Bundles: Bundled offering of golf + motorized cart + food at The Hangar, available only through online booking. Weekday 18 holes from $82pp, weekend from $88pp.
6. Food and Beverage (The Hangar): On-site restaurant and bar generating revenue from breakfast, main meals, share plates, and drinks. Opening hours from 6:30am daily. Licensed venue with WA craft beers and Aravina Estate wines. Uber Eats delivery available.
7. Pro Shop Retail: Physical and online pro shop selling golf equipment and apparel from major brands (Callaway, TaylorMade, Titleist, Mizuno, etc.). Club fitting services from $99. Online store via oncoursegolf.com.au.
8. Club Fitting Services: Professional club fitting from $99 covering driver, fairway woods, hybrids, irons, wedges, and putters. Full bag fitting available with up to 50% savings. Master fitter Adam Elliott conducts sessions at The LaunchPad.
9. Membership Subscriptions: Annual membership program offering GA Handicap access, 10-day advance booking windows, ability to book for 8 players online, 10% off food and beverage, VIP invitations, and member-only website section.
10. Events and Functions: Venue hire for private events including birthdays, baby showers, anniversaries, engagements, corporate functions, meetings, conferences. Multiple function spaces available with catering packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels7 records

Core offering

Maylands Golf Course operates an 18-hole public golf course in Maylands, Perth, offering tee-time access, a driving range, indoor TrackMan simulator bays (The LaunchPad), PGA-led golf lessons, club fitting, a pro shop, equipment hire, and a clubhouse restaurant (The Hangar). The venue also hosts corporate golf days, private events/functions, and an annual membership program.

Product overview

Maylands Golf Course operates as an integrated leisure and hospitality venue offering an 18-hole public golf course (Par 71, 5,616 metres), a full-length grass driving range with floodlights, and The LaunchPad — an indoor TrackMan-powered simulator studio for coaching, club fitting, and gapping. Golf instruction is delivered by five PGA professionals across private, group, ladies, and junior programs. The venue's food and beverage offer centres on The Hangar, a café-restaurant-bar named after the site's aviation heritage, open daily with breakfast, lunch, and dinner service plus Uber Eats delivery. A Pro Shop stocks major golf brands and provides club repair and fitting services, complemented by golf and cart hire. The venue also hosts corporate golf events, private functions (birthdays, corporate events, conferences), and recurring activities including golf clinics, live music, quiz nights, and promotions. A membership program adds advance booking access and F&B discounts. The course originally opened in 1994 as a 9-hole layout and was acquired and revitalised by TenGolf Group in 2022, with a $4 million+ reopening in November 2023.

Differentiator

Problem solved

Functional benefit

Brands

• The Hangar: A coffee house, eatery & bar in one social space. Open to all, every day. A place to eat, share, and gather. Named in homage to the aviation heritage of Maylands Airport.

Products and services

• 18-Hole Public Golf Course Access Public-access tee-time play on the Maylands 18-hole course, with tiered pricing for 9 or 18 holes, weekday/weekend, twilight, junior, and concession rates. Targeted at individual recreational golfers, families, and visitors in Perth.
• Driving Range Open-air practice facility with TrackMan-equipped bays for warm-up, practice, and skill development. Used by individual golfers, coaching clients, and casual drop-in customers.
• The LaunchPad (Indoor TrackMan Simulator Studio) Climate-controlled indoor studio with TrackMan simulator bays for virtual course play, swing analysis, and entertainment. Targets Perth golfers needing year-round practice and groups seeking indoor experiences.
• PGA Golf Lessons Individual and group golf lessons delivered by PGA professionals (Steve Barnet, Seong Yeol Kim, Dylan Brophy) with options for juniors, adults, and developing players. Booked online via Bookitlive or in person.
• Club Fitting and Gapping Service Custom club fitting and gapping service led by Adam Elliott (Master Club Fitter and Club Technician), using TrackMan to match equipment to player data. Targets golfers purchasing or upgrading clubs.
• Pro Shop (Golf Equipment Retail) On-site retail store offering golf clubs, apparel, accessories, and golf balls for golfers and visitors. Serves members, casual players, and lesson/fitting customers.
• Equipment Hire (Golf Cart, Clubs, Pull Buggy) On-site rental of golf carts, golf club sets, and pull buggies for players who do not own equipment. Available as add-ons to tee-time bookings.
• The Hangar Restaurant and Bar Casual dining and bar venue in the clubhouse offering meals, drinks, and takeaway. Open to golfers and the general public, with takeaway also available via Uber Eats.
• Corporate Golf Days and Events Turnkey corporate golf day experience including course access, carts, F&B, and event coordination. Designed for Perth businesses, team-building groups, and corporate hospitality.
• Functions and Private Events Private functions held at the venue, leveraging the clubhouse, restaurant, and event spaces. Targets birthdays, celebrations, and private group events.
• Annual Golf Membership Annual membership program (including Season Pass options) that gives regular golfers access to course, range, and member benefits on a recurring fee basis.
• Golf Packages (Meals Deal, Twilight Deal) Pre-built experience bundles such as the Meals Deal and Twilight Deal that combine course access with cart and/or meals at a single price, targeting value-driven golfers and event groups.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TenGolf GroupcoreStrategic or Co-development Partner · 1 January 2022TenGolf Group assumed operations of Maylands Golf Course in 2022 under agreement with the City of Bayswater. This partnership marked the beginning of a transformative journey and the $4 million+ refurbishment completed in November 2023. TenGolf Group manages all operations including golf, dining, events, and retail.
• Gage Roads Brewing Co.minorGTM or Marketing PartnerSupporting partner for Chase The Ace weekly raffle event. Gage Roads products earn customers 2 raffle tickets (vs 1 for other purchases), incentivizing their products. Draw takes place every Friday 7:05pm with jackpot starting at $2,000.
• Uber EatsminorChannel Partner/ Reseller/ DistributorDelivery partner for The Hangar restaurant, enabling off-premise food and drink orders. Provides added convenience for customers unable to dine in person.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Glen Iris Golf Course: Public golf course in the Perth metro area with similar beginner-friendly positioning. Directly comparable public-access course serving casual Perth golfers at comparable price points.
• Cottesloe Golf Club: Perth coastal golf club offering public access and membership with strong F&B and event operations. Comparable in combining golf with a hospitality and event-driven revenue model within the Perth metro area.
• Hartfield Country Club: Perth southern suburbs golf club with green fees, membership, and function facilities. Comparable to Maylands as a metro-accessible public club with similar F&B and event positioning.
• Sea View Golf Club: Public-access Perth-area golf course with clubhouse and event functions. Comparable in combining public green fees with food, beverage, and event revenue within the Western Australian market.
• Meadow Springs Golf Club: Perth-area public golf course with clubhouse, F&B, and event functions. Direct comparable in combining public green fee access with food and beverage and event revenue in the Western Australian market.
• Royal Perth Golf Club: Historic Perth golf club located in the same metropolitan market as Maylands. Competes for Perth golfers but is structured around a traditional private club model, providing a benchmark for member-based revenue in the same geography.
• Lake Karrinyup Country Club: Perth golf and country club with golf, dining, and function hosting similar in mix to Maylands. Operates a member-based model in the same Perth metro market with overlapping corporate and event channels.

Direct peers

• Wanneroo Golf Club: Long-established public-access golf course in Perth's northern suburbs offering green fees, membership, and a clubhouse. Comparable to Maylands as a Perth-metro public golf facility serving casual and club golfers.
• Joondalup Country Club: Public golf course in Perth's northern corridor operating a similar public-access model with green fees, membership, and F&B. Competes with Maylands for the same Perth metropolitan golfer base.

Broad incumbents

• The Vines Resort & Country Club: Large-scale resort-style golf and country club in the Swan Valley near Perth. Comparable in offering golf, F&B, events, and coaching within the same Perth/Western Australian leisure market at a premium positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maylands-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maylands Golf Course