What Mayrlife Altaussee does

Mayrlife Altaussee is a privately-held medical health resort operated by MAYRLIFE Marketing GmbH (100% owned by Mag. Natascha Sommerer, managed by Dr. Dieter Resch) on Lake Altaussee in the Austrian Alps, with a 25-person team and registered office in Vienna. The business combines the traditional F.X. Mayr cure methodology with modern longevity medicine, precision diagnostics, and 100% individualized nutritional plans to deliver gut-regeneration, detoxification, weight-management, stress-control, and biological-aging-deceleration programs for affluent health-conscious individuals, corporate executives, and international medical tourists.

The product portfolio is structured in tiers: Reset Programs (from 4 nights, e.g., Health Potential Reset from €2,010), Signature Programs (from 7 nights, e.g., Classic from €2,950, Longevity/Healthy Aging from €5,220, the anniversary "Classic 10 Years Special"), seasonal offerings (Summer Longevity from €2,405), and modular medical add-ons (Female Balance €960, Men's Health €1,280, GLP-1 & Lifestyle Integration €1,275, Preventive Ultrasound Plus €950). Delivery is supported by a flagship resort in Altaussee, Day Clinics in Vienna and London, the Med@Home remote service, the MAYRLIFE Cooking School with Michelin-starred chef Tim Raue, an in-house shop, and a research collaboration with Karl Landsteiner Privatuniversität on microbiome and nutritional science.

Commercially, Mayrlife runs a direct-to-consumer, sales-led model with multi-channel demand generation: a websLINE-powered online booking engine, 10% Early Bird discounts for 45+ day bookings, eyepin email marketing, social media across Instagram/TikTok/YouTube/LinkedIn/Facebook, and earned media in Vogue, Condé Nast Traveller, GQ, Tatler, and other international outlets. The brand is reinforced by a dense stack of 2024–2026 luxury-spa and medical-wellness awards and high-profile guest and partner endorsements.

Name

Mayrlife Altaussee

Legal name

MAYRLIFE Marketing GmbH

Website

https://mayrlife.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Medical Wellness Resort

NAICS

Other Traveler Accommodation (72119), Other Ambulatory Health Care Services (6219), Home Health Care Services (62161)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

akta.pro secondary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

Keywords

• Medical wellness resort
• Longevity medicine
• Preventive health programs
• Gut regeneration therapy
• Personalized nutrition plans

Headquarters

HQ city

Altaussee

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medical Add-on Services: Additional medical specializations offered as add-ons to signature programs: Female Balance (€960), Men's Health (€1,280), GLP-1 & Lifestyle Integration (€1,275), Preventive Ultrasound Plus (€950).
2. MAYRLIFE Shop: Online shop selling products and potentially vouchers/gift certificates. Data indicates purchase of products with customer account registration and various payment methods including Stripe and PayPal.
3. Telemedicine Services: Telemedicine offerings including consultations where health data (Article 9 DSGVO) is processed. Purchased through online shop with subsequent consultation scheduling.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mayrlife Altaussee operates a medical health resort on Lake Altaussee in the Austrian Alps, delivering medically-supervised longevity and preventive health programs. Its core offering consists of multi-night Signature Programs (7+ nights) and shorter Reset Programs (4+ nights) that combine the traditional F.X. Mayr cure with modern longevity medicine, gut regeneration, and 100% personalized nutritional planning. Guests receive comprehensive medical examinations, individualized treatment plans, and post-stay support, supplemented by Program Add-ons, the MAYRLIFE Cooking School, Day Clinics in Vienna and London, and the Med@Home remote care service.

Product overview

MAYRLIFE Altaussee is a medically-led health resort offering a comprehensive portfolio of health and longevity programs based on the MAYRLIFE Health Concept, which combines cutting-edge longevity medicine with personalized nutritional strategies centered on gut regeneration. The core offering consists of Signature Programs (7+ nights) including Classic, Optimal Weight, Active Detox, Anti-Inflammation, Longevity/Healthy Aging, Stress Control, and the Classic 10 Years Special. Reset Programs (4+ nights) provide shorter targeted health interventions including Health Potential Reset, Leader's Performance Plus, Weight Balance Reset, and Anti-Inflammatory Reset by Dr. Barbara Sturm. Seasonal Programs include Summer Longevity. Program Add-ons including Female Balance, Men's Health, GLP-1 & Lifestyle Integration, and Preventive Ultrasound Plus allow guests to customize their experience. Additional services encompass MAYRLIFE Cuisine (personalized nutrition), MAYRLIFE Cooking School, Day Clinics in Vienna and London, and Med@Home remote support. The company operates as a single unified resort with multiple delivery channels rather than a platform-plus-modules software architecture.

Differentiator

Problem solved

Functional benefit

Brands

• DAY CLINIC: Day Clinic locations offering medical services in Vienna and London
• Med@Home
• MAYRLIFE Kochschule

Products and services

• Health Potential Reset Program
• Leader's Performance Plus Program A 4-day medical longevity program focused on increasing physical and mental vitality and long-term performance, designed for executives and leaders.
• Weight Balance Reset Program A focused health reset program targeting weight balance with individual tailoring and medical guidance, delivered as a 4-night stay.
• Anti-Inflammatory Reset by Dr. Barbara Sturm A 4-day medical longevity program focused on inflammation, skin health, nutrition, and whole-body regeneration, co-developed with renowned longevity expert Dr. Barbara Sturm.
• Classic Program The foundational 7-night Signature Program forming the basis for every stay, described as the most individual of all programs. Guests experience vitality, energy, lightness, and freedom through personalized medicine, nutrition, and therapies.
• Classic 10 Years Special A special 7-night anniversary program enhancing the Classic Program with three additional medical treatments to mark MAYRLIFE's 10th anniversary.
• Optimal Weight Program A 7-night Signature Program guiding guests to their ideal weight in a healthy, balanced, and long-lasting manner through personalized nutrition and medical support.
• Active Detox Program A 7-night Signature Program that improves quality of life by giving the body the freedom to regenerate through targeted detoxification.
• Anti-Inflammation Program A 7-night Signature Program designed to prevent and alleviate inflammation throughout the body using innovative medical approaches.
• Longevity/Healthy Aging Program A 7-night Signature Program designed to slow down the aging process and attain long-term vitality and a healthy life through scientifically-guided interventions.
• Stress Control Program A 7-night Signature Program helping guests handle daily life strains better and increase performance capacity through targeted medical and therapeutic interventions.
• Summer Longevity Program A seasonal 7-night program combining individualized medicine, modern diagnostics, and personalized health guidance with alpine outdoor activities around Lake Altaussee.
• Female Balance Add-on A preventive add-on supporting women's health with medical precision for greater energy, inner calm, and physical stability at every life stage. Available only in combination with a Signature Program.
• Men's Health Add-on A preventive add-on for heart, blood vessels, metabolism, and male performance. Available only in combination with a Signature Program.
• GLP-1 & Lifestyle Integration Add-on A medically supervised complement to GLP-1 therapy focusing on muscle preservation, bone health, and nutrition. Available only in combination with a Signature Program.
• Preventive Ultrasound Plus High-resolution ultrasound diagnostics supporting early detection of structural changes in heart, blood vessels, abdominal organs, and thyroid. Includes abdominal, echocardiography, carotid, and thyroid ultrasound. Available only in combination with a Signature Program.
• MAYRLIFE Cooking School A cooking school teaching guests how to prepare healthy meals aligned with the MAYRLIFE nutritional philosophy for long-term health maintenance, in partnership with Michelin-starred chef Tim Raue.
• Day Clinic Vienna A day clinic location in Vienna offering MAYRLIFE medical consultations and day services as a regional touchpoint for Austrian clients and a gateway to the Altaussee resort experience.
• Day Clinic London A day clinic location in London offering MAYRLIFE medical consultations and day services for UK-based guests, functioning as a gateway to the Altaussee resort experience.
• Med@Home A remote and at-home medical and health support service extending MAYRLIFE health guidance and clinical care beyond the physical resort stay, including telemedicine consultations.

Quantifiable outcome

• Guests report feeling vital, energized, light, and free after programs
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Karl Landsteiner Privatuniversität (Karl Landsteiner University)coreStrategic or Co-development PartnerResearch partnership with Karl Landsteiner University in Krems, Austria for microbiome and nutritional research. This collaboration advances the MAYRLIFE Health Concept through scientific research, with insights directly enriching guest programs and health outcomes.
• Tim RaueflagshipStrategic or Co-development PartnerMichelin-starred chef Tim Raue partnered with MAYRLIFE to open the MAYRLIFE Kochschule (Cooking School). The collaboration focuses on healthy gourmet cuisine aligned with the MAYRLIFE nutritional philosophy, featured prominently in press coverage.
• Dr. Barbara SturmflagshipStrategic or Co-development PartnerRenowned beauty and longevity expert Dr. Barbara Sturm collaborated on the Anti-Inflammatory Reset program. The program combines her expertise in inflammation, skin health, and whole-body regeneration with MAYRLIFE's medical approach.
• websLINE Internet- & Marketing GmbHcoreTechnology or IntegrationTechnical partner providing the integrated online booking and reservation system (booking.mayrlife.com). All booking data is encrypted and processed through websLINE's system. websLINE has committed to data protection compliance.
• eyepin GmbHcoreTechnology or IntegrationNewsletter and email marketing software provider based in Vienna (Billrothstraße 52, 1190 Wien). eyepin enables MAYRLIFE's newsletter distribution with tracking capabilities including open rates, click behavior, and geolocation data.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lanserhof: European medical wellness resort group with multiple locations offering longevity, detox, and F.X. Mayr-style programs. Closest direct competitor to MAYRLIFE's positioning, with overlapping target clientele and similar medical-led concept.
• Vivamayr: Austrian medical resort operator continuing the F.X. Mayr tradition, with locations in Maria Wörth and Altaussee. Highly comparable methodology, Austrian base, and overlapping guest profile.
• Clinique La Prairie: Swiss medical clinic and wellness resort focused on longevity, preventive medicine, and cellular therapy. Highly comparable HNW longevity clientele and medical-first positioning.
• The Kusnacht Practice: Swiss private luxury treatment clinic with regenerative medicine, detox, and longevity focus. Overlaps in HNW clientele and medical-wellness combination model.
• Chenot Palace Weggis: Swiss medical spa combining advanced diagnostics, detox, and longevity protocols with luxury hospitality. Directly comparable premium pricing and longevity-led concept.
• Palazzo Fiuggi: Italian medical wellness palace combining longevity science, nutrition, and luxury hospitality. Comparable target market, program structure, and pricing tier.
• Buchinger Wilhelmi: German/Swiss medical fasting and therapeutic fasting clinic with multi-generational heritage. Comparable medical wellness positioning, luxury pricing, and HNW guest base.
• SHA Wellness Clinic: Spain-based medical wellness clinic combining integrative medicine, nutrition, and luxury accommodation. Directly comparable in target segment (HNW longevity seekers), pricing tier, and program structure.

Broad incumbents

• Lefay Resort & Spa: Italian luxury resort group integrating wellness, TCM, and spa programs. Broader luxury wellness footprint with overlapping concept but less medically-led than MAYRLIFE.
• Aman Spa (Aman Resorts): Global ultra-luxury hotel group with integrated wellness and longevity programming across multiple properties. Comparable aspirational HNW positioning though broader luxury hospitality rather than pure medical resort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@mayrlife.altaussee
• YouTubeyoutube.com/@MayrlifeAltaussee
• Facebookfacebook.com/mayrlife.altaussee
• LinkedInlinkedin.com/company/mayrlife-altaussee
• Instagraminstagram.com/mayrlife_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayrlife Altaussee