What Websline does

Websline GmbH is a DACH-focused digital agency and software vendor serving the hospitality industry, founded in 1994 and headquartered in Freilassing, Germany, with a separately registered Austrian entity in Salzburg. The company operates an All-in-One hotel management software platform alongside web design, online marketing, and consulting services, targeting hotels, hotel chains, and luxury/premium hospitality operators primarily in Germany, Austria, and Switzerland. The visible customer base includes 18+ named enterprise properties such as Steigenberger Hotel der Sonnenhof, Do & Co München, Hotel Panorama Royal, Naturhotel Forsthofgut, and Mayrlife Medical Health Resort, indicating meaningful penetration among DACH luxury, wellness, bio, and family hotel segments.

The technology stack centers on a cloud-based, integrated suite of modules: ABM V5 (booking and correspondence management), Hotel Quality (guest survey and reputation management with an AI-powered review response function), Hotel CRM (with AI marketing automation, send-time optimization, and lifetime value analysis), Gutschein Shop (voucher and online shop with POS integration), Controlling (analytics dashboard), and Ressourcen Manager (seminars, spa, and event booking). The platform's central technical differentiator is a set of bidirectional 2-way real-time interfaces to 15+ PMS systems, including Mews, Protel (OnPrem and Air), Oracle Opera Cloud, Casablanca, AIDA.X, Micros Fidelio Suite 8, and ASA Hotelsoftware, with additional integrations to Shiji Daylight, Guestline, lipp.pms, and Winhotel in planning or implementation, plus 8+ payment gateways (PayPal, Hobex, PAYONE Saferpay, Worldline, Datatrans, Nexi, Qenta, Viveum) and multiple POS, channel manager, and guest-compendium integrations. All modules share a central guest database that produces 360° guest profiles across the product surface.

The business model combines three revenue streams under a quote-based B2B structure with no public pricing: recurring Application Service Providing (ASP) subscriptions for the cloud software, billed monthly in advance on a 12-month minimum term with auto-renewal unless cancelled three months prior; one-time website design and creation services (with copyright transferred on full payment); and recurring website hosting and maintenance with a guaranteed 99.3% uptime. Go-to-market is direct enterprise field sales with consultation appointments and personalized online presentations, complemented by content marketing, Google Partner paid search, and a channel partnership through the Mews Marketplace that exposes the product to Mews's 15,000+ property global footprint. The firm is privately held by the Buchecker family, with Franz Buchecker as CEO and Bernhard Buchecker as Managing Director, and operates with 11-50 employees and no external institutional capital.

Name

Websline

Legal name

Websline GmbH

Website

https://websline.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Websline GmbH is a DACH-focused software vendor and digital agency serving hotels with an All-in-One cloud management platform—including AI-powered CRM, booking, and reputation tools—since 1994, operating from Freilassing, Germany, and Salzburg, Austria.

Ownership category

akta.pro rank

Product category

Hotel Management Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

Hotel CRS & Booking Engines (THALADAA), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Hotel management software
• Booking management system
• Guest CRM platform
• Hotel online marketing
• Hospitality web design

Headquarters

HQ city

Freilassing

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Application Service Providing (ASP): Software is provided as a cloud service (ASP model) with a minimum contract term of 12 months, automatically renewable for another 12 months unless cancelled 3 months prior. Pricing is billed monthly in advance.
2. Webdesign & Website Services: One-time website creation services including design, development, and concept work. Clients provide content (text, images, graphics, logos) and Websline transfers copyright rights upon full payment.
3. Website Hosting & Maintenance: Provider services including web hosting, website updates, and browser optimization. Guaranteed 99.3% uptime availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Websline provides an All-in-One cloud-based hotel management software platform (delivered as an ASP service) that combines booking and correspondence management (ABM V5), guest CRM with AI marketing automation, reputation/review management (Hotel Quality), voucher and online shop functionality (Gutschein Shop), and analytics/controlling dashboards. The platform integrates in real time with 15+ hotel PMS and channel manager systems via bidirectional 2-way interfaces, and is complemented by web design/hosting and online marketing services (SEO, SEA, social media, newsletter) for hotels.

Product overview

Websline provides an All-in-One hotel management solution platform with integrated modules designed for the hospitality and tourism industry. The core product ecosystem includes ABM V5 (booking and correspondence system), Hotel Quality (guest survey and reputation management with AI), Gutschein Shop (voucher and online store), Hotel CRM (marketing automation with AI), Controlling (analytics dashboard), and Ressourcen Manager (seminar/spa/event booking). Supporting modules include responsive hotel website design with SEO optimization, career portals for recruitment, and a comprehensive online marketing suite covering SEA, newsletter, marketing automation, SEO, social media, web analytics, and strategic consulting. All systems share a central guest database with real-time 2-way interfaces to hotel PMS systems and channel managers. Founded in 1994 and rebranded in October 2024, Websline serves hotels in the DACH region with over 30 years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• ABM V5 (Anfrage- & BuchungsManagement) Hotel correspondence and booking management system that handles inquiries, dynamic bookings, and guest email correspondence in a single platform, with real-time 2-way interface to hotel PMS systems. Built for hotel operations teams managing direct bookings and guest communication.
• Hotel Quality Guest feedback and reputation management system that collects personalized reviews tied to guest profiles, monitors ratings across review platforms, manages negative feedback workflows, and uses AI to generate personalized professional review responses based on guest data.
• Hotel CRM Customer relationship management system that automatically builds 360-degree guest profiles, performs lifetime value analysis, and runs AI-driven email marketing campaigns with send-time optimization targeting individual guest behavior.
• Gutschein Shop & Online-Shop Voucher and online shop system that lets hotels sell gift certificates and products online, connected to the CRM and guest profiles, with POS integration for voucher redemption and automatic post-stay thank-you vouchers.
• Controlling Dashboard Hotel analytics and controlling dashboard that consolidates real-time data and key performance indicators, tracking booking revenue per marketing channel, campaign ROI, and guest loyalty metrics.
• Ressourcen Manager Booking and inquiry management module for non-room resources such as seminar rooms, spa treatments, and event spaces, managed separately from hotel room reservations.
• Hotel Website Design & Hosting Responsive hotel website design, development, and hosting service with SEO optimization, integrated with Websline hotel systems for seamless booking and data synchronization. Includes copyright transfer upon full payment.
• Online Marketing Services Online marketing services for hotels covering SEA performance advertising, SEO, newsletter/marketing automation, social media advertising, web analytics, and strategic consulting, with attribution of booking revenue to each channel.
• Hotel Karriere (Bewerbungsportal) SEO-optimized career portal and applicant management system for hotel recruitment, with Google Jobs compatibility and HR software interface (Onboard).
• Websline Academy Training and workshop program for hotel employees covering ABM systems, sales, social media, SEO, and text, delivered as practical hotel-specific workshops with certification upon completion.

Quantifiable outcome

• Higher booking conversion rates through optimized direct booking systems
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration57 records

AI capability8 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• MewscoreTechnology or Integration · 28 May 2026Strategic partnership with Mews, one of the world's leading cloud-based Property Management Systems serving over 15,000 properties. Websline ABM V5 connects to Mews via a 2-way real-time interface enabling automatic synchronization of bookings, guest data, pricing, availability, and payment processing. Available through Mews Marketplace.
• Casablanca HotelsoftwarecoreTechnology or Integration2-way interface integration with Casablanca Hotelsoftware enabling real-time data synchronization between Websline booking systems and Casablanca PMS.
• AIDA.XcoreTechnology or Integration2-way interface integration with AIDA.X hotel management system for automated data exchange.
• Protel (OnPrem & Air)coreTechnology or Integration2-way interface with both Protel OnPrem and Protel Air cloud PMS solutions.
• Oracle Opera CloudcoreTechnology or IntegrationInterface integration with Oracle Opera Cloud, enterprise-level hotel management system.
• SeekdacoreTechnology or IntegrationChannel manager integration with Seekda for distribution management and booking synchronization.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mews: Cloud-based PMS platform serving 15,000+ properties globally and the host of Websline's ABM V5 on its marketplace. Mews is expanding into guest engagement and CRM, directly overlapping with Websline's all-in-one stack while competing for the same hotel CIO budget.
• Cloudbeds: All-in-one hospitality management suite combining PMS, booking engine, channel manager, and CRM — a direct functional analog to Websline's all-in-one value proposition, scaled globally rather than DACH-only.
• protel hotelsoftware: DACH-focused hotel PMS (OnPrem and Air) that Websline integrates with via 2-way interfaces. As a competing PMS vendor with strong DACH presence, protel represents an alternative platform path for the same hotel customers.
• Shiji Daylight PMS: Global enterprise hospitality platform (formerly HotSOS/INFOR) with a cloud PMS and integrated guest-facing modules. Websline has an in-implementation interface to Daylight, positioning Shiji as both integration partner and broad-suite competitor.
• Casablanca Hotelsoftware: Austrian/German hotel PMS vendor that Websline integrates with. Casablanca competes for the same mid-market DACH hotel accounts and offers overlapping booking and correspondence capabilities.
• TrustYou: Enterprise reputation and guest feedback platform with AI-powered review analytics — directly overlapping with Websline's Hotel Quality module and serving similar luxury and chain hotel customers globally.
• Hotel-Spider: DACH-focused channel manager and distribution platform that Websline integrates with. Competes for hotel revenue-management wallet share and overlaps with Websline's booking/correspondence workflow.
• Seekda: Channel manager and booking distribution platform integrated with Websline. Competes for the same hotel distribution and booking optimization budget in DACH and broader European markets.
• Guestline: UK-based hotel PMS and distribution platform with property-level modules comparable to Websline's suite. Currently listed as a Websline integration in planning, representing both a future channel and a competitive alternative in European hospitality.
• ASA Hotelsoftware: Austrian hotel software vendor with property management modules integrated with Websline via 2-way interface. Competes head-to-head in the DACH mid-market with overlapping booking and correspondence functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/websline
• Facebookfacebook.com/websLINE

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Websline