MazePlay

What MazePlay does

MazePlay is a privately held, founder-owned agritainment services company founded in 1998 and headquartered in Firth, Idaho. The company designs and physically plants precision corn mazes on customer farms using a proprietary GPS-controlled planter that drops seed only where needed to form path patterns. Beyond planting, MazePlay supplies custom artwork, a catalog of hundreds of themed designs, four branded in-maze game systems (Farm Scene Investigation, Monster Mystery, Farm Tracks, and the Bee Waggle Game), and business coaching delivered through the Maze Owner Playbook and MazeMaster Coaching programs.

The company's revenue model is built on a one-time design and planting fee of $4,990 to $8,450 per customer, supplemented by add-on game packages sold through TheCornMazeStore.com and a ticketing integration partnership with FarmPass. MazePlay sells direct via website consultation and on-site planting visits, while a national maze locator tool drives organic consumer traffic that surfaces its operator customers. Its customers are primarily SMB and mid-market agritourism farms across the United States with a small international footprint, and downstream operator revenue per maze ranges from $30,000 to $600,000 depending on scale and location. The company holds registered trademarks on the MazePlay brand and the Farm Scene Investigation game system and has supported marquee customers such as Exploration Acres (USA Today 2019 Best Corn Maze) and Richardson Adventure Farm.

Name

MazePlay

Legal name

MazePlay

Website

https://mazeplay.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

MazePlay is a privately held Idaho agritainment services company that designs and GPS-plants precision corn mazes on customer farms and supplies themed in-maze game systems, business coaching, and ticketing integration to agritourism operators across the United States.

Ownership category

akta.pro rank

Product category

Agritourism Services

NAICS

Corn Farming (11115), Amusement and Theme Parks (713110)

SIC

Agricultural Production-Crops (100), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Crop Rotation & Whole-Farm Cropping Systems Design (AFACABAJ)

akta.pro secondary industry

Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

Keywords

• Corn maze design
• GPS precision planting
• Agritourism services
• Interactive maze games
• Farm business coaching

Headquarters

HQ city

Firth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Maze Design Services: Flat fee based on design type and field size. Includes maze design, field planting, website listing, Maze Owner Playbook, and MazeMaster Coaching.
2. GPS Corn Maze Planting Service: On-site planting service where MazePlay travels to customer locations to plant the corn maze using their proprietary GPS-controlled planter. Approximately 1 acre per hour planting rate.
3. Corn Maze Game Systems: Sale of game packages including Farm Scene Investigation, Monster Mystery, Farm Tracks, and Bee Waggle. Each package includes materials and instructions.
4. Business Coaching and Resources: MazeMaster Coaching and Maze Owner Playbook provided with design services. Ongoing expert advice and support during marketing and operations.
5. Marketing Materials: Marketing materials and assistance for maze operators, including cartoon maps for larger customers with multiple events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MazePlay designs, creates, and physically plants custom corn mazes at customer farm locations using proprietary GPS-controlled precision planters that drop seed only where needed. The company also develops and sells interactive corn maze game systems (Farm Scene Investigation, Monster Mystery, Farm Tracks, Bee Waggle) and provides business coaching, marketing materials, and the Maze Owner Playbook to help maze operators build profitable agritourism businesses.

Product overview

MazePlay is a corn maze design and creation company offering a comprehensive service portfolio centered on GPS precision technology. The core offering consists of two integrated services: the GPS Corn Maze Design Service and GPS Corn Maze Planting Service, which work together to deliver picture-perfect mazes directly in customers' fields. MazePlay enhances the maze experience with four proprietary game systems—Farm Scene Investigation (FSI), Monster Mystery, Farm Tracks, and Bee Waggle Game—that transform passive maze visits into interactive adventures, helping operators maximize 'smiles per acre.' Supporting these products are the Maze Owner Playbook (business guidance manual) and MazeMaster Coaching (ongoing expert support). The company operates a nationwide Maze Locator tool connecting consumers to hundreds of partner farms, and maintains a digital Corn Maze Design Catalog organized by year and theme. All products are purchasable through TheCornMazeStore.com e-commerce platform. Pricing ranges from $4,990 to $8,450 for complete design and planting service packages.

Differentiator

Problem solved

Functional benefit

Brands

• Farm Scene Investigation (FSI): An interactive corn maze game system in which players solve a mystery by finding checkpoints and collecting clues, designed to increase customer engagement and 'smiles per acre.'
• Farm Scene Investigation Monster Mystery
• Farm Scene Investigation Tracks
• The Bee Waggle Game

Products and services

• GPS Corn Maze Design Service Custom corn maze design service using GPS technology for precision maze layout. Includes design creation, field dimensions assessment, design approval process, website listing on MazePlay's locator, the Maze Owner Playbook, and MazeMaster Coaching. Priced at $4,990 to $8,450 based on design type and field size, with a 50-85% refund if the maze cannot open for the season.
• GPS Corn Maze Planting Service On-site planting service in which MazePlay travels to customer farm locations to plant corn mazes using a proprietary GPS-controlled planter that drops seeds only where needed, eliminating paths. Planting rate is approximately 1 acre per hour, saving customers time and reducing seed and weed-control costs.
• Farm Scene Investigation (FSI) Interactive corn maze game where players solve a mystery by finding checkpoints and collecting evidence. Includes game cards, stickers, aluminum signs, hole punches, and banners. Designed to increase customer engagement, generate word-of-mouth marketing, and help operators 'Harvest More Smiles Per Acre.'
• Monster Mystery Farm Scene Investigation spin-off game featuring a new storyline where players search for a missing dog named Boots taken by monsters. Includes 5,000 game cards, 2,000 stickers, 8 aluminum sign location scenes, and 6 punches on chains.
• Farm Tracks Family-friendly corn maze game for children ages 2-8 in which kids search for animal tracks to solve a mystery about who stole Farmer Joe's pie. Designed to create return business and separate age-appropriate areas for younger visitors.
• Bee Waggle Game Interactive outdoor activity in sunflower fields or corn mazes that teaches children about bee communication through waggle dance-inspired gameplay. Players collect medallion rubbings and learn dance moves to identify flowers, with potential for social media viral content.
• MazeMaster Coaching Ongoing expert advice and support provided to maze owners throughout their marketing, opening, and operating season. Included as part of MazePlay's comprehensive service package to help operators succeed.
• Maze Owner Playbook Business manual and guide provided to maze owners covering marketing strategies, operational tips, and best practices for running a profitable corn maze business. Included with the design service package.
• TheCornMazeStore.com E-commerce platform for purchasing MazePlay products including game packages (Farm Scene Investigation, Monster Mystery, Farm Tracks, Bee Waggle), corn maze supplies, and services. Handles order processing and the $1,500 deposit sign-up for design services.
• Maze Locator Interactive map tool on mazeplay.com enabling consumers to find corn mazes across the United States. Lists hundreds of local corn mazes with contact information, addresses, opening dates, and operating hours.
• Corn Maze Design Catalog Online gallery of hundreds of corn maze design themes organized by year (2012-2025) and category including Animals, Automobiles, Cartoon, Character, Dinosaurs, Farm, Fantasy, Halloween, Patriotic, People, Pirates, Religious, Space, Sports, Sponsored Mazes, Trains, and Western. Used by customers to select or be inspired by designs.

Quantifiable outcome

• Customers can charge higher admission prices due to superior maze designs
• +4 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

One partnership is on record.

• FarmPasscoreGTM or Marketing PartnerFarmPass is a ticketing solutions partner that helps MazePlay customers capture more sales from their website and social media, generate revenue before opening season, offer season passes, and speed up ticket lines. MazePlay promotes FarmPass on their main website as a recommended solution for maze operators.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The MAiZE Inc. Founded in 1996, The MAiZE is the longest-established direct competitor in corn maze design and consulting for agritourism operators. It offers nearly identical services — custom maze design, GPS-based planting support, and operator coaching — making it the closest comparable to MazePlay.

Emerging players

• Granular (Corteva): Granular is a farm management software platform providing planning, operations, and analytics tools for row crop farmers. It is comparable to MazePlay in that both serve the operational needs of commercial farms, though Granular focuses on software rather than physical service.
• AgWorld: AgWorld is a cloud-based farm management and agronomy collaboration platform used by crop advisors and growers. It overlaps with MazePlay's agronomy-services orientation and customer base (row crop farmers).

Others

• FarmPass: FarmPass is MazePlay's listed ticketing and season-pass partner for agritourism operators. It is comparable as an enabling ecosystem player serving the same end customer (corn maze farms) with adjacent functionality.

Broad incumbents

• John Deere (Precision Ag): John Deere's precision agriculture offerings include GPS-guided planting systems that compete conceptually with MazePlay's custom planter. It is a broad incumbent whose technology MazePlay customers may already use for conventional planting.
• Trimble Agriculture: Trimble is a dominant GPS and precision agriculture technology provider whose positioning systems underpin MazePlay's planting capability. While Trimble serves broad agriculture, its technology stack defines the standards MazePlay's planter relies on.
• Climate FieldView (Bayer): Climate FieldView is a leading digital agriculture platform offering GPS planting, field mapping, and agronomy analytics. As a broad incumbent, it overlaps with MazePlay's GPS precision-planting concept but at a much larger farm-operations scale.
• Indigo Agriculture: Indigo Ag is a large ag-tech platform offering agronomic services, sustainability programs, and digital tools to farmers. It represents the broader agronomy-services category MazePlay's founder operates in, though at much larger scale and across commodity crops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mazeplay
• YouTubeyoutube.com/channel/UCyKjMQgav0z6pIwtndSFXhw
• Facebookfacebook.com/MazePlay
• LinkedInlinkedin.com/company/mazeplay

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MazePlay