MBA Consulting

What MBA Consulting does

MBA Consulting is a Mexico-based professional services firm specializing in trade marketing consulting. Founded in 2007 and headquartered in Mexico City, the firm advises consumer goods manufacturers, brand owners, retailers, and distributors on optimizing brand presence at the point of sale, with service lines spanning category management, merchandising execution, promotional campaign design, and customer experience improvement at retail locations.

The firm's go-to-market is sales-led and driven primarily by thought-leadership content marketing, anchored on a blog (mbaconsulting.com.mx) authored by Felipe Hernandez that publishes educational articles on trade marketing topics. Content distribution is supported by social sharing widgets and an Atom feed subscription. Direct consulting engagements are delivered to enterprise clients in the Mexican market, with execution support bundled through a strategic partnership with Grupo PROM, a specialized promotional agency that provides in-store activation and promotional display services.

The firm operates with 228 employees and a professional services revenue model. There is no proprietary technology platform, no disclosed pricing, no app presence, and no public funding history. Ownership appears to be founder/independent, with no institutional investors, parent entities, or M&A activity disclosed in the available data. The company's digital surface is minimal — a Blogger-based blog with only two visible posts as of January 2026 — which is inconsistent with the scale implied by headcount and signals either a deliberate low-marketing posture or a significant gap between operational size and brand visibility.

Name

MBA Consulting

Legal name

MBA Consulting

Website

https://mbaconsulting.com.mx

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

MBA Consulting is a Mexico-based trade marketing consultancy, founded in 2007, serving manufacturers, brand owners, retailers, and distributors with advisory on point-of-sale optimization, category management, merchandising, and promotional execution.

Ownership category

akta.pro rank

Product category

Trade Marketing Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Trade marketing consulting
• Point-of-sale optimization
• Category management services
• Retail merchandising consulting
• Promotional execution strategy

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Trade Marketing Consulting Services: The company provides professional consulting services focused on trade marketing strategy, helping manufacturers and brands optimize their presence at point of sale, improve customer experience, and strengthen relationships with retailers and distributors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MBA Consulting provides professional consulting services focused on trade marketing strategy, helping manufacturers, brand owners, retailers, and distributors optimize their presence at point of sale, improve category management, strengthen merchandising and promotional execution, and enhance the customer experience at retail locations in the Mexican market. The firm complements its advisory work with educational content via its trade marketing blog and partners with promotional agency Grupo PROM for in-store activation services.

Product overview

MBA Consulting is a consulting firm operating as a content/blog platform that publishes educational articles on trade marketing topics. The company's content focuses on trade marketing strategies, customer experience at point-of-sale, merchandising, promotions, and distribution optimization. The blog features articles authored by Felipe Hernandez covering topics such as the impact of trade marketing on customer experience and the importance of trade marketing in distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Marketing Consulting Services Professional consulting services focused on trade marketing strategy, helping manufacturers, brand owners, retailers, and distributors optimize presence at point of sale, improve category management, design promotional campaigns, and strengthen merchandising and customer experience in the Mexican market.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grupo PROMcoreStrategic or Co-development PartnerGrupo PROM is referenced as a strategic ally and specialized promotional agency partner. They provide promotional execution services including creative displays in supermarkets and point-of-sale activation services that complement MBA Consulting's trade marketing strategies. The partnership enables implementation of consistent, measurable trade marketing actions aligned with clients' commercial objectives.

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Bain & Company: Global management consultancy with a Consumer Products practice covering category strategy and trade promotion. Comparable as an alternative for large CPG clients evaluating high-end trade marketing advisory work.
• Kantar: Global market research and shopper insights firm with operations in Mexico. Comparable as it provides retailer-manufacturer insights, shopper behavior analytics, and category consulting that overlaps with MBA Consulting's trade marketing offer.
• IRI: Market research firm (now part of Circana) historically focused on CPG retail intelligence and trade marketing analytics. Comparable because it sold category management software and advisory services overlapping with MBA Consulting's offerings.
• NielsenIQ: Global retail measurement and consumer intelligence firm operating in Mexico. Comparable because it sells CPG/retail data, category management tools, and trade promotion optimization services that compete for the same buyer wallet.
• McKinsey & Company: Global management consulting firm with Consumer & Retail practices that advise on trade marketing, route-to-market, and category strategy. Comparable as a high-end alternative buyer of the same strategic trade marketing engagements.
• Circana: Retail intelligence platform formed from the IRI/NielsenIQ merger, with deep CPG and retailer analytics. Comparable as a tech-enabled trade marketing and category management provider for the same manufacturer/retailer buyer personas.

Direct peers

• Acosta: Sales and marketing agency focused on CPG retail execution and trade marketing. Directly comparable business model — outsourced category management, merchandising, and retail activation for manufacturers and retailers.
• Grupo PROM: Mexican promotional execution agency referenced as MBA Consulting's strategic ally. Directly comparable because both serve manufacturers and retailers on point-of-sale activation and trade marketing execution in Mexico.
• Geometry Global: WPP shopper marketing and commerce agency. Comparable because it provides shopper insights, in-store activation, and trade marketing services to manufacturers and retailers across global markets.
• Daymon Worldwide: Private brand development and trade marketing services firm. Comparable because it specializes in retailer-private-label strategy and category management, directly adjacent to MBA Consulting's trade marketing core.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mba-consulting-s.a.-de-c.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBA Consulting