Murrays Bay Intermediate School

What Murrays Bay Intermediate School does

Murrays Bay Intermediate School (MBI) is a New Zealand state intermediate school located at 37 Sunrise Avenue, Murrays Bay, Auckland. Operating continuously since 1958 under the motto "Ako ki te ora" ("Learn to Live"), the school delivers Years 7–8 education (ages 10–13) for approximately 1,000+ students drawn primarily from its home zone, with additional capacity allocated through a Ministry of Education ballot for out-of-zone applicants and an international student programme. Governance sits with a Board of Trustees; the school is a public institution and not owned by any private entity.

The school delivers an inquiry-based curriculum aligned to the New Zealand Curriculum Framework, complemented by specialist programmes in Arts (Visual Art, Digital Art on Adobe Photoshop/Illustrator, Music, Dance, Drama) and Technology (Soft Materials, Mechatronics, Food Technology, Product Design, Control Technology, Science) with facilities including a purpose-built dance studio, equipped kitchens, laser cutting, 3D printing, and Lego robotics. Its digital stack is built on a BYOD policy (laptop/Chromebook preferred), with Hero (LINC-ED) as the primary reporting and communication platform, Kindo for payments, Education Perfect for personalised adaptive learning, Enroller for international admissions, and Stymie for anonymous student reporting.

The business model combines New Zealand government per-pupil funding tied to its decile rating with three ancillary revenue streams: international student tuition (NZD 15,800 for four terms, declining pro-rata), voluntary parent donations/contributions, and uniform/stationery sales via Kindo and the physical uniform shop. International students, supported by the ELIP (English Language Intensive Programme) and pastoral care services, are signed under The Code of Practice (2016) and represent a meaningful margin lever. Customer segments comprise in-zone domestic students (primary), out-of-zone students (ballot), international students, and parents/caregivers as a horizontal engagement layer. Distribution is direct through the single Auckland campus with school tours, transition events, and a multilingual website serving as primary marketing channels.

Name

Murrays Bay Intermediate School

Legal name

Murrays Bay Intermediate School

Website

https://mbi.school.nz

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Murrays Bay Intermediate School is a New Zealand state school in Auckland delivering Years 7–8 education to in-zone, out-of-zone, and international students, funded by government grants and international tuition, and supported by a digital stack of Hero, Kindo, and Education Perfect.

Ownership category

akta.pro rank

Product category

Intermediate Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

English Learner (EL/ESL/ELL) & Bilingual Education Programs (EDAJAGAB)

Keywords

• Intermediate education
• Years 7-8 schooling
• Specialist arts teaching
• International student programmes
• Pastoral care services

Headquarters

HQ city

Murrays Bay

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government Funding: As a state school, MBI receives government funding based on its decile rating to support operations and educational programmes.
2. International Student Tuition: International students pay tuition and administration fees. Four-term whole year costs $15,800 (Tuition $12,800 + Admin $3,000), with pro-rated fees for shorter enrollment periods.
3. Donations and Contributions: Voluntary donations and contributions from parents for Year 7 and Year 8 students to support enhanced educational experiences.
4. Uniform and Stationery Sales: Sales of school uniforms, stationery packs, and uniform accessories through the Kindo app and physical uniform shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Murrays Bay Intermediate School delivers state-funded Years 7-8 intermediate education for students aged 10-13, offering a New Zealand Curriculum-based inquiry programme together with specialist Arts and Technology subjects. In addition to domestic in-zone and out-of-zone enrolment, the school runs a fee-paying International Student Programme with ELIP English language support, pastoral care, and integrated digital learning via Hero, Kindo, and Education Perfect. The school also sells uniforms and stationery and runs Outdoor Education camps for Year 7 and Year 8 students.

Product overview

Murrays Bay Intermediate School offers a comprehensive educational programme for Years 7-8 students, structured around a core inquiry concept-based curriculum using the New Zealand Curriculum Framework. The school provides specialist Arts subjects (Visual Art, Digital Art, Music, Dance, Drama) and Technology subjects (Soft Materials, Mechatronics, Food Technology, Product Design, Control Technology, Science) as part of its specialist programme. The school operates several integrated technology platforms including Hero for reporting and communication, Kindo for payments, and Education Perfect for personalised learning. International students receive dedicated support through the ELIP English language programme and pastoral care services. The school also implements Structured Literacy, Bilingual-Multilingual Learners support, and Positive Behaviour for Learning (PB4L) as key educational priorities.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Curriculum Programme (Year 7-8)

Quantifiable outcome

• International students are well supported with policies and procedures clearly documented and high-quality learning opportunities including well-structured and flexible English language programme

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Education Essentials LimitedminorOthersEducation Essentials Limited provides 2026 Back to School Packs at competitive pricing for all MBI students. Packs can be purchased at Reception.
• KindocoreTechnology or IntegrationKindo is the preferred payment platform for all school payments including donations, uniforms, stationery, and activities. Available as a mobile app and web platform.
• LINC-ED (Hero)coreTechnology or IntegrationHero is the school's reporting and communication system. Teachers share learning, parents access reports and school communication through this platform.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Rangitoto College: Large Auckland state secondary school and traditional destination for MBI alumni; shares the same North Shore catchment and government funding model, with comparable demographic and international student dynamics.
• Long Bay College: A nearby Auckland state secondary school and natural 'next step' for MBI graduates; comparable in funding model and geographic catchment, though operating at the secondary level (Years 9-13).
• Westlake Boys High School: A leading Auckland state secondary school in the same North Shore region; comparable in reputation, decile dynamics, and parent demographics as a downstream option for MBI families.
• Carmel College: A North Shore state secondary school competing for the same MBI feeder families, comparable in decile-based funding and North Shore demographic dynamics, but operating at the secondary level.

Broad incumbents

• Kristin School: A leading Auckland private K-13 school; competes for high-achieving North Shore families and offers a comparable international student programme and specialist Arts/Technology facilities, but operates under a private fee-based model.
• ACG Schools (Academic Colleges Group): A private K-12 group operating multiple Auckland campuses, comparable in international student programmes and Cambridge/IB-aligned curriculum offerings, and an alternative pathway for families considering leaving the state system.
• Pinehurst School: A private K-12 school in Auckland offering Years 1-13, comparable in curriculum breadth and specialist facilities but differentiated by private fee model and broader age coverage.

Direct peers

• Northcross Intermediate: A neighbouring Auckland intermediate school serving Years 7-8 students on the North Shore, competing directly for the same domestic catchment and out-of-zone ballots.
• Orewa Intermediate School: A state intermediate school in the Hibiscus Coast region north of Auckland, comparable in year levels, scale, and reliance on government funding while drawing from a separate but adjacent catchment.
• Takapuna Normal Intermediate School: A large state intermediate (Years 7-8) on Auckland's North Shore, closely comparable to MBI in year levels, decile-based funding, and competitive geography for in-zone and out-of-zone enrolment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/murrays-bay-intermediate-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murrays Bay Intermediate School