Mercedes-Benz Prague Fashion Week

What Mercedes-Benz Prague Fashion Week does

Mercedes-Benz Prague Fashion Week (MBPFW) is a privately held fashion week event organizer headquartered in Prague, Czech Republic, operating bi-annual runway seasons (Spring/Summer and Fall/Winter) since 2010. The company serves Central European fashion designers — primarily emerging talent drawn from Czech fashion schools (UMPRUM, Technical University of Liberec, Tomas Bata University Zlín) alongside established names — by providing curated runway opportunities, media exposure, and access to buyers and press. A growing share of international designers from Slovakia, Ukraine, Germany, and Belgium now participate, broadening the geographic scope.

The core product is the MBPFW platform (mbpfw.com), a web-based digital system that publishes the seasonal program, hosts designer profile pages, archives runway photography and video from F/W15 through the current F/W26 season (100+ designers), and routes ticket sales through the third-party GoOut platform. Physical runway shows are held at various Prague venues (hotels, historical buildings, event spaces), supplemented by Re-see Showroom events where buyers and press can examine collections up close, plus the Business Forward Forum for industry education.

Revenue is generated primarily through a tiered sponsorship program. Mercedes-Benz holds title-partner status (the highest tier), with additional tiers for main partners (Sasazu, Prima CNN), main media partners (ELLE, Vogue, Harper's Bazaar, Dolce Vita), media partners (euro, PročNe?, Top Fashion), supporting brand partners (Elite Model Management Prague, W Prague, Mattoni, Martini, Ploom, L'Oréal, Douglas, Nespresso, Sisley Paris), and a technical implementation partner (Indep). Ticket sales through GoOut form a secondary revenue stream, with several events by invitation only. The City of Prague provides financial support as a public-sector partner. The organization has no disclosed parent company, no venture funding, no app, no API, and no AI/ML capabilities.

Name

Mercedes-Benz Prague Fashion Week

Legal name

Mercedes-Benz Prague Fashion Week

Website

https://mbpfw.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Mercedes-Benz Prague Fashion Week is a Prague-based bi-annual fashion event organizer (est. 2010) showcasing 100+ Central European designers through runway shows, digital galleries, and ticketed programming, funded by tiered sponsorships led by Mercedes-Benz.

Ownership category

akta.pro rank

Product category

Fashion Event Management

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industries

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Fashion week events
• Runway shows
• Designer showcases
• Fashion industry events
• Event sponsorship

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Title Sponsorship: Mercedes-Benz serves as the title partner, providing brand association and financial support for the fashion week event.
2. Ticket Sales: The event sells tickets through GoOut platform for runway shows and special events, with some events by invitation only.
3. Partner Fees: Various partners (media, main partners, supporting partners) pay to associate with the event, including media partners like ELLE, Vogue, Harper's Bazaar, and brand partners like Nespresso, L'Oréal, Douglas.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MBPFW organizes and produces a bi-annual fashion week event in Prague, Czech Republic, featuring runway shows for emerging and established Central European fashion designers across Spring/Summer and Fall/Winter seasons. The offering includes the physical runway events, a digital designer gallery and photo archive platform (mbpfw.com), Re-see Showroom events for buyers and press, and Business Forward Forum programming for industry networking. Designer participation is curated, with graduates from regional fashion schools (UMPRUM, Technical University of Liberec, Tomas Bata University Zlín) featured alongside established talent.

Product overview

Mercedes-Benz Prague Fashion Week is a fashion week event platform that operates as a unified digital and physical fashion event. The core offering consists of the MBPFW platform (website, gallery, and designer showcase system) which serves as the central hub for presenting seasonal runway collections. The platform encompasses designer profiles, event programs, and photo galleries spanning multiple seasons from F/W15 through upcoming seasons. Partners include title partner Mercedes-Benz, main partners, and media partners. The platform archives collections from designers including Vanda Janda, Tomáš Němec, Tobias Schubert (Tobias Equipment), Zoltán Tóth, and Valérie Jurčíková.

Differentiator

Problem solved

Functional benefit

Products and services

• MBPFW Seasonal Runway Shows Bi-annual physical runway shows held in Prague at various venues (historical buildings, hotels, event spaces), featuring curated emerging and established Central European fashion designers. Access via ticket purchase through the GoOut platform or by invitation for premium events.
• Re-see Showroom Events

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship/title, core and supporting.

• Mercedes-Benzflagship/titleGTM or Marketing PartnerMercedes-Benz serves as the title partner of the fashion week, providing the highest level of sponsorship and brand association. This is a flagship partnership arrangement giving Mercedes-Benz naming rights and premium brand positioning within the event.
• SasazucoreGTM or Marketing PartnerSasazu is the main partner of the event, supporting the fashion week as a premium lifestyle venue and hospitality partner.
• Prima CNNcoreGTM or Marketing PartnerMain TV partner providing media coverage and broadcast exposure for the fashion week.
• ELLEcoreGTM or Marketing PartnerMain media partner providing editorial coverage and magazine features for the event.
• VOGUEcoreGTM or Marketing PartnerMain media partner providing editorial coverage and magazine features for the event.
• Harper's BazaarcoreGTM or Marketing PartnerMain media partner providing editorial coverage and magazine features for the event.
• Dolce VitacoreGTM or Marketing PartnerMain media partner providing editorial coverage for the fashion week.
• Elite Model Management PraguesupportingStrategic or Co-development PartnerModel management agency partner providing runway models for fashion week shows.
• W PraguesupportingGTM or Marketing PartnerHotel partner hosting fashion week events and providing venue space.
• MattonisupportingGTM or Marketing PartnerBeverage brand partner supporting the fashion week, including Mattoni Young Fashion Stars competition.
• MartinisupportingGTM or Marketing PartnerPremium alcoholic beverage partner for fashion week events.
• PloomsupportingGTM or Marketing PartnerBrand partner supporting specific designer shows (Tomáš Němec powered by Ploom).
• L'OréalsupportingGTM or Marketing PartnerBeauty brand partner providing products and support for fashion week.
• DouglassupportingGTM or Marketing PartnerBeauty retailer partner supporting the fashion week.
• NespressosupportingGTM or Marketing PartnerPremium coffee partner supporting Re-see Showroom events and designer showcases.
• Sisley ParissupportingGTM or Marketing PartnerLuxury beauty brand partner for fashion week events.
• IndepsupportingTechnology or IntegrationTechnical implementation partner responsible for technical execution of the fashion week.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tokyo Fashion Week (Japan Fashion Week Organization): Direct peer operating a national fashion week in a non-Western market with similar emerging-designer curation and international media ambition. Comparable scale and structure to MBPFW as a regional anchor fashion event.
• Pitti Immagine: Direct peer organizing trade-show and fashion-event formats (Pitti Uomo, Pitti Filati, etc.) in Florence with strong buyer and sponsor focus. Comparable event-driven business model with B2B trade show monetization similar to MBPFW's Re-see showroom.
• Copenhagen Fashion Week: Direct peer running a bi-annual fashion week in a smaller European capital with strong emphasis on emerging and sustainability-focused designers. Comparable scale and positioning to MBPFW, with similar sponsor-driven monetization.
• Vienna Fashion Week: Direct regional peer organizing bi-annual fashion week events in a neighboring Central European capital (Austria). Competes for similar designer pools and Central European media attention, with comparable scale and emerging-talent focus.
• Mercedes-Benz Fashion Week Berlin: Direct peer operating under the same Mercedes-Benz title sponsorship model in another European market. Compares to MBPFW in sponsor structure, bi-annual cadence, and emerging/established designer mix, making it the closest comp on commercial mechanics.
• Budapest Central European Fashion Week: Direct regional peer organized in another Central European capital (Hungary), targeting emerging designers from the Visegrad and broader CEE region. Directly competes for sponsor attention and designer participation in the same geographic footprint.

Broad incumbents

• Paris Fashion Week (Fédération de la Haute Couture et de la Mode): Broader incumbent organizing the world's most prestigious fashion week. Comparable event-organization mechanics and luxury sponsor structure, but at an order-of-magnitude larger scale and global prestige.
• New York Fashion Week (CFDA): Broader incumbent organizing the US flagship fashion week under the Council of Fashion Designers of America. Comparable in being a designer showcase platform with sponsorship revenue, but operates at significantly greater international scale.
• London Fashion Week (British Fashion Council): Broader incumbent operating one of the Big Four fashion weeks with significantly greater international scale, sponsor base, and buyer attendance. Comparable event-organizer business model, but at a materially larger and more globally recognized scale.
• Milan Fashion Week (Camera Nazionale della Moda Italiana): Broader incumbent running Italy's flagship fashion week under an industry-body structure. Comparable event-organization model and luxury sponsor base, but operates at a substantially larger international scale than MBPFW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mbpfw
• LinkedInlinkedin.com/company/mercedes-benz-prague-fashion-week

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz Prague Fashion Week