Mercedes-Benz of Westwood
Mercedes-Benz of Westwood is a Group 1 Automotive-owned luxury car dealership in Westwood, Massachusetts, selling new, certified pre-owned, and pre-owned Mercedes-Benz vehicles plus service and parts to affluent buyers in the greater Boston market.
- Company typePrivate
- Founded-
- HeadquartersWestwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mercedes-Benz of Westwood does
Mercedes-Benz of Westwood is a single-rooftop luxury automotive dealership located at 425 Providence Highway in Westwood, Massachusetts, operating under Group 1 Automotive (NYSE: GPI), an International Fortune 500 automotive retailer. The dealership is the authorized Mercedes-Benz franchisee for the greater Boston market, serving affluent individual buyers and commercial fleet customers in Westwood, Dedham, Needham, Norwood, Milton, and Canton. It carries the full Mercedes-Benz lineup across sedans (C-, E-, S-Class, EQE, EQS), SUVs (GLA, GLB, GLC, GLE, GLS, G-Class, EQB), coupes and cabriolets (CLA, CLE, SL), performance variants (Mercedes-AMG), ultra-luxury models (Maybach), and commercial vans (Sprinter, eSprinter), alongside certified pre-owned and pre-owned vehicles.
The business operates three revenue streams: (1) one-time vehicle sales (new, certified pre-owned, pre-owned); (2) subscription/recurring lease income originated through Mercedes-Benz Financial Services; and (3) service and parts revenue from a full-service maintenance, tire, and repair center. Pricing follows unit pricing for vehicles (entry sedans ~$51K MSRP, AMG up to ~$169K, Maybach at ~$263K, EQ SUVs $86K-$129K) with monthly lease options starting around $419/month. Go-to-market is sales-led and multi-channel: in-person at the showroom, online through the AcceleRide digital portal, and via phone/inquiry sales. Marketing leverages the company website, Facebook, Instagram, YouTube, comparison and review content, customer testimonials, and community programs (Ira Cares).
Underlying technology is largely OEM-supplied rather than proprietary to the dealer. Vehicles sold feature the Mercedes-Benz User Experience (MBUX) infotainment with voice-activated AI in 27 languages, 4MATIC all-wheel drive, and the Mercedes me connect smartphone app (top-ranked in J.D. Power's 2023 U.S. OEM ICE App Report) for remote engine start, climate control, lock/unlock, and battery monitoring. The dealership itself integrates Botdoc for secure document exchange, Sunbit for service financing, iPocket for inventory data delivery, and AudioEye for accessibility, with a recently renovated physical facility celebrated in 2026.
Mercedes-Benz of Westwood firmographics
Firmographics- Name
- Mercedes-Benz of Westwood
- Legal name
- Mercedes-Benz of Westwood
- Website
- https://mbwestwood.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mercedes-Benz of Westwood is a Group 1 Automotive-owned luxury car dealership in Westwood, Massachusetts, selling new, certified pre-owned, and pre-owned Mercedes-Benz vehicles plus service and parts to affluent buyers in the greater Boston market.
- Ownership category
- akta.pro rank
Where Mercedes-Benz of Westwood is headquartered
LocationHeadquarters
- HQ city
- Westwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mercedes-Benz of Westwood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- New Vehicle Sales: Sale of new Mercedes-Benz vehicles including sedans, SUVs, coupes, convertibles, roadsters, and Sprinter vans
- Pre-Owned Vehicle Sales: Sale of pre-owned vehicles including Mercedes-Benz Certified Pre-Owned vehicles with warranty benefits
- Vehicle Leasing: Lease agreements through Mercedes-Benz Financial Services with various term options
- Service and Parts: Maintenance, repairs, tire center, battery replacement, brake repair, and genuine Mercedes-Benz parts and accessories
- Financing Services: Finance and insurance products including financing applications and trade-in valuation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level luxury sedans (CLA, C-Class) |
| Unit Pricing | Pay-as-you-go | Mid-range luxury vehicles (E-Class, GLC, GLE SUVs) |
| Unit Pricing | Pay-as-you-go | High-performance AMG models |
| Unit Pricing | Pay-as-you-go | Luxury flagship vehicles (S-Class, Maybach) |
| Unit Pricing | Pay-as-you-go | Electric vehicles (EQE, EQS) |
| Unit Pricing | Pay-as-you-go | Commercial vehicles (Sprinter Vans) |
| Subscription | Monthly | Vehicle leasing options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Mercedes-Benz of Westwood product offering
Product offeringCore offering
Mercedes-Benz of Westwood is an authorized luxury automotive dealership that sells new Mercedes-Benz vehicles (sedans, SUVs, coupes, convertibles, roadsters, AMG and Maybach performance models, plug-in hybrids, and Sprinter commercial vans), Mercedes-Benz Certified Pre-Owned and other pre-owned vehicles, and provides in-house financing and leasing through Mercedes-Benz Financial Services. The dealership also operates a full-service authorized service and parts center offering maintenance, repairs, tire services, battery and brake replacement, and genuine Mercedes-Benz parts and accessories, supported by online tools such as the AcceleRide sales portal and the Mercedes me connect mobile app.
Product overview
Mercedes-Benz of Westwood is a Group 1 Automotive dealership offering a comprehensive portfolio of Mercedes-Benz vehicles and services. The core product lineup spans new Mercedes-Benz vehicles (sedans, coupes, SUVs, convertibles, roadsters, and commercial vans), certified pre-owned vehicles, and pre-owned vehicles across multiple brands. The portfolio includes distinct sub-brands: Mercedes-AMG for high-performance vehicles, Mercedes-Maybach for ultra-luxury models, and the EQ series (EQS, EQE, EQB, eSprinter) for electric vehicles. Supporting services include Mercedes-Benz finance and leasing, full-service maintenance and parts, the Mercedes-Benz app for remote vehicle control, and online shopping tools. The dealership is located in Westwood, MA, serving the greater Boston area.
Differentiator
Problem solved
Functional benefit
Brands
- Mercedes-Benz: Luxury automobile brand sold at this dealership location
Products and services
- New Mercedes-Benz Vehicle Sales
Companies that use Mercedes-Benz of Westwood
Customer profileSegments3 records
Ideal customer profiles3 records
Mercedes-Benz of Westwood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Mercedes-Benz of Westwood partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Group 1 AutomotivecoreMercedes-Benz of Westwood is a dealership operated under Group 1 Automotive, an International Fortune 500 Automotive Retailer. Group 1 Automotive is a large publicly traded automotive retailer operating dealerships across the United States and internationally.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Mercedes-Benz of Westwood competitors and assessment
Company assessmentEmerging players
- Carvana: Online used-vehicle retailer pioneering direct-to-consumer and home-delivery auto retail. Comparable as an emerging alternative channel for pre-owned vehicle buyers that could pressure the dealership's used-car and trade-in economics.
Broad incumbents
- Sonic Automotive: Publicly-traded automotive retailer (NYSE: SAH) with a significant luxury and import franchise portfolio. Comparable as a multi-brand dealership group with overlapping brand mix and similar customer segments.
- AutoNation: Largest US automotive retailer (NYSE: AN) operating hundreds of franchised dealerships nationwide. Comparable as a multi-brand dealer group, though its scale and geographic breadth exceed this single-location operator.
- Penske Automotive Group: Publicly-traded luxury-heavy automotive retailer (NYSE: PAG) operating premium and luxury franchises across the US and internationally. Comparable as a portfolio operator of luxury franchises including Mercedes-Benz, BMW, and Audi.
- CarMax: Largest US used-vehicle retailer with national footprint. Comparable in the pre-owned vehicle and trade-in segments of Mercedes-Benz of Westwood's business, though focused exclusively on used vehicles rather than franchised new sales.
Direct peers
- Herb Chambers Companies: Large Boston-area luxury automotive group operating multiple brand franchises including Mercedes-Benz, BMW, Audi, and Lexus. Direct competitor for both new-vehicle sales and certified service in the same metro geography.
- Audi Westwood: Competing luxury dealership operating in the Westwood, MA market. Comparable as a single-location German luxury franchise in the same immediate geography targeting overlapping affluent customers.
- Mercedes-Benz of Boston (Flagship Motorcars): Another authorized Mercedes-Benz dealership serving the greater Boston market. Directly comparable as a franchised Mercedes-Benz dealer competing for the same luxury buyer pool in overlapping Greater Boston geographies.
- BMW of Sudbury: BMW dealership located in Sudbury, MA serving the western Boston suburbs. Comparable luxury single-point franchise competing for the same affluent Greater Boston luxury vehicle buyers.
- Mercedes-Benz of Burlington: Mercedes-Benz franchised dealer north of Boston in Burlington, MA. Directly competes for Mercedes-Benz new and certified pre-owned sales across the metro Boston catchment area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mercedes-Benz of Westwood social profiles
Digital presenceMercedes-Benz of Westwood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercedes-Benz of Westwood leadership team
Management profileNumber of profiles
Mercedes-Benz of Westwood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercedes-Benz of Westwood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercedes-Benz of Westwood
What does Mercedes-Benz of Westwood do?
Mercedes-Benz of Westwood is an authorized luxury automotive dealership that sells new Mercedes-Benz vehicles (sedans, SUVs, coupes, convertibles, roadsters, AMG and Maybach performance models, plug-in hybrids, and Sprinter commercial vans), Mercedes-Benz Certified Pre-Owned and other pre-owned vehicles, and provides in-house financing and leasing through Mercedes-Benz Financial Services. The dealership also operates a full-service authorized service and parts center offering maintenance, repairs, tire services, battery and brake replacement, and genuine Mercedes-Benz parts and accessories, supported by online tools such as the AcceleRide sales portal and the Mercedes me connect mobile app.
Is Mercedes-Benz of Westwood a public or private company?
Mercedes-Benz of Westwood is a private company. It is classified as corporate owned and is currently operating.
When was Mercedes-Benz of Westwood founded?
Mercedes-Benz of Westwood was founded in -1. It employs 11 to 50 people.
Where is Mercedes-Benz of Westwood based?
Mercedes-Benz of Westwood is headquartered in Westwood, United States, in the North America region.
How does Mercedes-Benz of Westwood make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, vehicle Leasing, service and Parts and financing Services.
Who are Mercedes-Benz of Westwood's main competitors?
Carvana is listed as an emerging player. Broad incumbents are Sonic Automotive, AutoNation, Penske Automotive Group and CarMax. Direct peers are Herb Chambers Companies, Audi Westwood, Mercedes-Benz of Boston (Flagship Motorcars), BMW of Sudbury and Mercedes-Benz of Burlington.
Does Mercedes-Benz of Westwood have an API?
No public API is recorded for Mercedes-Benz of Westwood.