Motor Boat & Yachting Russia

What Motor Boat & Yachting Russia does

Motor Boat & Yachting Russia, operating as Y Magazine (legal entity YMAG.media), is a privately held Russian-language digital media company headquartered in Moscow. Founded in 2008, the company runs YMAG.media, an integrated web portal that combines editorial content, a comprehensive boat catalog, a classified marketplace, and print and digital subscription services for the Russian yachting and active recreation community. The platform's core technology is a CMS-driven media and commerce site with extensive product taxonomy covering 600+ boat types across motor boats, motor yachts, sailing yachts, and specialty categories such as RIBs, expedition trawlers, and multihull vessels, alongside an indexed directory of shipyards from Russia, Italy, Turkey, the UK, Finland, France, Germany, and the Netherlands.

The company's product surface consists of four interlocking modules: a Журнал (Journal) editorial section covering yachts, lifestyle, people, technique, and photography with a premium tier; a Каталог (Catalog) boat database; a Маркет (Market) classified marketplace for buying and selling vessels; and a Подписка (Subscription) service offering both print and digital editions plus access to 99 archived issues. The underlying technology is a standard digital publishing platform without disclosed proprietary AI, API, SDK, or mobile app components. The magazine is registered with Roskomnadzor under certificate ПИ № ФС77-83707 dated July 26, 2022.

YMAG.media's business model rests on three revenue mechanics: subscription fees for print and electronic magazine editions, listing fees or advertising revenue from the boat marketplace, and implicit B2B media reach sold to boat manufacturers and dealers. The company targets two primary customer segments — affluent Russian yachting enthusiasts and individual boat buyers as the primary audience, and boat manufacturers and dealers as a secondary business-side segment. With 10 employees and no disclosed funding rounds, ownership changes, acquisitions, or leadership transitions, the company operates as an independent, founder-led niche media entity with no institutional capital footprint on record.

Name

Motor Boat & Yachting Russia

Legal name

YMAG.media

Website

https://mby.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Y Magazine (YMAG.media) is a privately held Russian-language digital media platform serving the Russian yachting community with editorial content, a 600+ boat catalog, a classified marketplace, and print and digital subscription services. It targets affluent yachting enthusiasts, boat buyers, and domestic boat manufacturers and dealers.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Distribution channels4 records

Marketing channels3 records

Core offering

Y Magazine / YMAG.media operates a Russian-language online portal dedicated to yachting and active water recreation. The core offering combines editorial magazine-style content, a structured catalog database covering boats and yachts by type (cruisers, fishing boats, motor yachts, sailing yachts, superyachts, houseboats, and many subcategories), a classified marketplace for buying and selling vessels, and both print and digital subscription products with access to a 99-issue archive.

Product overview

Y Magazine (Y Magazine Russia) is a unified media and commerce platform for the Russian yachting community. The core offering consists of a digital magazine portal delivering editorial content (articles on yachts, lifestyle, people, and technique), a comprehensive catalog of boats and yachts organized by vessel type (from cruisers and fishing boats to sailing yachts and superyachts), and a marketplace for buying and selling vessels. The platform also offers subscription services for both print and digital magazine editions. These components are integrated within a single web portal, with the catalog serving as the primary product database while the magazine and marketplace provide editorial and commercial functions respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• Y Magazine digital portal Russian-language online portal dedicated to yachting and active water recreation, combining magazine articles, a boat/yacht catalog, a marketplace for vessel transactions, and subscription products; targeted at yachting enthusiasts and boat buyers in Russia.
• Magazine / Journal (Журнал) Editorial magazine section with articles on yachts, lifestyle, people, technique, and photography, including a Premium content tier; targets Russian-speaking yachting readers.
• Boat and Yacht Catalog (Каталог) Comprehensive searchable database of boats and yachts organized by type (cruisers, fishing boats, motor yachts, sailing yachts, superyachts, houseboats, RIBs, hardtops, bowriders, expedition trawlers, multihulls, and more); for prospective buyers researching vessels.
• Boat Marketplace (Маркет) Classified advertising platform for buying and selling boats, yachts, and houseboats, featuring listings with specifications and pricing for Russian-market buyers and sellers.
• Magazine Subscription (Подписка) Subscription service offering both print and electronic versions of the magazine, including access to an archive of 99 past issues; for yachting enthusiasts and boat owners in Russia.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• YachtWorld: World's largest online yacht marketplace with extensive listings across motor yachts, sailing yachts, and brokerage. Comparable to YMAG.media's marketplace function and boat catalog, with global reach versus YMAG's Russian focus.
• boats.com: Boat listings and editorial platform covering new and used boats across multiple categories. Comparable to YMAG.media's combined marketplace and editorial offering, though primarily North American and European in reach.
• Practical Sailor: Independent sailing publication providing boat reviews, gear tests, and technical content. Comparable to YMAG.media as a niche boating magazine with subscription-based content and catalog-style reference materials.
• Boat International: Global yachting media brand covering superyachts, motor yachts, and sailing yachts with editorial content, listings, and industry events. Comparable to YMAG.media as a specialty yachting publisher, though international in scope and significantly larger.
• Motor Boat & Yachting (UK): UK-based motor boat and yachting magazine with website, reviews, and buying guides. Closest namesake peer to YMAG.media, comparable as a consumer yachting magazine with integrated editorial + listings content.

Emerging players

• Superyacht Times: Specialized media platform focused on superyacht news, launches, and owner reports. Comparable to YMAG.media's superyacht catalog coverage but concentrated in the upper end of the luxury segment.

Regional players

• Yacht Charter Russia / TopYacht: Russian yachting portal covering yacht sales, charters, and industry news. Comparable to YMAG.media as a Russian-market yachting platform with marketplace and editorial components.
• Boatshop.ru: Russian boat marketplace and classified platform. Comparable to YMAG.media's marketplace module, offering boat listings to Russian buyers, though with less editorial content integration.
• ItBoat: Russian-language boating media platform with news, reviews, and marketplace functionality. Most direct domestic peer to YMAG.media, serving the same Russian-speaking audience with overlapping content categories.

Broad incumbents

• Rightboat: Global boat listings aggregator with international reach. Comparable to YMAG.media's catalog and marketplace functionality, serving as a broader incumbent in the boat listing space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/motor-boat-&-yachting-russia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor Boat & Yachting Russia