SuperYacht Times

What SuperYacht Times does

SuperYacht Times is a privately held niche media company headquartered in Amsterdam, Netherlands, focused on the global superyacht industry. Its core product is the SuperYacht Times website, a daily-updated digital platform delivering yachting news, fleet updates, market intelligence, and photography. The company complements this with The SuperYacht Times, a bi-monthly printed newspaper distributed worldwide featuring editorial features from industry players and fresh photography, plus a daily newsletter that curates top stories for subscribers.

Beyond editorial, SuperYacht Times operates professional yacht photography services and PR/marketing services aimed at suppliers and other participants in the superyacht value chain. The go-to-market is content-led: the website, print newspaper, and newsletter drive audience reach, while photography and PR offerings monetize deeper engagement with industry suppliers. Vertically segmented customer cohorts include superyacht industry professionals (shipyards, designers, suppliers), yacht owners and enthusiasts, and marina and port operators. Geographic scope is framed as global, with European roots and an active Amsterdam-based event presence.

The business model is a mix of recurring subscription revenue (digital and newspaper) and professional services fees (photography, PR). SuperYacht Times has no disclosed funding, no public listing, no parent company, and operates as an independent media brand. Its most recent strategic initiative is the co-organization of the Yacht Infrastructure Summit with Marina World and Safe Harbor at Metstrade in Amsterdam on November 18, 2026, signaling an extension of the platform into the marina and infrastructure vertical.

Name

SuperYacht Times

Legal name

SuperYacht Times

Website

https://superyachttimes.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

SuperYacht Times is an Amsterdam-based, privately held niche media company operating a daily-updated website, a bi-monthly print newspaper, and professional photography and PR services for the global superyacht industry.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Media and Content: Website-based content platform providing daily superyacht news and industry intelligence
2. The SuperYacht Times Newspaper: Bi-monthly newspaper publication featuring compelling superyacht stories, unique industry features, and fresh photography distributed to readers worldwide
3. Photography Services: Professional yacht photography services for the industry
4. PR Marketing Services: PR marketing services for suppliers in the superyacht industry

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SuperYacht Times operates a daily-updated digital media platform delivering superyacht news, photography, and market intelligence, complemented by a bi-monthly printed newspaper. The company also offers professional yacht photography services and PR/marketing services for suppliers in the superyacht industry, and organizes industry events such as the Yacht Infrastructure Summit.

Product overview

SuperYacht Times operates as a media and intelligence platform for the superyacht industry, combining a daily-updated website with a bi-monthly printed newspaper. The core product is the SuperYacht Times website, which delivers yachting news, photos, and market intelligence. Supporting offerings include the printed SuperYacht Times newspaper, professional photography services, and PR/marketing services for industry suppliers. The platform organizes industry events including the Yacht Infrastructure Summit.

Differentiator

Problem solved

Functional benefit

Products and services

• SuperYacht Times Website
• The SuperYacht Times Newspaper
• Yacht Photography Services
• PR and Marketing Services
• Yacht Infrastructure Summit

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Marina WorldcoreStrategic or Co-development Partner · 22 July 2026SuperYacht Times and Marina World co-organize the Yacht Infrastructure Summit, a one-day conference addressing the growing importance of infrastructure supporting the global superyacht industry. The event will be hosted at Metstrade in Amsterdam, Netherlands, on November 18, 2026.
• Safe HarborminorStrategic or Co-development Partner · 22 July 2026Safe Harbor is a partner in the Yacht Infrastructure Summit organized by SuperYacht Times and Marina World. The partnership contributes to the event's organization at Metstrade.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Boat International Media: The Boat International Media operates print magazines (including Boat International and ShowBoats International), a daily-updated website, and an events portfolio. It is the most direct competitor to SuperYacht Times, serving the same global superyacht industry audience with editorial content, photography, and events.
• The Superyacht Group: The Superyacht Group organizes The Superyacht Forum and other superyacht industry events while publishing industry intelligence and reports. It is directly comparable as a media-and-events player focused on the same shipyard, owner, and supplier ecosystem that SuperYacht Times serves.
• YATCO: YATCO operates a global yacht database and marketplace aggregating listings, specifications, and market data for the superyacht industry. It is comparable as a digital platform providing industry intelligence and fleet information to the same B2B superyacht audience.
• CharterWorld: CharterWorld is a content-led superyacht charter platform combining editorial, yacht information, and charter booking services. It is comparable to SuperYacht Times as a content-and-services platform serving superyacht owners, brokers, and enthusiasts.
• YachtWorld: YachtWorld operates one of the largest online marketplaces for new and used yachts, including superyachts, with listings, specifications, and broker directories. It is comparable as a digital platform serving yacht buyers, sellers, and brokers with industry data and listings.
• ShowBoats International: ShowBoats International is a long-running superyacht publication (now under Boat International Media) covering new builds, design, and owners. It is comparable as a direct superyacht editorial competitor with print and digital distribution to the same audience.

Emerging players

• Burgess: Burgess is a global luxury yacht brokerage with editorial content, a yacht database, and brokerage services targeting superyacht owners and charter clients. It is comparable as a superyacht industry services provider that uses content and intelligence as part of a broader commercial offering.

Broad incumbents

• Robb Report: Robb Report is a long-established luxury lifestyle media brand covering yachts, private aviation, real estate, and other luxury categories. It is comparable as a broad incumbent in luxury media that overlaps with SuperYacht Times on superyacht editorial and reaches the same HNWI audience.
• The Maritime Executive: The Maritime Executive is a maritime business news and intelligence platform covering shipping, offshore, and the wider marine industry. It is comparable as a broad incumbent in maritime B2B media with overlapping coverage of the superyacht sector and its suppliers.

Others

• Metstrade: Metstrade is the world's largest marine equipment trade show held annually in Amsterdam, with a Marina & Yard Pavilion that directly hosts the Yacht Infrastructure Summit. It is comparable as an event infrastructure partner and adjacent ecosystem participant in the superyacht industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sytreports
• Facebookfacebook.com/SuperYachtTimes
• LinkedInlinkedin.com/company/superyachttimes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperYacht Times