MC Adventure, Team Building and Incentive Travel

What MC Adventure, Team Building and Incentive Travel does

MC Adventure, operating under Media Consulta Malta Ltd. (registration C22497; DMC licence TRA/m/66), is a Malta-based outdoor adventure activity provider offering 11 guided sports experiences — rock climbing, kayaking, coasteering, via ferrata, stand-up paddleboarding (SUP), abseiling, biking, snorkelling, ziplines, SLT/DWS, and trekking. Founded in 2012 and operating with a team of five from 150 Salvu Psaila Street, Malta, the company runs guided sessions for tourists, local residents, and corporate groups across Malta's coastline, cliffs, and inland terrain. Specialist guides (named on the site include Andrew Warrington, Bob, Carolina, and Jakub) deliver the experiences; customer feedback consistently cites instructor quality and safety standards as differentiators.

The core technology stack is not disclosed beyond a standard WordPress / Elementor-style website (mcadventure.mt) with native booking and e-commerce functionality. There are no proprietary software products, APIs, or AI/ML capabilities; the value creation is human-guided physical activity rather than a digital platform. The portfolio has been extended into adjacent service lines: Sustainable Adventures, Adventure Holidays, Team Building and Groups, Birthday Parties, Equipment Store, and Gift Vouchers.

Revenue is generated predominantly through one-time activity fees for individual and group bookings, complemented by private-event quotes for corporate team building and small retail/voucher sales through the online storefront. Go-to-market is direct-to-consumer via the company's website, supplemented by TripAdvisor, Google Business, Facebook (mcadventuremalta), and Instagram (mcadventure_mt). The customer base is a long tail of individual tourists and small groups; no enterprise contracts, recurring SaaS-style revenue, or concentrated anchor customers are identified. Geographic scope is entirely domestic to Malta.

Name

MC Adventure, Team Building and Incentive Travel

Legal name

Media Consulta Malta Ltd.

Website

https://mcadventure.com.mt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MC Adventure is a Malta-based, DMC-licensed outdoor adventure activity provider offering 11 guided experiences — including rock climbing, coasteering, kayaking, via ferrata, and abseiling — to tourists, local residents, and corporate team-building groups, operating with a team of five from 150 Salvu Psaila Street.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tourism

NAICS

Tour Operators (561520), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Rock Climbing, Mountaineering & Via Ferrata Guides (THAAADAC)

akta.pro secondary industries

Rock Climbing, Via Ferrata & Mountaineering (THAJABAE), Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

Keywords

• Outdoor adventure activities
• Rock climbing tours
• Team building events
• Coasteering experiences
• Guided adventure excursions

Headquarters

HQ city

Malta

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Adventure Activity Bookings: The company generates revenue through one-time fees for adventure activities including rock climbing, kayaking, coasteering, via ferrata, SUP, abseiling, biking, snorkelling, ziplines, and trekking. Customers book either public group adventures or private events for themselves or their groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MC Adventure is Malta's leading outdoor adventure sports provider, delivering guided adrenaline activities across the island's coastline, cliffs, and natural landscape. The company offers rock climbing, kayaking, coasteering, via ferrata, abseiling, SUP, biking, snorkelling, ziplines, and trekking led by specialist guides with all safety equipment provided. It also runs team building programs, birthday parties, adventure holidays, equipment rentals, and gift vouchers for both individual consumers and corporate groups.

Product overview

MC Adventure is Malta's leading outdoor adventure sports provider offering a portfolio of 11 core adventure activities including rock climbing, kayaking, coasteering, via ferrata, SUP, abseiling, biking, snorkelling, ziplines, SLT/DWS, and trekking. The company operates as a unified adventure service offering both scheduled public events and private/group bookings. Additional services include team building programs for corporate groups, birthday parties, equipment rental, gift vouchers, sustainable adventure options, and climbing holidays. Activities are guided by professional instructors and combine adventure, nature exploration, and local knowledge to showcase Malta's coastal and landscape attractions.

Differentiator

Problem solved

Functional benefit

Products and services

• Rock Climbing

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Viator: TripAdvisor-owned tours and activities marketplace that lists Malta outdoor and water-based experiences. Competes for tourist mindshare and direct bookings in the same Malta adventure category as MC Adventure, with significantly broader geographic and category reach.
• G Adventures: Worldwide adventure travel company with Mediterranean and European itineraries that include guided outdoor and climbing experiences. Represents a larger-scale, multi-country competitor for the experiential adventure-travel customer segment MC Adventure serves.
• GetYourGuide: Global tours and activities marketplace that resells Malta adventure experiences including rock climbing, kayaking, and coasteering. Competes with MC Adventure for online bookings from international tourists visiting Malta, though MC Adventure operates as a primary operator rather than a marketplace.
• Outdooractive: European outdoor adventure and hiking platform offering guided outdoor experiences, route planning, and equipment services. Comparable to MC Adventure in its focus on outdoor sports and adventure guiding, though at much larger scale and broader geographic footprint.
• Intrepid Travel: Global small-group adventure tour operator running multi-day Malta and Mediterranean itineraries that often include rock climbing, hiking, and water-based activities. Competes for the multi-day adventure holiday customer that MC Adventure targets with its climbing-holiday packages.
• Backroads: Active-travel company offering guided biking, hiking, and multi-sport trips across Europe and globally. Comparable in the multi-activity adventure and team-building-adjacent experiential travel categories, though with a U.S.-centric customer base and broader geographic reach.
• Withlocals: Online platform connecting travelers with local guides and tour operators across Europe, including Malta. Offers comparable private adventure and outdoor experiences, competing for the same inbound tourist segment as MC Adventure's private bookings.
• Adventures.com: Multi-day adventure travel operator with hiking, climbing, and water-sport packages across Europe. Overlaps with MC Adventure's climbing-holiday product and competes for the same European adventure-tourist segment, with stronger online distribution and bundled travel options.
• Mountain Travel Sobek: Long-established adventure tour operator specializing in hiking, climbing, and active small-group trips worldwide. Comparable to MC Adventure's adventure-holiday and climbing offerings, though operating at a higher price point and broader geographic scale.
• Explore!: UK-based small-group adventure tour operator with European walking, cycling, and active itineraries. Comparable to MC Adventure's multi-day adventure holidays and corporate incentive travel offerings, competing in the broader European experiential travel market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mcadventuremalta
• Instagraminstagram.com/mcadventure_mt?igshid=MzRlODBiNWFlZA==
• LinkedInlinkedin.com/company/mcadventure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MC Adventure, Team Building and Incentive Travel