McArena GmbH

What McArena GmbH does

McArena GmbH is a Backnang, Germany-based founder-managed GmbH founded in 2013 that designs, builds, and franchises covered outdoor sports halls (Freilufthallen) across the DACH region. Its core product is a standardized modular steel construction with open-sided roofed architecture, premium unfilled artificial turf, LED lighting, perimeter barriers with ball nets, and digital booking and access-control systems. The construction comes in four standardized sizes from a single-field 30x15m layout (450 m²) up to a triple-field 45x25m configuration (1,125 m²), and is delivered in approximately 12 weeks from groundbreaking to opening at a target cost of roughly €500,000 per hall.

The company's business model is a partner-franchise platform: McArena sells hall construction, brand licensing, and its operating system to local operators (sports clubs, municipalities, schools, private investors, and one multi-site bank-affiliated network) who own and run individual sites under local arena names. Across its 69+ active locations, McArena itself operates only the central brand, technology, and distribution layer; day-to-day operations are managed locally. End-customer revenue at sites flows through McArena's white-label digital booking platform (sportbuchung.net) and is split across pay-per-use hourly rentals, subscriptions (Abos) with up to 30% savings, event hosting (corporate team-building, Bubble Soccer packages, children's birthday parties, tournaments), and club-discount programs offering up to 50% off for registered sports clubs. Replicated across the network, this produces a hybrid revenue mix combining episodic B2B construction/licensing contracts with recurring consumer-facing usage fees.

McArena serves a heterogeneous end-customer base ranging from amateur sports clubs and PE programs through corporate team-building to private birthday events, anchored by reference clients such as TSB Ravensburg (3,700 members), the Universität Trier, BraWo McArenas GmbH (a network of three halls operated as a United Kids Foundations social investment by Volksbank BraWo), and several school and municipality operators. The company positions its offering against the German market's aging indoor-sports-hall stock (over 30% of facilities are reportedly 40+ years old), selling Freilufthallen as a weather-independent, cost-effective, plus-energy (PV-equipped) alternative with materially lower acquisition and operating costs than conventional indoor sports halls. Leadership is split across three Managing Directors — Andreas Kücbler (Sales), Michael Sindel (Technology), and Matthias Prinz (Marketing) — supported by a small central team of roughly 8-20 staff, with sales director Christian Röckelein leading B2B hall construction sales.

Name

McArena GmbH

Legal name

McArena GmbH

Website

https://mcarena.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

McArena GmbH, founded 2013 in Backnang, Germany, designs, builds, and franchises standardized covered outdoor sports halls (Freilufthallen) across 69+ locations in Germany and Austria, serving sports clubs, municipalities, schools, and event consumers via a partner-operator model and centralized digital booking platform.

Ownership category

akta.pro rank

Product category

Sports Facility Services

NAICS

Fitness and Recreational Sports Centers (713940), General Rental Centers (5323), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Sports & Recreation Clubs (7997), Operators Of Nonresidential Buildings (6512), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Covered outdoor sports halls
• Sports hall franchise
• Modular sports construction
• Soccer hall rental
• Digital sports booking

Headquarters

HQ city

Backnang

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Hall Rental (Pay-per-use): Customers book and pay for individual hourly slots through the digital booking system. Prices vary by location and time slot, with peak/off-peak pricing.
2. Subscriptions (Abos): Monthly or annual subscription plans offering regular training slots at discounted rates (up to 30% savings vs. pay-per-use). Targeted at regular users like sports clubs and fitness groups.
3. Event Hosting: Revenue from hosting events including corporate team-building, birthday parties, Bubble Soccer sessions, sports tournaments, and public viewing. Packages include equipment, setup, and sometimes catering coordination.
4. B2B Hall Construction & Licensing: McArena sells/franchises its hall construction concept to local partners. Revenue includes construction fees for building halls plus licensing of the McArena brand, operating system, and digital infrastructure. Partners include sports clubs, municipalities, schools, and private investors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

McArena GmbH designs, builds, and franchises standardized covered outdoor sports halls (Freilufthallen) for local partner operators, and rents those halls to end users (sports clubs, schools, companies, individuals) through an automated digital booking platform with contactless access. The construction arm supplies modular prefabricated halls (12-week build time) plus the McArena brand, operating system, and digital booking infrastructure to municipalities, sports clubs, schools, and private investors. The rental arm offers hourly bookings, subscriptions, event hosting, Bubble Soccer, corporate team-building, children's birthday parties, football schools, and gift vouchers across 69+ locations in the DACH region.

Product overview

McArena GmbH operates a franchise and managed-services platform for covered outdoor sports halls (Freilufthallen) across 40+ locations in Germany and Austria. The offering combines a core product — hall rental — with multiple add-on modules: bubble soccer packages, corporate sports programs, fitness courses, event hosting, children's birthday party packages, football schools, club discount offerings, gift vouchers, and recurring subscriptions. Each location operates under local arena brand names (e.g., Schlenter-Arena Aachen, Bierschneider-Arena Aalen, VR Bank Arena Bamberg) while sharing standardized infrastructure, a digital booking system, and uniform equipment (premium artificial turf, LED lighting, barrier systems, digital scoreboards, audio systems). Separately, McArena GmbH offers a construction and operation business — McArena Freilufthalle Bauen — enabling municipalities, clubs, schools, and private investors to build and operate new halls using a standardized modular system with fixed pricing and automated digital management.

Differentiator

Problem solved

Functional benefit

Products and services

• McArena Freilufthalle Construction Design, construction, and operation of covered outdoor sports halls (Freilufthallen) for municipalities, sports clubs, schools, and private investors. Includes standardized modular construction (12-week build time), fixed pricing, plus-energy building design with PV and LED, and licensing of the McArena brand, operating system, and automated digital booking infrastructure.
• Freilufthalle Rental Hourly rental of covered outdoor sports halls at 69+ McArena locations. Features premium artificial turf, LED lighting, surrounding barriers with nets, digital scoreboards, shot-speed measurement, audio systems, and barrier-free access for football, fitness courses, and events.
• Bubble Soccer Packages Event packages for Bubble Soccer (inflatable bumper balls) played inside the covered outdoor halls, with children's packages starting from EUR 29.90 and adult packages starting from EUR 200 per event. Designed for private groups, birthdays, and corporate team-building.
• Corporate Sports (Betriebssport) Team-building and corporate sports packages for companies, including corporate events, employee wellness programs, tournaments, and Bubble Soccer team events held inside McArena halls.
• Sports Events and Event Hosting Event hosting services for sports tournaments, company events, flea markets, outdoor cinema, public viewing, and assemblies inside the covered outdoor halls, with capacities up to 200 persons.
• Children's Birthday Parties Package deals for children's birthday parties including sports activities, Bubble Soccer, and party facilities at various price points (starting from EUR 20 depending on location).
• Football Schools Professional youth football training and talent development programs, including goalkeeper schools, conducted at McArena locations by partner football schools.
• Fitness Course Room Rental Hall rental for third-party fitness and sports courses (yoga, HIIT, Zumba, Pilates, martial arts, functional fitness) conducted inside the covered outdoor halls by independent instructors.
• Subscriptions (Abos) Recurring booking plans (monthly/annual Abos) for regular hall use offering guaranteed time slots and up to 30% savings versus pay-per-use, targeted at sports clubs and frequent users.
• Club Offers (Vereinsangebote) Discounted rates and special packages for sports clubs and social organizations offering up to 50% discounts on regular hall bookings.
• Gift Vouchers (Gutscheine) Gift certificates for McArena sports experiences, valid for three years and redeemable for various activities at the purchased location.
• Hall Types (Hallentypen) Standardized modular hall configurations available for construction: Einfeld (30x15m, 450 m²) up to Dreifeld (45x25m, 1,125 m²) with customizable equipment options.

Quantifiable outcome

• Up to 50% discount for sports clubs on regular bookings
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DJK FV Haaren (Schlenter-Arena Aachen)coreChannel Partner/ Reseller/ DistributorSports club operating McArena at Aachen-Haaren location. Partners receive digital booking infrastructure, brand licensing, and operational support. Hall used for club training, external rentals, and events.
• TSB Ravensburg (tws-Arena)coreChannel Partner/ Reseller/ Distributor1847-founded sports club operating McArena for 3,700 members plus external bookings. Generates additional revenue through automated digital rental system. Location serves as flagship reference case for club-operated McArenas.
• Volksbank BraWo / BraWo McArenas GmbHcoreChannel Partner/ Reseller/ DistributorFinancial institution operating network of 3 McArenas (Gifhorn, Peine, Wolfsburg) under social investment initiative United Kids Foundations. Represents the company's largest multi-location partner group.
• Universität TriercoreChannel Partner/ Reseller/ DistributorUniversity operating McArena for student sports between lectures and for external evening bookings. Represents university market segment reference.
• Rominger-Blaier-Arena / Marum GmbH / MammaSPORTS GmbH (Albstadt)coreChannel Partner/ Reseller/ DistributorPrivate consortium (Marum GmbH + MammaSPORTS GmbH) operating McArena in Albstadt. Includes social mission with preferential rates for schools, kindergartens, and Lebenshilfe. Demonstrates inclusive community-focused partnership model.
• Pirtek-Arena Gerstetten / Marcus StröhleminorChannel Partner/ Reseller/ DistributorIndividual private investor (owner of PIRTEK Service Center Ulm/Ravensburg) operating McArena as commercial investment. Demonstrates private operator/entrepreneur partnership model with marketing synergy for the main business.
• BK Green Arena / Christliche Schule Nordheide (Buchholz)minorChannel Partner/ Reseller/ DistributorSchool operating McArena on campus for physical education and after-school programs. Demonstrates education sector partnership model with additional capacity for community use.
• Prisma Sport EventminorChannel Partner/ Reseller/ DistributorExternal operator providing Bubble Soccer services at specific locations (e.g., Aachen-Haaren). Offers packages including equipment, setup, and event management. Represents specialized event service partnership model.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• McFit (RSG Group): Germany's largest fitness chain under RSG Group. Broad incumbent addressing overlapping customer segments in sports/fitness, but operates conventional indoor gyms rather than covered outdoor sports halls.
• Basic-Fit: European low-cost fitness chain with material German presence. Broad incumbent in mass-market fitness using subscription-based access, comparable in recurring revenue logic but differing in facility type.
• John Reed Fitness Music Club: Boutique fitness music club concept by RSG Group targeting similar lifestyle-oriented customers. Broad incumbent in the German fitness market with subscription access comparable to McArena's Abos.
• Fit/One Fitness: German low-cost fitness chain with subscription-based access. Overlaps with McArena's Abos subscriptions but operates traditional indoor gyms at a much larger national scale.

Direct peers

• Mrs.Sporty: Women's fitness franchise with a similar partner-operator structure, standardized branding, and recurring subscription revenue model—comparable in franchise economics and digital member management.
• PowerSoccer: German indoor soccer hall operator offering hourly hall rental and event bookings—directly comparable to McArena's core hourly-rental sports hall proposition and customer base.
• clever fit: German fitness franchise with partner-operated studios, standardized operating systems, and self-service digital access—closely comparable to McArena's franchise model and technology-enabled booking/access infrastructure.

Others

• TopCourt: Sports facility booking platform focused on tennis and padel courts—thematically related via digital self-service sports facility rental, though addressing a different sport category than McArena.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xyoutube.com/channel/UCDOgALDZ1KNiSL7P06Goagg
• Facebookfacebook.com/McArena.de
• LinkedInlinkedin.com/company/mcarena-gmbh
• Instagraminstagram.com/mcarenagmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McArena GmbH