McCann Health Sistemas Integrales | An IPG Health Associate Company

What McCann Health Sistemas Integrales | An IPG Health Associate Company does

McCann Health Sistemas Integrales (MHSI) is a Mexico City-headquartered health communications agency serving pharmaceutical brands across Latin America, operating as an associate company within IPG Health's global network of 45 agencies across six continents. Founded around 2007-2010, the firm employs approximately 59 staff and is led by CEO Héctor Salinas alongside a C-suite comprising a CFO, CBO, CCO and CDO. The agency's product surface is organized into five interlocking service verticals: Omnichannel Pharma, Patient Engagement, Medical Communications, Data & AI, and Health Experience, all delivered through a 35+ person cross-functional bench that includes MDs and PhDs providing medical and scientific rigor.

The technical backbone is the IPG mPath data infrastructure, a parent-network platform connecting physical and digital HCP and patient touchpoints with measurable outcomes across 260M+ reachable individuals globally. MHSI layers applied AI capabilities on top of this platform, including HepatoBot (an AI application for hepatology that claims the #1 position in LATAM hepatology AI and won seven awards in 2024), predictive audience segmentation, recommendation engines, and clinical AI assistants for hepatology, oncology, and cardiology. Documented outcomes include a stated +38% average improvement in patient adherence across LATAM patient engagement programs and 50+ launches delivered over the firm's 15-year operating history.

The business model is B2B professional services delivered via direct enterprise engagement targeting the most demanding pharmaceutical brands in LATAM, with operations extending from Mexico into Brazil and Colombia. Pricing is not publicly disclosed and is quote-based with a stated under-48-hour response commitment from the New Business contact (the CEO). Revenue is project-based and retainer-driven, supported by a content-led thought leadership marketing function (the Health Intelligence Hub), an awards-driven brand presence (Agency of the Year in 2023 and 2024; Healthcare Agency of the Year), and a direct sales motion with no channel partners. The company is a private subsidiary within the publicly traded Interpublic Group (IPG) family and does not raise external capital.

Name

McCann Health Sistemas Integrales | An IPG Health Associate Company

Legal name

McCann Health Sistemas Integrales

Website

https://mccannhealthsi.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

McCann Health Sistemas Integrales is a Mexico City-headquartered health communications agency serving enterprise pharmaceutical brands across LATAM as an associate of IPG Health, delivering omnichannel strategy, medical communications, patient engagement, applied AI (including HepatoBot for hepatology), and health experience design through a team of MDs, PhDs, and creatives.

Ownership category

akta.pro rank

Product category

Healthcare Marketing & Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Healthcare communications
• Pharma marketing services
• Omnichannel pharma strategy
• Medical education services
• Patient engagement programs

Headquarters

HQ city

Mexico City (CDMX)

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Communications & Marketing Services: B2B professional services revenue from pharmaceutical brands in LATAM. Services span omnichannel strategy, patient engagement, medical communications, data & AI, and health experience design. Revenue is project-based and retainer-driven for enterprise pharma clients.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

McCann Health Sistemas Integrales is a B2B health communications agency that designs and delivers omnichannel pharma marketing, patient engagement programs, medical communications, health-experience design, and applied data & AI services (including hepatology, oncology and cardiology AI models) for pharmaceutical brands operating across LATAM. Services are delivered by a multidisciplinary team of MDs, PhDs, strategists, creatives and digital specialists using the IPG mPath data platform, with custom enterprise engagements sold directly to pharma clients.

Product overview

McCann Health Sistemas Integrales is a LATAM health communication agency organized as a platform-plus-modules architecture with five core service verticals (Omnichannel Pharma, Patient Engagement, Medical Communications, Data & AI, and Health Experience), all powered by internal IPG mPath data infrastructure. These verticals are delivered by a team including MDs, PhDs, and AI specialists, with notable applications like Hepatobot (#1 AI in hepatology in LATAM). Case studies such as Actívate y Libérate (Data & AI campaign) and Alma de Barrio (Health Experience branding) demonstrate how the verticals are applied in practice. The agency is part of the global IPG Health network spanning 45 agencies across 6 continents.

Differentiator

Problem solved

Functional benefit

Products and services

• Omnichannel Pharma Design of HCP and patient customer journeys integrating physical and digital touchpoints with real data and continuous measurement, including CRM Pharma, customer segmentation and impact measurement for pharmaceutical brands in LATAM.
• Patient Engagement Behavioural-insights-based adherence, activation and patient community support experiences and health storytelling designed to drive measurable behavioural change for patients and pharmaceutical brands.
• Medical Communications Scientifically rigorous medical communication including medical education, KOL engagement and publication strategy delivered by MDs and PhDs for healthcare professionals and scientific committees of pharmaceutical clients.
• Data & AI Data infrastructure and applied AI services leveraging the IPG mPath platform (260M+ reachable individuals), predictive segmentation models, clinical AI assistants and AI models applied to hepatology, oncology and cardiology for pharmaceutical clients in LATAM.
• Health Experience Health experience design for hospitals, pharma and insurers including health branding, digital products and on-site experiences that honour community trust and the local social fabric.
• HepatoBot AI application for hepatology developed within MHSI's Data & AI vertical, part of the agency's suite of applied AI models for hepatology, oncology and cardiology pharmaceutical clients in LATAM.

Quantifiable outcome

• +38% average adherence improvement in LATAM cases for Patient Engagement programs
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• IPG HealthcoreStrategic or Co-development PartnerIPG Health is the parent global network of which McCann Health Sistemas Integrales is an associate company. MHSI leverages IPG Health's global infrastructure including the IPG mPath data platform with 260M+ reachable individuals, 45 sister agencies across 6 continents, and shared resources for omnichannel strategy, AI models in hepatology, oncology and cardiology, and global data infrastructure. MHSI operates as the LATAM hub for the network.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Real Chemistry (formerly W2O Group): Healthcare marketing and communications firm combining data, analytics, and creative services for pharma and biotech. Emerging peer with strong data and AI capabilities — partial overlap with MHSI's Data & AI vertical and growing LATAM ambitions.

Broad incumbents

• Omnicom Health Group: Aggregated health communications networks under Omnicom (DDB Health, TBWA\WorldHealth, CDM, etc.). Large global incumbent with substantial LATAM operations and overlapping pharma marketing capabilities.
• Publicis Health: Health-focused network within Publicis Groupe encompassing Digitas Health, Saatchi & Saatchi Wellness, and others. Broad incumbent peer offering pharma creative and data-driven HCP engagement, with significant LATAM market presence.
• FCB Health: Healthcare creative agency within IPG Health (sister network to MHSI). Comparable in service offering (pharma creative, medical communications, omnichannel) and shares parent IPG infrastructure; becomes a key internal benchmark for MHSI's positioning.
• Havas Health & You: Global health and wellness network within Havas, offering pharmaceutical advertising, medical communications, and patient engagement. Operates in LATAM and competes with MHSI for multinational pharma accounts requiring regional execution.

Direct peers

• Syneos Health Communications: Biopharmaceutical solutions organization with a communications arm offering advertising, medical communications, and patient engagement. Direct competitor for pharma marketing services with strong clinical and commercial integration.
• McCann Health (Global): Global health communications network under IPG Health and parent brand of MHSI. Direct peer offering pharmaceutical creative, medical communications, and patient engagement services across global markets — provides the parent brand context and benchmark for MHSI's positioning within IPG Health.
• Saatchi & Saatchi Wellness: Publicis-owned health and wellness advertising agency. Direct peer specializing in pharma and consumer health brand communications, with omnichannel and patient engagement capabilities comparable to MHSI's verticals.
• VMLY&Rx (formerly Sudler & Hennessey): Healthcare marketing agency within WPP focused on pharma, biotech, and medical device clients. Direct peer in medical communications, KOL engagement, and HCP-targeted omnichannel campaigns, with global reach.
• Llorente & Cuenca (LLYC): Spanish-headquartered communications and PR network with strong LATAM presence and a dedicated health practice. Competes with MHSI for pharma brand communications and medical affairs engagements across Mexico, Brazil, Colombia and other LATAM markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mccannhealthsi

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCann Health Sistemas Integrales | An IPG Health Associate Company