McCulloch Agencies

What McCulloch Agencies does

McCulloch Agencies is a family-owned stock and station agency headquartered at 2 Brisbane Street, Tamworth, New South Wales, with a secondary office in Mungindi and agent coverage extending into St George, Queensland. The company serves farmers, livestock producers, and rural property buyers and sellers across northern NSW and southern Queensland. Its core offering is livestock auction services conducted at the Tamworth Regional Livestock Exchange (TRLX), including weekly prime cattle sales (Monday 8:00am), fortnightly store cattle sales (Friday 8:00am), and weekly sheep and lamb sales (Monday 1:00pm), supplemented by clearing sales for agricultural equipment and machinery, plus a suite of ancillary livestock services (AuctionsPlus listings, private sales, forward contracts, pooled marketing, agistment, and transport coordination).

The technology footprint is deliberately thin: there is no proprietary platform, and digital capability is achieved through integration with third-party industry infrastructure — StockLive for online bidding during auctions and AuctionsPlus for national livestock marketing reach. The real estate division was relaunched under the McCulloch Agencies banner in July 2025, adding rural property sales (residential, commercial, and grazing/lifestyle properties) as a formal service line alongside the livestock franchise.

The business model is entirely commission-based and transactional. Revenue is generated from (1) livestock sales commissions on cattle, sheep, and lamb transactions at TRLX and through online channels, (2) real estate sales commissions on rural and commercial property, (3) clearing sales commissions on equipment and machinery auctions, and (4) fees on supplementary livestock services such as forward contracts and pooled marketing. No pricing tiers, fee schedules, or contract structures are publicly disclosed; pricing is negotiated per transaction. The company employs 9 staff including Managing Director Daniel McCulloch (20+ years industry experience, nationally awarded auctioneer) and Director Karina McCulloch, with no external institutional ownership, funding events, or parent company referenced.

Name

McCulloch Agencies

Legal name

McCulloch Agencies

Website

https://mccullochagencies.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned Australian stock and station agency conducting livestock auctions, rural real estate sales, and clearing sales for farmers and producers across northern NSW and southern Queensland from offices in Tamworth and Mungindi.

Ownership category

akta.pro rank

Product category

Stock and Station Agency Services

NAICS

Livestock Merchant Wholesalers (424520)

SIC

Agricultural Services (700)

akta.pro primary industry

Livestock Weighing, Sorting & Handling Facility Services (AFAEALAG)

Keywords

• Livestock auction services
• Rural property sales
• Stock and station agency
• Clearing sales services
• Cattle and sheep sales

Headquarters

HQ city

Tamworth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Livestock Sales Commission: Commission-based revenue from auctioning cattle, sheep, and livestock. Regular sales conducted weekly/fortnightly at Tamworth Regional Livestock Exchange.
2. Real Estate Sales Commission: Commission from rural property sales including farms, lifestyle properties, and commercial real estate in northern NSW and southern Queensland. Real estate division relaunched under McCulloch Agencies banner as of July 2025.
3. Clearing Sales: Auction events selling agricultural and livestock equipment, machinery, and assets. Revenue generated through commission on cleared items.
4. Livestock Services: Additional services including AuctionsPlus sales, private and direct sales, forward contracts, pooled vendor marketing, joint venture arrangements, and agistment/leasing options.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

McCulloch Agencies is a family-owned stock and station agency operating in Tamworth, New South Wales, providing livestock auction services (prime cattle, store cattle, sheep and lamb sales) at Tamworth Regional Livestock Exchange, rural real estate sales across northern NSW and southern Queensland, and clearing sales for agricultural equipment and machinery. Revenue is generated primarily through commissions on livestock transactions, property sales, and clearing sale auctions.

Product overview

McCulloch Agencies operates as a family-owned stock and station agency offering a unified service platform for rural property and livestock needs. The core offerings consist of Real Estate Services for rural property sales and Mungindi Real Estate for regional property transactions, combined with Livestock Sales covering prime cattle, store cattle, and sheep/lamb auctions conducted at Tamworth Regional Livestock Exchange. Additional services include Clearing Sales for agricultural equipment and a full suite of Livestock Services encompassing stud sales, AuctionsPlus marketing, forward contracts, and transport coordination. The company operates from offices in Tamworth and Mungindi, servicing northern NSW and southern Queensland.

Differentiator

Problem solved

Functional benefit

Products and services

• Livestock Sales Comprehensive livestock marketing and auction services covering prime cattle sales (weekly on Monday at 8:00am), store cattle sales (fortnightly on Friday at 8:00am), and sheep and lamb sales (weekly on Monday at 1:00pm), all conducted at the Tamworth Regional Livestock Exchange. Open to livestock producers across northern NSW and southern Queensland.
• Real Estate Services Rural property sales covering farms, grazing enterprises, lifestyle properties, and commercial real estate in northern NSW and southern Queensland. Led by Managing Director Daniel McCulloch, operating from the Tamworth office. Listings range from $149,000 to $4,000,000.
• Mungindi Real Estate Real estate services specifically for the Mungindi region, covering residential, commercial, and investment properties in northern NSW. Listings in Mungindi range from approximately $149,000 to $400,000.
• Clearing Sales Auction events selling agricultural and livestock equipment, machinery, and assets. Designed for farmers, collectors, and industry professionals looking to acquire quality items or liquidate assets.
• Livestock Services Additional livestock services complementing regular auctions, including stud sales, AuctionsPlus listings, private and direct sales, forward contracts, pooled vendor marketing, joint venture arrangements, agistment and leasing options, transport coordination, animal health support, and weaning coordination.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tamworth Regional Livestock Exchange (TRLX)coreOthersMcCulloch Agencies utilizes the Tamworth Regional Livestock Exchange facilities for conducting weekly prime cattle, store cattle, and sheep/lamb sales. The partnership provides access to state-of-the-art auction facilities.
• StockLivecoreTechnology or IntegrationOnline bidding platform enabling remote buyers to participate in livestock auctions. Watch, bid and buy on StockLive for all Tamworth sales.
• StockCominorOthersLivestock finance provider linked as a resource for clients seeking funding solutions for livestock purchases.
• Australian Livestock Players Association (ALPA)minorOthersALPA Sale Terms & Conditions document available in resources library, indicating adherence to industry standard terms for livestock sales.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Raine & Horne Rural: Long-established Australian real estate network with a significant rural and livestock property sales division across NSW and southern Queensland. Comparable for the rural real estate side of McCulloch's offering and a direct competitor for property listings in the same catchment.
• Elders Limited: Australia's largest listed agribusiness, operating livestock marketing, rural real estate (Elders Real Estate), and clearing sales across regional Australia. Directly comparable as a full-service stock and station agency model, though vastly larger in scale and with broader agronomic / banking-adjacent services.
• Nutrien Ag Solutions: Australia's largest rural services retailer (formed from Landmark + CRT), running livestock auctions, agronomy, and rural real estate nationwide. Directly comparable livestock-marketing and rural-agency offering, but at much larger scale and with embedded retail/inputs business McCulloch does not operate.
• Australian Wool Network (AWN): Privately held Australian wool and livestock marketing business with regional selling centres and a commission-based agent model. Closest direct peer in scale and structure: regional livestock marketing agency without proprietary retail.
• Ray White Rural: National real estate franchise network with a dedicated rural division specialising in farms, grazing enterprises, and lifestyle blocks in regional NSW/QLD. Directly comparable for McCulloch's rural real estate division relaunched in July 2025, and a competitor for the same vendors.
• Colliers Rural & Agribusiness: Global real estate group's Australian agribusiness desk focused on higher-value rural property transactions, farmland aggregation, and agribusiness investment sales. Comparable on the rural real estate / property transaction side, particularly for larger listings McCulloch may also handle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mccullochagencies
• LinkedInlinkedin.com/company/mccullochagencies

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCulloch Agencies