Ray White Rural QLD
- Company typePrivate
- Founded1994
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ray White Rural QLD does
Ray White Rural Queensland is a Brisbane-headquartered franchisee of the Ray White Group, founded in 1994, specializing in the sale of agribusiness, rural, and lifestyle properties across Queensland and New South Wales. The firm operates with a small team of approximately five employees led by principals Bruce Douglas and Jez McNamara, from a premium CBD office at Level 26, 111 Eagle Street. Its core services include rural property sales, residential and commercial property sales, clearing sales for farm equipment and livestock, and property appraisal services. The agency has differentiated itself through an auction-led sales methodology that achieves an 85-95% clearance rate against a Queensland state average of approximately 40%, underpinned by a 30-year proprietary database of buyers, sellers, and transaction history.
The business model is commission-based, with revenue earned on transaction closure via auction, private treaty, expressions of interest, or deadline sale. Complementary offerings include a live-streamed auction service ('Watch Our Auctions Live') for remote buyer participation and a partnership with Loan Market providing access to mortgage broking across more than 60 lenders. The firm has held #1 QLD Office status for settled commission in multiple years and #1 national status in 2017/2018 and 2022/2023, indicating durable top-tier performance within the Ray White network, though national ranking has softened to #3 in 2024/2025. The agency is AML/CTF compliant under AUSTRAC regulation and operates with no disclosed technology platforms, AI capabilities, or proprietary software systems.
Ray White Rural QLD firmographics
Firmographics- Name
- Ray White Rural QLD
- Legal name
- Ray White Rural Queensland
- Website
- https://raywhiteruralqld.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ray White Rural QLD industry classification
Industry- Product category
- Rural Real Estate Agency Services
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
- akta.pro secondary industry
- Commercial Real Estate Auctions (BPAJAEAB)
Keywords
Where Ray White Rural QLD is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ray White Rural QLD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Real Estate Sales Commission: The agency earns revenue through commission on property sales, primarily rural, agricultural, lifestyle, and commercial properties. Commission is earned upon successful transaction closure at auction or private treaty sale.
- Property Appraisal Services: Free property appraisal services offered to potential sellers to determine property value and list with the agency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free property appraisal for prospective sellers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Ray White Rural QLD product offering
Product offeringCore offering
Ray White Rural Queensland is a specialized rural real estate agency that sells agricultural, rural, and lifestyle properties across Queensland and into New South Wales. Its primary sales methodology is the auction process, achieving 85-95% clearance rates, supported by private treaty sales, expressions of interest, and deadline sales. Complementary offerings include free property appraisals, clearing sales for farm equipment and livestock, and a live-streamed auction platform for remote buyers.
Product overview
Ray White Rural Queensland operates as a specialized rural real estate agency offering a comprehensive suite of property services centered on agricultural and rural property transactions. The agency's core offerings include Rural Property Sales, Residential Property Sales, Commercial Property Sales, and Clearing Sales, all supported by their proprietary Auction Services with industry-leading clearance rates of 85-95%. Complementary services include Property Appraisal for valuation and marketing, Watch Our Auctions Live for remote participation, and Home Loans through their Loan Market partnership. The agency was established in 1994 and specializes in Agribusiness, Rural and Lifestyle properties across Queensland and select interstate markets, led by principals Bruce Douglas and Jez McNamara.
Differentiator
Problem solved
Functional benefit
Products and services
- Rural Property Sales Specialized sale of agricultural, rural, and lifestyle properties across Queensland and select interstate locations, marketed via auction, expression of interest, deadline sale, and private treaty methods.
- Residential Property Sales Sale of residential properties including houses in regional Queensland areas served by the agency.
- Commercial Property Sales
- Auction Services
- Clearing Sales
- Property Appraisal
- Watch Our Auctions Live
Companies that use Ray White Rural QLD
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Ray White Rural QLD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Ray White Rural QLD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Loan MarketminorLoan Market is a mortgage broking partner integrated into the Ray White Rural Queensland website. They provide home loan services to property buyers with access to over 60 lenders. The partnership is promoted through the 'Home Loans' section of the website with referral links to Loan Market's services.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Ray White Rural QLD competitors and assessment
Company assessmentDirect peers
- Raine & Horne Rural: Long-established Australian real estate franchise network with a dedicated rural arm offering rural property sales, auctions, and clearing sales across QLD and NSW, competing head-to-head for similar agribusiness and lifestyle vendor mandates.
- CBRE Agribusiness: Global real estate firm's Australian agribusiness team brokering high-value rural assets, farms and agribusiness investments. Comparable in targeting institutional and high-net-worth buyers for large-scale rural holdings.
- Elders Real Estate: National Australian rural and lifestyle real estate brand under the Elders agricultural group. Directly comparable auction and private-treaty brokerage for farms, grazing and cropping properties across rural Australia.
- Nutrien Harcourts (formerly Landmark/Ruralco): Rural-focused real estate network tied to Nutrien Ag Solutions, the largest Australian agribusiness input distributor. Auctions and listings for farms, stations, and rural lifestyle properties in QLD and NSW, making it a directly comparable rural brokerage competitor.
- Knight Frank Australia (Rural & Agribusiness): International real estate consultancy with a dedicated Australian rural and agribusiness practice brokering farms, stations, and pastoral assets. Comparable for premium rural property mandates across eastern Australia.
- First National Real Estate Rural: Australian franchised real estate group with offices servicing regional and rural markets, including livestock, cropping, and lifestyle properties. Comparable rural brokerage and auction services across regional Australia.
- Richardson & Wrench Rural: Australian real estate network with a rural division selling farms, lifestyle holdings, and acreage properties in QLD and NSW. Comparable agency structure for rural and lifestyle property auctions and private treaty sales.
- PRDnationwide (Rural): National Australian real estate network covering acreage, rural, and lifestyle property transactions. Comparable product set for rural and residential acreage sales in regional QLD markets.
- Colliers Agribusiness Australia: Global real estate firm with an Australian agribusiness team providing advisory and transaction services for rural property portfolios and farmland investment sales. Similar client base of large agribusiness owners and corporate buyers.
Regional players
- Ray White Rural (NSW): Sister Ray White franchise covering NSW rural property markets. Operates the same auction-led rural model and competes in overlapping agribusiness corridors; relevant as the closest intra-network comparator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ray White Rural QLD social profiles
Digital presenceRay White Rural QLD compliance and trust
Trust signalCompliance1 record
Ray White Rural QLD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ray White Rural QLD leadership team
Management profileNumber of profiles
Profiles2 records
Ray White Rural QLD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ray White Rural QLD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ray White Rural QLD
What does Ray White Rural QLD do?
Ray White Rural Queensland is a specialized rural real estate agency that sells agricultural, rural, and lifestyle properties across Queensland and into New South Wales. Its primary sales methodology is the auction process, achieving 85-95% clearance rates, supported by private treaty sales, expressions of interest, and deadline sales. Complementary offerings include free property appraisals, clearing sales for farm equipment and livestock, and a live-streamed auction platform for remote buyers.
Is Ray White Rural QLD a public or private company?
Ray White Rural QLD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ray White Rural QLD founded?
Ray White Rural QLD was founded in 1994. It employs 1 to 10 people.
Where is Ray White Rural QLD based?
Ray White Rural QLD is headquartered in Brisbane, Australia, in the Oceania region.
How does Ray White Rural QLD make money?
Two revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are property Appraisal Services.
Who are Ray White Rural QLD's main competitors?
Direct peers on record are Raine & Horne Rural, CBRE Agribusiness, Elders Real Estate, Nutrien Harcourts (formerly Landmark/Ruralco), Knight Frank Australia (Rural & Agribusiness), First National Real Estate Rural, Richardson & Wrench Rural, PRDnationwide (Rural) and Colliers Agribusiness Australia. Ray White Rural (NSW) is listed as a regional player.
Does Ray White Rural QLD have an API?
No public API is recorded for Ray White Rural QLD.
What industry is Ray White Rural QLD in?
Ray White Rural QLD's product category is Rural Real Estate Agency Services. Its primary akta.pro industry code is BPAJAEAD, Land & Farm/Ranch Real Estate Auctions, with a secondary code of BPAJAEAB, Commercial Real Estate Auctions. Its SIC code is 6531.