McDonald's Vietnam

What McDonald's Vietnam does

McDonald's Vietnam is the master-franchise quick-service restaurant operation in Vietnam, operated by Công Ty Cổ Phần Good Day Hospitality under license from McDonald's Corporation (NYSE: MCD). The business commenced operations in February 2014 and has expanded to 24+ restaurants across six cities — Ho Chi Minh City, Hanoi, Bình Dương, Da Nang, Hai Phong, and Nha Trang — serving Vietnamese consumers, families with children, working professionals, and youth through dine-in, takeaway, Drive-thru, curbside pickup, and in-restaurant table service formats. The brand is supported by four consecutive years of Golden Dragon Award recognition (Rồng Vàng, 2019-2022) and consecutive Best Places to Work honors.

The portfolio blends the global McDonald's core menu (burgers, McNuggets, fries, beverages, desserts) and the McCafe sub-brand (coffee, tea, smoothies, yogurt drinks, bakery) with a deliberate Vietnamese localization track record including the Pho-flavored Burger (Burger Vị Phở), Spicy Crispy Chicken (Gà Cay Giòn Da Thấm Thịt), rice-noodle soup (Nui'Z), and minced pork congee (Cháo Thịt Bằm/ChaoDee). The Happy Meal bundle and 79,000 VND birthday party packages target the family segment. The technology stack is built around a mobile ordering application, self-ordering kiosks, integrated digital payments, and the MyMcDonald's Rewards loyalty program accruing 1 point per 1,000 VND spent, all underpins by the proprietary McDelivery service and five third-party aggregator integrations (Grab, Now, Gojek, ShopeeFood, Baemin).

Revenue is generated transactionally through unit-priced menu sales (combos starting at 39,000 VND), tiered family bundles (Happy Meal from 65,000 VND), party packages (from 79,000 VND/child), seasonal promotions (Tet Thịnh Vượng, Christmas winter combos), and delivery fees through both proprietary and partner channels. The go-to-market combines direct-to-consumer retail (24+ storefronts, mall partnerships with AEON and Lotte Mart), a product-led growth motion via the mobile app, and event-driven marketing anchored on celebrity collaborations (notably the BTS Meal in 2021) and localized product launches. McDonald's Vietnam does not publicly disclose revenue; the company is privately held and the Vietnam entity is not a subsidiary of McDonald's Corporation in the equity sense but operates under a master franchise agreement.

Name

McDonald's Vietnam

Legal name

Công Ty Cổ Phần Good Day Hospitality

Website

https://mcdonalds.vn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

McDonald's Vietnam is the master-franchise QSR operator in Vietnam, running 24+ restaurants across six cities under Good Day Hospitality with localized menu items like Pho Burger alongside core burgers, McCafe, and Happy Meal. It serves Vietnamese families, professionals, and youth through dine-in, Drive-thru, McDelivery, and five aggregator partnerships.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant (Fast Food)

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industries

Breakfast & Brunch Fast Casual (THAFABAL), All-Day Dining Restaurants (THAFACAJ), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Quick-service restaurant
• Fast food chains
• Food delivery service
• Coffee and beverages
• Localized menu

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Food and Beverage Sales: Primary revenue stream from direct sales of food and beverages across all McDonald's Vietnam restaurant formats including dine-in, takeaway, Drive-thru, and delivery. Revenue generated through company-owned and franchised restaurants operating under the McDonald's brand.
2. McDelivery Delivery Service: Proprietary delivery service generating revenue through delivery fees and increased order values from customers choosing doorstep delivery via McDelivery platform.
3. Third-party Delivery Partnerships: Revenue from food delivery through partnerships with Grab, Now, Gojek, ShopeeFood, and Baemin platforms, extending customer reach beyond proprietary delivery.
4. Happy Meal Merchandise: Revenue stream from Happy Meal children's meals which include toys and merchandise, contributing to family customer segment appeal.
5. Birthday Party Packages: Event services revenue from birthday party packages starting from 79K VND per child, including food, decorations, and party space rental at restaurants.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

McDonald's Vietnam operates a quick-service restaurant chain serving burgers, fried chicken, McNuggets, fries, beverages, McCafe coffee and desserts, including Vietnam-localized menu items such as the Pho Burger, Spicy Crispy Chicken, Nui'Z noodle soup and ChaoDee porridge. Customers can order via dine-in, takeaway, table service, Drive-thru, curbside pickup, the McDonald's mobile app, the proprietary McDelivery service, or third-party delivery platforms (Grab, Now, Gojek, ShopeeFood, Baemin), with the MyMcDonald's Rewards loyalty program integrating in-app and in-store ordering.

Product overview

McDonald's Vietnam operates as a unified quick-service restaurant brand offering a broad portfolio of products across two main sub-brands: the core McDonald's food menu (burgers, fried chicken, McNuggets, fries, desserts, beverages) and the McCafe coffee and bakery sub-brand. The brand also provides two digitally-enabled ordering platforms — the McDonald's App (for promotions, loyalty rewards, and mobile ordering) and the McDelivery service (for home delivery). Key service delivery formats include dine-in, takeaway, Drive-thru, and curbside pickup. The company maintains a strong localization strategy, adapting its global menu with Vietnam-specific items such as the Pho Burger, Spicy Crispy Chicken, Nui'Z, and ChaoDee porridge. The Happy Meal (Phần Ăn Trẻ Em) and birthday party packages serve the family segment.

Differentiator

Problem solved

Functional benefit

Brands

• McDelivery: McDonald's home delivery service operating at mcdelivery.vn
• McCafe
• Happy Meal
• MyMcDonald's Rewards

Products and services

• McDonald's App (Ứng Dụng McDonald's) Mobile application for iOS and Android enabling customers to access exclusive promotions and discounts, accumulate and redeem MyMcDonald's Rewards loyalty points, place orders for dine-in or takeaway, locate nearby restaurants and submit service feedback.
• MyMcDonald's Rewards Loyalty Program Loyalty and rewards program inside the McDonald's App allowing customers to earn 1 point per 1,000 VND spent and redeem points for free food and drinks via app orders, counter/kiosk scans, or Drive-thru.
• McDelivery Proprietary food delivery service operated by McDonald's Vietnam, enabling customers to order McDonald's menu items for home delivery via the mcdelivery.vn website and McDelivery app, complementing third-party delivery partnerships.
• McCafe Dedicated hot and cold beverage and bakery sub-brand within McDonald's Vietnam offering coffee (hot and iced including Vietnamese-style iced coffee), teas, smoothies, yogurt drinks and desserts.
• Gà Rán Giòn Da Thấm Thịt (Crispy Fried Chicken) McDonald's Vietnam's flagship fried chicken product developed for the Vietnamese market, featuring a crispy seasoned coating with an exclusive marinade, available in regular and spicy (cay) variants.
• Burger Vị Phở (Pho Burger) Fusion burger combining Vietnamese pho flavors — pho sauce, fresh herbs (holy basil and cilantro) and two 100% Australian beef patties — within a custom-developed bun, launched as a landmark localization product.
• Súp Nui Nóng Thịt Heo (Nui'Z Hot Pork Noodle Soup) Vietnamese-style hot noodle soup made from rice flour noodles, vegetable broth and fresh pork (with a grilled-pork Nướng variant), part of McDonald's Vietnam localization strategy.
• Cháo Thịt Bằm (ChaoDee Minced Pork Porridge)

Quantifiable outcome

• 4 consecutive years winning Rồng Vàng award for Top 50 FDI enterprises
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• BTS (Bangtan Sonyeondan)coreStrategic or Co-development Partner · 27 May 2021Celebrity collaboration featuring BTS Meal - first 'Famous Order' celebrity meal in Vietnam. Partnership drove significant brand awareness through BTS's 136 million ARMY fanbase globally. Limited-time menu included 10 McNuggets, fries, Coca-Cola with two exclusive sauces (Korean and Cajun). Sold across 50 countries including Vietnam from May 27, 2021.
• GrabcoreGTM or Marketing PartnerFood delivery partnership allowing McDonald's products to be ordered through Grab's platform, extending McDelivery reach to Grab's established customer base in Vietnam.
• Now (Food delivery)coreGTM or Marketing PartnerFood delivery partnership through Now platform serving HCMC, Hanoi, and Bình Dương areas.
• GojekminorGTM or Marketing PartnerFood delivery partnership through Gojek platform for expanded delivery coverage.
• ShopeeFoodminorGTM or Marketing PartnerFood delivery partnership through ShopeeFood platform for expanded delivery coverage.
• BaeminminorGTM or Marketing PartnerFood delivery partnership through Baemin platform for expanded delivery coverage in Vietnam.
• AEON MallcoreChannel Partner/ Reseller/ DistributorRetail partnership with AEON Mall for restaurant locations in shopping centers including AEON Bình Tân and AEON Mall Hà Đông, leveraging AEON's retail ecosystem and customer traffic.
• Lotte MartcoreChannel Partner/ Reseller/ DistributorRetail partnership with Lotte Mart for restaurant location at Lotte Mart Gò Vấp, leveraging Lotte's retail network and customer base.
• Bệnh viện Nhiệt ĐớiminorOthersCharitable meal donations to frontline Covid-19 healthcare workers - 7,500 meals donated July-August 2021 as part of CSR initiative.
• Thành Đoàn TP.HCMminorOthersPartnership with Ho Chi Minh City Youth Union for Covid-19 frontline support, coordinating meal donations to hospitals and quarantine centers.
• Trung tâm Công tác Xã Hội Công đoàn Tp.HCMminorOthersPartnership for 'Tiếp Sức Chống Dịch' (Fighting pandemic together) program with 50,000 meals donated to frontline workers through Labor Union.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/McDonaldsVN/featured
• Facebookfacebook.com/McDonaldsVN
• Instagraminstagram.com/mcdonaldsvn
• LinkedInlinkedin.com/company/mcdonald-s-vietnam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McDonald's Vietnam