McDonald's Heerde, Kampen & Zwolle

What McDonald's Heerde, Kampen & Zwolle does

McDonald's Heerde, Kampen & Zwolle is a privately held franchise operator that runs six McDonald's quick-service restaurants across the Overijssel province of the Netherlands: one in Heerde (Eperweg 55 B), one in Kampen (Zambonistraat 7), and four in Zwolle (Grote Markt 12, Floresstraat 60, Huub van Doornestraat 8, and Hermelenweg 194 near the A28 highway). The franchise operates under the McDonald's Nederland system, which is in turn licensed by McDonald's Corporation (NYSE: MCD). Its headcount is stated at 28, which appears to reflect a management and full-time operational core, with crew staffing handled through part-time hires with minimum four-hour availability from age 15.

The business delivers a standard McDonald's menu of burgers, fries, beverages, and McCafé coffee through a multi-channel service model: dine-in, McDrive (drive-through) at Heerde, Kampen, Zwolle Noord and Zwolle Zuid, McDelivery via Uber Eats and Thuisbezorgd.nl at the Zwolle stores and Kampen, the MyOrder digital ordering system for pickup, and Kinderfeestjes (children's birthday party) packages. Location-level amenities include terraces, parking, wheelchair accessibility, baby-changing facilities, gluten-free products, an electric vehicle charging point at the Kampen site, and a playground at the A28 highway site. Several locations operate extended hours, with McDrive open until 02:00–03:00 on weekends.

The franchise monetizes through per-item food and beverage sales across dine-in, drive-through, café, and delivery channels, with delivery revenue shared with platform partners via commission fees. Marketing is executed primarily through the corporate McDonald's App (coupons, contests, promotions) and the local mcdonaldsrestaurant.nl franchise website, with no standalone brand-building or pricing authority. The operating model is entirely dependent on the McDonald's brand, supply chain, menu, and digital platforms owned by McDonald's Corporation — the franchisee adds local execution, multi-site operations, and customer-facing service rather than proprietary IP.

Name

McDonald's Heerde, Kampen & Zwolle

Legal name

McDonald's Nederland

Website

https://mcdonaldszwolle.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

McDonald's Heerde, Kampen & Zwolle is a Dutch franchise operator running six McDonald's quick-service restaurants across Overijssel, offering dine-in, McDrive, McCafé, McDelivery, and MyOrder services to local consumers, families, and travelers under the McDonald's Nederland license.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Quick-service restaurant
• Fast food service
• Drive-through restaurant
• Food delivery
• Coffee service

Headquarters

HQ city

Heerde

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Food and Beverage Sales: Revenue generated from selling food and beverages across multiple service channels including dine-in restaurants, McDrive (drive-through), McCafé coffee service, and McDelivery. Standard quick-service restaurant transaction model with per-item pricing.
2. Delivery Service Orders: Revenue from delivery orders placed through Uber Eats and Thuisbezorgd.nl platforms, where McDonald's receives order payments and pays commission fees to delivery partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Operates six McDonald's quick-service restaurant franchises across Heerde, Kampen, and Zwolle in the Netherlands, selling the standardized McDonald's menu of burgers, fries, and beverages through dine-in, McDrive drive-through, McCafé coffee service, McDelivery via Uber Eats and Thuisbezorgd.nl, and MyOrder digital pickup. Select locations also offer Kinderfeestjes (children's birthday party packages), accessibility amenities, and electric vehicle charging.

Product overview

McDonald's Heerde, Kampen & Zwolle operates multiple fast-food restaurant locations in the Netherlands, offering a unified fast-food service with various convenience options. The core offering includes the standard McDonald's menu of burgers, fries, and beverages. Supporting services include McDrive (drive-through), McCafé (coffee service), McDelivery (home delivery via Uber Eats and Thuisbezorgd.nl), MyOrder (advance ordering), and Kinderfeestjes (children's party packages). Additional amenities include wheelchair accessibility, baby facilities, outdoor terrace seating, gluten-free product options, and electric vehicle charging at select locations.

Differentiator

Problem solved

Functional benefit

Brands

• McCafé: Coffee service available at McDonald's locations offering coffee and pastries.

Products and services

• Standard McDonald's Restaurant Menu Standardized quick-service restaurant menu of burgers, fries, beverages, and other McDonald's items served at dine-in counters across all six franchise locations.
• McDrive Drive-through service allowing customers to order and receive McDonald's food without leaving their vehicle.
• McCafé Coffee service offering a variety of coffee beverages and accompanying snacks, available at select McDonald's locations.
• McDelivery Food delivery service allowing customers to order McDonald's products for home delivery through Uber Eats and Thuisbezorgd.nl third-party platforms.
• Kinderfeestjes Children's birthday party packages offered at select McDonald's locations, featuring dedicated party arrangements and facilities.
• MyOrder Digital ordering service allowing customers to place orders in advance for pickup at the restaurant via the McDonald's App.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats serves as the delivery platform partner for McDelivery service at Kampen, Zwolle Centrum, Zwolle Noord, and Zwolle Zuid locations. The partnership enables third-party delivery of McDonald's products to customer addresses within the delivery radius of these restaurants.
• Thuisbezorgd.nlcoreChannel Partner/ Reseller/ DistributorThuisbezorgd.nl (Takeaway.com) serves as a delivery platform partner for McDelivery service at Kampen and Zwolle Centrum locations. The partnership enables third-party delivery of McDonald's products to customers who prefer ordering through this local food delivery platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Domino's Pizza Netherlands: Domino's is a delivery-led QSR franchise in the Netherlands with strong presence in regional cities and integration with the same delivery aggregators (Thuisbezorgd.nl). Comparable as a competing QSR franchisee that captures share of late-night and at-home occasions.
• Pizza Hut Netherlands: Pizza Hut operates dine-in and delivery restaurants across the Netherlands as a branded franchisee chain. Comparable as a QSR competitor in casual dining and delivery occasions targeting families and groups — overlapping with McDonald's family dining and party positioning.
• KFC Netherlands: KFC operates a Dutch franchise network with dine-in, drive-through, and delivery channels focused on chicken. Comparable as a globally branded QSR franchisee competitor with overlapping customer use cases (quick meals, family dining, delivery) in the same Dutch regional markets.
• Burger King Netherlands: Burger King is the closest direct competitor to McDonald's in the Dutch QSR market, offering a similar counter-service, drive-through, and delivery model focused on burgers. Comparable as a fast-food franchisee network competing for the same value-conscious customer occasions in Overijssel and beyond.
• New York Pizza: New York Pizza is one of the largest Dutch pizza franchise chains, with strong presence in regional Dutch cities including delivery and dine-in. Comparable as a domestic QSR franchisee network competing for delivery and family-meal occasions in the Overijssel region.
• Subway Netherlands: Subway operates a Dutch franchise network focused on counter-service sandwiches with dine-in and delivery channels. Comparable as a globally branded QSR franchisee competing for lunch and quick-meal occasions in the same Dutch markets.

Regional players

• Febo: Febo is a Dutch automat (vending-wall) fast-food chain famous in the Randstad region for quick snack purchases without counter service. Comparable as a regional Dutch QSR operator competing on convenience and speed, though its distribution footprint is more concentrated than the subject franchise.

Broad incumbents

• McDonald's Nederland: McDonald's Nederland is the Dutch master franchise organization under which the subject franchise operates. It is comparable as the broader national operator of the same brand, owning brand standards, supply chain, and marketing while sub-franchisees execute at the local level.
• Starbucks Netherlands: Starbucks operates a Dutch franchise-licensed café network with comparable coffee and snack offerings to McCafé. Comparable as a branded beverage-led competitor targeting daytime coffee occasions and overlapping with McDonald's daytime traffic and McCafé sub-brand.

Others

• Thuisbezorgd.nl (Takeaway.com): Thuisbezorgd.nl is the leading Dutch food delivery aggregator and a core distribution partner of the subject franchise's McDelivery service. Comparable as a key platform enabler whose commission structure, terms, and competitive dynamics directly shape the franchise's off-premise economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mcdonaldsheerdekampenzwolle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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