MediaCentral
MediaCentral is a non-profit, Jerusalem-based media liaison service center that connects international journalists covering Israel, the Palestinian Authority, and the region with primary sources, expert speakers, press briefings, and field tours. A 7-person team delivers these services free of charge, funded by donations.
- Company typePrivate
- Founded2006
- HeadquartersJerusalem, Israel
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MediaCentral does
MediaCentral is a non-profit, Jerusalem-based media liaison service center founded in 2006 (though one source records 2008) that provides professional support services to international journalists covering Israel, the Palestinian Authority, and the surrounding region. The organization operates with a small team of 7 employees and connects foreign press with primary sources, expert speakers, and on-the-ground logistical assistance, including consultation, contacts, translators, and access to government, NGO, and private-sector partners across Israeli and Palestinian ecosystems. Its core service offering is event programming — press briefings, Zoom conference calls, and field tours — with additional content resources including PhotoPool (a royalty-free image library) and a video archive of past expert briefings.
The organization's business model is donation-based rather than revenue-generating, with fundraising infrastructure linked to HonestReporting, a media-aligned nonprofit. Services are provided free of charge to journalists, and the organization positions itself as a "professional base-camp" for foreign press to enable comprehensive, balanced coverage of a complex geopolitical environment. Since the October 7, 2023 Hamas attack, MediaCentral has scaled activity to serve over 1,000 reporters deployed to the region, hosting rapid-response briefings on the war, hostage affairs, and cross-border escalation. Director Laura Cornfield, a 30-year television news veteran previously with Kan Television and the European Broadcasting Union, leads a staff that works around the clock.
The platform is human-coordination-centric with no disclosed technology stack, AI capabilities, or proprietary software; its defensibility rests on relational networks cultivated since 2006 and physical presence in Jerusalem rather than on technology assets.
MediaCentral firmographics
Firmographics- Name
- MediaCentral
- Legal name
- MediaCentral
- Website
- https://m-central.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MediaCentral is a non-profit, Jerusalem-based media liaison service center that connects international journalists covering Israel, the Palestinian Authority, and the region with primary sources, expert speakers, press briefings, and field tours. A 7-person team delivers these services free of charge, funded by donations.
- Ownership category
- akta.pro rank
MediaCentral industry classification
Industry- Product category
- Media Liaison Services
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Investigative & Nonprofit News Organizations (MPAJADAF)
Keywords
Where MediaCentral is headquartered
LocationHeadquarters
- HQ city
- Jerusalem
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
MediaCentral business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels3 records
MediaCentral product offering
Product offeringCore offering
MediaCentral is a non-profit, Jerusalem-based media liaison service center that provides journalists covering Israel, the Palestinian Authority, and the surrounding region with consultation, primary-source contacts, accurate information, press briefings, conference calls, field tours, translators, and expert speakers. Its offerings include rapid-response Zoom conference briefings, an on-site event program featuring military officials, diplomats and analysts, a royalty-free PhotoPool image library, and an archive of recorded event videos. Since October 7, 2023, the organization has assisted more than one thousand foreign reporters covering the Israel-Hamas war.
Product overview
MediaCentral is a non-profit media liaison service center (not a technology product company) that provides professional support for journalists covering Israel, the Palestinian Authority, and the region. The organization's offering consists of a unified set of services: media liaison coordination connecting journalists with primary sources and expert speakers; event coordination hosting press briefings and strategic analysis sessions; a PhotoPool providing royalty-free imagery; and Video Content hosting recordings of past events. These services work together to serve as a professional 'base-camp' for foreign press to ensure comprehensive, balanced coverage of regional developments.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Liaison Services
Companies that use MediaCentral
Customer profileSegments1 record
Ideal customer profiles1 record
MediaCentral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MediaCentral partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
MediaCentral competitors and assessment
Company assessmentEmerging players
- Government Press Office (Israel): The Israeli Government Press Office (GPO) coordinates press credentials and access for foreign journalists covering Israel and the PA territories. While government-run rather than nonprofit, it overlaps meaningfully with MediaCentral's core mission of facilitating foreign correspondents' regional access and coordination.
- Freelancer Support Network (covering conflict zones): Several emerging nonprofits (e.g., ACOS Alliance, Rory Peck Trust) provide safety, insurance, and logistical support specifically to freelance journalists in conflict regions like Israel/Palestine. They address a portion of the same correspondent support need that MediaCentral covers locally.
Direct peers
- HonestReporting: HonestReporting is a closely linked nonprofit that monitors media coverage of Israel and actually hosts MediaCentral's donation page. It operates in the same Israel-focused media-monitoring ecosystem with overlapping donor networks, audiences, and advocacy focus, making it MediaCentral's most direct peer.
- Foreign Press Association (FPA) Israel: The Foreign Press Association in Israel represents hundreds of international journalists based in Israel and the Palestinian territories. It provides professional coordination, networking, and advocacy support for foreign correspondents, overlapping materially with MediaCentral's journalist-support services.
Broad incumbents
- International Press Institute (IPI): IPI is a global network of editors, publishers, and journalists advocating for press freedom worldwide. Although based in Vienna and primarily focused on policy advocacy, it serves overlapping audiences of international journalists and offers comparable thematic positioning around media support.
- Reporters Without Borders (RSF): RSF is a global press freedom organization that supports journalists in conflict zones and operates regional programs in Israel/Palestine. While it focuses on press freedom advocacy rather than daily liaison services, it serves the same end-user (foreign correspondents in the region) and competes for donor mindshare.
- Committee to Protect Journalists (CPJ): CPJ is a global nonprofit defending journalists' rights and providing safety resources for reporters in conflict zones including Israel and Gaza. It overlaps with MediaCentral's mission of supporting press access and journalist welfare, though its scope is global rather than regionally focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MediaCentral social profiles
Digital presenceMediaCentral financial estimates
Financial estimateRevenue estimate
Valuation estimate
MediaCentral leadership team
Management profileNumber of profiles
Profiles2 records
MediaCentral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MediaCentral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MediaCentral
What does MediaCentral do?
MediaCentral is a non-profit, Jerusalem-based media liaison service center that provides journalists covering Israel, the Palestinian Authority, and the surrounding region with consultation, primary-source contacts, accurate information, press briefings, conference calls, field tours, translators, and expert speakers. Its offerings include rapid-response Zoom conference briefings, an on-site event program featuring military officials, diplomats and analysts, a royalty-free PhotoPool image library, and an archive of recorded event videos. Since October 7, 2023, the organization has assisted more than one thousand foreign reporters covering the Israel-Hamas war.
Is MediaCentral a public or private company?
MediaCentral is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MediaCentral founded?
MediaCentral was founded in 2006. It employs 1 to 10 people.
Where is MediaCentral based?
MediaCentral is headquartered in Jerusalem, Israel, in the Middle East region.
Who are MediaCentral's main competitors?
Emerging players on record are Government Press Office (Israel) and Freelancer Support Network (covering conflict zones). Direct peers are HonestReporting and Foreign Press Association (FPA) Israel. Broad incumbents are International Press Institute (IPI), Reporters Without Borders (RSF) and Committee to Protect Journalists (CPJ).
Does MediaCentral have an API?
No public API is recorded for MediaCentral.
What industry is MediaCentral in?
MediaCentral's product category is Media Liaison Services. Its primary akta.pro industry code is MPAJADAF, Investigative & Nonprofit News Organizations. Its NAICS code is 541820 and its SIC code is 7812.