McEvoy & Rowley

What McEvoy & Rowley does

McEvoy & Rowley (legal entity: McEvoy and Rowley Services Limited) is a privately-held, Maidenhead-based bespoke fitted furniture manufacturer and retailer founded in 1967 by Ron McEvoy and Ken Rowley, both former Hoover employees. The company designs, manufactures, and installs kitchens, bedrooms, utility rooms, and home offices for residential homeowners across England, with all cabinetry produced in its own UK workshop under the Rowki brand launched in 2021. Supporting product lines include precision-cut sheet materials (CutMDF, introduced 2022) and a price-matched domestic appliance offering retailed through a physical appliance showroom and a dedicated e-commerce shop at shop.mcevoyandrowley.com. A free design consultation service uses 3D scanning and photorealistic rendering as the primary conversion mechanism from enquiry to order.

The business operates with a small team of 13 employees across two Maidenhead showrooms — the Furze Platt kitchen studio and the St Peter's Road appliance Superstore — supported by a free design consultation channel and a service/repair operation. Revenue streams are predominantly one-time project sales (bespoke kitchens and fitted furniture), complemented by hardware sales of appliances and minor professional service revenue from appliance repairs (£90+VAT per call). The company sells via direct showroom traffic, free in-person design consultations, and online appliance retail; it recently (2025) exhibited at the Home Building & Renovating Show, signalling its first push into trade-event lead generation. Leadership is held by Managing Director Tom Davison (in role since 2013), with named heads of production, kitchen design/sales, and installations.

Operationally, the company is cash-funded and privately held — no funding rounds, no external institutional investment, and no disclosed financials are available. Growth has been incremental and capability-led: vertical integration into manufacturing (2021), new product lines (2022), showroom consolidation into a Superstore (2024), and channel diversification through exhibitions (2025). Its competitive position rests on a 58-year heritage, a strong regional brand in Berkshire, in-house manufacturing control, and a designer-led sales motion.

Name

McEvoy & Rowley

Legal name

McEvoy and Rowley Services Limited

Website

https://mcevoyandrowley.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

McEvoy & Rowley is a Maidenhead-based bespoke fitted furniture manufacturer and retailer, founded 1967, serving residential homeowners across England with kitchens, bedrooms, utility rooms, and home offices. It operates its own UK workshop (Rowki), two showrooms, and an appliance e-commerce shop.

Ownership category

akta.pro rank

Product category

Bespoke Fitted Furniture

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711), Custom Architectural Woodwork and Millwork Manufacturing (337212), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Household Appliances (3630)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG), Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Bespoke fitted kitchens
• Fitted bedroom furniture
• Custom kitchen design
• Domestic appliance retail
• Bespoke utility rooms

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bespoke Kitchen Design, Manufacturing & Installation: Full-service bespoke kitchen design, manufacturing in UK workshop, and professional installation. Offers flexible scope from furniture supply only to complete design, supply, and installation including appliances and worktops.
2. Bespoke Fitted Furniture: Design, manufacture and installation of bespoke fitted bedrooms, utility rooms, and home offices. Crafted in UK workshop with flexible service options (supply only, supply and dry-fit, or complete design-prepare-and-fit).
3. Appliance Sales: Retail sales of domestic appliances including washing machines, dishwashers, refrigeration, cooking, sinks, taps, and small appliances. Price-matched appliances sold through showroom and e-commerce.
4. Appliance Repair & Servicing: Service engineer visits for domestic appliance repairs. Service call costs £90+VAT and includes 30 minutes of labour, available Tuesday-Saturday.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

McEvoy & Rowley designs, manufactures, and installs bespoke fitted kitchens, bedrooms, utility rooms, and home offices in its UK-based Maidenhead workshop, complemented by a price-matched domestic appliance showroom and e-commerce shop, plus free 3D design consultation and appliance repair services.

Product overview

McEvoy & Rowley is a UK-based bespoke fitted furniture company offering a unified product portfolio of kitchens, bedrooms, utility rooms, and home offices. Their core offering centers on the Kitchen Collection, Bedroom Collection, Utility Room Collection, and Home Office Collection—all available in Contemporary, Handleless, and Traditional style categories. The company manufactures their own cabinetry through the Rowki brand (launched 2021) and offers precision-cut materials via CutMDF (2022). They complement their furniture with an Appliances Shop selling price-matched domestic appliances and a free Design Consultation Service using 3D scanning and photorealistic rendering. Additional services include appliance repair and installation.

Differentiator

Problem solved

Functional benefit

Brands

• Rowki: In-house kitchen manufacturing brand launched in 2021, allowing McEvoy & Rowley to manufacture their own bespoke kitchens.
• CutMDF

Products and services

• Kitchen Collection

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Wickes: UK home improvement retailer with kitchen ranges, appliances, and installation services. Competes for the same kitchen renovation spend but at mid-market price points and with a much broader product catalogue.
• B&Q: UK's largest home improvement retailer offering kitchen ranges, appliances, and installation. Provides a price-driven alternative that frames consumer expectations and competes for renovation budgets.
• IKEA UK: Global mass-market furniture retailer with UK fitted kitchen range and installation services. Indirect competitor at the value end; overpowers regional players on scale, brand awareness, and price, though targeting different customer segments than McEvoy & Rowley's bespoke premium.

Direct peers

• Magnet Kitchens: Long-established UK kitchen retailer with national showroom network offering design, supply, and installation. Comparable in core kitchen product and showroom-led consumer experience.
• Hammonds Furniture: UK bespoke fitted furniture company offering bedrooms, home offices, and living room storage with a free design consultation model. Directly comparable in product breadth (bedroom + home office) and bespoke consumer positioning.
• Sharps Bedrooms: UK bespoke fitted bedroom and home storage specialist with free design consultation and in-home appointments. Closest direct comparable to McEvoy & Rowley's fitted bedroom/utility/home office collections and consumer-facing bespoke model.
• Neville Johnson: UK bespoke fitted furniture specialist in bedrooms, home offices, and living spaces. Comparable in the premium-bespoke fitted furniture category with similar design-consultation-led sales approach.
• Benchmarx Kitchens: UK trade kitchen supplier (part of Travis Perkins) serving builders and developers. Comparable end-product (kitchens) but different channel — wholesale/trade rather than consumer-facing design-led retail.
• Wren Kitchens: UK's largest kitchen retailer with vertically integrated design, manufacture, and installation model. Operates 100+ showrooms nationwide, dwarfing McEvoy & Rowley but matching the design-to-install service approach and product range.
• Howden Joinery (Howdens): UK trade-only kitchen and joinery supplier with 800+ depots. Serves a different go-to-market (trade installers rather than retail consumers) but competes for the same end-product category: fitted kitchens and cabinetry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/McevoyRowley
• YouTubeyoutube.com/channel/UCZdNwp9WZuChlHxyDjE3t-w/videos
• Facebookfacebook.com/top
• LinkedInlinkedin.com/company/mcevoy-rowley
• Instagraminstagram.com/mcevoyandrowley/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McEvoy & Rowley