MAAT CONSULTING AND FINANCE

What MAAT CONSULTING AND FINANCE does

MAAT Consulting and Finance is a Panama-based professional services firm specializing in business coaching, consulting, and training/certifications. Founded in 2008 and headquartered in Punta Pacifica, Panama City, the firm operates with a small delivery team of approximately five employees and is privately held under founder ownership. Its service portfolio spans executive and team coaching, customized consulting engagements (including ISO standards implementation and business continuity planning), and certified training programs delivered to enterprise clients across banking, insurance, shipping, media, food and beverage, cooperative, and government sectors in Panama and Central America. Named clients include BICSA, Dilupa, ONE, Banesco, Capital Bank, SURA, TVN, the Ministerio de Economía y Finanzas, and Cooperativa Empresarial R.L.

The firm's core methodology is grounded in Neuro-Semantics and Neuro-Linguistic Programming (NLP), delivered under license from the International Society of Neuro-Semantics. Founder Gumersindo García holds international credentials including Master PNL and ACMC, and is recognized as an International Trainer Certifier of Neuro-Semantics. Service delivery combines licensed methodology frameworks with project-based consulting and university-channel training partnerships (notably Universidad Santa María La Antigua).

The business model is professional services fee-for-engagement: coaching and consulting are billed per project or per program, while certifications are delivered as licensed training events through both direct enterprise contracts and academic partnerships. Geographic reach is anchored in Panama with documented extensions to Mexico and broader Central America through the business continuity practice. There is no evidence of software, platform, or subscription-based revenue; the firm operates as a boutique consulting practice whose scale is constrained by the delivery capacity of its certified principals.

Name

MAAT CONSULTING AND FINANCE

Legal name

Maat Consulting & Finance

Website

https://mcf.com.pa

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Panama-based boutique consulting firm specializing in business coaching, consulting, and certified training built on licensed Neuro-Semantics and NLP methodologies, serving enterprise clients across banking, insurance, shipping, media, and government in Panama and Central America.

Ownership category

akta.pro rank

Product category

Management Consulting and Business Coaching

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Culture, Engagement & Employee Experience (EX) Consulting (BPAHAGAI)

akta.pro secondary industry

Learning, Training & Corporate Education Consulting (BPAHAGAE)

Keywords

• Business coaching services
• Management consulting
• Executive training programs
• ISO standards consulting
• Business continuity planning

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Business Coaching Services: Personalized coaching services for executives and teams, including Leadership Coaching, Executive Coaching, and Team Coaching. Engagement involves analysis, confrontation and resolution of company needs with customized solutions oriented toward achieving measurable results.
2. Custom Consulting Services: Tailored consulting services including Business Performance Consulting, ISO Standards Implementation (ISO 26000, ISO 9001:2015, ISO 27001:2013), and Business Continuity Management.
3. Training and Certifications: International certifications in Coaching Essentials, Coaching Genius, and Executive Coaching using Neuro-Semántica and NLP methodologies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MAAT Consulting & Finance is a Panama-based consulting firm that delivers business coaching, custom business consulting, and Neuro-Semantics/NLP training and certifications. Its services target corporate executives, managers, and teams to drive productivity gains and revenue growth, and include ISO standards consulting (ISO 9001, ISO 27001, ISO 26000) and business continuity planning. The firm operates as a licensed certification house for Neuro-Semantics under the International Society of Neuro-Semantics.

Product overview

MAAT Consulting & Finance is a consulting firm specializing in Business Coach services with over 10 years of experience in the industry. The company offers three core service lines: Business Coach (executive and leadership coaching), Consultoría a la Medida (custom business consulting), and Entrenamiento y Certificaciones (training and international certifications). Under its coaching division, the firm offers Leadership Coaching, Executive Coaching, and Team Coaching sub-services. The certification arm provides three internationally recognized programs—Coaching Essentials, Coaching Genius, and Coaching Ejecutivo—under Neuro-Semantics licensing. The consulting division includes ISO standards consulting (ISO 9001, ISO 27001, ISO 26000) and Business Continuity services (BCP, DRP, crisis management). All services are designed to increase productivity at all organizational levels and drive revenue growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Coach Professional coaching service that analyzes, confronts and resolves business needs, working alongside company leadership through the decision-making process to deliver rapid, exceptional results.
• Consultoría a la Medida Custom business consulting services covering business performance improvement, customer service excellence, sales optimization, efficient collections, ISO standards implementation, and business continuity planning, adapted to each client's specific project requirements.
• Entrenamiento y Certificaciones Training programs and international certifications in coaching, Neuro-Linguistic Programming (NLP), and Neuro-Semantics, offered as a licensed Neuro-Semantics certification house.
• Coaching Essentials Certification Three-day international certification providing foundational coaching skills, change models from NLP, and the essential abilities required to conduct coaching processes.
• Coaching Genius Certification Three-day international certification teaching the Meta-States model of Neuro-Semantics for coaching, with focus on emotional and spiritual intelligence development and goal achievement.
• Coaching Ejecutivo Certification Four-day intensive international certification for executive leadership development covering effective communication, emotional intelligence, leadership, teamwork, problem-solving, and proactive management.
• Consultoría en Normas ISO ISO compliance consulting including preparation, implementation, and certification support for ISO 26000 (Social Responsibility), ISO 9001:2015 (Quality Management), and ISO 27001:2013 (Information Security).
• Continuidad de Negocios Business continuity and disaster recovery services including Business Continuity Plan (BCP) development, Disaster Recovery Plan (DRP), crisis management planning, Business Impact Analysis, and auditing of business continuity management systems, with over 10 years of experience across Central America.
• Coaching de Liderazgo Leadership coaching designed to maximize personal, professional, and social capacity, strengthen self-confidence, and build flexibility to overcome adversity.
• Coaching de Equipos Team coaching focusing on effective communication, work team alignment, knowledge sharing, productivity improvement, and performance management.

Quantifiable outcome

• Productivity increases at all organizational levels leading to revenue growth

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Universidad Santa María La AntiguacoreStrategic or Co-development Partner · 28 April 2015Cooperation agreement signed between Universidad Santa María La Antigua and MAAT Consulting and Finance on April 28, 2015, representing a formal academic partnership for joint development initiatives.
• Sociedad Internacional de Neuro-Semántica (International Society of Neuro-Semantics)coreStrategic or Co-development PartnerLicensed partner using Neuro-Semántica and Neuro-Linguistic Programming (PNL) methodologies. MAAT Consulting & Finance operates certification programs under this international license for Coaching Essentials, Coaching Genius, and Executive Coaching certifications.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dale Carnegie & Associates: Established global training company delivering leadership, communication, and executive training programs — overlaps with MAAT's certification and corporate education offerings at much greater scale.
• Korn Ferry: Global organizational consulting firm with large executive coaching and leadership development practices; overlaps with MAAT's executive coaching offer at the high end of the enterprise market.
• FranklinCovey: Global leadership and execution consultancy offering enterprise-wide training, coaching, and certification — competes with MAAT for the same enterprise leadership/training wallet.

Direct peers

• The Ken Blanchard Companies: Leadership development and coaching firm delivering certified training programs to enterprises — closely aligned with MAAT's certification-driven, methodology-anchored business model.
• Wilson Learning: Global consulting firm specializing in sales, leadership, and human performance training with certification and consulting offerings similar to MAAT's enterprise training and consulting stack.
• ActionCOACH: Global business coaching franchise focused on SME and mid-market productivity, leadership coaching, and team performance — directly overlapping MAAT's Business Coach and team-coaching offerings.
• Gazelles (Verne Harnish): Business coaching and growth consulting franchise for mid-market companies — comparable model to MAAT's enterprise growth/productivity coaching practice.
• BTS Group: Strategy and leadership execution consulting firm that combines business coaching, leadership development, and custom consulting for enterprises — directly comparable to MAAT's coaching-plus-consulting model.

Regional players

• Bensimon & Associates: Latin American executive and organizational coaching firm operating in Mexico and Spanish-speaking markets, comparable to MAAT in the regional Spanish-speaking coaching niche.
• PDG Associates / Hay Group-style regional consultancies: Latin-American HR and organizational consulting firms combining ISO, BCP, and executive advisory offerings — comparable in scope and regional position to MAAT's consulting-plus-coaching stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MAAT_CF
• Facebookfacebook.com/maatconsultingandfinance
• LinkedInlinkedin.com/company/maat-consulting-and-finance
• Instagraminstagram.com/maatconsultingandfinance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAAT CONSULTING AND FINANCE