MC Güstrow

What MC Güstrow does

MC Güstrow e.V. im ADAC is a registered non-profit speedway motorcycle racing club headquartered at the Güstrow Speedway Stadium, Plauer Chaussee 4, Mecklenburg-Vorpommern, Germany. Founded in 1958 as a motor racing section and operating at its custom-built stadium since 1963, the club fields competitive teams branded as "MC Güstrow Torros" across 1. Bundesliga, 2. Bundesliga, Speedway Team Cup, and the youth-oriented Speedway Liga Nord (SLN). Core operations revolve around annual flagship events — the Pfingstpokal (Whitsun Classic), Osterpokal (Easter Classic), Deutsche Einzelmeisterschaft, and Speedway Euro Championship (SEC) rounds — alongside regular Bundesliga home matches. The 298-meter slag track with a 10–12 meter width and No-Pain-Barrier Airfence safety system serves as the venue, with a track record of 56.5 seconds set by Piotr Protasiewicz on August 12, 2007. The organization also runs a Nachwuchsförderung youth development program across engine classes from 50ccm to 500ccm, producing championship-caliber riders.

The revenue model combines three streams: (i) transaction-based ticket sales at €12 adult and €10 reduced (children under 12 free) via the Eventim Light online platform and stadium box office, (ii) sponsorship and advertising relationships with a dense roster of local and regional partners — ADAC, Audi, Ospa (Ostseesparkasse), Stadtwerke Güstrow, Famila, VR Bank Mecklenburg, Vodafone, Speedevent (event co-organizer), Sternberg Baumaschinen, Lübzer Brauerei, McDonald's Güstrow, and creative agency Graficio — and (iii) merchandise sales (calendars, clothing, fan articles) both on-site and via the speedwayfans.de partnership. Customer segments span local and national speedway spectators, junior athletes in development programs, and local/regional business sponsors seeking community-aligned brand visibility.

Commercial operations are lean at approximately five paid staff augmented by a structured volunteer and management layer (1st Chairman Torsten Jürn, 2nd Chairman Thomas Koch, Bundesliga Teamchef Stephan Lönnies, Team Cup Teammanager Maurice Mörke, 2. Bundesliga Teammanager Ralf Peters, press representative Gunnar Mörke, and timekeeper Fred Bahlmann). Marketing is event-driven through the club website, Facebook, Instagram (including a Grid Girls Speedway sub-profile), press accreditation workflows, and direct sponsorship outreach. The club's primary KPIs are attendance volume (1,500–8,000 spectators across event tiers), competitive results across multiple leagues, and championship outcomes for developed talent.

Name

MC Güstrow

Legal name

MC Güstrow e.V. im ADAC

Website

https://mcguestrow.de

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

MC Güstrow e.V. im ADAC is a German non-profit speedway club operating the Güstrow Speedway Stadium since 1963, fielding the Torros racing team across Bundesliga, Team Cup, and youth leagues while hosting flagship events such as Pfingstpokal, Osterpokal, and Speedway Euro Championship rounds for regional fans and corporate sponsors.

Ownership category

akta.pro rank

Product category

Motorsport Entertainment & Live Sports Events

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB), Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH), Motorsport Event Promoters & Race Organizers (MPAKADAE)

Keywords

• Speedway racing events
• Motorcycle racing club
• Racing team competition
• Youth rider development
• Event ticketing services

Headquarters

HQ city

Güstrow

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from selling tickets to speedway events including Bundesliga races, Pfingstpokal, Osterpokal, Deutsche Einzelmeisterschaft, and SEC events. Tickets sold online via Eventim Light and at stadium box offices. Adult tickets typically 12€, reduced tickets 10€.
2. Sponsorship: Partnerships with local and regional businesses including ADAC, Audi, Ospa, Stadtwerke Güstrow, Famila, VR Bank, Vodafone, and numerous other local companies that provide financial support and in-kind services in exchange for brand visibility at the stadium and during events.
3. Merchandise Sales: Sale of fan articles including calendars, clothing, and other club merchandise through the club's merchandise offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MC Güstrow operates a speedway motorcycle racing club and stadium in Güstrow, Germany, hosting professional speedway events including Bundesliga races, Pfingstpokal (Whitsun Classic), Osterpokal (Easter Classic), Deutsche Einzelmeisterschaft, and Speedway Euro Championship (SEC) meets. The club fields competitive racing teams (MC Güstrow Torros) across multiple leagues and runs a structured youth rider development program from 50ccm to 500ccm categories. Tickets are sold through Eventim Light and at the stadium box office.

Product overview

MC Güstrow is a speedway motorcycle racing club (Verein) operating since 1963 from the Güstrow Speedway Stadium. The organization offers a portfolio of racing events and team competitions centered around its core product: professional speedway motorcycle racing. The main offerings include Bundesliga racing (both 1. and 2. Bundesliga), the Pfingstpokal and Osterpokal traditional events, Deutsche Einzelmeisterschaft, and international Speedway Euro Championship (SEC) meets. The club fields the MC Güstrow Torros racing team across multiple leagues. Supporting products include youth development through Speedway Liga Nord, the Nachwuchsförderung program, and the Fritz-Suhrbier-Pokal special race. Ticket sales are managed through Eventim Light. The stadium with its 298-meter slag track serves as the venue for all home events.

Differentiator

Problem solved

Functional benefit

Products and services

• Speedway Racing Events Professional speedway motorcycle racing events held at the Güstrow Speedway Stadium, including Bundesliga home races, the Pfingstpokal (Whitsun Classic), Osterpokal (Easter Classic), Deutsche Einzelmeisterschaft (German Individual Championship), and Speedway Euro Championship (SEC) international meets; events draw 1,500–8,000 spectators per race.
• Nachwuchsförderung (Youth Development Program) Structured youth talent development program providing training facilities and competitive racing opportunities for young speedway athletes aged roughly 8–21 across multiple engine categories, feeding into the Speedway Liga Nord and ultimately the Bundesliga teams. Alumni include Lukas Baumann (German U21 Champion 2021) and Ben Ernst (World Vice-Champion 2019, 250ccm).
• Güstrow Speedway Stadium Venue Hire & Event Hosting The Güstrow Speedway Stadium at Plauer Chaussee 4, 18273 Güstrow — a 298-meter, 10–12 meter wide slag-surfaced track equipped with a No-Pain-Barrier Airfence safety system — used to host professional and amateur speedway events.
• Event Ticketing Ticketed admission to MC Güstrow speedway events, sold online through the Eventim Light platform and on-site at the stadium box office on race day, with cashless payment available at the main box office.
• Speedway Merchandise and Calendar Sales Sale of fan merchandise including annual MC Güstrow speedway calendars and club-branded items, sold at the stadium during events and online through speedwayfans.de.

Quantifiable outcome

• Produced German Junior Champion 2021 (Lukas Baumann)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• ADACcoreStrategic or Co-development PartnerADAC is the umbrella organization for MC Güstrow e.V. im ADAC, providing organizational support, insurance partnerships, and brand association. The ADAC logo appears prominently on the club website and marketing materials, indicating a core partnership for the club's motorsport activities.
• Stadtwerke GüstrowcoreStrategic or Co-development PartnerLocal utility company providing energy and infrastructure support for the stadium and events. Logo displayed on partner page indicating significant sponsorship contribution.
• Ospa (Ostseesparkasse)coreGTM or Marketing PartnerRegional savings bank providing financial services sponsorship. Logo featured on partner page with website link to ospa.de.
• FamilamajorGTM or Marketing PartnerRegional supermarket chain offering retail sponsorship and community support. Website link provided to familia-nordost.de.
• VR Bank MecklenburgmajorGTM or Marketing PartnerRegional cooperative bank providing financial sponsorship and banking services partnership. Website link to vrbankmecklenburg.de.
• AudimajorGTM or Marketing PartnerAutomobile manufacturer with dealer network partnership. Website link to audi.de dealer search page.
• Graficio KreativagenturcoreTechnology or IntegrationCreative agency providing technical implementation and web design services for the club website and promotional materials. Credit given in impressum as technical implementation partner.
• SpeedeventcoreStrategic or Co-development PartnerEvent management and speedway organization company that co-organizes major events including SEC (Speedway Euro Championship) at Güstrow. Listed as internet domain provider and event partner.
• Sternberg (Baumaschinen)minorGTM or Marketing PartnerConstruction equipment company providing equipment sponsorship. Website link to sternberg-baumaschinen.de.
• VodafoneminorGTM or Marketing PartnerTelecommunications company with retail presence in Güstrow. Website link to Vodafone shop location.
• Lübzer (Brauerei)minorGTM or Marketing PartnerRegional brewery providing beverage sponsorship. Website link to luebzer.de.
• McDonald's GüstrowminorGTM or Marketing PartnerFast food chain franchise located in Güstrow providing local business sponsorship.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Stal Gorzów Wielkopolski: Top-flight Polish speedway club (PGE Ekstraliga) operating Żużlowy Stadium with much larger crowds and budgets. Comparable as a larger incumbent speedway club with multi-team league structure and elite rider development.
• Belle Vue Aces: Historic British speedway club operating the National Speedway Stadium. Comparable as an established Western European speedway Verein with stadium, league team, and youth development programs.
• Leicester Lions: British speedway club competing in British leagues. Comparable as a European speedway Verein with stadium, Bundesliga-style team competition, and youth pipelines.
• Betard Sparta Wrocław: Major Polish Ekstraliga speedway club with stadium operations and elite rider acquisitions. Comparable as a large-scale speedway venue-operator and event organizer in a similar team-competition sport.
• Motor Lublin: Polish top-division speedway club. Comparable as a larger incumbent in the same sport with multi-tier teams, youth development, and event-driven business model.

Direct peers

• MC Nordstern Stralsund: Direct Bundesliga competitor of MC Güstrow Torros (recently played 51:33). Comparable as a northeastern German speedway club in same leagues and reachable regional rival profile.
• RV Bopfingen: German speedway club fielding teams in Bundesliga and Speedway Team Cup. Comparable as a Verein-style speedway organization operating in the same national league system.
• MSC Brokstedt: German speedway club competing in the 1. Bundesliga with their own dedicated speedway stadium. Closest comparable as a fellow German speedway Verein with similar league participation, youth development, and event-driven revenue model.
• AC Landshut: Long-established German speedway club (Landshut Devils) competing in Bundesliga with home track and event operations. Directly comparable in business model, league structure, and German regional sponsorship approach.
• DJK Speedway (Offenbach): German speedway club competing in Bundesliga. Comparable as a non-profit Verein with track-side operations, league teams, and event-driven revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mcguestrow
• Instagraminstagram.com/mc_guestrow
• LinkedInlinkedin.com/company/mc-g%C3%BCstrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MC Güstrow