MCL Insurance Services Ireland

What MCL Insurance Services Ireland does

MCLInsurance Services (Ireland) Ltd is an online insurance intermediary registered in Ireland (CRO 605082) and regulated by the Central Bank of Ireland. The company is part of the MCLInsureTech group of companies and operates three consumer-facing insurance trading brands in the Republic of Ireland: Its4women, Getsetgo, and Boxymo. The company's proposition is built around an online-first distribution model targeting individual consumers seeking direct, digital insurance purchase and policy management without broker intermediation.

The company's core technology asset is a set of in-house developed online trading platforms that enable customers to obtain quotes, purchase insurance, and manage their accounts end-to-end through digital channels. The company also operates customer loyalty and engagement programmes layered on top of the trading platform to support retention. The entity is headquartered at Swords, Co. Dublin, with contact operations running Monday–Friday, and operates with approximately 11 employees. The MCLInsureTech group affiliation implies shared group-level resources, though no specific internal transfer pricing, shared services, or capital relationships are disclosed.

The business model is a direct-to-consumer, online insurance intermediation model generating revenue through insurance premiums collected across the three brands. Pricing is quote-based and varies by individual risk assessment and coverage requirements, with monthly billing cadence noted. Customers are segmented horizontally by brand (different consumer niches within the Republic of Ireland) rather than by enterprise contract. No revenue figures, gross written premium volumes, or commission rates are disclosed; no funding rounds, M&A activity, or management team details are available in the source data.

Name

MCL Insurance Services Ireland

Legal name

MCLInsurance Services (Ireland) Ltd

Website

https://mclinsurance.ie

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MCLInsurance Services (Ireland) Ltd is an online insurance intermediary in the Republic of Ireland operating three direct-to-consumer brands (Its4women, Getsetgo, Boxymo) via proprietary trading platforms, regulated by the Central Bank of Ireland.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance Distribution & Premium Financing (FSAGALAF)

Keywords

• Online insurance services
• Consumer insurance products
• Digital insurance distribution
• Motor insurance
• Insurance trading platforms

Headquarters

HQ city

Swords

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Premiums: Collection of insurance premiums from customers across multiple insurance brands operating in the Republic of Ireland market

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MCLInsurance Services (Ireland) Ltd sells consumer insurance products directly to individuals in the Republic of Ireland through three proprietary online trading brands — Its4women, Getsetgo, and Boxymo. The company operates proprietary online trading platforms developed in-house to enable customers to quote, purchase, and manage insurance policies digitally. It is regulated by the Central Bank of Ireland and is part of the MCLInsureTech group.

Product overview

MCL Insurance Services (Ireland) Ltd is part of the MCLInsureTech group and operates a portfolio of online insurance brands and market-leading online trading platforms. The company offers insurance products through three trading brands in the Republic of Ireland: its4women, Getsetgo, and Boxymo. Their systems are designed to provide customers with an optimal online experience from purchasing insurance through to customer loyalty and engagement programs.

Differentiator

Problem solved

Functional benefit

Brands

• Its4women: Insurance brand operating in the Republic of Ireland.
• Getsetgo
• Boxymo

Products and services

• Its4women

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• MCLInsureTech LtdcoreOthersParent company and group entity. MCL Insurance Services (Ireland) Ltd is part of the MCLInsureTech group of companies. The group focuses on online insurance brands and online trading platforms.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• FBD Insurance: One of Ireland's largest general insurers, distributing motor and farm/commercial insurance through tied agents and direct channels. Comparable Irish insurance distribution footprint at much larger scale.
• Liberty Insurance: Established direct insurer operating in the Irish market with motor and home products. Comparable Irish insurance provider with broader carrier scale and multi-channel distribution.
• Aviva Ireland: Large multi-line insurer in Ireland offering motor, home, life and health products through direct and broker channels. Comparable Irish general insurance competitor with substantially broader product portfolio.
• Zurich Insurance Ireland: Major global insurer with a sizable Irish general insurance operation distributing motor, home and commercial cover. Comparable incumbent competitor operating in the same Irish consumer insurance category.
• GoCompare: UK-based insurance price-comparison platform serving consumer insurance shoppers. Comparable digital insurance intermediary model, though serving the UK market rather than Ireland.

Direct peers

• An Post Insurance: State-backed insurance intermediary in Ireland offering motor, home and other consumer insurance online and via post offices. Comparable direct-to-consumer Irish insurance distribution with strong brand trust.
• Chill Insurance: Irish online insurance intermediary selling motor and home insurance direct to consumers. Most directly comparable peer given shared D2C online distribution model targeting the same Republic of Ireland consumer base.
• Bonkers.ie: Irish price-comparison and switching platform for insurance, broadband and financial products. Comparable Irish consumer insurance intermediary, although operates primarily as an aggregator rather than a branded insurer.
• 123.ie: Online insurance brand operated by RSA Insurance in Ireland, offering motor and home products direct to consumers via digital channels. Comparable digital-first distribution model and Irish market focus.

Regional players

• Arachas Insurance: Irish insurance broker group distributing personal and commercial lines through multiple brands including Chill Insurance. Comparable multi-brand Irish insurance distribution model; focused on Ireland rather than cross-border.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mcl-insurance-services-ireland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCL Insurance Services Ireland