Modular Conveyors Ltd

What Modular Conveyors Ltd does

Modular Conveyors Ltd (MCL) is a privately held New Zealand manufacturer of custom modular conveyor systems, founded in 2006 by Phil Cooper and Patrick Collins. Headquartered in Glenfield, Auckland, the company operates from a 3,100 square metre warehouse with an additional 1,800 square metre yard, supported by 23 employees (per firmographic data; some sources cite 40+ staff as of 2024). MCL designs, manufactures, and installs belt, chain, roller, gravity, spiral (Apollo VTS), motor-driven roller (MDR), and vertical case elevator conveyor systems, supplemented by modular devices (diverts, transfers, check weighers, lift gates, carton turners) and replacement components (belts, rollers, chains, sprockets). The company integrates third-party technology platforms including PulseRoller Senergy-Ai motor-driven roller systems and Apollo VTS spiral conveyors, and operates an in-house 3D print farm for rapid prototyping and an automated powder coating line installed in 2024 that processes up to 300 square metres per hour.

MCL's revenue model is project-based and quote-driven, with no publicly disclosed pricing tiers. The company monetises across five streams: custom conveyor system design and manufacturing, component and spare-parts sales, contract manufacturing and Factory Acceptance Testing, third-party powder coating services, and a dedicated repairs and preventative maintenance division. Go-to-market is sales-led and primarily channel-driven, with MCL acting as a manufacturing partner to system integrators, OEMs, and automation businesses, supplemented by direct enterprise sales to end-users in food processing, horticulture, postal/logistics, and 3PL sectors.

The customer base includes named enterprise accounts such as Fonterra, Zespri, PepsiCo, Gatorade, Frito-Lay, Australia Post, DHL, AFFCO, and EastPack. Operating geographies span New Zealand, Australia, Indonesia, North America, Puerto Rico, the United Kingdom, and the UAE, with international projects typically delivered through system integrator partnerships. Leadership was refreshed in 2024 with Mark Fisher appointed General Manager and Arno Van Wyk as Business Development Manager, alongside co-founders Cooper and Collins who retain director roles. No institutional investors, parent company, or external ownership entities are referenced in available sources.

Name

Modular Conveyors Ltd

Legal name

Modular Conveyors Limited

Website

https://mcl.net.nz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Modular Conveyors Ltd (MCL) is a New Zealand-based manufacturer of custom modular conveyor systems and components, serving system integrators, OEMs, and enterprise end-users across food processing, horticulture, warehousing, and logistics industries in NZ and internationally.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Conveyor and Conveying Equipment Manufacturing (333922), Food Product Machinery Manufacturing (333241), Packaging Machinery Manufacturing (333993)

SIC

General Industrial Machinery & Equipment (3560), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Conveyors & Sortation Systems (Warehouse & Parcel) (IMAHABAC)

akta.pro secondary industries

Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)

Keywords

• Modular conveyor systems
• Materials handling equipment
• Custom conveyor manufacturing
• Motor driven rollers
• Conveyor components supply

Headquarters

HQ city

Glenfield, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Conveyor System Design and Manufacturing: Design, manufacture, and installation of custom modular conveyor systems tailored to specific customer requirements. Revenue is generated through project-based contracts with system integrators, OEMs, and end-users. Pricing varies based on complexity, customization level, and system scope.
2. Conveyor Components and Parts: Sale of conveyor components including rollers, belts, chains, sprockets, and drive heads. Spare parts and replacement components are sold to existing customers and maintenance operations.
3. Contract Manufacturing: Prewiring, FAT (Factory Acceptance Testing), contract manufacturing, and container packaging services from MCL's 3,100 square metre facility. Supports system integrators with manufacturing capacity.
4. Powder Coating Services: Powder coating services for sheet metal components and third-party products using the company's state-of-the-art automated powder coating line, handling up to 300sqm per hour.
5. Repairs and Service: Conveyor servicing, preventative maintenance, and repair services offered through dedicated service division. Includes conveyor parts, full refurbishment, and maintenance scheduling (PMS).

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

MCL designs, manufactures, and installs custom modular conveyor systems and components (belt, chain, roller, gravity, spiral, MDR, and vertical case elevators) for materials handling applications. The company also produces conveyor devices (diverts, transfers, check weighers, lift gates, carton turners), replacement components, automated powder coating services, and repairs/preventative maintenance for system integrators, OEMs, and end-users in food processing, warehousing, 3PL, and packaging industries.

Product overview

Modular Conveyors Ltd is a specialist manufacturer of conveyor systems and components for the materials handling industry. The product portfolio includes six core conveyor types (Belt, Chain, Roller, Gravity, Spiral/Apollo VTS, Motor-Driven Roller, Vertical Case Elevators), supplemented by conveyor devices (Diverts, Transfers, Check Weigher, Lift Gates, Carton Turners), replacement components (Belts, Rollers, Chains & Sprockets), and powder coating services. The company integrates PulseRoller motor-driven roller technology and offers custom conveyor design services, repairs, and preventative maintenance. Systems are designed for material handling, assembly lines, carton handling, distribution centers, bottling lines, and end-of-line packaging across food, warehousing, 3PL, and packaging industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Belt Conveyors Industrial belt conveyor systems for material handling applications, providing continuous loop transport for smooth product movement across manufacturing, packaging, and distribution operations.
• Chain Conveyors Heavy-duty chain conveyor systems designed for robust material handling applications requiring reliable product transportation in demanding industrial environments.
• Roller Conveyors Roller conveyor systems for moving heavier items such as pallets and large boxes across flat surfaces, available in powered or gravity-fed configurations for warehousing and distribution.
• Gravity Conveyors Non-powered conveyors that rely on natural gravity forces to move products, providing flexible and cost-effective material handling for warehouse operations.
• Spiral Conveyors (Apollo VTS) Vertical transport systems utilizing Apollo VTS spiral conveyors to efficiently move products between levels while conserving floor space, available in heavy-duty, wide-track and multi-entry configurations for warehousing, food and beverage, CPG, and industrial manufacturing applications.
• Motor-Driven Roller (MDR) Conveyors Advanced conveyor systems integrating PulseRoller motor-driven roller technology with individually controlled DC drive rollers for precise product control, faster transfer rates, and improved productivity. Available in 24V and 48V configurations including Senergy-Ai and Senergy-Ai48 models.
• Vertical Case Elevators Conveyor systems designed to transport products vertically between levels, enabling efficient use of overhead conveyor routes and freeing up floor space in facilities.
• Conveyor Diverts Modular high-speed divert modules for sorting and directing products to various destinations, enhancing automation accuracy in distribution and warehousing operations.
• Conveyor Transfers Conveyor transfer mechanisms for moving products between conveyor lines or to different processing stations within material handling systems.
• Check Weigher Compact inline checkweigher made of stainless steel for inexpensive weight monitoring and final checks of packaged products, ensuring products remain within specification in food and packaging lines.
• Lift Gates Conveyor lift gate systems providing access through conveyor lines for personnel or equipment movement, enabling safe crossing points in material handling operations.
• Carton Turners Conveyor systems for rotating cartons while traveling, including bump arm turners, vacuum cup turners, and twin row modular belt conveyor turners developed for various industries.
• Powder Coating Services State-of-the-art automated powder coating line for finishing sheet metal components and conveyor equipment, offering corrosion resistance and durability. Handles maximum dimensions of 3.5m x 1.5m x 0.5m, coating up to 28 carriage lots or 300 sqm per hour with advanced pre-treatment systems.
• Repairs and Preventative Maintenance Service Conveyor servicing, preventative maintenance, and repair services offered through MCL's dedicated Service Division, including conveyor parts, full refurbishment, and Preventative Maintenance Scheduling (PMS) for existing customers.
• Custom Conveyor Systems Bespoke custom conveyor system design, manufacture, and installation services combining MCL's conveyor types, devices, and components to meet specific customer requirements across material handling, assembly lines, carton handling, distribution centres, bottling lines, and end-of-line packaging.

Quantifiable outcome

• 120% productivity improvement for EastPack kiwifruit packhouse operations
• +3 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PulseRollercoreTechnology or IntegrationMCL integrates advanced motor-driven roller (MDR) technology from PulseRoller, offering efficient and reliable conveyor systems for modern manufacturing and distribution environments. This partnership provides access to PulseRoller's Senergy-Ai motor roller technology, control solutions, and configuration software.
• Apollo Vertical Transport Systems (VTS)coreTechnology or IntegrationMCL offers Apollo VTS spiral conveyors as part of their vertical transport solutions, including models for warehousing logistics, food and beverage, consumer packaged goods, and industrial manufacturing applications.
• System Integrators and Automation PartnerscoreImplementation/ SI/ Consulting PartnerMCL serves as a manufacturing partner for system integrators and automation businesses, providing custom conveyor systems and components that integrate with AS/RS, AGVs, carton erectors, food graders, robotic palletisers, and shrink wrappers supplied by other manufacturers.
• CimcorpminorImplementation/ SI/ Consulting PartnerAutomation systems integrator partner for projects requiring robotic handling and automated storage solutions integrated with conveyor systems.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Honeywell Intelligrated: North American material handling and conveyor sortation provider serving distribution, parcel, and retail. Comparable as a broad incumbent overlapping with MCL's parcel/sortation (Australia Post, DHL) and DC verticals.
• Daifuku: Global material handling and intralogistics provider (conveyors, sortation, AGVs). Comparable broad incumbent with overlap in conveyor and conveyor-integrated automation projects across food, manufacturing, and distribution.
• Vanderlande: Material handling systems integrator for warehousing, parcel, and airports. Comparable broad incumbent serving overlapping end markets; competes for the same SI-led RFPs in food, parcel, and DC automation.
• TGW Logistics Group: European material handling systems integrator offering conveyor, pocket sorter, and warehouse automation. Comparable as a broader incumbent that competes for the same warehouse/DC conveyor scope MCL serves through its SI partners.
• Dematic: Global intralogistics incumbent supplying conveyor, sortation, AS/RS, and AGV solutions. Comparable as a broad incumbent competing for the same large enterprise conveyor/automation projects that MCL's system-integrator channel feeds into.

Emerging players

• Cimcorp: Specialist in robotic handling and intralogistics for distribution and food/beverage. Already listed as an MCL integration partner; adjacent peer whose 3D-bin-picking and gantry systems increasingly bundle with conveyor suppliers like MCL.
• BEUMER Group: Specialist conveyor and packaging line systems integrator (food, beverage, postal/parcel). Comparable as a niche-led incumbent that overlaps with MCL's bottling, end-of-line packaging, and postal/parcel conveyor scope.

Direct peers

• Interroll Holding: Global manufacturer of rollers, drum motors, and modular conveyor modules. Comparable because MCL integrates PulseRoller MDR technology and sells roller/conveyor components to integrators — overlapping product/customer overlap with Interroll's core roller business.
• Hytrol Conveyor Company: US-based manufacturer of conveyor systems (belt, roller, sortation) for warehousing, manufacturing, and distribution. Closest direct comparable: similar custom-engineered conveyor portfolio, project-based sales, and a heavy emphasis on integration partners.
• FlexLink (Coesia): Modular conveyor and material handling platform owned by Coesia. Directly comparable in modular plastic/aluminium conveyor systems and food-grade washdown capability (IP66-equivalent), targeting the same packaging and assembly-line end markets as MCL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/modular-conveyors-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modular Conveyors Ltd