McGill Model United Nations Assembly

What McGill Model United Nations Assembly does

McGill Model United Nations Assembly (McMUN) is a student-run collegiate Model United Nations conference founded in 1989 and operated by the International Relations Students' Association of McGill University. The organization runs a single annual conference at Le Centre Sheraton in downtown Montreal — McMUN 2027 is scheduled for January 28–31, 2027 — attracting 1,100+ delegates aged 16–23 from institutions of higher education worldwide, supported by a 250+ person volunteer and secretariat staff. McMUN operates 22 committees across four formats: General Assemblies (150–320 delegates, structured around UN Sustainable Development Goals), Economic and Social Councils (45–75 delegates on niche policy issues), Specialized Committees (innovative formats with crisis elements and bilingual French integration), and Crisis Committees (small, fast-paced, immersive simulations including Joint Crisis formats).

The conference has no proprietary technology platform; its underlying infrastructure is human-led debate simulation, an in-person venue arrangement in its 37th consecutive year at Le Centre Sheraton, and a longstanding partnership with the International Civil Aviation Organization (ICAO), headquartered in Montreal. Supporting assets include a Delegate Brochure distributed via Google Drive, a Squarespace-hosted website, an integrated merchandise and event-ticket storefront, and UserWay-enabled WCAG 2.1 accessibility compliance. Notable past keynote speakers include Roméo Dallaire, Louise Fréchette, and Princess Badiya al Hassan of Jordan.

McMUN's business model rests on three revenue streams: (1) tiered per-delegate registration fees ($135–$155 CAD) plus per-delegation fees ($80–$100 CAD, with $40 CAD for individuals), (2) merchandise and after-hours social event tickets (e.g., McPub at CA$17.49), and (3) sponsorship contributions from educational institutions (Hertie School, Munk School, King's College London, UBC Allard, SPPGA UBC), foundations (Max Bell), corporate partners (Wizeprep), and food & beverage brands (Poulet Rouge, Celsius, Kanbei, Poppi, BeaverTails, Chef). Go-to-market is community-led, relying on university partnerships, faculty advisor outreach, word-of-mouth within academic networks, and institutional delegation channels. Financial accessibility is supported through Delegation-Wide Financial Assistance and a Newcomer Financial Aid Program favoring first-time and non-North-American delegations. No venture capital or external equity investment has been disclosed; control rests with an annually selected student secretariat under McGill University.

Name

McGill Model United Nations Assembly

Legal name

McGill Model United Nations Assembly

Website

https://mcmun.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

McGill Model United Nations Assembly (McMUN) is a student-run collegiate Model UN conference founded in 1989, operated by McGill University's International Relations Students' Association. It hosts 1,100+ delegates annually at Le Centre Sheraton in Montreal across 22 committee simulations, funded through registration fees, merchandise, and academic/corporate sponsorships.

Ownership category

akta.pro rank

Product category

Educational Conference Services

NAICS

Other Schools and Instruction (6116), Convention and Trade Show Organizers (561920), Business Associations (813910)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Model United Nations (MUN) (EDAMAGAB)

akta.pro secondary industries

Debate Tournament & League Organizers (EDAMAOAE), Speech & Debate Camps, Intensives & Bootcamps (EDAMAOAN), Academic & Education Conference Organizers (THAHACAE)

Keywords

• Model UN conference
• Collegiate debate simulation
• International relations education
• Diplomatic skills training
• Student leadership conference

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Conference Registration Fees: Primary revenue source from per-delegate fees ($135-$155 CAD depending on registration tier) plus delegation fees ($80-$100 CAD for delegations, $40 CAD for individual delegates). Includes Saturday Social event attendance.
2. Merchandise and Event Tickets: Sale of merchandise (merch, limited edition items, charity items) through the online store, and tickets for after-hours social events like McPub at CA$17.49 each.
3. Sponsorships: Revenue support from sponsors including educational institutions (Hertie School, Munk School U of T, King's College London), foundations (Max Bell), law schools (UBC Allard), and corporate partners. Food and beverage partners also contribute.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

McMUN organizes an annual four-day Model United Nations conference at Le Centre Sheraton in Montreal, where over 1,100 delegates from higher education institutions worldwide participate in debate simulations across 22 committees (General Assemblies, ECOSOCs, Specialized Committees, and Crisis Committees). The conference bundles professional development programming via the Global Leadership Forum, social events (McPub and McParté), and offers financial assistance programs. It is a student-run event operated under the International Relations Students' Association of McGill University.

Product overview

McGill Model United Nations Assembly operates as a single, unified conference product—the annual McMUN conference held in Montreal. The core offering centers on committee-based Model UN debate experiences across four committee types: General Assemblies (150-320 delegates), ECOSOCs (45-75 delegates), Specialized Committees (with crisis elements and bilingual features), and Crisis Committees (fast-paced immersive sessions including Joint Crisis formats). The conference includes bundled social events (McParté included in registration; McPub as a separate ticket purchase) and the Global Leadership Forum for professional development. Financial assistance programs (Delegation-Wide Financial Assistance and Newcomer Financial Aid) support accessibility. Registration is offered in tiered pricing windows (Priority, Regular, Waitlist) with associated delegation fees.

Differentiator

Problem solved

Functional benefit

Brands

• McPub: Friday night social event at the McMUN conference
• McParté
• Global Leadership Forum

Products and services

• McMUN Annual Conference Annual four-day Model United Nations conference held at Le Centre Sheraton in Montreal, bringing together over 1,100 delegates from institutions worldwide to debate global issues through 22 committee simulations spanning General Assemblies, ECOSOCs, Specialized Committees, and Crisis Committees.
• General Assemblies Committee Track Three large-scale committees ranging from 150 to 320 delegates, organized around sustainable development goals where delegates craft resolutions on pressing international issues while representing assigned countries.
• Economic and Social Councils (ECOSOCs) Second-largest committees at McMUN, ranging from 45 to 75 delegates, structured like General Assemblies but addressing more niche policy issues often set in smaller UN committee contexts.
• Specialized Committees (SPECs) Innovative committee experiences challenging delegates with crisis elements, specialized rules of procedure, and/or bilingual French committee integration, requiring policy construction and resolution drafting.
• Crisis Committees Smallest, fastest-paced, and most immersive committees featuring six diverse historical and fictitious crises plus two Joint Crisis Committees, where delegates constantly react to evolving issues while advancing their positions.
• Delegate Registration Conference registration service with tiered pricing (Priority $135 CAD, Regular $145 CAD, Waitlist $155 CAD), delegation fees of $80-$100 CAD, and a $50 CAD per-night opt-out fee for delegates not staying at the Sheraton.
• McPub Event Ticket Friday night social event ticket priced at CA$17.49, allowing delegates aged 18+ to attend the after-hours social gathering.
• Delegation-Wide Financial Assistance Invoice discount program for delegations from Canada, the United States, or abroad based on merit, offered in two waves with suspended invoice due dates until decisions are released.
• Newcomer Financial Aid Program Financial assistance for delegations that have not attended McMUN in the past two years, with favorable consideration for institutions outside Canada and the U.S.
• Hotel Accommodation at Le Centre Sheraton Group-rate hotel rooms at Le Centre Sheraton in Montreal offered to delegates at $228-$240 CAD per night, with a December 15, 2026 reservation deadline.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• International Civil Aviation Organization (ICAO)coreStrategic or Co-development PartnerLongstanding partnership with ICAO, headquartered in Montreal. ICAO engagement grounds the conference in realities of modern diplomacy and provides delegates with authentic international organization perspectives.
• SSUNS (Secondary Schools United Nations Simulation)minorStrategic or Co-development PartnerMcMUN's sister conference for high school students, hosted at Le Sheraton in November. McMUN refers high school students to SSUNS as they cannot attend McMUN (which is for students 16-23 at higher education institutions).
• Hertie SchoolminorGTM or Marketing PartnerEducational institution sponsor for McMUN 2026.
• Munk School of Global Affairs (University of Toronto)minorGTM or Marketing PartnerUniversity sponsor for McMUN 2026.
• King's College LondonminorGTM or Marketing PartnerEducational institution sponsor for McMUN 2026.
• UBC Allard School of LawminorGTM or Marketing PartnerLaw school sponsor for McMUN 2026.
• WizeprepminorGTM or Marketing PartnerCorporate sponsor for McMUN 2026, likely providing educational/test preparation services.
• SPPGA UBC (School of Public Policy and Global Affairs)minorGTM or Marketing PartnerSchool sponsor for McMUN 2026.
• Le Centre Sheraton MontrealcoreStrategic or Co-development PartnerPrimary venue partner for McMUN, hosting the conference for its 37th consecutive year. Provides negotiated hotel rates for delegates and conference facilities.
• Poulet RougeminorOthersFood and beverage partner for McMUN 2026.
• CelsiusminorOthersBeverage partner for McMUN 2026.
• KanbeiminorOthersFood and beverage partner for McMUN 2026.
• PoppiminorOthersBeverage partner for McMUN 2026.
• BeaverTailsminorOthersFood and beverage partner for McMUN 2026.
• Chef (restaurant)minorOthersFood and beverage partner for McMUN 2026.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Georgetown University Model United Nations (GUMUN): GUMUN is Georgetown's annual collegiate MUN conference, attracting university delegations interested in international relations and diplomacy. It directly competes with McMUN for the same student demographic and institutional sponsors.
• University of Chicago Model United Nations (ChoMUN): ChoMUN is the University of Chicago's collegiate MUN conference, offering committee-based debate similar to McMUN's GA, ECOSOC, and crisis formats for university delegates.
• Harvard Model United Nations (HMUN): HMUN is the largest and most prestigious collegiate Model UN conference in North America, hosted annually in Boston by Harvard students. It is a direct competitor to McMUN in the same product category (multi-day collegiate MUN simulation) serving the same global delegation market.
• Yale Model United Nations (YMUN): YMUN is Yale's flagship collegiate MUN conference, comparable in scale and prestige to McMUN. Both target undergraduate students from top global universities and offer specialized and crisis committees.
• International Model United Nations Association (IMUNA): IMUNA runs multiple collegiate MUN conferences globally, including the International Model UN in New York. It is a comparable operator in the collegiate MUN conference space targeting similar international student demographics.
• National Model United Nations (NMUN): NMUN is one of the oldest and largest college-level MUN conferences in North America, drawing thousands of university delegates annually. It directly competes with McMUN for university delegation registrations, sponsorship dollars, and keynote speakers.
• Columbia Model United Nations (CMUN): CMUN is Columbia University's annual collegiate MUN conference held in New York. It competes directly with McMUN for North American university delegations and operates a similar committee structure including GA, ECOSOC, and crisis formats.
• University of Pennsylvania Model UN Conference (UPMUNC): UPMUNC is Penn's annual collegiate MUN conference, similar in scale to McMUN and serving the same North American and international undergraduate delegation market.

Emerging players

• Secondary Schools United Nations Simulation (SSUNS): SSUNS is McMUN's sister high school MUN conference hosted at Le Centre Sheraton in Montreal. While serving high school students, it operates the same venue and shares organizational DNA with McMUN, serving as both a feeder program and a closely related comparable.
• CanMUN (Canadian High School MUN): CanMUN is a major Canadian Model UN conference primarily for high school students. While serving a slightly younger segment, it operates in the same Canadian MUN ecosystem and feeds the collegiate MUN pipeline that McMUN draws from.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mcmun
• Facebookfacebook.com/McMUNConference
• LinkedInlinkedin.com/company/mcgill-model-united-nations

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGill Model United Nations Assembly