MDS SUPERMARKET

What MDS SUPERMARKET does

MDS Supermarket is a privately held, independent retail supermarket chain headquartered in Quetta, Balochistan, Pakistan. Founded on October 7, 2013, the company operates two physical retail branches—one on Toghi Road (head office) and one on Quarry Road—each open seven days a week from 9:00am to 12:00am, with on-site car parking and an advanced security system. The business sells six core product categories: grocery, juices and beverages, pharmacy, baby care, personal care, and household products, positioning itself as a one-stop daily-needs retailer serving local residents of Quetta.

The company supplements its core retail operations with a customer Loyalty Card program and weekly/monthly promotional discount offers (Bachat Offers), and markets through active profiles on Facebook, Instagram, Twitter, and YouTube. It holds ISO 9001:2015, HACCP, and Halal certifications, which it presents as quality and food-safety differentiators. The company has 17 employees, no disclosed digital commerce platform, no mobile app, and no disclosed external investors or parent company.

MDS generates revenue primarily through one-time direct retail sales of consumer goods at its physical storefronts in Quetta. Pricing is not publicly disclosed, and no enterprise or B2B contract revenue is mentioned. The go-to-market is direct-to-consumer via physical retail, supplemented by social media engagement and a vendor partnership program for suppliers. The company's stated mission is to bring big-city shopping standards (quality, variety, price) to Quetta, a market it self-describes as historically underserved by organized retail.

Name

MDS SUPERMARKET

Legal name

MDS Supermarket

Website

https://mdssupermarket.pk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MDS Supermarket is a privately held retail supermarket chain operating two physical branches in Quetta, Pakistan, selling grocery, pharmacy, baby care, personal care, household, and beverage products to local consumers through direct in-store sales.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Pharmacies and Drug Retailers (456110)

SIC

Retail-Grocery Stores (5411)

akta.pro industry

PRIMARYCRAHAAAA

Full-Line Supermarkets (National/Regional Chains)

Consumer Products & Retail/Grocery & Food Retail/Supermarkets & Traditional Grocery Stores

SECONDARYCRAHAAAG

Supermarket Pharmacies & Front-End Retail (Integrated)

Consumer Products & Retail/Grocery & Food Retail/Supermarkets & Traditional Grocery Stores

Keywords

• Grocery retail
• Supermarket operations
• Consumer goods
• Household products
• Pharmacy retail

Headquarters

HQ city

Quetta

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: Revenue generated from direct sales of grocery, household, pharmacy, baby care, personal care, and beverage products to consumers through physical retail storefronts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MDS Supermarket is a retail supermarket chain operating two physical stores in Quetta, Balochistan, Pakistan. It sells groceries, juices and beverages, pharmacy products, baby care items, personal care products, and household goods directly to individual consumers, and offers a Loyalty Card along with weekly and monthly promotions.

Product overview

MDS Supermarket is a single-location retail supermarket offering a unified in-store shopping experience. The core offering consists of six main product categories: Grocery, Juices and Beverages, Pharmacy, Baby Care, Personal Care, and Household products. The supermarket enhances its core retail operations with two additional services: a Loyalty Card program for customer retention and Weekly/Monthly Promotions (Bachat Offers) for discount-driven sales. The products and services operate together as a traditional supermarket model where customers purchase physical goods in-store.

Differentiator

Problem solved

Functional benefit

Products and services

• Grocery Staple and packaged grocery items sold to individual consumers at both MDS Supermarket branches in Quetta.
• Juices and Beverages Juices and beverage products available for retail purchase by individual consumers at both MDS Supermarket branches.
• Pharmacy Over-the-counter pharmacy and health-related products sold to individual consumers at both MDS Supermarket branches.
• Baby Care Baby care products sold to individual consumers and households at both MDS Supermarket branches.
• Personal Care Personal care products sold to individual consumers at both MDS Supermarket branches.
• Household Household goods sold to individual consumers and households at both MDS Supermarket branches.
• Loyalty Card

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Chase Up: Pakistani value-oriented retail chain focused on smaller cities and tier-2 markets with grocery and household assortments. Comparable to MDS in serving secondary-city consumers with everyday essentials, though with a more value/discount positioning.

Emerging players

• Daraz (Alibaba Group): Leading Pakistani e-commerce marketplace with growing grocery and household categories. Comparable as a substitute channel for the same consumer wallet MDS targets, but operates online rather than via physical supermarkets.
• Airlift Express: Pakistani quick-commerce and grocery delivery startup offering online ordering and rapid fulfillment. Comparable as a competitor for grocery basket share, particularly relevant given MDS's lack of a digital/delivery channel.

Direct peers

• Imtiaz Super Market: Pakistani supermarket chain operating multi-category grocery, pharmacy and household retail across major cities. Highly comparable to MDS in format (multi-branch supermarket), product mix (grocery + pharmacy + personal care), and GTM (physical storefront, promotions, loyalty).
• Al-Fatah: Established Pakistani departmental store and supermarket chain offering grocery, household, pharmacy, and personal care categories. Closely aligned with MDS in product breadth, in-store experience, and multi-branch retail format within Pakistan.
• Naheed Super Market: Pakistani supermarket chain with multi-category grocery and household offerings and an emphasis on quality and promotions. Comparable to MDS in business model, category mix, and reliance on brick-and-mortar stores with promotional cadence.

Broad incumbents

• Metro Cash & Carry Pakistan: Large international wholesale/cash-and-carry and retail supermarket operator in Pakistan. Comparable in core grocery and household assortment and in serving B2C consumers from physical stores, though at significantly greater scale and broader geographic footprint than MDS.
• Carrefour Pakistan (operated by Majid Al Futtaim): International hypermarket/grocery retailer operating in Pakistan through franchise partner. Comparable in core supermarket category mix, though it competes as a much larger incumbent rather than a local independent like MDS.
• Hyperstar (subsidiary of Al-Fatah/Maxpo): Large-format hypermarket chain in Pakistan offering grocery, household, pharmacy and general merchandise under one roof. Comparable in product breadth and one-stop-shop positioning but at much larger store and chain scale than MDS.

Others

• Utility Stores Corporation: Government-operated retail chain selling subsidized grocery and household staples across Pakistan. Comparable in product categories and physical-store distribution model, though driven by a different mandate and ownership structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MdsSupermarket
• YouTubeyoutube.com/channel/UCLeF7El9kuQRLUHmXLch1gw?view_as=subscriber
• Facebookfacebook.com/mdssupermarket.official
• Instagraminstagram.com/mdssupermarket
• LinkedInlinkedin.com/company/mds-supermarket

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDS SUPERMARKET