Imtiaz

What Imtiaz does

Imtiaz is a vertically integrated large-format departmental retail chain headquartered in Karachi, Pakistan, founded in 1955 and operating 34 stores across 14 cities with approximately 14,000 employees and a reported 1 million loyal customers. The company runs brick-and-mortar stores under the "Imtiaz Mega" banner and a parallel e-commerce platform with delivery, offering grocery, electronics, fashion, pharmacy, meat, seafood, bakery, and household products under one roof. Imtiaz has developed an owned private-label portfolio including Sabiha's (women's fashion), Buraaq (men's Eastern wear), Khilkariyaan (kids' apparel), Ponam (family clothing), and Brio's/Bakings (bakery), and offers add-on services such as a loyalty program with Eidi rewards, gift cards, and the Shariah-compliant Easy Qurbani service. The company supports this footprint with an enterprise technology stack built on SAP S/4HANA, integrated via SAP PI/PO, SAP BTP, SAP CPI, and SAP Fiori OData services, with SAP BW/4HANA and SAP Analytics Cloud for reporting, deployed on multi-cloud infrastructure (AWS, Azure, GCP) with Docker/Kubernetes containerization, Infrastructure as Code (Terraform, CloudFormation), CI/CD pipelines, and monitoring via Prometheus, Grafana, and ELK. Customer-facing systems integrate ERP, CRM, loyalty, and payments through end-to-end Retail POS architecture. Imtiaz's business model is direct-to-consumer retail, generating revenue primarily from physical store sales (and a smaller online channel) targeting mass-market Pakistani consumers with a value proposition centered on "best value provider" and one-stop convenience. The go-to-market relies on company-owned store openings accompanied by high-profile lucky-draw promotions (cars, bikes, electronics), influencer outreach, a Facebook-led social presence, CSR-led earned media (Pink Pakistan, Edhi Foundation, The Citizens Foundation), and a 1 million-member loyalty program; pricing is positioned as competitive but no public tier structure is disclosed.

Name

Imtiaz

Legal name

Imtiaz

Website

https://imtiaz.com.pk

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Imtiaz is a Karachi-founded Pakistani retail chain operating 34 large-format departmental stores across 14 cities, serving mass-market consumers with grocery, electronics, fashion, pharmacy, and household products under one roof via physical retail and online channels, supported by private-label brands.

Ownership category

akta.pro rank

Product category

Departmental Retail

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Regional Mid-Tier Department Stores (CRAGAFAB)

akta.pro secondary industry

Variety Stores with Pharmacy / Health & Beauty Focus (CRAGAJAL)

Keywords

• Departmental retail stores
• Grocery and household goods
• Private label apparel
• Online grocery delivery
• Consumer loyalty programs

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales: Revenue generated from direct retail sales through physical store locations. The company operates large-format departmental stores offering grocery, electronics, fashion, pharmacy, and household products under one roof.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Imtiaz operates a chain of 34 large-format "Imtiaz Mega" departmental stores across 14 Pakistani cities, selling groceries, fresh foods, electronics, fashion apparel, pharmacy items, household goods, bakery, and meat/seafood under one roof. The company complements its brick-and-mortar stores with an online shopping and delivery platform, a portfolio of private-label brands (Sabiha's, Buraaq, Khilkariyaan, Ponam, Brio's/Bakings), and value-added services such as a loyalty program, gift cards, and the Easy Qurbani religious observance service.

Product overview

Imtiaz is Pakistan's leading retail chain operating 34+ large-format departmental stores across 14 cities, positioning itself as a one-stop shopping destination offering grocery, electronics, fashion, pharmacy, meat, seafood, bakery, and household products under one roof. The company operates a private label portfolio including Sabiha's (women's fashion), Ponam (family clothing), Brio's/Bakings (bakery), Buraaq (men's Eastern wear), and Khilkariyaan (kids apparel). Beyond brick-and-mortar retail, Imtiaz maintains an e-commerce platform for online shopping. The company enhances customer retention through loyalty programs, gift cards, and seasonal promotions, while services like Easy Qurbani provide Shariah-compliant religious observance support.

Differentiator

Problem solved

Functional benefit

Brands

• Sabiha's: Women's fashion apparel brand including traditional and contemporary clothing collections
• Buraaq
• Khilkariyaan
• Ponam
• Brio's
• Bakings

Products and services

• Imtiaz Mega Stores Large-format departmental retail stores offering grocery, electronics, fashion, pharmacy, meat, seafood, bakery, and household products under one roof across 14 Pakistani cities. Targeted at mass-market Pakistani consumers seeking a single shopping destination.
• Imtiaz Online/E-Commerce

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• The Citizens Foundation (TCF)minorStrategic or Co-development Partner · 15 August 2022Education-focused CSR partnership announced on Pakistan's Independence Day. Imtiaz joined hands with The Citizens Foundation to support education of underprivileged students. Partnership aims to create a more dignified and educated generation while contributing to nation's future through supporting TCF's schools.
• Pink PakistanminorStrategic or Co-development Partner · 14 October 2021CSR partnership for breast cancer awareness campaign. Imtiaz collaborated with Pink Pakistan NGO to host 'Pink Conversations' - an informative session at Imtiaz head office in Karachi. Dr. Fareya Usmani conducted the session and a breast cancer survivor shared her experience. Event included pink-themed décor, certificates, bouquets, giveaways, and a pink quiz for attendees.
• Edhi FoundationminorStrategic or Co-development Partner · 16 September 2021CSR initiative 'Humare Dil Se Sab Ke Ghar Tak' where Imtiaz visited Edhi Homes at Mithadar & Korangi on September 16th, 2021. Imtiaz distributed clothes for men, women and kids sourced from owned brands Sabiha's, Buraaq & Khilkariyaan. Team engaged in activities including face painting, quizzes, singing and coloring competitions for Edhi Home residents.

Scale indicators5 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Metro Cash & Carry Pakistan: METRO wholesale/hypermarket operator in Pakistan serving retailers and HoReCa as well as consumer shoppers; comparable as a large-format, multi-category operator with an enterprise-grade supply chain in the same market.
• Al-Fatah Stores: Pakistani large-format departmental store chain operating supermarkets/department stores with grocery, fashion, and household categories; the closest domestic counterpart to Imtiaz Mega's one-stop model.
• Naheed Super Market: Pakistan-based supermarket and departmental retail chain selling grocery, household, and lifestyle products; a domestic peer targeting similar middle-class Pakistani consumers with comparable store formats.
• Chase Up: Pakistani multi-format retail chain offering departmental, supermarket, and value-store categories; directly comparable as a domestic mass-market retailer competing for the same Pakistani consumer wallet share.

Emerging players

• Spinneys: UAE-headquartered premium supermarket chain expanding across the Middle East with large-format grocery and general merchandise stores; comparable as a regional departmental/grocery operator pursuing similar omni-category positioning.
• Lulu Hypermarket Pakistan: UAE-based hypermarket that has expanded aggressively into Pakistan; competes directly with Imtiaz Mega on large-format grocery, electronics, and lifestyle assortment in shared cities like Karachi and Lahore.

Broad incumbents

• Carrefour UAE / MENA: Major global hypermarket chain operated by Majid Al Futtaim across MENA; historically operated in Pakistan and remains a regional benchmark for large-format retail execution at scale.
• Panda Retail (Savola Group): Saudi Arabia's largest supermarket and hypermarket chain operating large-format stores with grocery, fashion, and electronics; comparable as a regional mass-market one-stop retailer.
• Auchan Retail: French-headquartered hypermarket operator present across Europe and select MENA/Asian markets; relevant benchmark for large-format departmental-store economics and category mix strategies.
• Reliance Retail (India): India's largest organized retail chain operating large-format departmental stores plus grocery, fashion, and electronics formats; relevant comparable for scale, private-label strategy, and tier-2/3 city expansion playbook in a neighboring South Asian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/imtiazstores
• Xx.com/imtiazstores
• LinkedInlinkedin.com/company/imtiazstoreofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imtiaz