What MDS Tech does

MDS Tech (MDS테크, formerly HancomMDS) is a Korean value-added distributor (VAD) and systems integrator founded in 1996 and headquartered in Seongnam-si, Gyeonggi-do. The company represents and integrates globally sourced software and hardware technologies for Korean enterprise and government customers across four business units: (1) SW Development Tools — TRACE32 debuggers/compilers (official domestic total distributor), Arm Development Studio, Green Hills Software, and DT+ testing solution; (2) Autonomous/ADAS/ECU Development — dSPACE, Cognata, Cruden, Cohda Wireless V2X, b-plus, MachineWare, mobilgene AUTOSAR, MXAM, Reactis, and automotive security tools; (3) Embedded Systems — FLIR thermal cameras (premium partner), Kontron industrial PCs/SBCs/COM modules, NEOS defense/aerospace RTOS, HMS industrial gateways, and AnyDesk; and (4) IoT & AI — the full NVIDIA AI platform (DGX, Jetson, Automotive), Splunk enterprise security/observability/ML, Microsoft Azure, AWS, Naver Cloud, Windows 10/11 IoT Enterprise, Power Automate, EveryTalk PTT, and Stats Perform sports AI. The company also operates DO-178C/254 defense and aviation certification consulting and NVIDIA DLI training services.

MDS Tech monetizes through software licensing and distribution (one-time licenses and subscriptions), hardware resale (industrial embedded boards, thermal cameras, NVIDIA servers), professional services and consulting (certification, technical support, training), and cloud/platform services. The company employs 126 people across its headquarters and five wholly-owned subsidiaries (Teladin, MDS Robotics, MDS Mobility, MDS Intelligence, MDS Pacific) and runs direct enterprise sales channels organized by product group (TRACE32, FLIR, NVIDIA, Splunk, etc.) with dedicated sales and technical support contacts. Marketing is multi-channel, with dedicated Naver blogs per product domain, a YouTube channel, an M+ newsletter, and regular webinars and seminars. The company is privately held, with co-representatives Lee Chang-yeol and Lee Jeong-seung, and serves a customer base spanning global automotive OEMs (BMW, Volvo, Porsche, Hyundai, Bosch), defense/aerospace, industrial automation, retail/insurance (CJ OShopping, LF, Samsung Fire & Marine), and government accounts.

Name

MDS Tech

Legal name

(주)MDS테크

Website

https://mdstech.co.kr

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

MDS Tech is a Korean value-added distributor and systems integrator that brings globally leading embedded software, AI, IoT, and industrial computing technologies — including TRACE32, FLIR, NVIDIA, Splunk, and Microsoft — to Korean enterprise, automotive, defense, and government customers, with consulting and certification services.

Ownership category

akta.pro rank

Product category

Enterprise Technology Distribution and Integration

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

akta.pro secondary industry

Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)

Keywords

• Technology distribution services
• Embedded software tools
• Industrial automation solutions
• AI platform integration
• AUTOSAR development tools

Headquarters

HQ city

Seongnam-si (Bundang-gu)

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Software Licensing and Distribution: MDS Tech generates revenue primarily by distributing and reselling internationally sourced software tools and platforms (TRACE32, DT+, mobilgene, MXAM, Reactis, Splunk, FLIR, NVIDIA AI, Windows IoT, etc.) as a Korean VAD/distributor. Revenue is generated through perpetual licenses, subscriptions, and usage-based models depending on the product.
2. Hardware Sales (Industrial Embedded Systems): Sale of industrial embedded computing hardware including Kontron boards, IPCs, COM modules, VPX, XMC modules, and peripherals. Also includes FLIR thermal cameras and NVIDIA GPUs/servers.
3. Professional Services and Consulting: Defense/aviation certification consulting (DO-178C/254), technical support, training, and integration services. NVIDIA DLI (Deep Learning Institute) education is also offered.
4. Cloud and Platform Services: Distribution and integration of cloud platforms (Microsoft Azure, AWS, Naver Cloud Platform) and related services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MDS Tech is a Korean value-added distributor (VAD) and systems integrator that resells, integrates, and provides technical consulting for globally sourced embedded software tools (TRACE32 debuggers, DT+ testing, AUTOSAR/MBD tools, dSPACE simulation), industrial embedded hardware (FLIR thermal cameras, Kontron industrial PCs, NEOS RTOS, Blackberry QNX), AI/IoT platforms (NVIDIA DGX/Jetson, Splunk, Windows IoT), and cloud infrastructure (Azure, AWS, Naver Cloud). The company targets Korean enterprise and government customers across automotive, industrial automation, defense/aerospace, and enterprise IT sectors, and additionally offers defense/aviation certification consulting (DO-178C/254) and NVIDIA Deep Learning Institute training.

Product overview

MDS Tech (MDS테크, formerly HancomMDS) is a Korean technology distributor and solution provider offering a diversified portfolio of software development tools, embedded/hardware systems, IoT & AI platforms, and consulting services. The product portfolio is organized into four main business areas: (1) SW Development Tools — including TRACE32 debuggers (sole Korean distributor), DT+ testing solutions, AUTOSAR/MBD tools (mobilgene, MXAM, Reactis), autonomous driving/ADAS solutions (dSPACE, Cruden, Cognata, Cohda Wireless V2X, MachineWare), and automotive security tools (C-SAC 2.0, HK-FST); (2) Embedded Systems — covering FLIR thermal cameras (premium partner, #1 global market share), Kontron industrial computing (IPC, SBCs, COM modules), NEOS RTOS for defense/aerospace, HMS gateways, and drone products; (3) IoT & AI — featuring the full NVIDIA AI platform (DGX, Jetson, automotive), Splunk machine data analytics (Enterprise, Security, SOAR, UBA, Observability Cloud, IT Service Intelligence, AI Assistant for SPL), cloud platforms (Azure, AWS, Naver Cloud), Windows 10/11 IoT Enterprise, Power Automate RPA, EveryTalk PTT, Stats Perform sports AI, and video conferencing; and (4) Consulting — defense/aerospace certification (DO-178C/254) and NVIDIA DLI training. MDS Tech operates as a value-added distributor (VAD) representing multiple international vendors in the Korean market, with subsidiaries in robotics, mobility, intelligence, and telecom sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• TRACE32 Debugger and Compiler Tools Embedded software development debugger and compiler toolchain (PowerDebug and PowerTrace hardware) for automotive, industrial and embedded developers. MDS Tech is the official Korean distributor for TRACE32 (Lauterbach).
• DT+ (formerly DT10) Software Testing Solution Software testing and tracing solution for dynamic code analysis and test automation in embedded software development. MDS Tech is the Korean total distributor.
• NVIDIA AI Platform Distribution Full-stack NVIDIA AI platform distribution covering enterprise (DGX, Tesla GPUs), embedded (Jetson series), and automotive segments, with Deep Learning Institute (DLI) training and ODM/OEM server solutions.
• FLIR Thermal Imaging Cameras World's #1 market-share thermal imaging cameras and solutions (automation, research, gas detection, portable, security, OEM, Microcam, drone-mounted, fire/process monitoring). MDS Tech is FLIR Premium Partner in Korea.
• Splunk Enterprise and Cloud Platform Machine data analytics platform covering Splunk Enterprise, Splunk Cloud, Enterprise Security, SOAR, Observability Cloud, ITSI, UBA, AppDynamics, and the Splunk AI Assistant for SPL.
• Windows 10 and 11 IoT Enterprise OS Industrial-grade Windows operating system for embedded and IoT devices, offered in SAC and LTSC/LTSB variants with features including Unified Write Filter, AppLocker, and CSP permanent licensing distributed by MDS Tech.
• Multi-Cloud Platform Integration (Azure, AWS, Naver Cloud) Cloud platform integration and consulting covering Microsoft Azure, Amazon Web Services, and Naver Cloud Platform as part of MDS Tech's enterprise cloud solutions.
• dSPACE Simulation Platform (VEOS, SCALEXIO, SensorSim) Hardware-in-the-loop (HIL) and software-in-the-loop (SIL) simulation platforms for autonomous driving and ADAS validation, including VEOS virtual ECU, SCALEXIO real-time HIL, SensorSim for camera/radar/LiDAR simulation, MicroAutoBox III and AUTERA.
• BlackBerry QNX Real-Time Operating System Real-time operating system for safety-critical embedded applications in automotive, defense, aerospace, and medical sectors with deterministic performance and safety certifications.
• mobilgene AUTOSAR Classic Basic Software Hyundai Autron-developed domestic AUTOSAR Classic Basic Software platform with AUTOSAR 4.4 support, distributed by MDS Tech for Korean automotive software development.
• Kontron Industrial Embedded Computing Industrial embedded computing hardware including Panel IPC, DIN Rail IPC, Rack Mount IPC (KISS 1U/4U), Box IPC, 3.5-inch Single Board Computers, Mini-ITX motherboards, VPX boards, and COM Express/COM-HPC modules.
• Defense/Aerospace Certification Consulting (DO-178C/254) Training, consulting, and certification services for defense and aerospace software certification against DO-178C (software) and DO-254 (hardware) standards provided by MDS Tech.
• NVIDIA Deep Learning Institute (DLI) Training NVIDIA DLI hands-on deep learning training courses delivered by MDS Tech for users of NVIDIA AI platforms.

Quantifiable outcome

• TRACE32 holds the No. 1 global market share among software development tools (debugger/compiler category)
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability10 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core and key.

• Lauterbach (TRACE32)coreTechnology or IntegrationMDS Tech is the official domestic total distributor (공식 총판) of TRACE32 debugger/compiler tools in Korea. TRACE32 is described as the world's No. 1 market share software development tool. The partnership provides Korean automotive and embedded developers with access to leading debugging and development tools.
• ArmcoreChannel Partner/ Reseller/ DistributorMDS Tech is an official Arm sales channel (Arm 공식 판매처), distributing Arm Development Studio and Keil MDK products in Korea.
• Green Hills SoftwarecoreTechnology or IntegrationMDS Tech distributes Green Hills Software embedded solutions alongside TRACE32 in the software development tools category.
• DT+ (formerly DT10)coreChannel Partner/ Reseller/ DistributorMDS Tech is the domestic total distributor (국내 총판) of DT+ (formerly DT10), a software testing solution for embedded systems.
• FLIR SystemscoreChannel Partner/ Reseller/ DistributorMDS Tech is a FLIR Premium Partner (프리미엄 파트너사) for FLIR thermal imaging cameras in Korea, distributing the full range including automation, research, gas detection, portable, security, OEM, and Microcam product lines. MDS Tech also operates a dedicated FLIR sub-site and FLIR thermal blog.
• NVIDIAcoreChannel Partner/ Reseller/ DistributorMDS Tech distributes NVIDIA AI platform products including DGX enterprise platform, Tesla GPUs, Jetson embedded series, and autonomous driving platforms. The company opened a dedicated NVIDIA homepage and provides tailored consulting, AI platform construction, and NVIDIA DLI (Deep Learning Institute) training.
• SplunkcoreChannel Partner/ Reseller/ DistributorMDS Tech distributes Splunk enterprise security, observability, and big data analytics platforms in Korea, covering products including Splunk Enterprise, Splunk Cloud, Splunk Enterprise Security, Splunk SOAR, Splunk Observability Cloud, Splunk ITSI, Splunk UBA, and Splunk AppDynamics. Splunk was named a Gartner Magic Quadrant SIEM Leader for 10 consecutive years.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorMDS Tech distributes Microsoft Windows IoT Enterprise OS, Microsoft Azure cloud platform, and Microsoft 365 solutions. Also provides CSP (Cloud Solution Provider) permanent licenses.
• Amazon Web Services (AWS)coreChannel Partner/ Reseller/ DistributorMDS Tech distributes AWS cloud infrastructure and services alongside Microsoft Azure and Naver Cloud Platform as part of its cloud solutions portfolio.
• Naver Cloud PlatformcoreChannel Partner/ Reseller/ DistributorMDS Tech distributes Naver Cloud Platform alongside Azure and AWS as part of its cloud solutions offering for Korean enterprises.
• Cohda Wireless (V2X)keyTechnology or IntegrationMDS Tech distributes Cohda Wireless V2X solutions for vehicle-to-everything communication in support of autonomous driving development in Korea.
• CognatakeyTechnology or IntegrationMDS Tech distributes Cognata autonomous driving simulation software for virtual testing and validation of ADAS and autonomous vehicles.
• Cruden (Driving Simulator)keyTechnology or IntegrationMDS Tech distributes Cruden driving simulators for autonomous driving and ADAS development, providing virtual driving environment solutions.
• b-plus BRICKkeyTechnology or IntegrationMDS Tech distributes b-plus BRICK vehicle data acquisition devices for automotive testing and development.
• MachineWare (vECU, SoC Simulation)keyTechnology or IntegrationMDS Tech distributes MachineWare virtual ECU and SoC simulation solutions for pre-silicon development and validation.
• mobilgene (AUTOSAR Basic SW)keyTechnology or IntegrationMDS Tech distributes mobilgene AUTOSAR Classic Basic Software platform developed by Hyundai Autron, providing a domestic Korean AUTOSAR solution.
• Model Examiner (MXAM)keyTechnology or IntegrationMDS Tech distributes MXAM for static model verification in AUTOSAR and MBD workflows, used by Volvo Cars for SW quality improvement.
• ReactiskeyTechnology or IntegrationMDS Tech distributes Reactis for dynamic Simulink model verification supporting MBD development and validation processes.
• BlackBerry QNXkeyTechnology or IntegrationMDS Tech distributes BlackBerry QNX automotive embedded OS solutions in Korea for safety-critical automotive and embedded applications.
• NEOS (Defense/Aviation RTOS)keyTechnology or IntegrationMDS Tech distributes NEOS real-time operating systems for defense and aviation embedded software applications in Korea.
• KontronkeyTechnology or IntegrationMDS Tech distributes Kontron's industrial embedded computing products including Single Board Computers (3.5", VPX, XMC), Motherboards (Mini-ITX), COM Express, COM-HPC modules, Panel IPC, DIN Rail IPC, Rack Mount IPC, and Box IPC systems.
• dSPACEkeyTechnology or IntegrationMDS Tech partners with dSPACE for automotive simulation solutions including VEOS (virtual ECU), SCALEXIO (HIL testing), Sensor Simulation (SRS), AUTERA data logger, MicroAutoBox III, and related development tools. Hosted dSPACE User Conference Korea 2020.

Scale indicators1 record

Recent moves7 records

Expansion highlights12 records

Direct peers

• Macnica: Macnica is Japan's largest independent semiconductor and embedded technology VAD, distributing global leaders (including NVIDIA, Splunk-like analytics, and industrial computing equivalents) and offering technical integration services. Closest functional peer to MDS Tech — same VAD model, same Asian geography, same embedded/AI/automotive focus.
• Restar Electronics: Restar is a Japanese VAD distributing semiconductors, FA/industrial equipment, and embedded solutions. Comparable to MDS Tech's Kontron/industrial computing and embedded tools distribution lines.
• Tokyo Electron Device: Tokyo Electron Device (TED) is a Japanese VAD/specialty distributor of semiconductors, embedded computing boards, and FPGA design tools. Highly comparable to MDS Tech's embedded systems business (Kontron, NEOS, QNX) and developer-tools distribution.
• Ryoyo Electric: Ryoyo Electric is a Japanese VAD distributing semiconductors, embedded systems, and IT solutions, with similar enterprise-integrator role in Japan. Comparable to MDS Tech as a non-captive technical distributor covering automotive, industrial, and enterprise IT.

Regional players

• WT Microelectronics: WT Microelectronics is a major Taiwanese semiconductor and component distributor with Asia-Pacific reach. Comparable to MDS Tech as an Asia-based broad-line distributor with technical sales coverage.
• WPG Holdings: WPG Holdings is the largest semiconductor distributor in Asia (headquartered in Taiwan), operating a similar VAD model with deep technical-support capabilities across automotive and embedded segments. Regional Asian peer for MDS Tech.

Broad incumbents

• Future Electronics: Future Electronics is a global broad-line electronic components distributor with embedded solutions and a strong technical-sales-engineering model. Comparable broad incumbent to MDS Tech's distribution function.
• Avnet: Avnet is one of the world's largest technology distributors spanning components, embedded solutions, and IT distribution. Broader and larger than MDS Tech, but operates the same VAD model including embedded computing, AI infrastructure, and solutions integration services globally.
• Arrow Electronics: Arrow Electronics is a global broad-line technology distributor offering components, embedded solutions, and enterprise IT (including relationships with NVIDIA, Splunk, and similar vendors). Larger incumbent in the same overall category as MDS Tech.

Others

• Mouser Electronics: Mouser is a global catalog distributor of electronic components and embedded modules. Not a direct VAD/integrator like MDS Tech, but adjacent distributor in the same component ecosystem with overlapping vendor portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MDSTECHDT
• LinkedInlinkedin.com/company/mdstechinc
• Instagraminstagram.com/mdstech_dt
• Facebookfacebook.com/mdstec_auto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDS Tech