What Meadowbank School does

Meadowbank School (Te Kura o Pourewa) is a public primary school in Remuera, Auckland, operating across two campuses — a junior site on Kelvin Road (New Entrant to Year 2) and a senior site on Waiatarua Road (Years 3-6) — separated by a self-developed native gully used for environmental education. Founded in 1916 and now serving 750+ students with 65 staff, the school is governed by an elected Board of Trustees under New Zealand's Education and Training Act 2020 and offers core literacy/numeracy programmes alongside specialist offerings in Mandarin (Confucius Classroom since 2015), Music, Physical Education, Digital Technology, and Garden to Table.

The school's operational platform is built on a stack of third-party EdTech and administrative systems: EnrolMy for bookings, Kindo for payments and lunch orders, Edge for student management and parent communication, Seesaw for learning portfolios, Reading Eggs/Mathletics/Maths Whizz for digital learning, and the Launchpad Makerspace (opened 2021) equipped with laser cutter, fabric printer, vinyl printer, and 3D printers for design-based learning. The school was the first primary school nationally to achieve Enviroschools GreenGold status (2005).

Revenue derives primarily from Ministry of Education per-pupil funding, supplemented by voluntary parent donations, FOMS (Friends of Meadowbank School) fundraising, Club Meadowbank childcare fees ($10-65 per session for before/after school care and holiday programmes, an OSCAR-approved subsidiary operating since 2009), and international student tuition for long-term (minimum 1 term) and short-term (3-week) enrolments. GTM motion is zone-restricted: in-zone families enrol by entitlement, out-of-zone places are ballot-allocated, and international students are recruited through dedicated prospectus materials. Marketing is community-driven (newsletters, open days, FOMS events) rather than paid acquisition.

Name

Meadowbank School

Legal name

Meadowbank School

Website

https://meadowbank.school.nz

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Meadowbank School (Te Kura o Pourewa) is a public primary school in Remuera, Auckland, serving 750+ students across two campuses with 65 staff. It delivers NZ curriculum from New Entrant to Year 6 plus specialist programmes in Mandarin, music, and digital technology, and operates Club Meadowbank childcare as a fee-based subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Remuera, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Ministry of Education Funding: Government funding from the Ministry of Education forms the primary revenue stream, providing base operational funding for staffing, facilities, and curriculum delivery.
2. Parent Donations and Charges: Voluntary school donations and charges for optional programs including Mathletics, Maths Whizz, Hilton Brown Swimming lessons, Garden to Table, and Year 6 Camp. Parents can claim 33% tax rebate on donations made before 31 March.
3. Club Meadowbank Childcare Fees: Before school care at $10-13 per session, after school care at $19-21 per session, holiday programme at $45-65 per day. WINZ subsidies available for eligible families. Recreation programme fees paid directly to external providers.
4. FOMS Fundraising: Friends of Meadowbank School organizes fundraising through Friday lunches (alternating between Jesters Pies, St Pierres Sushi, and sausage sizzles), with orders placed through Kindo. Funds support capital works and school programmes.
5. International Student Fees: International students pay tuition for enrollment, with minimum term-based enrolments. The school provides ESOL support and integrates international students into appropriate year levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Meadowbank School (Te Kura o Pourewa) is a large urban Auckland primary school delivering core education to 750+ students from New Entrant to Year 6 (ages 5-11) across two split campuses. The school also operates Club Meadowbank, an Out of School Care and Recreation (OSCAR) programme providing before school care, after school care, recreation activities, and school holiday programmes to enrolled students and their siblings.

Product overview

Meadowbank School is an urban primary school in Auckland, New Zealand, serving approximately 750 students from New Entrant to Year 6. The school operates across two campuses with a split-site layout, offering a comprehensive educational programme alongside childcare services through Club Meadowbank. The core educational offerings include specialist programmes in Music, Physical Education, Mandarin, and Digital Technology, with enrichment programmes such as Garden to Table and Environmental Education. The school's childcare division, Club Meadowbank, provides before and after school care, recreation programmes, and holiday care through the Out of School Care and Recreation (OSCAR) framework. The school utilizes external platforms including EnrolMy for enrollment management, Kindo for payments, and Edge for student management communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Education Programme Full primary education programme from New Entrant to Year 6 delivered across two campuses (Kelvin Road junior and Waiatarua Road senior) for 750+ Auckland students, including core literacy, numeracy, structured literacy, and integrated curriculum with specialist programmes in Music, Physical Education, Mandarin, Digital Technology, and Environmental Education.
• Club Meadowbank - Before School Care Morning childcare service from 7:15am to 8:30am during school terms, including breakfast options and supervised activities before walking junior children to campus. Available to enrolled Meadowbank students and siblings.
• Club Meadowbank - After School Care Afternoon childcare service from 3pm to 6pm during school terms, providing afternoon tea, supervised homework time, and organized activities for enrolled Meadowbank students.
• School Holiday Programme Holiday care programme during school breaks featuring in-house activities, external visitors, and excursion days, available to enrolled students and their siblings.
• Recreation Programme After-school extracurricular activities run by external professional coaches and tutors, including tennis, football, art classes, speech and drama, martial arts, and painting. Fees vary by activity and are paid directly to external providers.
• International Student Programme Long-term (minimum one full term) and short-term (3 weeks in Term 3 for Year 3-6) international student enrolments, integrating students into appropriate year levels with ESOL support and pastoral care under the Code of Practice for the Pastoral Care of International Students.

Quantifiable outcome

• First primary school in New Zealand to achieve GreenGold Enviroschools certification
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Confucius Institute / Chinese Language OfficecoreOthers · 1 January 2015Meadowbank School became a Confucius Classroom in 2015, supporting the delivery of Mandarin language education with resources and potentially teaching support from the Confucius Institute network.
• Ministry of Social Development (MSD)coreOthersClub Meadowbank is an approved OSCAR programme by the Ministry of Social Development. This approval allows eligible families to access WINZ subsidies for childcare services.

Scale indicators7 records

Recent moves15 records

Expansion highlights5 records

Regional players

• Diocesan School for Girls: Auckland independent school where Meadowbank's Deputy Principal previously served 13 years. Comparable as an Auckland school serving primary-age cohorts in the same region, though operating on a fee-paying independent model rather than state-funded.

Direct peers

• Balmoral School: Auckland primary school in a comparable inner-city catchment. Operates the same state-funded primary model and competes for similar zone families with comparable staffing scale and curriculum breadth.
• Victoria Avenue Primary: Auckland primary school where Meadowbank's Deputy Principal previously taught and held leadership roles. Directly comparable as another Auckland state primary school operating with the same MoE funding structure.
• Remuera Primary School: A neighbouring Auckland primary school serving a similar Remuera demographic. Highly comparable as both a large urban state primary school operating under the same MoE funding framework and competing for in-zone families in the same Auckland suburb.
• Onehunga Primary School: Auckland primary school referenced in Meadowbank's Deputy Principal career history. Comparable as a culturally diverse urban Auckland state primary serving similar primary-age cohorts under the MoE funding framework.
• Glenavon School: Auckland primary school previously led by Meadowbank's current Principal Phil Toomer (2018 PM Education Excellence Awards finalist). Comparable in scale, governance, and curriculum delivery as another large urban Auckland state primary.
• Mairangi Bay School: Auckland primary school referenced in Meadowbank's Deputy Principal career history. Comparable as a state-funded Auckland primary operating under the same curriculum and capitation framework.
• Epsom Normal Primary School: One of Auckland's most prominent primary schools located in the same central/eastern Auckland catchment. Comparable as a large, high-achieving urban state primary competing for similar in-zone families and offering similar specialist programmes.
• Orakei School: Auckland urban primary school referenced in Meadowbank's staff history. Operates the same state-funded primary model serving a comparable culturally diverse Auckland suburb with similar specialist programme offerings.

Others

• Enviroschools Foundation: National sustainability education programme of which Meadowbank is the first primary school GreenGold graduate. Related as the certification body underpinning Meadowbank's environmental education differentiation and unique gully programme credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/friendsofmeadowbankschool
• LinkedInlinkedin.com/company/meadowbank-school

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meadowbank School