What Remuera Primary School does

The Kung Fu School is a privately held New Zealand martial arts education business founded in 1996 that delivers traditional Shaolin Kung Fu training across approximately 24 locations nationwide. The school offers age-segmented classes spanning Pee Wees (ages 5-6), Children (ages 7-11), Teenagers (ages 12-16), and Adults (ages 17+), built on a comprehensive curriculum covering evasion, hand strikes, kicking, throwing, submissions, Shaolin animal styles, Qi Gong, and 18 traditional Chinese weapons. The Head Instructor holds a PhD in Education, which the company uses as a credibility signal.

Operations are conducted at school halls and community centers across Auckland (nine locations including Remuera, Glen Eden, Grey Lynn, Kohimarama, Mt Albert, Parnell, Mt Eden, Pakuranga, and Onehunga), Hamilton, Whakatane, Palmerston North, Feilding, Ashhurst, Levin, Foxton, Otaki, Wellington (Brooklyn, Karori, Petone/Lower Hutt, Johnsonville), and Christchurch (Lincoln, Burnside/Riccarton). Classes are led by registered instructors under an asset-light venue-host model. The business is founder-owned and independently operated with no disclosed external private equity, venture capital, or institutional investment; Sarah Taylor is listed as the primary contact for the New Zealand headquarters.

Revenue is generated primarily through tuition-based martial arts classes enrolled via the school's centralized website (shaolinkungfu.co.nz) and online member database. Ancillary services include community demonstrations, school workshops, corporate team-building events, and anti-bullying seminars. The school maintains a 7-year data retention framework consistent with New Zealand privacy regulations.

Name

Remuera Primary School

Legal name

The Kung Fu School

Website

https://shaolinkungfu.co.nz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

The Kung Fu School is a privately held New Zealand martial arts education provider founded in 1996, offering age-segmented Shaolin Kung Fu classes across approximately 24 nationwide locations for children, teenagers, and adults.

Ownership category

akta.pro rank

Product category

Martial Arts Education

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industry

Kids & Youth Martial Arts Programs (HSADADAG)

Keywords

• Martial arts education
• Kung fu classes
• Children self defense
• Shaolin kung fu training
• Community martial arts

Headquarters

HQ city

Remuera

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

The business operates age-segmented martial arts instruction in Shaolin Kung Fu, delivering Pee Wees (ages 5-6), Children's (ages 7-11), Teenagers (ages 12-16) and Adults (ages 17+) classes held at school halls and community centres across New Zealand. The curriculum spans evasion, hand strikes, kicking, throwing, submissions, Shaolin animal styles, Qi Gong and 18 traditional Chinese weapons. Supplementary offerings include on-site demonstrations, interactive group activities, and workshops/seminars covering self-defence, team building, anti-harassment and anti-bullying for schools, community groups and corporate clients.

Product overview

The Kung Fu School is a martial arts education provider offering a unified curriculum of traditional Shaolin Kung Fu training across multiple age-specific programs. The core offerings include Pee Wees classes (ages 5-6), Children's classes (ages 7-11), Teenagers classes (ages 12-16), and Adults classes (ages 17+), all based on traditional martial arts values including evasion, hand strikes, kicking, throwing, submissions, Shaolin animal styles, Qi Gong, and 18 traditional Chinese weapons. Classes are held at school halls and community centers across 23 locations throughout New Zealand. The school also offers community events and workshops for schools, corporate groups, and organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pee Wees Classes (Ages 5-6) Introductory martial arts classes for young children aged 5-6, focusing on developing independence, social skills, motor skills and a love of learning in a fun environment. At the Remuera Primary School Hall location, classes are held Mondays and Wednesdays from 6:00-6:45pm under instructor Chai Ang.
• Children's Classes (Ages 7-11) Martial arts training for children aged 7-11 emphasising traditional values of respect and discipline alongside practical self-defence skills. Delivered across the New Zealand network of 23 venues.
• Teenagers Classes (Ages 12-16) Martial arts instruction for teenagers aged 12-16 focused on building confidence, self-esteem and practical self-defence abilities, with explicit bullying-prevention framing.
• Adults Classes (Ages 17+) Comprehensive martial arts training for adults aged 17+ covering Shaolin techniques, self-defence, fitness, stress reduction and leadership skills, delivered across multiple Auckland, Waikato, Bay of Plenty, Manawatu-Wanganui, Horowhenua, Kapiti Coast, Wellington and Canterbury locations.
• Community Events & Workshops On-site demonstrations, interactive group activities and workshops/seminars for schools, community organisations and corporate clients covering self-defence, team building, anti-harassment and anti-bullying. Bookings are made by contacting the instructor at the nearest location.

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Kung Fu SchoolcoreOthersThe Kung Fu School operates martial arts classes at Remuera Primary School Hall. The school serves as a venue provider for Pee Wee classes (ages 5-6) held on Mondays and Wednesdays from 6-6:45pm. Instructor Chai Ang manages operations. Classes also serve surrounding suburbs including Newmarket, Ellerslie, Greenlane, Parnell, Epsom, Meadowbank, Orakei and Stonefields.

Recent moves5 records

Expansion highlights4 records

Direct peers

• ATA Martial Arts (ATA Family Martial Arts): One of the largest US taekwondo franchise networks offering age-specific curricula and a multi-tier youth-to-adult program. Closely comparable business model and target demographic to The Kung Fu School.
• Fred Astaire Dance Studios: Large traditional skill-instruction franchise with multi-site operation, age-tiered programs, and event/demonstration revenue lines. Highly comparable business-model analog even though the discipline (ballroom dance) differs from Shaolin kung fu.
• Tiger Schulmann's Martial Arts: Multi-location traditional martial arts chain in the US (karate/kickboxing) with similar age-tiered youth-to-adult programming and recurring-membership model. Directly comparable on franchise-style, multi-site traditional martial arts instruction.
• Gracie Barra: Global Brazilian Jiu-Jitsu franchise with hundreds of schools, standardized curriculum and age-tiered programs. Comparable on traditional-martial-arts-as-school-chain business model, though in BJJ rather than Shaolin Kung Fu.
• Premier Martial Arts: Large US martial-arts franchise combining traditional karate, kickboxing and jiu-jitsu across hundreds of locations. Comparable on multi-site franchise-style instruction and youth-development branding.

Regional players

• International Taekwon-Do (ITF) New Zealand: National taekwondo federation/club network operating across NZ schools. Directly comparable as a NZ-based traditional martial arts instruction provider with youth and adult programs in the same geography.
• New Zealand Kung Fu / Wushu Federation: NZ governing body for wushu/kung fu with affiliated clubs nationwide. Direct same-discipline competitor in the same NZ market, providing the closest sport-specific peer for The Kung Fu School.

Broad incumbents

• UFC Gym: Global fitness-and-martial-arts hybrid chain leveraging UFC brand. Overlaps TKFS in martial-arts instruction but operates at a wider fitness scale with mixed martial arts and conditioning focus rather than traditional kung fu.

Emerging players

• I Love Kickboxing: US kickboxing studio franchise with group-class model and multi-location footprint. Comparable on multi-site martial-arts-as-fitness recurring-membership model, but different modality (kickboxing vs Shaolin kung fu).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/remuera-primary-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remuera Primary School