Meat Heat by BBQ Curd

What Meat Heat by BBQ Curd does

Meat Heat by BBQ Curd (legal entity: BV Curd & Nathalie) is a family-owned Belgian multi-concept hospitality business headquartered at Zandbergstraat 187, 8530 Harelbeke, operating with a headcount of 5 employees. The company combines a traditional butcher shop (Slagerij) carrying an 80+ year family heritage, a grill restaurant (eatbar/eetbar) serving à la carte and set menus prepared à la minute, hot take-away and delivery service, an on-site guesthouse accommodating up to 18 persons, BBQ cooking workshops, theme evenings, and private corporate team-building events. Its signature product is the proprietary BBQCURD 007 — a 46 kg residual-free stainless steel (INOX) table BBQ device with multi-zone cooking capability (classic, gluten-free/allergen-free, halal), each individually serialized and sold with lifetime recipe support.

The business monetizes through six distinct revenue streams: on-premise dining, butcher counter sales, take-away/delivery (via Takeaway.com and direct phone), BBQ workshops (public modules at €139/person, private team-building at €90-120/person), guesthouse accommodation (Airbnb plus direct), and BBQCURD 007 device sales. Distribution spans ZenChef for reservations, Takeaway.com for delivery, Airbnb for lodging, a separate webshop (webshop.bbqcurd.be) for butcher products, Facebook Live for free online workshops, and YouTube for ongoing BBQ tips content. Pricing for restaurant dining and butcher products is not publicly disclosed; menus are distributed as PDF downloads.

The operating model is founder-led with deep personal branding, leveraging the founder's 30+ years of BBQ expertise (including an Expedition Robinson appearance and European/Atlas Mountain cooking expeditions) and a 2007 commercialization milestone via the Belgian TV program "De bedenkers." The company is privately held with no external investors, no subsidiaries, and no parent company structure. Geographic reach is primarily regional (Kortrijk/Harelbeke area, Belgium), with selected international visibility through founder coaching engagements and the BBQCURD 007 device sold globally on a direct basis.

Name

Meat Heat by BBQ Curd

Legal name

BV Curd & Nathalie

Website

https://meatheat.be

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Meat Heat by BBQ Curd is a family-owned Belgian multi-concept business in Harelbeke combining a traditional butcher shop, grill restaurant, BBQ workshops, guesthouse, and sales of its proprietary BBQCURD 007 stainless steel table BBQ device, serving local diners, BBQ enthusiasts, corporate groups, and travelers.

Ownership category

akta.pro rank

Product category

Grill Restaurant & Butcher Shop

NAICS

Full-Service Restaurants (722511), Meat Retailers (445240), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213), Special Food Services (7223)

SIC

Meat Packing Plants (2011)

akta.pro primary industry

BBQ & Smokehouse Fast Casual (THAFABAH)

Keywords

• Grill restaurant
• Traditional butcher shop
• Table bbq device
• Bbq cooking workshops
• Fresh grilled cuisine

Headquarters

HQ city

Harelbeke

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining Service: On-site dining in the eetbar/eatbar offering à la carte and set menu options prepared fresh on the grill. Seasonal menu adjustments based on product availability and quality. Operating hours: Friday 11:30-22:00, Saturday/Sunday/public holidays 09:00-22:00 (Dutch site), Thursday 17:00-22:00 and other days per English/French sites.
2. Butcher Shop (Slagerij): Fresh meat sales from the counter, continuing 80+ year family tradition of butchery. Products also served in the restaurant and available for take-away.
3. Take-away and Delivery: Hot take-away ordering via phone, with warm BBQ dishes available for collection or delivery. Orders placed through Takeaway.com platform and via direct phone calls.
4. BBQ Workshops and Training: Public and private BBQ cooking workshops (Basic BBQ Module Part 1 and Part 2) priced at 139€/person with discounts for combined attendance. Private team building events priced from 90-120€/person minimum depending on group size. Online live workshops available for free.
5. Guesthouse Accommodation: Overnight accommodation options for individuals, couples, and groups up to 18 persons. Combined culinary and lodging packages available (sleep and eat arrangements). Bookings via Airbnb and direct email contact.
6. BBQCURD 007 Device Sales: Sale of the proprietary BBQCURD 007 table BBQ device, an affordable sturdy version for both consumers and professionals. Each device sold with unique number and lifetime recipe/prescription support.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Meat Heat by BBQ Curd is a Belgian multi-concept BBQ operator running a grill restaurant (eatbar), a traditional family butcher shop (Slagerij), and the proprietary BBQCURD 007 stainless steel table BBQ device. The company supplements these with hands-on BBQ workshops, private team building events, live online BBQ education, theme evenings, guesthouse accommodation, and hot take-away service via Takeaway.com and direct phone.

Product overview

Meat Heat by BBQ Curd is a restaurant and butcher business with a family tradition spanning over 80 years. The company operates primarily through its core offerings: a traditional butcher shop providing fresh meat and preparations, and a grill restaurant (eatbar) serving fresh warm dishes prepared à la minute. Their signature product is the proprietary BBQCURD 007, a stainless steel table BBQ appliance they designed, manufacture, and sell. The business extends through several service modules including hands-on BBQ workshops, private team building events, online cooking demonstrations, theme evenings, and overnight accommodation at their guesthouse. Takeaway and catering services are also available. The various services are interconnected—the restaurant space doubles as a training venue, the BBQCURD 007 appliance is both sold and used in demonstrations, and accommodations can be combined with culinary experiences.

Differentiator

Problem solved

Functional benefit

Brands

• BBQCURD 007: Proprietary table BBQ device - a 46kg residual-free stainless steel (INOX) BBQ designed for both consumers and professionals, with lifelong recipe support.
• Charcoal Cuisine X-OVEN

Products and services

• BBQCURD 007 Table BBQ Device Proprietary table BBQ appliance constructed from 46kg of residual-free stainless steel (INOX), designed for both consumer and professional use. Each unit receives a unique serial number and includes lifelong recipe/prescription support. Features multi-zone cooking for classic, gluten-free/allergen-free, and halal preparation.
• Meat Heat Restaurant / Eatbar Grill restaurant (eatbar) offering à la carte and set menu options prepared fresh à la minute on site. Seasonal menu adjustments based on product availability. Also used for sharing knowledge with professionals through demos, trainings, and theme evenings.
• Butcher Shop (Slagerij) Traditional family butcher shop with over 80 years of tradition, offering fresh cuts of meat and prepared meat products from the counter, also used in the restaurant and available for take-away.
• Public BBQ Workshop Part 1 - Basic Barbecue Module Public BBQ cooking workshop (Part 1) priced at €139/person covering practical BBQ basics including appliance types, grilling vs barbecuing differences, grill maintenance, accessories, flavors, and charcoal types. Includes 6-course menu with hands-on cooking. €30 discount available for combined attendance with Part 2.
• Public BBQ Workshop Part 2 - Basic Barbecue Module Public BBQ cooking workshop (Part 2) priced at €139/person standard or €99/person with €30 discount when attending Part 1. Covers meat and fish preparation, product finishing techniques, direct/indirect cooking, caveman style, low & slow, and core temperatures. Includes 6-course menu.
• Private Corporate BBQ Team Building Private BBQ workshop for corporate team building or friend groups, with the restaurant and BBQ terrace reserved exclusively. Priced at minimum €90/person for groups of 30+ and minimum €120/person for smaller groups (e.g., 12 persons). Price varies by menu selection and beverages; advance deposit required.
• Online BBQ Workshops Free live online BBQ workshops broadcast via Facebook (MeatHeat BY BBQCURD), where participants can follow demonstrations, ask questions in real-time, and cook along at home using the same techniques and ingredients.
• Theme Evenings Themed culinary evenings where home cooks, friends, or professional chefs are invited to share their passion and present their specialities in the restaurant's Dovy Cuisine kitchen. Anyone can reserve for themed culinary evenings.
• Guesthouse / Overnight Accommodation On-site guesthouse with rooms for individuals, couples, and groups up to 18 persons, including bathroom, kitchen, and parking facilities. Can be combined with culinary evenings in the restaurant. Bookable via Airbnb and direct email.
• Hot Take-Away Hot takeaway BBQ dishes available for pickup or delivery, ordered by phone or online through Takeaway.com platform.
• Gift Vouchers Gift vouchers available for purchase via ZenChef booking platform, allowing recipients to experience the restaurant, workshops, or other offerings.

Quantifiable outcome

• 6-course tasting menu experience per workshop session
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Ofyr: Dutch-Belgian outdoor cooking brand built around the iconic round plancha with central wood fire, comparable as a Benelux-based premium cooking concept that combines hardware sales with experiential dining and chef demonstrations.
• The Bastard: Dutch/Belgian premium kamado BBQ brand active in the same Benelux market, overlapping with Meat Heat on premium BBQ hardware enthusiasts and complementary restaurant/cooking experience offerings.

Emerging players

• Green Mountain Grills: Pellet grill brand with WiFi-enabled product line and recipe/app ecosystem, comparable as a digitally-enabled specialty grill brand pursuing a content-plus-hardware model similar to Meat Heat's online workshop and serialized 007 approach.
• Yoder Smokers: US-based premium offset and pellet smoker maker serving enthusiasts and competition BBQ circuits, comparable as a smaller-scale premium grill/smoker brand competing on craftsmanship and durability against major incumbents.
• Traeger Grills: Pellet grill innovator with strong digital content, app-connected cooking, and recipe ecosystem, comparable in combining proprietary hardware with branded content/community to drive device sales.

Broad incumbents

• Weber: Global BBQ grill market leader offering charcoal, gas, and electric grills plus accessories and recipe content, comparable as a broader incumbent in the same grill hardware and content category as Meat Heat's 007 device and YouTube recipe library.
• Broil King: Established gas and charcoal grill manufacturer serving both consumer and professional/profitable foodservice channels, overlapping with Meat Heat's positioning of the BBQCURD 007 for both consumer and professional use.
• Napoleon Grills: Established North American/European grill manufacturer with broad product portfolio including charcoal, gas, and specialty grills, comparable as a broad incumbent whose premium specialty lines overlap with the 007 positioning.
• Char-Broil: Mass-market grill manufacturer with broad retail distribution across gas, charcoal, and electric categories, representing the volume end of the BBQ hardware market that the BBQCURD 007 differentiates against through craftsmanship and durability.

Direct peers

• Big Green Egg: Premium kamado-style grill brand with strong enthusiast community and lifetime product positioning, directly comparable to the BBQCURD 007 in target buyer and emphasis on durability and multi-zone cooking.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BBQCURD
• LinkedInlinkedin.com/company/meat-heat-by-bbq-curd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meat Heat by BBQ Curd