What Mebel LTD does

Mebel LTD, operating commercially as Mebel.bg and legally as ET Elimex - Ivan Radevski (Елимекс – Иван Радевски), is a Bulgarian sole-proprietorship furniture manufacturer founded in 1995 and headquartered in Troyan, Bulgaria. The company specializes in solid wood chairs — primarily beech and oak — across four core product categories: solid wood dining chairs, traditional Viennese bentwood chairs, armchairs, and wooden barstools, with a portfolio of over 150 models. Its core manufacturing technology combines proprietary steam bending for Viennese bentwood chairs (the firm claims sole long-term expertise in this craft within Bulgaria) with eight CNC robotic machines, an electrostatic painting robot for high-quality water-soluble finishes, and in-house wood drying chambers of 800 m³ capacity supporting controlled seasoning and moisture content. A second production plant was added in Bansko in 2015, and the firm also operates an upstream wood processing facility in Ukraine for timber sourcing.

Name

Mebel LTD

Legal name

ET Elimex - Ivan Radevski (Елимекс – Иван Радевски)

Website

https://mebel.bg

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Mebel LTD, operating as Mebel.bg/Elimex, is a Bulgarian solid wood chair manufacturer founded in 1995, producing over 150 models of beech and oak chairs, Viennese bentwood chairs, armchairs, and barstools for export to hospitality and residential buyers across Europe, Israel, Canada, the USA, and Japan.

Ownership category

akta.pro rank

Product category

Wooden Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Nonupholstered Wood Household Furniture Manufacturing (337122), Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Solid wood chairs
• Bentwood furniture
• Wooden barstools
• Hospitality furniture
• Viennese chairs

Headquarters

HQ city

Troyan

HQ country

Bulgaria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Solid Wood Chair Sales: One-time purchase of solid wood chairs, barstools, and armchairs manufactured from beech and oak. The company offers over 150 different models. Revenue is generated through direct B2B sales to hotels, restaurants, and wholesalers, as well as B2C sales through their showroom and website.
2. Wholesale/Bulk Orders: Special terms, discounts, and pricing offered for wholesale and quantity orders of chairs to dealers and large hospitality buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mebel LTD manufactures and sells solid wood chairs, Viennese-style bentwood chairs, armchairs, and wooden barstools across more than 150 models made from beech and oak. The company produces 10,000 chairs per month, offers customizable frame finishes and upholstery fabrics, and primarily serves hospitality businesses and furniture wholesalers through direct export sales, with secondary sales to residential consumers via its on-site showroom and website.

Product overview

Mebel LTD (operating as Elimex) is a Bulgarian furniture manufacturer specializing in solid wood chairs. The company offers a comprehensive portfolio of four main product categories: Solid Wood Chairs (traditional dining chairs in beech/oak), Bentwood/Viennese Chairs (steam-bent traditional Viennese-style chairs), Armchairs (upholstered seating), and Wooden Barstools. All products are available with extensive customization options including upholstery fabrics (water-repellent, easy-clean from Davis Fabrics) and frame finishes (bio oil, varnish, RAL colors). In 2024, the company launched a new sub-brand called Stol.design for designer furniture. The company operates with a capacity of 10,000 chairs per month and exports approximately 99% of production to customers across Europe, Israel, Canada, USA, and Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• Solid Wood Chairs Traditional solid wood dining chairs made from beech and oak, offered in over 150 models across classic, modern, and luxurious styles with customizable upholstery fabrics and frame finishes; designed for hospitality venues (hotels, restaurants, cafes, congress halls) and residential homes.
• Bentwood Chairs (Viennese Chairs) Traditional Viennese-style bentwood chairs manufactured by steam-bending heat-treated beech sticks (boiled beech); known for timeless elegance and commonly used in cafes, restaurants, and homes. Mebel LTD is the only firm in Bulgaria with long-term traditions in this steam-bending technique.
• Armchairs Upholstered and solid wood armchairs for dining and hospitality settings, manufactured primarily from beech and oak with various fabric and leather upholstery options and customizable frame finishes.
• Wooden Barstools Solid wood bar stools suitable for bars, homes, restaurants, and hospitality venues, available in various heights and styles with customizable upholstery and frame finishes.
• Stol.design Designer furniture sub-brand launched in 2024 at www.stol.design, offering contemporary and modern chair designs to complement the parent Mebel.bg / Elimex catalogue.

Quantifiable outcome

• 10,000 chairs per month production capacity
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Vitra: Swiss design furniture company with a broad portfolio spanning home, office, and hospitality. While operating at a different price tier, Vitra is an incumbent benchmark for design-led wood and bentwood seating in the same European markets Mebel.bg targets.
• Calligaris: Established Italian furniture brand with a wider product range including dining chairs, tables, and sofas. A broader incumbent that competes with Mebel.bg in the European dining chair segment but offers a more diversified furniture catalog.

Direct peers

• Thonet: German manufacturer famous for the No. 14 bentwood chair, using steam-bending techniques on beech wood — the same core craft category that Mebel.bg operates in. Direct competitor in the Viennese bentwood chair segment for hospitality and residential buyers across Europe.
• SCAB Design: Italian chair and table manufacturer focused on hospitality and contract channels, offering a wide model range with metal and wood seating. Direct competitor in the same European hospitality seating wholesale market.
• TON: Czech bentwood chair manufacturer with deep heritage in steam-bending technology and a comparable product portfolio of solid wood chairs, armchairs, and barstools. One of the most direct competitors to Mebel.bg's Viennese chair line within European hospitality and wholesale channels.
• Pedrali: Italian manufacturer of contemporary seating for hospitality, retail, and contract markets. Comparable in targeting hotels, restaurants, and cafes with a broad chair catalog and customization options, competing for the same European B2B buyers.
• Bontempi: Italian furniture maker specializing in chairs, tables, and seating for residential and hospitality environments. Overlaps with Mebel.bg's dining chair and barstool categories at a similar mid-market price point.
• Horgenglarus: Swiss manufacturer of solid wood chairs with a heritage craft positioning similar to Mebel.bg. Competes in the premium wood seating segment for residential and hospitality buyers, particularly across German-speaking Europe.

Emerging players

• Aria Design: Italian contract seating specialist focused on hospitality and event venues with metal and wood chair designs. A niche emerging player overlapping with Mebel.bg's barstool and stackable chair lines for the European contract market.
• Gaber: Italian maker of contemporary chairs and stools for hospitality and contract use. Comparable in product mix (stackable chairs, barstools, customization options) and competes for similar European wholesale buyers in the mid-market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mebelitroyan
• Instagraminstagram.com/mebel.bg
• LinkedInlinkedin.com/company/mebel-bg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mebel LTD