Mirai Studio PTE. LTD.

What Mirai Studio PTE. LTD. does

Mirai Studio PTE. LTD. is a Singapore-incorporated private limited company operating as Moolah Studio Games, with its operating base in Hanoi, Vietnam, and a headcount of 41 employees. The studio publishes Mech Master, a single free-to-play casual mobile game built on the Unity game engine and distributed globally through Apple's iOS App Store and Google Play Store. The product features standard mobile gaming mechanics including player achievements, leaderboards, and social integration via Apple Game Center, with engagement sustained through push notifications and email marketing.

The business model is anchored in mobile gaming advertising, with the company integrating more than 15 third-party ad networks (MoPub, Facebook, Google, Unity Ads, IronSource, AppLovin, Mintegral, Vungle, TikTok, Amazon, Fyber, MobFox, TapJoy, Snapchat, and Tencent) to deliver and target in-game advertisements. A secondary revenue stream exists through in-app purchases, and the privacy policy explicitly authorizes the sale of collected identifiers, commercial information, geolocation data, and inferred data to third parties, constituting a data-monetization layer. User acquisition and campaign performance are tracked via AppsFlyer, Firebase, and Facebook Analytics.

The studio serves consumer mobile gamers globally with a horizontal, persona-based segmentation approach targeting entertainment and casual gaming use cases. There is no disclosed enterprise or B2B customer base, no public listing, no funding history, no patents, no management team disclosure, and no certifications in the available source material. Operating geographies are not explicitly defined beyond global app store distribution, and the studio's ownership and corporate structure beyond Singapore incorporation remain undisclosed.

Name

Mirai Studio PTE. LTD.

Legal name

Moolah Studio Games

Website

https://mechmaster.io

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mirai Studio PTE. LTD., operating as Moolah Studio Games, is a Hanoi-based mobile game studio that publishes Mech Master, a free-to-play casual mobile game monetized via in-app advertising, in-app purchases, and third-party data sales across iOS and Android.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

Keywords

• Mobile gaming
• Casual games
• Free-to-play games
• In-app advertising
• Unity game development

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-app advertising: The company generates revenue by displaying targeted advertisements from third-party ad networks within their mobile games. They utilize multiple advertising network partners including MoPub, Facebook, Google, Unity Technologies, IronSource, Applovin, Mintegral, Vungle, TikTok, Amazon, Fyber, MobFox, TapJoy, Snapchat, and Tencent.
2. In-app purchases: The company collects commercial information and may sell it to third parties, indicating monetization through in-game purchases and virtual goods.
3. Data monetization: The privacy policy states they collect and may sell to third parties: identifiers, commercial information, internet or other electronic network activity information, geolocation data, and inferences drawn from these categories.

Distribution channels2 records

Marketing channels3 records

Core offering

Mirai Studio PTE. LTD., operating as Moolah Studio Games, develops and publishes Mech Master, a free-to-play mobile gaming application available on iOS and Android. The game features social gaming elements including player achievements, leaderboards, and push notification-driven re-engagement. The company monetizes primarily through in-app advertising via multiple ad networks and through collection and sharing of user data.

Product overview

Mirai Studio PTE. LTD. operates Mech Master, a mobile gaming application developed and published by Moolah Studio Games. The company offers a single mobile game product that features social gaming features including Game Center integration for user authentication, in-game leaderboards, achievement tracking, and push notification support. The product monetizes through third-party advertising networks integrated into the mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

• Mech Master Mech Master is a free-to-play mobile gaming application developed and published by Moolah Studio Games (Mirai Studio PTE. LTD.) for iOS and Android devices. It features social gaming mechanics including player achievements, leaderboards, and Game Center integration for authentication and friend lists, monetized through in-app advertising.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Partnerships

Ten partnerships are on record, tiered core.

• MoPub, Inc.coreTechnology or IntegrationPrimary ad network platform used for delivering targeted advertisements within mobile games. MoPub manages ad inventory and connects with multiple advertiser partners.
• Facebook, Inc.coreTechnology or IntegrationFacebook is used as both an advertising network for targeted ads and as an analytics provider (Facebook Analytics) to track user engagement and demographics.
• Google LLCcoreTechnology or IntegrationGoogle provides advertising services through Google Ads and Google Play, as well as Firebase for analytics and technical support services.
• Unity TechnologiescoreTechnology or IntegrationUnity provides the game engine technology and also serves as an advertising network partner for delivering targeted in-game advertisements.
• IronSourcecoreTechnology or IntegrationMobile advertising platform providing user acquisition and in-app advertising solutions.
• Applovin CorporationcoreTechnology or IntegrationMobile advertising and analytics platform used for delivering targeted advertisements and tracking ad performance.
• ByteDance Ltd. (TikTok)coreTechnology or IntegrationTikTok advertising network used for delivering targeted advertisements and user acquisition campaigns.
• Firebase (Google LLC)coreTechnology or IntegrationFirebase provides analytics and technical services supporting internal operations, user login services, and application performance monitoring.
• AppsFlyercoreTechnology or IntegrationMobile analytics and attribution platform used for tracking app installations, user engagement, and marketing campaign performance.
• Apple Game CentercoreTechnology or IntegrationApple's social gaming platform integrated for user authentication, leaderboards, and achievements. Provides access to user profile information including name, Game Center ID, and friend lists.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Miniclip: Mobile and online casual game publisher (8 Ball Pool, Agar.io) monetized through F2P ads and IAP. Directly comparable casual F2P mobile studio with global reach.
• Rovio Entertainment: Finnish mobile game studio (Angry Birds franchise) monetized via F2P ads and IAP. Comparable as a single-franchise-casual mobile game studio with app-store distribution.
• Playrix: Major casual mobile game developer (Homescapes, Gardenscapes) monetized through F2P ads and IAP. Comparable as a casual F2P mobile studio with global distribution and ad-driven monetization.
• Scopely: Mobile F2P game publisher (Monopoly GO, Stumble Guys) combining IAP and ad monetization. Comparable casual/social mobile game publisher with global app-store distribution.
• Outfit7: Casual mobile game studio behind Talking Tom Gold Run and similar F2P ad-supported titles. Comparable as a mid-sized F2P mobile game studio with global distribution and ad-driven revenue.
• Tap Nation: French mobile F2P casual game studio monetized through ads and IAP, similar scale and profile to Mirai Studio as a smaller portfolio publisher.
• Voodoo: One of the largest mobile F2P casual game publishers globally, focused on hyper-casual titles monetized heavily through in-app advertising. Directly comparable in business model — ad-supported F2P mobile games distributed via app stores.

Others

• Unity Technologies: Game engine provider whose technology stack Mirai Studio uses (Unity-based game), and also one of their ad network partners. Relevant as a technology/ecosystem enabler rather than direct competitor.

Broad incumbents

• King (Activision Blizzard): Mobile casual gaming giant behind Candy Crush, monetized through F2P IAP and ads across global app stores. Comparable product category but materially larger catalog and scale.
• Zynga: Mobile F2P game publisher with a broad casual and social-casino portfolio (CSR, Words With Friends). Comparable monetization model (ads + IAP) and distribution approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mirai-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirai Studio PTE. LTD.