Medfinder
Medfinder is an AI-native platform that uses voice AI agents to call pharmacies and locate medications in stock for individual patients and healthcare providers, supplemented by a free 65,000+ pharmacy savings card, a public drug shortage tracker, and enterprise API partnerships.
- Company typePrivate
- Founded2024
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Medfinder does
Medfinder (operated by Insito Health, Inc.) is an AI-native medication access platform headquartered in Boston, Massachusetts, founded in January 2024. The company helps individual patients and healthcare providers locate prescription medications in stock at nearby pharmacies by deploying voice AI agents that autonomously place more than 100 pharmacy calls per search, achieving a reported 99% match success rate with a money-back guarantee. The product suite includes a per-search medication locating service, a free prescription savings card accepted at 65,000+ pharmacies, a public Drug Shortage Tracker refreshed every 6 hours, and a directory of 841 medication guides with proprietary Findability Scores.
The underlying technology stack combines voice AI agents for pharmacy outreach, LLM-driven programmatic SEO and content generation, GEO/AEO agents that optimize brand visibility across ChatGPT, Perplexity, Claude, and Google AI Overviews, and self-learning lifecycle agents that run autonomous marketing A/B tests. The platform is HIPAA-compliant, LegitScript-certified, and exposes an API for EHR and technology integrations.
Medfinder operates a hybrid go-to-market model: a self-serve, product-led consumer web platform at medfinder.com combined with an enterprise partnership program offering custom pricing, dedicated support, and API access to pharmaceutical manufacturers, health systems, clinics, pharmacies, distributors, EHR integrators, employers, benefits providers, and telehealth platforms. Revenue is generated through per-search transaction fees, freemium savings card distribution, and subscription/recurring enterprise contracts. The company serves the United States market with a 9-person team, has helped 37,530+ patients, and is privately held with no disclosed institutional funding rounds.
Medfinder firmographics
Firmographics- Name
- Medfinder
- Legal name
- Insito Health, Inc.
- Website
- https://medfinder.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Medfinder is an AI-native platform that uses voice AI agents to call pharmacies and locate medications in stock for individual patients and healthcare providers, supplemented by a free 65,000+ pharmacy savings card, a public drug shortage tracker, and enterprise API partnerships.
- Ownership category
- akta.pro rank
Medfinder industry classification
Industry- Product category
- Healthcare AI / Medication Access Platform
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)
- akta.pro secondary industry
- Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL)
Keywords
Where Medfinder is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Medfinder business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Medication Search Service: Fee-based medication locating service where patients pay to have AI agents and human support search for medications in stock at pharmacies. Pricing is displayed during the signup process. Money-back guarantee if medication cannot be located.
- Prescription Savings Card: Free prescription discount card providing savings at 65,000+ participating pharmacies. Card is free to consumers with no enrollment required. Operated by Insito Health, Inc.
- Enterprise Partnerships: Custom pricing for healthcare organization partnerships including pharmaceutical manufacturers, health systems, clinics, pharmacies, EHR integrators, employers, and telehealth platforms. Includes dedicated support and API access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Medication Locating Service (Per Search) |
| Freemium | Monthly | Free Prescription Savings Card |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Medfinder product offering
Product offeringCore offering
Medfinder operates an AI-powered medication locating service where voice AI agents autonomously call pharmacies on behalf of patients to verify real-time medication inventory, with a 99% success rate even during nationwide drug shortages. The company also distributes a free prescription savings card accepted at 65,000+ pharmacies and sells enterprise partnerships with API access to EHR and telehealth platforms. Patients pay a per-search fee, with a money-back guarantee if the medication cannot be located.
Product overview
Medfinder is an AI-native medication access platform consisting of a core medication locating service powered by voice AI agents, supplemented by a free savings card program (65,000+ pharmacies), a public drug shortage tracker with real-time availability data updated every 6 hours, a database of 841 medication guides with pricing and Findability Scores, and enterprise partnership offerings with API access for EHR integration.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 99% success rate finding medications
- +6 more outcomes
Companies that use Medfinder
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles3 records
Medfinder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature5 records
Medfinder partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and adjacent.
- Pharmaceutical ManufacturerscorePartnership program ensuring patients can find and access manufacturer medications. Reduces prescription abandonment and improves medication adherence. Partners receive custom pricing and dedicated support.
- Health Systems & ClinicscoreIntegration of Medfinder into practice workflows to reduce staff burden and improve medication access for patients. Custom pricing and dedicated support offered.
- Pharmacies & DistributorscoreConnecting pharmacies and distributors with patients actively searching for medications they have in stock. Drives foot traffic and fills more prescriptions.
- Technology & EHR IntegratorscoreBuild Medfinder into platforms via API. Enable medication locating directly within existing workflows and EHR systems. API access available.
- Employers & Benefits ProvidersadjacentOffer Medfinder as an employee benefit to reduce healthcare frustration and lost productivity. Helps workforce get medications without the runaround.
- Telehealth & Digital HealthcorePlatforms prescribe medication - Medfinder helps patients actually find it in stock. Closes the last-mile gap between prescription and pickup. Custom pricing and dedicated support.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Medfinder competitors and assessment
Company assessmentEmerging players
- Sesame: Sesame is a cash-pay telehealth and prescription marketplace. Its combination of telehealth consultations, transparent drug pricing, and pharmacy fulfillment overlaps with Medfinder's telehealth partnership segment and patient-facing affordability product.
- Capsule: Capsule is a digital pharmacy offering same-day delivery and price transparency in major US cities. Its focus on convenient medication fulfillment overlaps with Medfinder's inventory-location use case, particularly in dense urban markets.
- Alto Pharmacy: Alto is a digital pharmacy with free same-day delivery, pharmacist chat, and care coordination. It competes with Medfinder on the patient experience and access dimensions of prescription fulfillment.
- Honeybee Health: Honeybee Health is an online pharmacy offering transparent generic drug pricing and nationwide mail-order delivery. It overlaps with Medfinder on the patient medication access theme, particularly for affordability-driven consumers.
Broad incumbents
- Amazon Pharmacy: Amazon Pharmacy is a major online pharmacy with home delivery, transparent pricing, and integration with Prime. As an incumbent with massive logistics reach, it competes with Medfinder's last-mile medication access mission on the fulfillment side.
- Mark Cuban Cost Plus Drugs: Cost Plus Drugs is a transparent, low-cost online pharmacy founded by Mark Cuban. It competes on prescription affordability and access — adjacent to Medfinder's mission of helping patients actually obtain their medications.
Direct peers
- GoodRx: GoodRx is the dominant consumer prescription savings and price comparison platform in the US. Medfinder's savings card product competes directly with GoodRx's discount card while Medfinder's AI-driven inventory locating addresses a gap GoodRx does not.
- Blink Health: Blink Health offers online prescription drug savings and home delivery through a free digital discount card. It directly overlaps with Medfinder's free savings card and medication access positioning.
- SingleCare: SingleCare is a leading free prescription savings card and drug price comparison service. It overlaps with Medfinder's free savings card offering across 65,000+ pharmacies and targets similar patient segments.
- RxSaver: RxSaver (owned by RetailMeNot) is a prescription discount card and drug price comparison platform that competes with Medfinder's free savings card and price comparison features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Medfinder social profiles
Digital presenceMedfinder compliance and trust
Trust signalCompliance2 records
Medfinder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medfinder leadership team
Management profileNumber of profiles
Profiles1 record
Medfinder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medfinder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medfinder
What does Medfinder do?
Medfinder operates an AI-powered medication locating service where voice AI agents autonomously call pharmacies on behalf of patients to verify real-time medication inventory, with a 99% success rate even during nationwide drug shortages. The company also distributes a free prescription savings card accepted at 65,000+ pharmacies and sells enterprise partnerships with API access to EHR and telehealth platforms. Patients pay a per-search fee, with a money-back guarantee if the medication cannot be located.
Is Medfinder a public or private company?
Medfinder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medfinder founded?
Medfinder was founded in 2024. It employs 1 to 10 people.
Where is Medfinder based?
Medfinder is headquartered in Boston, United States, in the North America region.
How does Medfinder make money?
Three revenue lines are on record. Medication Search Service is the primary driver. The others are prescription Savings Card and enterprise Partnerships.
Who are Medfinder's main competitors?
Emerging players on record are Sesame, Capsule, Alto Pharmacy and Honeybee Health. Broad incumbents are Amazon Pharmacy and Mark Cuban Cost Plus Drugs. Direct peers are GoodRx, Blink Health, SingleCare and RxSaver.
Does Medfinder have an API?
Yes. Medfinder offers an API that enables technology and EHR integrations, allowing partners to build Medfinder into their platforms and enable medication locating directly within existing workflows and EHR systems. API access is available as part of partnership offerings with custom pricing and dedicated support.
What industry is Medfinder in?
Medfinder's product category is Healthcare AI / Medication Access Platform. Its primary akta.pro industry code is HLALALAF, Telepharmacy & Prescription Fulfillment Marketplaces, with a secondary code of HLALABAL, Virtual Pharmacy & Medication Management Integration Platforms. Its SIC code is 7372.