Médiacycles
Médiacycles is a French non-profit association founded in 2002 in Mulhouse that operates a 1,000+ bicycle rental, guarding, and adapted-mobility service across three Alsace territories while serving as a professional integration structure for roughly 55 vulnerable employees annually.
- Company typePrivate
- Founded2002
- HeadquartersMulhouse, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Médiacycles does
Médiacycles (Association Médiacycles) is a French non-profit professional-integration association founded in 2002 and headquartered at 16bis Avenue du Général Leclerc in Mulhouse, Haut-Rhin. It is registered as a structure d'insertion under French law and co-financed through the European Social Fund (FSE), DREETS, Région Grand Est, and Alsace Collectivité. Its operating perimeter spans three territories — Mulhouse Alsace Agglomération (m2A), Saint-Louis Agglomération, and Pays Thur Doller — with 16 permanent staff and approximately 55 integration employees.
The association runs a 1,000-bicycle fleet across city bikes, electric-assist (VAE), mountain bikes, children's bikes, adapted tricycles for reduced-mobility users, and cargo bikes. Operations are delivered through three physical agencies (Mulhouse train station, Cité du Vélo, Saint-Louis vélostation), three 24/7 Velobox secure-parking units, a forecourt bicycle shelter, and online reservation on Locvelo. Revenue is generated by unit-priced bicycle rentals (€3 half-day to €444 annual e-bike), insurance pass-throughs (€5.30-€16.80/month), secure parking subscriptions (€5/month velobox, €70/year agency), corporate fleet contracts with up to 25% tax-deductible employee bicycle programmes, anti-theft Bicycode marking (€10/unit), and co-financing grants for the socio-professional integration mission (a 360° mobility diagnosis platform plus adapted-mobility and transport-mediation services). Customers include individual commuters, students, companies in M2A, job seekers, people with disabilities, and seniors.
Strategic positioning rests on three complementary pillars: bicycle rental for the general public and companies, transport mediation and disabled-accompaniment services in Haut-Rhin (extended via the Plateforme Mobilité), and professional insertion for roughly 55 employees annually — about 55% of whom transition to sustainable employment or qualifying training. Distribution is multi-channel: brick-and-mortar agencies, the Locvelo reservation platform, the Compte Mobilité intermodal app, corporate fleet contracts, and recurring community events such as Challenge Vélo M2A (won 2025) and Pédale pour ta planète (scheduled April 2026). The association also holds the 2025 FUB Employeur Pro-Vélo Silver label, validating its positioning within French cycling-policy frameworks.
Médiacycles firmographics
Firmographics- Name
- Médiacycles
- Legal name
- Association Médiacycles
- Website
- https://mediacycles.fr
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Médiacycles is a French non-profit association founded in 2002 in Mulhouse that operates a 1,000+ bicycle rental, guarding, and adapted-mobility service across three Alsace territories while serving as a professional integration structure for roughly 55 vulnerable employees annually.
- Ownership category
- akta.pro rank
Médiacycles industry classification
Industry- Product category
- Bicycle Rental and Mobility Services
- NAICS
- Other Transit and Ground Passenger Transportation (48599), Special Needs Transportation (485991), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Station-Based Bike Rentals (Bikeshare) (THADAGAD)
- akta.pro secondary industries
- E-Bike Rentals (THADAGAE), Dockless Bike Rentals (THADAGAC), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
Keywords
Where Médiacycles is headquartered
LocationHeadquarters
- HQ city
- Mulhouse
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Médiacycles business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Bicycle Rental: Short to long-term rental of bicycles (half-day to annual) including urban bikes, electric-assist bikes, mountain bikes, children's bikes, tricycles, and cargo bikes. Revenue varies by bike type, duration, and geographic zone.
- Bicycle Guarding/Storage: Secure bicycle parking at agency locations (Mulhouse station, Cité du Vélo, Saint-Louis station), bicycle shelters, and veloboxes. Revenue from hourly, daily, weekly, monthly, and annual storage fees.
- Insurance Packages: Monthly insurance packages covering civil liability and bicycle deposit waiver: €5.30/month for classic bikes, €7.80/month for electric bikes, €16.80/month for touring e-bikes (limited to 14-day rental period with €200 excess).
- Corporate Bicycle Services: B2B fleet rental to companies for employee commuting, fleet maintenance services for company bicycles and vehicles, and on-site bicycle promotion/marking services for companies and public institutions.
- Professional Integration Funding: Co-financed by European Social Fund (FSE) and institutional partners (DREETS, Région Grand Est, Alsace Collectivité) for socio-professional support and technical supervision of integration employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Urban bicycle rental (half-day to annual) |
| Unit Pricing | Pay-as-you-go | Electric-assist bicycle (universal) |
| Unit Pricing | Monthly | Electric-assist bicycle (M2A residents) |
| Unit Pricing | Pay-as-you-go | Children's mountain bike |
| Unit Pricing | Pay-as-you-go | Mountain bike (adult) |
| Subscription | Monthly | Cargo bike (Saint-Louis Agglomération) |
| Unit Pricing | Pay-as-you-go | Adapted tricycle (without pilot) |
| Subscription | Monthly | Student bicycle |
| Subscription | Monthly | Inclusive electric bike (GITANE - for people in precarious situations) |
| Unit Pricing | Pay-as-you-go | Bicycle guarding at agency (Mulhouse station & Cité du Vélo) |
| Subscription | Monthly | Velobox secure parking |
| Subscription | Annual | Bicycle shelter (Mulhouse station forecourt) |
| Unit Pricing | Pay-as-you-go | Bicycle anti-theft marking |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Médiacycles product offering
Product offeringCore offering
Médiacycles is a non-profit association that rents bicycles (classic, electric-assist, mountain, children's, cargo, and adapted tricycles) and provides secure bicycle guarding and parking across the Mulhouse region. It also delivers a Mobility Platform supporting job seekers and people with mobility barriers through 360° mobility diagnosis, inclusive bike schools, social driving school partnerships, and educational workshops, alongside corporate fleet rental, anti-theft marking, transport mediation, and disability accompaniment on public transport.
Product overview
Médiacycles is a non-profit association (association d'insertion) operating since 2002 in Mulhouse, Alsace, offering a portfolio of mobility-related products and services. Its core offerings are organized around three pillars: (1) cycle rental (Location de Cycles) — a full portfolio of bicycles spanning city bikes, electric-assist bikes (VAE), mountain bikes, children's bikes, tricycles adapted for reduced mobility, and cargo bikes; (2) bicycle guarding and parking (Gardiennage) — secure parking in agency branches, covered bike shelters, and Velobox street-level units across Mulhouse; and (3) a structured Mobility Platform (La Plateforme Mobilité) providing 360° mobility diagnosis, inclusive bike school, social driving school, and educational workshops for job seekers. The company also provides complementary services including anti-theft bicycle marking, insurance packs, corporate fleet solutions for businesses, transport mediation, vehicle cleaning for the Citiz car-sharing network, and accompaniment of disabled persons on public transport. The portfolio is delivered through multiple agencies (Mulhouse train station, Cité du Vélo, Saint-Louis velostation) and is aimed at individuals, companies, and public institutions across the Mulhouse Alsace Agglomération territory.
Differentiator
Problem solved
Functional benefit
Products and services
- Cycle Rental (Location de Cycles)
- Bicycle Guarding and Parking (Gardiennage)
- Anti-Theft Bicycle Marking (Marquage Anti-Vol)
Quantifiable outcome
- ~55% of integration employees achieve sustainable employment or qualifying training annually
- +3 more outcomes
Companies that use Médiacycles
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Médiacycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Médiacycles partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Appui SolidaritéscoreMédiacycles partners with Appui Solidarités in the 'Un véhicule vers l'emploi' program, providing electric bicycles and personalized mobility support to job seekers to remove transportation barriers to professional integration. Participation in the official inauguration on June 12, 2025.
- Communautés de Communes de Thann-Cernay, Vallée de la Doller, Soultzbach, Vallée de Saint-AmarincoreCollective partnership across four Communities of Communes in the Pays Thur Doller territory, uniting forces to offer sustainable daily mobility through the V-LOC service with 40 electric bicycles managed by Médiacycles.
- SNCFcoreCo-founder of the association in 2002, enabling the establishment of bicycle rental and guarding services at Mulhouse train station. Also hosts mediation activities in SNCF transport networks.
- FACE (Fondation Agir Contre l'Exclusion)coreFormerly CEPI (Club des Entreprises pour l'Insertion), co-founded the association in 2002 alongside SNCF to develop soft mobility and professional integration through bicycle-related activities.
- Mulhouse Alsace Agglomération (m2A)corePrimary institutional partner and local authority. Médiacycles is the leading bicycle rental company in M2A territory, operates the M2A electric bicycle fleet (since 2018), and participates in M2A-organized events such as Challenge Vélo M2A.
- FUB (Fédération Française des Usagers de la Bicyclette)coreMédiacycles holds the 'Employeur Pro-Vélo' Silver label awarded by FUB, and participates in FUB national campaigns such as 'Cyclistes, brillez!' on cyclist visibility and safety.
- SoléaminorPublic transport operator in the Mulhouse area. Médiacycles and Soléa co-promote mobility services at events such as the Mobility Village, facilitating intermodal travel options.
- Ville de MulhousecoreCity of Mulhouse, co-founding partner and ongoing supporter. Initially financed 25 bicycles for the launch of Locacycles in 2002. Provides ongoing institutional backing and hosts velobox infrastructure.
- Vital CoachingminorPartner for guided electric-assist cycling tours (VAEourism) in Mulhouse and Alsace, offering themed tours (museums, city history, Rhine locks, Sundgau) at €20-40/person through Médiacycles' electric touring bikes.
- Mobilité Pour l'Emploi (driving school)minorSocial driving school partner within the mobility platform, offering very advantageous rates for job seekers to obtain their driving license, with Médiacycles facilitating the connection for integration structure beneficiaries.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Médiacycles competitors and assessment
Company assessmentBroad incumbents
- Lime: Global dockless bike and e-scooter share operator active across French cities. Comparable as a competing micromobility offering that targets the same commuter and short-trip use cases via a different (app-based, dockless) delivery model.
- Dott: European shared micromobility operator (formed via merger of Tier and Dott) operating e-bikes and e-scooters across French and European cities. Comparable as an incumbent micromobility competitor with adjacent operational and tendering overlap with Médiacycles.
- JCDecaux: Global outdoor advertising and mobility infrastructure company that operates Vélo'v, Bicloo, and other city bike-share systems via public-service delegation contracts. Comparable as a broad incumbent that Médiacycles competes against in public tenders for fleet management contracts.
Others
- Citiz: France-based cooperative car-sharing network whose fleet Médiacycles services (eco-friendly cleaning). Comparable as an adjacent mobility service provider within the same local ecosystem, targeting similar urban-mobility and intermodal customer needs.
- SNCF: French national railway operator and Médiacycles' co-founding partner (since 2002). Comparable as an intermodal mobility partner whose stations host Médiacycles agencies and whose customers overlap with the commuter and tourist rental audience.
- Compte Mobilité: French intermodal mobility account platform that Médiacycles promotes to customers for combining cycling with public transport. Comparable as a complementary digital mobility service in the same French mobility-as-a-service ecosystem.
Direct peers
- Bicloo: Nantes Métropole station-based bike rental system operated by JCDecaux. Comparable as a French mid-sized-city bike-share with short- and long-term rental tiers including electric-assist bicycles, serving the same commuter and tourist use cases as Médiacycles.
- Vélo'v: Lyon metropolitan station-based bicycle rental system operated by JCDecaux. Comparable to Médiacycles in offering hourly, daily, and annual bike and e-bike rentals to commuters, residents, and visitors in a French metropolitan context.
- Vélib' Métropole: Station-based public bicycle rental system serving the Paris metropolitan area. Directly comparable to Médiacycles as a large-scale bike-rental service targeting commuters and short urban trips, though operating at much larger scale and via a private concession (Smovengo).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Médiacycles social profiles
Digital presenceMédiacycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Médiacycles leadership team
Management profileNumber of profiles
Profiles4 records
Médiacycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Médiacycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Médiacycles
What does Médiacycles do?
Médiacycles is a non-profit association that rents bicycles (classic, electric-assist, mountain, children's, cargo, and adapted tricycles) and provides secure bicycle guarding and parking across the Mulhouse region. It also delivers a Mobility Platform supporting job seekers and people with mobility barriers through 360° mobility diagnosis, inclusive bike schools, social driving school partnerships, and educational workshops, alongside corporate fleet rental, anti-theft marking, transport mediation, and disability accompaniment on public transport.
Is Médiacycles a public or private company?
Médiacycles is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Médiacycles founded?
Médiacycles was founded in 2002. It employs 11 to 50 people.
Where is Médiacycles based?
Médiacycles is headquartered in Mulhouse, France, in the Europe region.
How does Médiacycles make money?
Five revenue lines are on record. Bicycle Rental is the primary driver. The others are bicycle Guarding/Storage, insurance Packages, corporate Bicycle Services and professional Integration Funding.
Who are Médiacycles's main competitors?
Broad incumbents on record are Lime, Dott and JCDecaux. Others are Citiz, SNCF and Compte Mobilité. Direct peers are Bicloo, Vélo'v and Vélib' Métropole.
Does Médiacycles have an API?
No public API is recorded for Médiacycles.
What industry is Médiacycles in?
Médiacycles's product category is Bicycle Rental and Mobility Services. Its primary akta.pro industry code is THADAGAD, Station-Based Bike Rentals (Bikeshare), with a secondary code of THADAGAE, E-Bike Rentals. Its NAICS code is 48599 and its SIC code is 7510.