Media & Learning Association

What Media & Learning Association does

Media & Learning Association is a Belgium-registered non-profit association (IVZW, entity number BE0504950920) that operates as a community-led convener for educators, researchers, and policymakers interested in the use of media for learning. Its registered office and secretariat are located in Boutersem, Belgium, near Leuven, and the association is co-funded by the European Union. The organization is not a product company in the commercial software sense; its activities center on organizing conferences (notably the annual Media & Learning Conference co-organized with KU Leuven), running webinars and workshops, publishing a monthly newsletter to 10K+ subscribers, hosting Special Interest Groups (SIGs), running the annual MEDEA Awards for excellence in educational media, and maintaining a content library of 4,426+ posts across categories including Higher Education, AV Technologies, Media Literacy, Primary & Secondary Education, Lifelong Learning, Artificial Intelligence, AR & VR, and OE(M)R. Technology footprint is limited to the media-and-learning.eu website platform, which serves as the content hub, event listing, and webinar hosting surface; the association does not disclose proprietary software products, mobile apps, APIs, or commercial integrations.

The association's revenue model is built on two disclosed streams: membership fees (recurring, for individuals and organizations seeking access to resources and networking) and event/conference fees (professional services revenue from hosting online and face-to-face events). Membership and event pricing are not publicly disclosed. EU co-funding supplements the budget through participation in collaborative European projects, but specific grant values are not stated. Headcount is 8 employees, consistent with a lean operational structure typical of European non-profit associations of this scale.

Customer segments are segmented by use case across Higher Education, Primary and Secondary Education, and Lifelong Learning, with a secondary persona segment of educators, researchers, and policymakers. Distribution is primarily digital and self-serve via the website, email newsletter, and social media (YouTube, Facebook, LinkedIn, X), with regional face-to-face conferences (notably the annual Media & Learning Conference) serving as the principal direct-engagement channel. Operational geographies span Europe (Belgium, Germany, UK, Greece, Netherlands, Switzerland, Spain), with content reach extending to Africa (Somalia), Asia (Korea), and North America (USA) through the open-access content library.

Name

Media & Learning Association

Legal name

MEDEA: Media and Learning Association IVZW

Website

https://media-and-learning.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Media & Learning Association is a Belgium-registered non-profit that convenes a European community of educators, researchers, and policymakers around the use of media for learning, delivering conferences, webinars, the MEDEA Awards, a 10K+ subscriber newsletter, and a 4,400+ post content library, funded by membership fees, event fees, and EU co-funding.

Ownership category

akta.pro rank

Product category

Education Association Services

NAICS

Broadcasting and Content Providers (516), Social Advocacy Organizations (8133)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Language Learning Media (Audio Labs, Pronunciation, Interactive) (EDAGALAE)

akta.pro secondary industries

Media Arts & Film/Photography Nonprofits (BPAGAHAJ), Professional Development & Teacher Training Media (EDAGALAI)

Keywords

• Media literacy education
• Educational media services
• Professional association networking
• Academic conference organization
• Technology enhanced learning

Headquarters

HQ city

Boutersem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: The association offers membership programs for individuals and organizations interested in media and learning. Members gain access to resources, networking opportunities, and benefits through the association.
2. Event and conference fees: Revenue generated from hosting online and face-to-face conferences, webinars, and workshops on media literacy, educational technology, and learning topics.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Media & Learning Association is a non-profit community organization that promotes and stimulates the use of media for learning across formal and informal education. It delivers value through membership programs, the annual Media & Learning Conference, the MEDEA Awards competition, Special Interest Groups (SIGs), an Academy with educational resources, a monthly newsletter, and participation in co-funded European projects.

Product overview

The Media & Learning Association is an organizational association rather than a product company. It does not offer commercial software products or services. Its activities include organizing conferences (Media & Learning Conference), the MEDEA Awards competition, running Special Interest Groups (SIGs), publishing a monthly newsletter (10K+ subscribers), coordinating European projects, and providing an Academy with educational resources. The association facilitates knowledge exchange and best practices in media for learning across formal and informal education.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Membership Program Recurring membership for individuals and organizations interested in media and learning, providing access to resources, networking, and association benefits.
• MEDEA Awards Annual awards competition recognizing excellence in educational media production, attracting submissions and engagement from the educational media community worldwide.
• Media & Learning Conference Annual conference (and related editions such as MLA4MedLit) bringing together education and media professionals to exchange knowledge, co-organized with KU Leuven in Leuven.
• Special Interest Groups (SIGs) Community groups focused on specific topics in media and learning (e.g., Centres for Teaching and Learning), enabling deeper engagement among professionals with shared interests.
• Academy (Educational Resources) Curated educational resources and learning content available through the association's Academy section for members and the broader community.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• KU LeuvencoreStrategic or Co-development PartnerCo-organizer of the annual Media & Learning Conference. The 2026 conference was held jointly in Leuven, combining academic expertise with the association's community reach.
• European UnioncoreOthersCo-funded by the European Union. The association is active in several collaborative European projects and implements appropriate GDPR-compliant technical and organizational measures.
• European Schoolnet / Future Classroom LabmajorStrategic or Co-development PartnerThrough the EdReNe (Educational Repositories Network) coordinated by European Schoolnet's Future Classroom Lab, the association collaborates on digital learning and educational resources across European schools.
• Lifelong Learning PlatformmajorStrategic or Co-development PartnerCollaboration on policy advocacy initiatives including campaigns for Erasmus+ funding protection, working together with partners across Europe to influence education policy.
• EATEL (European Association of Technology Enhanced Learning)majorStrategic or Co-development PartnerEATEL organizes the annual ECTEL conference which is featured on the association's platform, demonstrating alignment on technology-enhanced learning topics.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• European Audiovisual Observatory: Council of Europe body that gathers and disseminates information on the European audiovisual industry, including for policy and educational use. Comparable as a Europe-based media-focused information and policy resource hub, though oriented more to industry and policy than to classroom educators.
• EPALE (Electronic Platform for Adult Learning Europe): EU-funded multilingual open community for adult learning professionals, offering resources, news, and networking across Europe. Comparable as an EU-supported education community platform, with strong overlap in lifelong learning and media literacy audiences.

Broad incumbents

• JISC: UK non-profit providing digital infrastructure, advice, and content services to universities, colleges, and schools. A larger, more established educational technology organisation with overlapping focus on media and learning resources, particularly in UK/European higher education.

Direct peers

• European Schoolnet: European network of education ministries that coordinates Future Classroom Lab, EdReNe repository network, and policy work on media and digital learning. Direct partner of the Media & Learning Association and a closely comparable EU-anchored non-profit community serving European educators.
• Lifelong Learning Platform: European civil society network for adult and lifelong learning, co-funded by the EU and a strategic policy-advocacy partner of the association. Highly comparable European non-profit working on education policy, Erasmus+ advocacy, and media-based learning for adult learners.
• EATEL (European Association of Technology Enhanced Learning): Europe-wide association for technology-enhanced learning that runs the ECTEL conference and a researcher community. Direct strategic partner of the Media & Learning Association and a peer in convening European stakeholders on media, learning, and educational technology.
• ISTE (International Society for Technology in Education): International membership organisation serving educators using technology, with standards, a large annual conference, and a global community. Comparable in serving educators and convening the educational technology community, though significantly larger and US-based.
• EDEN (European Distance and E-Learning Network): European association of experts in distance, open, and e-learning that organises annual conferences, publishes research, and advocates for digital education policy. Highly comparable non-profit community with a similar European focus on media and learning professionals.
• AECT (Association for Educational Communications and Technology): US-based international professional association for educational communications and technology, running conventions, publications, and an awards programme. Closely comparable mission and community/awards-driven model, although it is larger and US-anchored.

Others

• Creative Commons: Global non-profit enabling legal and technical infrastructure for open educational and creative content. Comparable in advocating for open, media-based learning resources, and referenced in the association's OE(M)R content category, but operating as an enabling legal/standards body rather than a community organiser.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MediaLearning
• YouTubeyoutube.com/@MediaLearning
• Facebookfacebook.com/medialearningassociation
• LinkedInlinkedin.com/company/media-learning-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Media & Learning Association