What MediaCat does

MediaCat, founded in 1993, is Turkey's leading marketing communications magazine and integrated industry knowledge platform, published by Kapital Medya Hizmetleri AŞ and headquartered in Etiler, Istanbul, with 34 employees. The company's core product is a monthly Turkish-language print magazine covering advertising, brands, creativity, technology, and media, supported by a digital portal at mediacat.com, a weekly email newsletter (MediaCat Bülten), an English-language UK edition at mediacatmagazine.co.uk, a video platform (MediaCat TV), and digital distribution through Turkcell Dergilik and dMags. Its technology footprint is a conventional digital publishing stack — website, e-magazine delivery, premium subscription platform (premium.mediacat.com), and e-commerce store (store.mediacat.com) — with no disclosed AI/ML, API, or proprietary platform technology.

MediaCat monetizes through six revenue streams: print and digital magazine subscriptions, event organization (notably Brand Week Istanbul, the country's largest marketing communications event, plus Digital Age Summit and CMO events), six recurring award programs (Felis, Curious Felis, Sardis, Polaris, CMO Awards, Lovemarks), book publishing through wholly-owned subsidiary MediaCat Kitapları (claiming approximately 80% of Turkey's marketing communications book market), advertising across print, digital, newsletter, and event sponsorships, and direct e-commerce sales. Its customer base spans marketing professionals, advertising/creative agencies, brand managers, and media industry participants in Turkey. Strategic partnerships with Crain Communications/Advertising Age (since 2012) for international content and with Cannes Lions, Eurobest, and Young Lions for international representation provide global content and industry gatekeeper status. The company is editorially led by Editor in Chief and owner Pelin Özkan, with a small management team.

Name

MediaCat

Legal name

KAPİTAL MEDYA HİZMETLERİ ANONİM ŞİRKETİ

Website

https://mediacat.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

MediaCat is Turkey's leading marketing communications magazine and integrated industry platform, founded in 1993, serving agencies, brand managers, and marketing professionals through print, digital, events (Brand Week Istanbul), awards, and book publishing.

Ownership category

akta.pro rank

Product category

Trade Publishing — Marketing Communications Media

NAICS

Broadcasting and Content Providers (516)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

Keywords

• Marketing communications media
• Trade publishing
• Advertising industry events
• Creative awards programs
• Brand management content

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print Magazine Sales: Monthly print magazine covering marketing communications, advertising, brands, and media industry news in Turkey. Published since 1993.
2. Digital/E-magazine Subscriptions: Digital editions available through Turkcell Dergilik and dMags platforms, plus direct premium access through premium.mediacat.com
3. Event Organization: Large-scale industry events including Brand Week Istanbul (Turkey's largest marketing communications event), Digital Age Summit, CMO events, and various award ceremonies
4. Award Programs: Multiple award programs including Felis Awards, Curious Felis, Sardis Awards, Polaris Awards, CMO Awards, and Lovemarks awards that generate participation fees and industry recognition
5. Book Publishing: MediaCat Kitapları publishes marketing communication books. Claims approximately 80% of Turkey's marketing communications book market.
6. Advertising: Advertising revenue from print magazine, website, newsletter, and event sponsorships targeting marketing communications professionals

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

MediaCat is a Turkey-focused marketing communications knowledge platform operating a monthly print magazine, daily news website (mediacat.com), and a portfolio of industry events, awards programs, and book publishing under the Kapital Medya group. It serves brand managers, agencies, and marketing professionals with editorial content, professional development events, and recognition programs such as Felis and Sardis Awards.

Product overview

MediaCat is a comprehensive knowledge platform for marketing communications in Turkey, consisting of a core print and digital magazine (MediaCat Dergi/mediacat.com), book publishing (MediaCat Kitapları), events (Brand Week Istanbul, Digital Age Summit), award programs (Felis Ödülleri), and sister publications (Digital Age Dergisi, Pİ Dergisi). The platform also includes a weekly e-newsletter, video content (MediaCat TV), English-language edition, and The Cat Report. Editorial supplements cover specialized areas including design, PR, data, production, sustainability, and health communications. Content distribution extends through mobile e-magazine platforms Turkcell Dergilik and dMags.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Week Istanbul: Turkey's largest marketing communication organization and annual event featuring conferences, seminars, workshops, networking, creative exhibitions and award ceremonies
• Digital Age Summit
• Felis Awards
• Sardis Awards
• MediaCat Kitapları
• Digital Age
• Pİ Magazine

Products and services

• MediaCat Magazine (Print & Digital) Turkey's leading monthly print and digital marketing communications magazine, covering advertising, brands, creativity, technology, and media industry news, with digital editions distributed through mobile platforms and a premium subscription tier.
• mediacat.com News Website Primary online portal of MediaCat providing daily news articles, brand stories, expert commentary, and event coverage for marketing communications professionals in Turkey, with a free tier and a premium subscription tier.
• MediaCat Kitapları (MediaCat Books) Book publishing imprint that publishes marketing communications books for brand-building professionals, claiming approximately 80% of Turkey's marketing communications book market.
• Brand Week Istanbul Turkey's largest annual marketing communications event, featuring conferences, seminars, workshops, networking sessions, creative exhibitions, and award ceremonies for brand and agency professionals.
• Digital Age Summit Annual digital business summit held since 2007, bringing together senior professionals from IT and communications sectors to discuss digital transformation and business topics.
• Felis Awards (Felis Ödülleri) Awards program organized since 2006 to recognize creative work in the marketing communications industry, with a focus on the market impact of creative ideas across brand architecture and creativity categories.
• Sardis Awards (Sardis Ödülleri)
• Curious Felis
• CMO Awards
• Polaris Awards
• Lovemarks Awards (Lovemarks Ödülleri)
• Digital Age Dergisi (Digital Age Magazine)
• MediaCat E-Bülten (Weekly Newsletter)
• MediaCat Magazine (English Edition)
• MediaCat TV
• MediaCat Sosyal Etki (Social Impact)

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Crain Communications / Advertising AgecoreStrategic or Co-development Partner · 1 January 2012In 2012, MediaCat signed a content collaboration agreement with Crain Communications to feature content from Advertising Age (America's and world's number one advertising magazine) and Creativity on its pages. This partnership brings the global agenda of marketing, communications, and advertising worlds to MediaCat readers.
• Cannes LionscoreStrategic or Co-development PartnerMediaCat serves as the official representative for Cannes Lions in Turkey and covers the festival extensively. Special English-language issues are produced for distribution at the festival.
• EurobestminorStrategic or Co-development PartnerMediaCat represents Eurobest (European advertising awards) and provides coverage of the awards.
• Young Lions (Cannes Lions)coreStrategic or Co-development PartnerMediaCat operates the Young Lions competition in Turkey, enabling young creative professionals to compete at Cannes Lions. Website: younglions.mediacat.com
• Turkcell DergilikminorChannel Partner/ Reseller/ DistributorDigital edition distribution platform partner for MediaCat e-magazine, allowing readers to access the magazine through Turkcell's digital magazine service.
• dMagsminorChannel Partner/ Reseller/ DistributorDigital edition distribution platform partner for MediaCat e-magazine, providing another channel for digital magazine access.
• Digital Age MagazinecoreStrategic or Co-development PartnerDigital Age is a 'digital business and culture magazine' published by Kapital Medya, MediaCat's parent company. It covers digital transformation and technology's impact on business and society.
• Pİ DergisiminorStrategic or Co-development PartnerA semi-academic case study journal on marketing and communications, part of Kapital Medya's portfolio alongside MediaCat and Digital Age.
• WARCminorStrategic or Co-development PartnerAward-winning work from Curious Felis is published on WARC (World Advertising Research Center), the leading source of case studies and research for marketing and communications professionals.
• Brand AcademyminorStrategic or Co-development PartnerEducation and training platform for brand professionals, part of MediaCat's ecosystem of professional development offerings.
• ShemakesminorStrategic or Co-development PartnerWomen's empowerment initiative within MediaCat's ecosystem, supporting female professionals in the creative industries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mediacat
• YouTubeyoutube.com/user/MediaCatTV
• Facebookfacebook.com/MediaCat
• LinkedInlinkedin.com/company/mediacat
• Instagraminstagram.com/mediacatonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaCat