MEDIAFIX GmbH

What MEDIAFIX GmbH does

MEDIAFIX GmbH is a Cologne-based, privately-held digitization service provider founded in 2012 by Hans-Günter Herrmann (CEO), Christoph Kind (CTO), and Stefan Wickler. The company converts analog media — slides, negatives, photos, video cassettes (VHS, Video 8, Hi8, MiniDV, Betamax, etc.), narrow-gauge film (Super 8, Normal 8, 16mm), audio cassettes and reels, photo albums, and specialty formats — into digital files (JPEG, MP4) delivered on USB sticks, external hard drives, DVDs, or via download. Operations are anchored at a single facility in Cologne (Vitalisstraße 158), supported by self-developed automated and semi-automated digitization machines and a Hasselblad Flextight X5 scanner for premium work; recent additions include a proprietary video tape cleaning system and an in-house AI for video highlight extraction.

The company serves two primary segments: individual consumers preserving family memories (the dominant revenue base across 250,000+ customers since founding) and institutional clients such as archives, universities, and museums requiring large-format and high-resolution digitization. Customer acquisition runs through an SEO-optimized website, earned media coverage (FAZ, Bild, WDR, n-tv), paid campaigns, and a dense physical channel of 119 pickup/drop-off partner locations across Germany, Austria, Switzerland, and BeNeLux (24 Kamera Express stores), with proprietary MEDIAFIX courier service for transport. Pricing is per-item with volume discounts, ranging from €0.13/slide (Standard+) to €0.33/photo (Highend 1,200 dpi), plus optional premium add-ons (Hasselblad scanning, AI best-of video, video cleaning), storage media, and shipping fees.

MEDIAFIX claims European market leadership in its niche, with 266+ million items digitized cumulatively, a 4.77/5 average rating across ~10,000 reviews, TÜV Nord-certified customer satisfaction (95.3% KuZI, 92.7% retention, 98.4% recommendation), and best-price guarantee. Revenue is not publicly disclosed; the company is founder-owned with no outside institutional investment recorded in the available data.

Name

MEDIAFIX GmbH

Legal name

MEDIAFIX GmbH

Website

https://mediafix.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MEDIAFIX GmbH is a Cologne-based, founder-owned European market leader in analog media digitization, serving consumers and institutions with self-developed scanning machines, AI-powered video tools, and a 119-location pickup network across DACH and Benelux.

Ownership category

akta.pro rank

Product category

Media digitization services

akta.pro primary industry

Video & Home Movie Digitization & Conversion (HSAFAGAC)

akta.pro secondary industry

Photo Digitization & Scanning (Prints/Slides/Negatives) (HSAFAGAB)

Keywords

• Analog media digitization
• Slide scanning services
• Video cassette conversion
• Photo digitization service
• Film transfer services

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Per-item digitization fees: Customers pay per media item digitized (slides, photos, negatives, video cassettes, film, audio cassettes). Pricing is tiered by quantity — larger orders receive lower per-unit rates. Base prices range from €0.13 per slide to €0.17–0.33 per photo depending on resolution tier. This is the primary revenue stream.
2. Premium add-on services: Upsell opportunities including post-processing, video cleaning (€3.99 examination + cleaning), AI-generated best-of videos (from €4.99/cassette), Hasselblad professional scanning, image rotation, and labeling. These increase average order value.
3. Storage media and shipping: Revenue from USB sticks (from €15), external hard drives, DVDs, and courier/return shipping services (€5.99 each way per package). Storage media and shipping costs are charged separately from digitization.
4. Affiliate and partnership referrals: Commission-based revenue from affiliate partnerships and white-label arrangements with photo specialty stores and Kamera Express across Europe.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

MEDIAFIX GmbH digitizes analog media—including slides, negatives, photos, video cassettes, Super 8 / Normal 8 / 16mm films, music cassettes, audio reels, and CDs/DVDs—into digital formats using self-developed, automated and semi-automated scanning machines. Customers ship media by post, courier, or drop it at one of 119 partner pickup locations across Europe; outputs are delivered on USB stick, external hard drive, DVD, or as instant download. The firm also offers premium services such as Hasselblad Flextight X5 high-resolution scanning, professional video tape cleaning, and AI-powered Best-of-Video highlight compilation.

Product overview

MEDIAFIX is a media digitization service provider offering a comprehensive portfolio of analog media digitization services. The core offering includes digitization of slides, negatives, photos, video cassettes (VHS, Video 8, Hi8, Digital8, MiniDV, S-VHS, Betamax, U-Matic, Video 2000), narrow-gauge films (Super 8, Normal 8, 16mm), music cassettes, audio tapes, photo albums, CDs/DVDs, medium and large formats, and special formats (panorama, APS, Instamatic, pocket, Minox). Premium scanning is available via Hasselblad Flextight X5. Quality tiers include Standard+, Premium, and Highend with varying resolutions (600-6,200 dpi). The company recently introduced AI-powered Best-of-Video service for creating video highlight compilations. Additional services include data recovery, archive digitization for business customers, and professional video tape cleaning. Output formats include DVD, USB stick, or immediate download.

Differentiator

Problem solved

Functional benefit

Products and services

• Slide digitization (Dias digitalisieren)
• Negative digitization (Negative digitalisieren)
• Photo digitization (Fotos digitalisieren)
• Video cassette digitization (Videokassetten digitalisieren)
• Narrow-gauge film digitization (Schmalfilme digitalisieren)
• Music cassette digitization (Musikkassetten digitalisieren)
• Audio reel digitization (Tonbänder digitalisieren)
• Medium format digitization (Mittelformate digitalisieren)
• Large format digitization (Großformate digitalisieren)
• Special format digitization (Sonderformate digitalisieren)
• Photo album digitization (Fotoalben digitalisieren)
• Hasselblad high-end scanning
• Business card scanning (Visitenkarten scannen)
• CD/DVD digitization
• Archive digitization (Geschäftskunden - Archive)
• Microfilm digitization (Mikrofilme digitalisieren)
• Data recovery (Datenrettung)
• AI-powered Best-of-Video
• Professional video tape cleaning (Professionelle Videoband-Reinigung)
• Storage media (USB stick / external hard drive / DVD)
• Gift vouchers (Geschenkgutscheine)

Quantifiable outcome

• Over 266 million analog media items digitized since 2012
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kamera ExpresscoreChannel Partner/ Reseller/ Distributor · 3 August 2022MEDIAFIX partnered with Kamera Express — Europe's largest photo and video specialty retailer — to expand into Belgium, Netherlands, and Luxembourg. 24 Kamera Express stores in Benelux serve as MEDIAFIX pickup locations, offering analog media digitization services to customers in those countries.
• Green Planet Energy (ehemals Greenpeace Energy)minorStrategic or Co-development Partner · 1 January 2022MEDIAFIX sources 100% of its electricity from Green Planet Energy (formerly Greenpeace Energy), which produces green electricity under strict criteria since 1999. This partnership supports MEDIAFIX's sustainability commitment and environmental responsibility.
• Photo Specialty Stores (Annahmestellen)coreChannel Partner/ Reseller/ DistributorMEDIAFIX partners with independently operated photo specialty stores across Germany, Austria, and Switzerland as pickup and drop-off locations. Customers can deliver their media in person at these partner locations, from which the MEDIAFIX courier transports media to Cologne for digitization and returns it.
• DHLminorOthersDHL is used as the default shipping carrier for customers who prefer postal delivery of their media. MEDIAFIX recommends DHL for insured shipping of analog media to its Cologne facility.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Legacybox: US-headquartered consumer brand for digitizing VHS, photos, and film, with a strong direct-to-consumer marketing presence. Direct competitor on service mix (photos, video tapes, film) and DTC go-to-market, though primarily serving North America.
• ScanDigital: Specialized photo and home movie digitization service operating across the Americas with mail-in workflow. Comparable to MEDIAFIX on format coverage (slides, negatives, photos, video) and per-item pricing model targeting consumer photo archives.
• ScanCafe: US-based digitization service for photos, negatives, slides, video tapes, and film reels, offering mail-in workflows globally. Closest large-scale international analog-to-digital competitor to MEDIAFIX with comparable service breadth and mail-in operating model.
• iMemories: Long-standing US digitization provider of photos, videotapes, and film reels, with bundled digital storage and DVD/USB delivery options. Comparable to MEDIAFIX on full-stack digitization plus delivery-media monetization.

Emerging players

• Forever Studios: UK-based photo scanning and digitization studio serving British consumers with a similar per-item pricing model. Comparable European niche player to MEDIAFIX, focused on consumer photo/slide digitization with regional rather than pan-European scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mediafix-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDIAFIX GmbH