Green Planet Energy

What Green Planet Energy does

Green Planet Energy eG is a Hamburg-based German energy cooperative (eingetragene Genossenschaft) founded by Greenpeace in 1999 and rebranded from Greenpeace Energy in 2021. The company supplies 100% renewable electricity from wind, solar, and hydro — certified annually by TÜV NORD and audited against the Greenpeace Stromkriterien by OmniCert — alongside a proWindgas product blending biogas with green hydrogen, dedicated heat-pump tariffs, EV charging tariffs, wallboxes, PV system sales, and contracting solutions for real estate and municipal customers. Unlike commodity resellers, Green Planet Energy owns generation assets through its affiliated entity Green Planet Projects (including Windpark Bälau with the cooperative's first self-built substation and an upgraded Windpark Uetersen serving ~15,000 households), and participated in Germany's first shared building solar supply with virtual metering under §42b EnWG via a Berlin-Pankow project.

The business runs on recurring subscription revenue from residential and commercial energy supply, supplemented by managed-services income from Stromcontracting and Wärmecontracting, hardware sales of PV systems and wallboxes, and dynamic 15-minute spot-market tariffs enabled by smart meter integration. Distribution is anchored in a direct-to-consumer website with an online price calculator, inside sales, and a dedicated large-customer team (Team Großkunden) handling Stromcontracting, Wärmecontracting, Mieterstrom, and municipal heat planning. The cooperative structure turns customers into member-owners via 55 EUR shares, creating preferential tariffs, referral economics, and a governance loop that doubles as a community marketing channel. The company operates nationwide in Germany with asset development extending into Austria through Green Planet Projects and a pilot green-reconstruction project in Ukraine.

Name

Green Planet Energy

Legal name

Green Planet Energy eG

Website

https://greenpeace-energy.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Planet Energy eG is a Hamburg-based, member-owned renewable energy cooperative (founded 1999 by Greenpeace) supplying 100% certified green electricity, sustainable gas, heat-pump and EV tariffs, PV systems, and contracting solutions to German households, businesses, and the real estate sector.

Ownership category

akta.pro rank

Product category

Renewable Energy Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211), Wind Electric Power Generation (221115)

SIC

Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)

Keywords

• Renewable energy supply
• Green electricity tariffs
• Sustainable biogas gas
• Cooperative energy utility
• Energy contracting services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Ökostrom (Eco Electricity): Subscription-based electricity supply to residential and business customers. Customers choose from fixed-rate tariffs (with price guarantee) or dynamic/variable tariffs priced every 15 minutes via smart meter. Revenue is recurring monthly based on consumption (kWh) plus a base fee. The company emphasizes 100% renewable electricity sourced from wind, solar, and hydro, certified by Greenpeace criteria and audited by TÜV Nord and OmniCert.
2. proWindgas (Eco Gas): Natural gas supply with a rising share of renewable gases — a mix of green hydrogen (windgas) and biogas. Offered in a base tariff and a 'plus' sponsorship tariff with higher green gas content and a 1 cent/kWh additional contribution. Revenue is recurring based on gas consumption (kWh) plus monthly base fee. All gas tariffs are certified by the Grünes Gas-Label.
3. Heat Pump Electricity (Wärmestrom): Dedicated electricity tariffs for heat pump owners, typically priced lower than standard household electricity. Revenue is recurring based on consumption. Includes single-rate and dual-rate meter options.
4. EV Charging Electricity (Autostrom / Wallbox): Electricity supply for electric vehicles, including dedicated tariffs for EV owners and bundled wallbox solutions. Includes a 50 euro discount on wallbox purchases. Revenue is recurring based on EV charging consumption.
5. Stromcontracting (Power Purchase Agreements): For business customers and real estate: Green Planet Energy finances, installs, and operates solar PV systems (Stromcontracting) on customer rooftops, with electricity supplied to the customer at negotiated rates. This is a managed services model generating recurring revenue from long-term contracts.
6. Wärmecontracting (Heat Contracting): For business and real estate customers: heating solutions where Green Planet Energy provides and operates heating systems (e.g., heat pumps), with customers paying for heat delivered. Managed services revenue model.
7. PV System Sales and Financing (Solaranlage / Solarstrom plus): Sale and financing of complete photovoltaic (PV) systems for residential and commercial customers. The 'Solarstrom plus' tariff co-finances PV installations in former coal mining regions, with customers contributing via their tariff. One-time or financed revenue from system sales.
8. Wind Park Ownership & Operations: Green Planet Energy develops and operates wind parks (e.g., Windpark Bälau, Windpark Uetersen) and PV installations, partially funded by the cooperative's own capital and customer contributions. Revenue generated from electricity production and sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Green Planet Energy supplies certified 100% renewable electricity (Ökostrom from wind, solar, hydro), sustainable gas (proWindgas mixing biogas and green hydrogen), dedicated heat pump and EV charging tariffs, photovoltaic systems with financing, and energy contracting services (Stromcontracting, Wärmecontracting, Mieterstrom, Kommunale Wärmeplanung) to residential, business, and real estate customers in Germany. The company sells directly via its website with online price calculator, inside sales phone lines, and a dedicated field sales team for large customers and property developers.

Product overview

Green Planet Energy is an energy cooperative (eG) founded by Greenpeace in 1999, operating as an independent eco-energy provider rather than a unified software platform. The company offers a portfolio of green electricity and gas products centered on Ökostrom (certified green electricity from wind, water, and solar) and proWindgas (sustainable gas with biogas and green hydrogen). These core products are supplemented by heating solutions including Wärmestrom and Wärmepumpe services, EV charging products (Autostrom and Wallbox), and photovoltaic systems (PV-Anlage, Solarstrom plus). For commercial customers and property managers, the company provides Gewerbestrom, Gewerbegas, Mieterstrom (shared solar power), Stromcontracting, Wärmecontracting, and Kommunale Wärmeplanung. Hydrogen solutions are available for business customers. The cooperative structure allows members to purchase shares (starting at 55 EUR) and receive preferential pricing on electricity tariffs. Dynamic pricing options with hourly rates are available for customers with smart meters (iMSys).

Differentiator

Problem solved

Functional benefit

Products and services

• Ökostrom (Green Electricity Tariff) 100% green electricity tariff sourced from wind, solar, and hydro, certified under Greenpeace Stromkriterien and TÜV NORD. Offered to residential households with optional price guarantee, cooperative member discount, and dynamic spot-market pricing variant tied to 15-minute intervals via smart meter integration.
• proWindgas (Sustainable Gas Tariff) Sustainable gas tariff mixing green hydrogen (windgas) and biogas, with a continuously rising share of renewable gases. Offered in base and plus variants, certified under the Grünes Gas-Label. No minimum contract duration with 4-week cancellation notice.
• Wärmestrom (Heat Pump Electricity Tariff) Dedicated electricity tariff for heat pump and night storage heater owners, typically cheaper than standard household electricity with reduced network fees. Available for single-rate and dual-rate meters, including cascade measurement (Kaskadenmessung). Also available as dynamic spot-market variant.
• Autostrom (EV Charging Electricity Tariff) Customized green electricity tariff for electric vehicle owners enabling climate-friendly EV charging, typically at lower cost than standard household electricity. Available as fixed-rate and dynamic variant.
• Wallbox / Ladestation (EV Charging Station) Individual wallbox EV charging station hardware offered to residential customers with a 50 EUR discount when bundled with the Autostrom tariff.
• PV-Anlage / Solaranlage (Photovoltaic System Sales and Financing) Complete photovoltaic systems for generating electricity from solar power, including system purchase and financing options for residential properties.
• Solarstrom plus (Coal-Region PV Co-Financing Tariff) Tariff program that co-finances PV installations in former coal mining regions, with customer tariff contributions funding solar initiatives on community buildings.
• Gewerbestrom (Commercial Electricity Tariff) Green electricity tariff tailored for commercial and business customers, served by the dedicated Team Großkunden with custom quotes for consumption over 999,999 kWh.
• Gewerbegas (Commercial Gas Tariff) Sustainable gas product for commercial customers including proWindgas offerings for business use, certified under the Grünes Gas-Label.
• Mieterstrom (Tenant Electricity Shared Solar Supply) Shared building solar power supply solution enabling residents in multi-family buildings to share solar electricity from rooftop installations using virtual metering technology. Green Planet Energy supplies residual electricity under §42b EnWG.
• Stromcontracting (Power Purchase Contracting) Power purchase contracting solution for properties and businesses in which Green Planet Energy finances, installs, and operates solar PV systems on customer rooftops, supplying electricity at negotiated rates under long-term managed service contracts.
• Wärmecontracting (Heat Contracting) Heating contracting service for properties and businesses providing sustainable heating solutions (e.g., heat pumps) operated by Green Planet Energy, with customers paying for delivered heat under long-term contracts.
• Kommunale Wärmeplanung (Municipal Heat Planning) Municipal heating planning service for local governments to develop sustainable heating strategies for their communities.
• Wasserstoffprojekte (Hydrogen Solutions for Business) Hydrogen solutions for business customers including hydrogen project development as part of Green Planet Energy's renewable energy portfolio.
• Dynamische Stromtarife (Dynamic Electricity Tariff) Dynamic electricity tariff with 15-minute spot-market pricing enabled by smart meter integration (iMSys), available for household electricity, heat pump electricity, and EV charging. Customers benefit directly from spot market price movements.
• Machbarkeitsstudien (Feasibility Studies) Feasibility studies for renewable energy solutions including solar, heat pumps, and combined systems for residential and commercial properties.
• Genossenschaftliche Mitgliedschaft (Cooperative Membership) Cooperative membership starting at 55 EUR per share, providing ownership stake in Green Planet Energy eG, preferential electricity tariffs, monthly savings opportunities, referral bonuses, and voting rights at the annual general meeting.

Quantifiable outcome

• Windpark Uetersen provides electricity for approximately 15,000 households
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Greenpeace e.V.coreStrategic or Co-development Partner · 16 March 2026Green Planet Energy was founded by Greenpeace in 1999 (then called Greenpeace Energy, renamed in autumn 2021). While legally independent today, the company maintains a close strategic relationship with Greenpeace. The NGO's environmental criteria (Greenpeace Stromkriterien) still govern the company's eco electricity supply, and Greenpeace provides ongoing credibility and advocacy support. The company also partners with Greenpeace for international projects such as Ukraine reconstruction.
• Greenpeace Ukraine / Greenpeace GermanyflagshipStrategic or Co-development Partner · 23 December 2025Greenpeace Germany and Greenpeace Ukraine collaborated with Green Planet Energy and the city of Trostjanez on a pioneering model project in northeastern Ukraine — a severely damaged multi-family apartment building fully renovated with a heating system using geothermal energy, heat pumps, and solar power as the sole heating source. This is the first multi-apartment building in Ukraine to rely entirely on heat pumps for heating and hot water. The heating system investment totaled 218,000 euros, co-financed by Green Planet Energy customers and the Greenpeace Environmental Foundation.
• IC UkraineminorImplementation/ SI/ Consulting Partner · 23 December 2025IC Ukraine provided consulting services for the sustainable heating project in Trostjanez, Ukraine.
• CES Clean Energy SolutionsminorImplementation/ SI/ Consulting Partner · 23 December 2025CES Clean Energy Solutions provided consulting support for the green reconstruction heating project in Trostjanez, Ukraine.
• decarbon1zeflagshipTechnology or Integration · 1 July 2025The Berlin-Pankow shared building solar project (Germany's first shared building solar supply with virtual metering) is managed by decarbon1ze using virtual balancing technology. Green Planet Energy supplies the residual electricity for this project. The project operates under §42b EnWG and forms part of Berlin's Masterplan Solarcity.
• Green Planet ProjectscoreStrategic or Co-development PartnerGreen Planet Projects is an affiliated entity that develops and builds new wind parks, photovoltaic plants, and electrolysers in Germany and Austria. Green Planet Energy's customers benefit from this co-development model, knowing their electricity fees support the construction of new renewable energy infrastructure. The company explicitly states it builds new clean power plants together with Green Planet Projects.
• TÜV NORDcoreOthersTÜV NORD has been annually certifying Green Planet Energy's eco electricity since 2004, confirming that 100% of electricity comes from renewable sources (wind, solar, hydro) and that supplier power plants are not involved in brown coal or nuclear energy.
• OmniCert Umweltgutachter GmbHcoreOthersOmniCert GmbH has been verifying Green Planet Energy's compliance with Greenpeace Stromkriterien since 2012. The company publishes annual monitoring reports publicly, demonstrating ongoing compliance with the environmental organization's standards.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Naturstrom: German eco-energy provider supplying 100% renewable electricity and natural gas, organized as an Aktiengesellschaft with significant cooperative/mission-driven DNA. Competitor across residential, business, and municipal customer segments with own generation assets.
• Lichtblick: Hamburg-based German green electricity and gas supplier offering 100% renewable energy to households and businesses, with a strong focus on dynamic pricing and smart home/IoT energy management. Direct competitor to Green Planet Energy in the German eco-energy retail market with similar Greenpeace-aligned positioning.
• Polarstern Energie: Munich-based eco-energy provider (also organized as a cooperative) supplying 100% green electricity and gas to German households and businesses, with a focus on bio-gas and own generation. Direct competitor in the German mission-driven eco-energy market with similar cooperative/community DNA.
• EWS Schönau: German energy cooperative (Elektrizitätswerke Schönau) founded by citizens after taking over the local grid. Supplies green electricity and gas to German households and operates own hydro and solar generation. Closely comparable in mission, cooperative governance, and citizen-ownership model to Green Planet Energy.
• Octopus Energy: UK-headquartered renewable energy retailer with growing German operations (Octopus Energy Germany). Known for dynamic tariffs, smart meter integration, and Kraken technology platform. Direct partner with Green Planet Energy on the Berlin-Pankow virtual metering project and direct competitor in the German eco-energy retail market.

Emerging players

• Tibber: Norwegian-headquartered digital energy retailer operating in Germany, specializing in dynamic hourly electricity tariffs and smart home energy optimization. Emerging challenger in the German eco-energy retail space, overlapping with Green Planet Energy's dynamic tariff and smart meter offerings.

Broad incumbents

• E.ON: Germany's largest private energy company, serving tens of millions of customers with electricity, gas, and heat. Heavy investment in renewable energy, heat pumps, EV charging, and energy services. Operates in the same broad market as Green Planet Energy across multiple product lines.
• Vattenfall: Swedish state-owned integrated energy company with major German operations (formerly HEW/Vattenfall Europe). Supplies electricity, gas, and heat across Germany, including renewable energy offerings. Broad incumbent competitor in the German retail and municipal energy market.
• EnBW (Energie Baden-Württemberg): One of Germany's largest integrated utilities serving millions of customers with electricity, gas, and district heating. Major renewable energy developer with utility-scale wind and solar capacity. Operates broadly across the energy value chain where Green Planet Energy operates.
• BayWa r.e. Munich-based global renewable energy developer, trader, and operator with significant operations in wind, solar, and energy services. Operates broadly across the renewable energy value chain including energy retail and PPA services, comparable to Green Planet Energy's wind park and PV development activities via Green Planet Projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GreenPlanet_nrg
• LinkedInlinkedin.com/company/green-planet-energy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Planet Energy