medialike

What medialike does

medialike (Medialike GmbH) is a specialized book marketing agency headquartered in Munich, Germany, founded in 2013 and operating across the DACH region plus South Tyrol. The firm delivers a modular "baukasten" service portfolio to three primary customer segments: traditional publishers (the lead segment), authors and self-publishers, and independent bookstores. Its core product is end-to-end online book discoverability — beginning with metadata optimization in the VLB (Verzeichnis Lieferbarer Bücher) catalog and extending through Amazon marketing (PDP optimization, sponsored products PPC, A+ Content, Brand Store, Brand Registry), LovelyBooks community campaigns, a proprietary network of over 1,000 active book bloggers, social media marketing across Instagram, Facebook, Pinterest, and LinkedIn, content creation, SEO/SEA, press relations, product video production, and team trainings and individual coachings.

The business model is professional services with no proprietary software platform: a 13-person team executes quote-based, project-specific engagements sold as discrete modules or comprehensive retainers, with all pricing exclusive of VAT per the firm's AGBs. Tools in use are industry-standard (Canva, SEO platforms, Amazon advertising dashboards) rather than internally developed technology. Distribution is exclusively direct-to-client via the website, email, phone, webinars with industry bodies (Börsenverein, SBVV, Digital Publishing Report, Buchreport), and industry events in Germany, Austria, and Switzerland; there is no reseller or marketplace channel.

The firm is privately held as a German GmbH with no disclosed external institutional investment, no parent company, and no subsidiaries. Medialike's competitive positioning rests on ten-plus years of vertical specialization in the German-language book market, a team that includes active book bloggers, formalized partnerships with LovelyBooks (including 2024 resale of LovelyBooks' credit system), Börsenverein, and SBVV, and a network-effect asset in its 1,000+-blogger Blognetzwerk. Approximately 13 employees support the operation, with growth to that level driven in part by a four-person hiring wave in 2022 and the firm's tenth-anniversary milestone in October 2023.

Name

medialike

Legal name

Medialike GmbH

Website

https://medialike.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

medialike (Medialike GmbH) is a Munich-based book marketing agency founded in 2013 that provides metadata optimization, Amazon marketing, social media, blogger relations, and SEO services to publishers, authors, self-publishers, and independent bookstores across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Book Marketing Agency Services: medialike provides a modular baukasten (building-block) system of marketing services for publishers, authors, and selfpublishers. Services range from individual discrete modules (metadata optimization, Amazon listings, social media posts) to comprehensive ongoing retainers covering full-service marketing support. Pricing is quote-based and project-specific, as stated in the AGBs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

medialike is a specialized book marketing agency providing modular services for publishers, authors, and self-publishers in the German-speaking market. Its core offerings revolve around VLB metadata optimization, Amazon marketing (product pages, Sponsored Products, A+ Content, Brand Store, Brand Registry), LovelyBooks review campaigns, book blogger relations, and social media marketing. Services are sold as discrete modules or as comprehensive retainers, with pricing provided per project via quote.

Product overview

Medialike is a book marketing agency offering a comprehensive suite of services for publishers, authors, and self-publishers. The core offering centers on metadata optimization in the VLB (German book catalog) which feeds discoverability across all book retailers, combined with extensive Amazon marketing services including product detail page optimization, A+ Content, Brand Store, Brand Registry, and sponsored product advertising. The agency provides full-service book marketing including LovelyBooks campaigns, blogger relations, press work, product videos, and social media marketing across Instagram, Facebook, Pinterest, and LinkedIn. Additional services include SEO website optimization, search engine advertising, newsletter marketing, content creation, and training programs. The Selfpublishing Service module offers end-to-end support from book concept through publication and distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Metadaten-Optimierung (Metadata Optimization) SEO-optimized metadata optimization for books in the VLB (German book catalog) to improve discoverability across all online and offline book retailers. For publishers and self-publishers.
• Amazon-Marketing (Buchmarketing auf Amazon) Comprehensive Amazon marketing services for book publishers and authors, including product detail page (PDP) optimization, sponsored product advertising, and overall marketplace strategy.
• Amazon Advertising (PPC) Pay-per-click advertising campaigns on Amazon to increase visibility and sales of books through targeted ad placements.
• A+ Content auf Amazon Enhanced brand content on Amazon product pages that provides additional product information, comparison charts, and lifestyle images beyond standard descriptions.
• Amazon Brand Store Custom branded storefront within Amazon that allows publishers to showcase their complete book catalog, organize by category, and create an immersive brand experience.
• Amazon Brand Registry Registration service that gives publishers brand protection and enhanced marketing tools on Amazon including access to A+ content and Brand Store.
• VLB-Pflege (VLB Maintenance) Professional maintenance and optimization of book metadata in the Verzeichnis Lieferbarer Bücher (VLB), Germany's central book catalog database.
• LovelyBooks-Kampagnen Book marketing campaigns on LovelyBooks, Germany's largest book community platform, including reader rounds, giveaways, and review marketing.
• Buchblogger-Newsletter (Book Blogger Newsletter) Blogger relations service connecting publishers with book bloggers through an exclusive newsletter network for authentic book recommendations and reviews.
• Pressearbeit für Verlage (Press Relations) Press and public relations work to position publishers and their books in print and digital media outlets.
• Produktvideos für Bücher (Book Product Videos) Professional product video production for books for use in VLB, bookstores, and Amazon to increase visibility and sales.
• Selfpublishing Service Comprehensive self-publishing support from book concept through publication, including metadata optimization, Amazon SEO, advertising, and social media marketing.
• Content-Creation Content creation service producing SEO-optimized web texts, product descriptions, social media content, and marketing copy for book publishers.
• Website-Optimierung (SEO) Search engine optimization services including SEO audits, keyword analysis, content marketing, and on-page optimization for publisher websites.
• Suchmaschinenwerbung (SEA / Google Ads) Search engine advertising (SEA) services, primarily Google Ads campaigns, for targeted outreach to relevant audiences.
• Newsletter-Marketing Email newsletter marketing services to keep publishers connected with their target audiences.
• Social Media Marketing Social media marketing services across Instagram, Facebook, Pinterest, and LinkedIn for direct reader engagement and sustainable brand building.
• Schulungen & Coachings (Trainings & Coaching) Team training sessions for publishers and individual coaching for authors on book marketing topics including metadata, SEO, and marketing tools.
• Verlagsservice (Publisher Service) Publisher service from book concept through cover consultation to publication, supporting indie publishers and self-publishers on their path to successful book release.

Quantifiable outcome

• Reached 100+ Instagram followers in 3 months for Bonifatius Verlag
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• LovelyBookscoreGTM or Marketing Partner · 27 May 2024medialike has a formal cooperation with LovelyBooks, the largest German-language online book community. Following LovelyBooks' introduction of a credit system for book promotions and reading rounds, medialike offers credit packages starting at 10 credits for publishers and selfpublishers to purchase and manage via medialike. This enables medialike to offer LovelyBooks reader rounds and book giveaways as part of their service portfolio.
• LONGO (LONGO media)minorOthersLONGO in Bozen serves as the printing and logistics partner for the 'Mir geht's gut!' customer magazine project. LONGO handles printing and delivery of the tri-annual print magazine distributed in over 160 bookstores across DACH region.
• Guter Punkt (Graphic Agency)minorOthersGuter Punkt is a graphic design agency that collaborates on the 'Mir geht's gut!' customer magazine project, handling design and layout alongside the medialike team.
• Alexander Herrmann VertriebsbürominorChannel Partner/ Reseller/ DistributorAlexander Herrmann's Vertriebsbüro handles title acquisition for the 'Mir geht's gut!' magazine, sourcing book content from publishers for inclusion in the tri-annual publication.
• SBVV (Schweizer Buchhändler- und Verleger-Verband)coreGTM or Marketing Partnermedialike conducts webinars and seminars for Swiss publishers in collaboration with SBVV. Topics include Pinterest Marketing and Amazon SEO & Advertising. This partnership positions medialike as an industry expert in the Swiss market.
• Börsenverein des Deutschen BuchhandelscoreGTM or Marketing Partnermedialike has conducted webinars with the German Booksellers and Publishers Association (Börsenverein) on Amazon SEO and Advertising topics, positioning the agency as a recognized expert in the German book publishing industry.
• Digital Publishing ReportminorGTM or Marketing Partnermedialike collaborated with Digital Publishing Report on webinars about Amazon Marketing and A+ Content, reaching an audience of publishing professionals.
• BuchreportminorGTM or Marketing Partnermedialike conducted webinars in partnership with Buchreport, the German book trade magazine, on online marketing topics for publishers.
• Börsenverein (Digital Knowledge Hub)minorGTM or Marketing Partnermedialike contributor Sabrina Selzer authored an article on local SEO for bookstores for the Börsenverein's digital knowledge hub, expanding the agency's thought leadership reach to independent bookstores.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Tolino Media: Tolino Media is a self-publishing service for the Tolino ecosystem of German booksellers. It addresses the same DACH self-publisher audience that medialike supports with metadata, Amazon SEO, and social media marketing, positioning it as an ecosystem-adjacent peer.
• BoD (Books on Demand): BoD is a leading DACH self-publishing platform that provides publishing, distribution, and marketing services to self-publishers — a customer segment that medialike also serves via its Selfpublishing Service module, making BoD both a potential partner and a partial competitor for the same self-publisher wallet.

Broad incumbents

• Scholz & Friends: Scholz & Friends is a major German creative agency group with publisher and media clients. It competes for integrated marketing budgets and represents the broad incumbent alternative that larger publishers may choose over a niche specialist like medialike.
• Serviceplan Group: Serviceplan is Europe's largest independent agency group and competes broadly for publisher and media marketing budgets in DACH. While not book-specialized, its media buying, content, and digital capabilities overlap with medialike's SEA, social, and Amazon PPC offerings at the high end of the market.

Direct peers

• Literaturtest: Literaturtest is a German book marketing and PR service that provides review copies, blogger outreach, and review marketing to publishers — closely overlapping with medialike's LovelyBooks campaigns, blogger relations, and press work for the same DACH publisher customer base.
• LovelyBooks: LovelyBooks is the largest German-language book community and a formal partner of medialike. It directly serves publishers and authors with reader rounds, giveaways, and review marketing — overlapping with medialike's LovelyBooks campaign service line and competing for the same marketing budget.
• MVB GmbH: MVB operates the VLB (Verzeichnis Lieferbarer Bücher), the central metadata hub that medialike optimizes for as a core service. Both firms sit inside the DACH book trade value chain and serve publishers with metadata, marketing, and discoverability services, making MVB a directly comparable infrastructure-and-services peer.
• book2look: book2look provides embeddable book widgets, preview tools, and digital marketing assets for publishers, addressing the same book discoverability and online merchandising problem that medialike solves via A+ Content, Brand Store, and product videos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/medialike.agentur
• LinkedInlinkedin.com/company/medialike-besser-online
• Instagraminstagram.com/medialiketeam
• Pinterestpinterest.de/Medialiketeam

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about medialike