What Mediamax Network Ltd does

Mediamax Network Limited is a private Kenyan media company headquartered in Nairobi, operating an integrated portfolio of 11+ media brands spanning television, radio, digital, and former print platforms. The company's core properties include the K24 television news channel and K24 Plus streaming platform, a wave of FM radio stations (Kameme FM, Milele FM, Meru FM, Galaxy FM, Pulse FM, Metangulia FM, Mbaitu FM, Osiepe FM, Emoo FM, Mayian FM, Msenangu FM), the People Daily newspaper (now fully digital), and the Mediamax Waves digital aggregation platform. The technology stack centers on multi-platform content management and distribution spanning video, audio, and digital publishing, with the People Daily News App serving as the consumer-facing digital content delivery layer.

The company serves two primary customer segments: brands and businesses seeking to advertise to Kenyan audiences through comprehensive multi-platform media solutions, and general consumers accessing news, entertainment, and educational content across TV, radio, and digital channels. Mediamax monetizes through advertising revenue across all platforms, digital subscriptions for People Daily e-paper content, professional content creation services (video production, graphic design, copywriting), and digital marketing services (social media management, SEO, paid advertising). Pricing is quote-based with multi-year advertising contracts, and the company operates a direct sales team for enterprise clients supplemented by self-serve digital channels for consumer-facing products.

In late 2024 and 2025, Mediamax executed a significant strategic pivot by transitioning People Daily from print to fully digital publishing, becoming the first major African newspaper to abandon print. The company employs approximately 443 people and claims reach of over 10 million people across Kenya. CEO Ken Ngaruiya leads the company, with Nzwili George heading the digital function. The company operates exclusively within Kenya and has no publicly disclosed funding rounds, external investors, or parent company affiliation.

Name

Mediamax Network Ltd

Legal name

Mediamax Network Limited

Website

https://mediamaxnetwork.co.ke

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Mediamax Network Limited is a private Kenyan media company operating 11+ integrated brands across television (K24), radio (Kameme FM, Milele FM, and others), digital publishing (People Daily), and streaming, serving brands and Kenyan consumers through multi-platform advertising, content creation, and digital media services.

Ownership category

akta.pro rank

Product category

Broadcast Media Services

NAICS

Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising, Public Relations, and Related Services (5418)

SIC

Television Broadcasting Stations (4833), Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro primary industry

Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)

akta.pro secondary industry

Music/Audio-Visual Streaming Channels (Concerts, Music Video Channels) (MPABAHAL)

Keywords

• Broadcast media services
• Multi-platform advertising
• Digital content publishing
• Radio broadcasting network
• Integrated media solutions

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Advertising Revenue: The company generates revenue primarily through advertising across its multiple media platforms including TV (K24, Kameme TV, K24 Plus), radio stations (Kameme FM, Milele FM, Meru FM, Galaxy FM, Pulse FM, Metangulia FM, Mbaitu FM, Osiepe), print (People Daily), and digital channels. Businesses advertise to reach the company's large audience base.
2. Digital Subscriptions: Revenue generated from the People Daily e-paper and digital content platform, following the transition from print to fully digital publishing in late 2024
3. Content Creation Services: Professional media services including video production, graphic design, copywriting, and branded content creation for clients
4. Digital Marketing Services: Services including social media management, SEO optimization, and paid advertising for brands seeking online presence

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Mediamax Network Limited operates an integrated portfolio of 11+ media brands across television, radio, print, and digital platforms in Kenya. The company sells advertising airtime and integrated media services to brands and businesses, while producing and distributing news and entertainment content to consumers via channels such as K24 TV, K24 Plus streaming, eight radio stations under the Waves network (Kameme FM, Milele FM, Meru FM, Galaxy FM, Pulse FM, Metangulia FM, Mbaitu FM, Osiepe FM, Emoo FM, Mayian FM, Msenangu FM), and the People Daily digital newspaper and mobile app.

Product overview

Mediamax Network Ltd operates as a comprehensive media company in Kenya offering a diverse portfolio of 11+ brands across television, radio, print, and digital platforms. The company's offerings include TV channels (K24, K24 Plus), multiple radio stations (Kameme FM, Milele FM, Waves network including Meru FM, Mbaitu FM, Pulse FM, Galaxy FM, Osiepe FM, Emoo FM, Metangulia FM), a digital newspaper (People Daily with its mobile app), and media services (Digital Space for digital marketing, Content Creation for video/production, and Broadcast & Distribution). The company serves over 10 million consumers monthly across these integrated platforms.

Differentiator

Problem solved

Functional benefit

Brands

• K24: Television news channel offering 24-hour news coverage
• Kameme FM
• Milele FM
• Meru FM
• Emoo FM
• Mayian FM
• Msenangu FM
• Osiepe FM
• Galaxy FM
• K24 Plus
• People Daily
• Mediamax Waves
• People Daily App

Products and services

• K24 Television news channel offering 24-hour news, entertainment, and digital content streaming to Kenyan viewers. Provides an advertising platform for brands seeking television reach.
• K24 Plus Digital streaming platform enabling on-demand and live access to K24 television content for Kenyan audiences.
• Kameme FM Radio station targeting Kikuyu-speaking audiences in Kenya, offering music, news, and entertainment content. Provides an advertising platform for brand messaging.
• Milele FM Radio station in Mediamax's Waves network offering music, news, and entertainment programming to Kenyan audiences.
• Meru FM Radio station serving the Meru region of Kenya with localized news, music, and entertainment content.
• Galaxy FM Radio station under the Waves network delivering music, news, and entertainment to Kenyan listeners.
• Pulse FM Radio station under Mediamax's Waves network providing music, talk, and entertainment programming.
• Osiepe FM Radio station under Mediamax's Waves network reaching Kenyan audiences with music, news, and entertainment.
• Emoo FM Radio station under Mediamax's Waves network offering music and entertainment content.
• Msenangu FM Radio station under Mediamax's Waves network delivering localized content to Kenyan listeners.
• Waves (Mediamax Waves) Radio network brand under Mediamax Network aggregating multiple FM stations into a unified audio distribution platform.
• People Daily People Daily is a 32-year-old Kenyan newspaper that transitioned to fully digital publishing in November 2024, now available as an e-paper and mobile app. It serves as a digital news platform for Kenyan readers and an advertising channel for brands.
• People Daily News App Mobile application for accessing People Daily content including live news feeds, e-paper, personalized content, bookmarking, and offline reading capabilities. Targeted at Kenyan news consumers.
• Digital Space Digital marketing services including social media management, SEO optimization, and paid advertising designed to boost online presence, drive traffic, and build brand loyalty for client businesses.
• Content Creation Professional media services including video production, graphic design, and copywriting to create impactful stories and engaging content for brands and content creators.
• Broadcast & Distribution Content distribution network broadcasting content across digital, television, and radio platforms for maximum exposure, enabling brands to reach audiences through Mediamax's multi-platform infrastructure.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Greenbelt MovementcoreStrategic or Co-development Partner · 29 November 2024Environmental sustainability partnership in which Mediamax Network collaborates with Greenbelt Movement for tree planting initiatives. As part of People Daily's digital transition, the company committed to planting and growing 100,000 trees in partnership with Greenbelt Movement and Kenya Forest Services, with activities scheduled every rainy season to tackle climate change.
• Kenya Forest ServicescoreStrategic or Co-development Partner · 29 November 2024Environmental sustainability partnership for tree planting and growing 100,000 trees as part of People Daily's digital transition initiative. The partnership aims to reduce 100% environmental impact of newspaper production and associated supply chain including vehicle distribution.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Trace TV: Global music and entertainment channel operator with strong African footprint. Comparable to Mediamax as an audio-visual channel operator targeting African youth audiences with entertainment content across digital and broadcast.
• Spotify Africa: Global audio streaming platform expanding in Africa. Comparable to Mediamax's radio stations as digital audio competitors diverting listening time and advertising budgets away from traditional FM radio.

Broad incumbents

• Multichoice Africa: Africa's leading pay-TV operator (DStv, GOtv) and streaming platform (Showmax). Operates an aggregated channel ecosystem in Kenya competing for advertising and subscription revenue at greater scale than Mediamax.

Direct peers

• Royal Media Services: Kenyan broadcaster operating multiple TV channels and Inooro/Radio Citizen stations. Direct competitor in the Kenyan multi-channel advertising market with comparable TV and radio broadcast infrastructure.
• Standard Group: Kenyan media company operating KTN TV, Radio Maisha, The Standard newspaper, and digital properties. Direct competitor to Mediamax in the Kenyan broadcast and publishing market with similar multi-platform advertising model.
• Nation Media Group: East Africa's largest media conglomerate operating NTV, NTV Radio, Daily Nation newspaper, and digital platforms. Directly comparable to Mediamax as a multi-platform Kenyan broadcaster and publisher competing for the same advertisers and audiences.

Regional players

• Azam Media: Tanzanian-headquartered pan-East African pay-TV and broadcasting group. Comparable to Mediamax as a multi-channel broadcast operator targeting East African audiences, though primarily serving Tanzania with regional ambitions.
• Africa24: Pan-African news and entertainment TV channel distributed across multiple African countries. Comparable to Mediamax's K24 as a 24-hour African news channel, though focused on broader continental reach rather than a single market.

Others

• Idman Media Group: Kenyan media sales house representing broadcasters and publishers for advertising sales. Comparable to Mediamax as an industry participant in the Kenyan media advertising ecosystem, though operating a different business model as an agency intermediary.
• WPP / GroupM: World's largest media investment group operating in Africa. Comparable as a buyer of Mediamax's advertising inventory across TV, radio, and digital channels, representing the demand side of the same Kenyan media market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mediamaxnetwork
• YouTubeyoutube.com/watch?v=6WWzmZK9oWM
• LinkedInlinkedin.com/company/mediamax-network-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediamax Network Ltd